Introduction to IBM Unica Campaign 8.5. Duración: 3 Días Código del Curso:
9T317G. Temario: This course explores the basics of designing, building, and ...
Introduction to IBM Unica Campaign 8.5 Duración: 3 Días
Código del Curso: 9T317G
Temario: This course explores the basics of designing, building, and executing a marketing campaign using Unica Campaign. This course prepares you to configure Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns. (This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, the Unica Campaign 8 Reports Installation and Administration, and the Campaign Advanced Techniques classes.)
Dirigido a: New users of Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.
Objetivos: Navigate the Unica Campaign user interface
Configure and use several Unica Campaign processes to build a flowchart
Apply Unica Campaign features and functions to your marketing tasks
Use data structures in campaigns
Design a campaign, execute it, and access its analytical tools
Create offers and apply them to campaigns
Prerequisitos: You should have: general knowledge of database marketing
9T317G
www.globalknowledge.es
[email protected]
(34) 91 425 06 60
Contenido: line The Unica 8 Suite Creating a Flowchart Configuring Queries Based on Derived Fields
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line The Unica 8 Suite Creating a Flowchart Configuring Queries Based on Derived Fields
line Campaign Concepts and Terminology
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments
9T317G
www.globalknowledge.es
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology
[email protected]
(34) 91 425 06 60
Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process
9T317G
www.globalknowledge.es
line The Unica 8 Suite Creating a Flowchart Configuring Queries Based on Derived Fields
Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables
[email protected]
(34) 91 425 06 60
The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data
9T317G
www.globalknowledge.es
The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
line Campaign Concepts and Terminology Navigating Around the Unica Campaign Interface Creating a Campaign Building a Campaign, Part 1 - Data Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
[email protected]
(34) 91 425 06 60
Selection and Manipulation The Select Process Strategic Segments Definition and Use Associating Segments With Campaigns The Merge Process Building Queries With Unica Macros Building Queries With User Variables The Segment Process The Sample Process Running Flowcharts Using Flowcharts Templates Building a Campaign, Part 2 - Data Refinement and Output The Snapshot Process Table Mapping The Audience Process The Extract Process Scheduling Flowcharts
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9T317G
www.globalknowledge.es
[email protected]
(34) 91 425 06 60
