proceeding

ISSN : 2579 - 9177

PROCEEDING 1st INTERNATIONAL CONFERENCE on ISLAMIC CIVILIZATION and SOCIETY 2017

“Ahlu Sunnah Wal Jama’ah and The Future of Islam”

Lamongan, April 28, 2017

DARUL ‘ULUM ISLAMIC UNIVERSITY SUPPORTED BY :

Airlangga Street 03 Sukodadi (62253) Lamongan-East Java-Indonesia Phone/Fax :(0322)390497/390929 Email : [email protected]/Website : icics.unisda.ac.id

PROCEEDING INTERNATIONAL CONFERENCE ON ISLAMIC CIVILIZATION AND SOCIETY

Theme "Ahlu Sunnah Wal Jama'ah and the Future of Islam"

Lamongan, April 28, 2017

Darul „Ulum Islamic University

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EDITORIAL BOARD OF ICICS 2017 (INTERNATIONAL CONFERENCE ON ISLAMIC CIVILIZATION AND SOCIETY)

General Leaders Dr. M. Afif Hasbullah S.H Chief Editor Prof. Dr. H. Kasuwi Saiban, M. Si Deputy Chief Editor Dr. H. Khotib Sholeh, M. Ag Managing Editor Nisaul Barokati Selirowangi, M. Pd Mahbub Junaidi, M. Fil Editor team Fariq Shiddiq Tasaufy M. Hum Mohammad Syaiful Pradana, M.Si Reviewer Dr. H. Zakky Fuad, M.Ag Dr. H. Ma‘shum Zain, M.Ag

ISSN: 2579-9177 977 257991717 ©2017 Darul ‗Ulum Islamic University of Lamongan Airlangga 03, Sukodadi, Lamongan, Jawa Timur, Indonesia. e-mail: [email protected] Website: icics.unisda.ac.id Telp/Fax: 0322390497/ 0322390929 ii

FOREWORD Praise and gratitude belongs only to Allah SWT, cause of mercy and His guidance to Darul ‗Ulum Islamic University of Lamongan can making up the proceedings as results of the International Conference on Islamic Civilization and Society (ICICS) on the theme "Ahlu Sunnah Wal Jama'ah and the Future of Islam". The conference was held in the Hall of Darul ‗Ulum Islamic University of Lamongan on Friday, April 28, 2017 with the main speaker from Indonesia, Malaysia and Timor Leste and the participants are students and teachers / lecturers from various regions in Indonesia. The papers published in the proceedings has been through the selection by the reviewer. Therefore, we say thank you to all the organizers and also the reviewer in this conference so that these proceedings

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proceedings could make the instructions and benefits for conference participants and the general reader.

Lamongan, April 28, 2017 Chief Executive

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TABLE OF CONTENTS Keynote Articles No Title 1 Penanggulangan Ancaman Radikalisme Ideologi Transnasional Terhadap Negara Kesatuan Republik Indonesia Melalui Nilai-nilai Aswaja M.Afif Hasbulah………………………………………………………………….. Topic : Culture Missionary and Humaniore 2 The Study of Anacusis Learners In Acquiring English As a Foreign Language Khoirul Huda……………………………………………………………………….. 3

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Top Management Support In Impelentation of Enterprise Resource Planning (Erp) Higher Education In East Java Indonesia Heri Wijayanto…………………………………………………………………..

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Mesa Keemasan Anak dan Cara Meresponnya Katni, Al Ikwanah……………………………….………………………………

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The Problematics of Islamic Today In Indonesia and Its Solutions by Al Qur'an Ikhwanah…………………………………………………………………………….

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Perbedaan Diksi Terjemah Kementerian Agama RI dan Terjemah Prof. Dr. Muhammad Junus Surat al Mulk Maskub………………………………………………………………………………..

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TOPIC : Economic and Islamic Business 7 Satisfaction to Provide Service Quality and Relationship Marketing on Loyalty of Customers in Pegadaian Sragen Septiana Novita Dewi, Asri Laksmi Riani………………………..

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Marketing Based Output and Cost as A Mediator of Effect of Social Media on Business Performance (Study at Srabi Notosuman Shop In Solo) Siti Fatonah, Aris Tri Haryanto…………………………………………

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Aplikasi Akad Musyarakah Pada Pembiayaan Unit Usaha Syariah Pt Bank Rakyat Indonesia (Persero), Tbk Muhammad Imam Syairozi……………………………………………….

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Constructing The Model of Islamic-Based College Marketing: Case Study in University of KH. A. Wahab Hasbullah (Unwaha) Jombang Aslihah…………………………………………………………………………………

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Effect of Debt To Equaty Ratio (Der) and Return to Asset (Roa) to Underpricing On Initial Public Offering of Non Financial Stock Company In Indonesia Stock Exchange Tri Darsono………………………………………………………………………..

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―I Choose Islamic Brands!‖ Will Muslims Consumers Switch to Islamic Brands? Ahmad Ajib Ridlwan, Rosa Prafitri Juniarti………………………

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Topic : Islamic Education 13 The Scientific Aproach to Increase Learning of Islamic Education Class IV SD Negeri II Sedayulawas Al Hidayah…………………………………………………………………………..

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Protecting Children From Sex Crimes Through Sex Education Since Early Childhood Ayok Arianto……………………………………………………………………….

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Internalization of Islamic Values on Mahasantri‘s Language Learning Activities Through Shobahul Lughah Bagus Detrianto ………………………………………………………………..

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Implementasi Nilai-nilai Religiusitas Dalam pembelajaran Al-Islam dan Kemuhammadiyahan di Universitas Muhammadiyah Malang Husnul Aqib……………………………………………………………………….. Strategi Pendidikan Islam Anak Melalui Dongeng Islam Sigit Dwi Laksana……………………………………………………………….. Pengembangan High Orde Thinking (HOT) melalui Metode Pembelajaran Mind Banking Dalam Pendidikan Agama Islam Luluk Ernawati……………………………………………………………………

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Penerapan Model Pembelajaran Card Sort Dalam Meningkatkan Prestasi Belajar Bahasa Arab Siswa Kelas V di MI Muhammadiyah 07 Sugihan Tahun Pelajaran 2016/2017 Amm Qurrota A‟yun…………………………………………………………..

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Pengembangan Media Blanded lerning Terintegrasi Pembelajaran Menggambar Kaligrafi Untuk Mengembangkan Karakter dan Poa Pikir Enterpreneurial Cahyo Wahyu Darmawan………………………………………………….

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Good Teacher Characteristic Based On Student‘s Perception Masruroh ……………………………………………………………………………

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Education Leadership Perspective KH. Imam Zarkasyi Zuli Dwi Rahmawati…………………………………………………………….

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Implementation of Full Time Education In Pondok Pesantren Salafiyah Syafi‘iyah Sukorejo Situbondo Rif‟ah……………………………………………………………………………………

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Topic : Akidah and Tasawuf 23 Dasar Keharusan Menyampaikan Pentingnya Cinta Lingkungan Melalui Pendidikan Lingkungan Hidup di Sekolah Rohana Sifa, Risma Dwi Arisana…………………………………….. 24

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Usaha Guru Agama Islam Dalam Pendidikan akhlak Siswa di Madrasah Tsanawiyah Al Mukarrom Sumoroto Ponorogo Jawa Timur Salman Alfarisi……………………………………………………………………

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Study Problems Implementation Teaching Arabic and Problem Solving In Class VI MIM 02 Paciran Adi Purwanto………………………………………………………………………

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Urgensi Metode Kisah Qur‘ani Dalam Pendidikan Agama Islam Suharsono……………………………………………………………………………

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Islamic Religious Teachers In Educational Student Education In Madrasah Tsanawiyah Al Mukarrom Sumoroto Ponorogo East Java Salman Alfarisi…………………………………………………………………….

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Isra‘ Mi‘raj Nabi Muhammad SAW. (Telaah Surat Al-Isra‘ Ayat 1) Khotimah Suryani……………………………………………………………….

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Topic : Multidiscipline 29 Study of The Growth Production of Tomato (Licopersicon Esculantum Mill) of Liquid Organic Fertilizer and Hybird Varieties Choirul Anam, M. Imam Aminuddin…………………………………..

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Analisis Pendapatan Usahatani Cabai Merah (Capsicum Annum L.) (Studi Kasus di Dusun Teguhan Desa Mendogo Kecamatan Ngimbang) Emmy Hamidah………………………………………………………………….

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Studi Komparasi Hasil Belajar Ipa Antara Model Pembelajaran Kooperatif Tipe Teams Games Tournaments Melalui Media Chart Dan Still Picture Siswa Kelas IV SDN Kertosari I Kabupaten Madiun Tahun Ajaran 2016/2017 Naniek Kusumawati…………………………………………………………….

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Analysis of Van Hiele Thinking in Geometry Problems Nihayatul Khijjah…………………………………………………………………

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Pengaruh Strategi Pembelajaran Berorientasi Aktivitas Siswa Dengan Metode Eksperimen Terhadap Hasil Belajar Fisika Heny Ekawati Haryono.................................................

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E-Learning Sebagai Model Pembelajaran Di Era Digital Untuk Meningkatkan Budaya Literasi Vivi Rulviana………………………………………………………………………..

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1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177

TOPIC: ECONOMIC AND ISLAMIC BUSINESS

1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177

“I CHOOSE ISLAMIC BRANDS!” WILL MUSLIMS CONSUMERS SWITCH TO ISLAMIC BRANDS? Ahmad Ajib Ridlwan, Rosa Prafitri Juniarti Universitas Negeri Surabaya, [email protected] Abstract The purpose of this paper is to address how Muslims consumers evaluate Islamic brands. This conceptual paper try to analyse Islamic brands literatures. This study proposes that Muslims consumers will choose to switch to Islamic brand or stay loyal to conventional and Islamic brands according with the level of religiousity and the ability of Islamic brands to fulfill Muslims consumers needs. This conceptual thinking need to be proved by further research using qualitative, quantitative, or experiment method. Keywords: Brand switching, Islamic brands, Religiousity INTRODUCTION The extraordinary development in recent years of goods and services designed to meet the needs of Muslims consumers illustrates the possibility of creating market value from religious values (Dean, 2014). The phenomenon of Islamic marketing and branding as a new and separate discipline has attracted the attention of both academics and practitioners – from within and outside of the Muslim world (Wilson & Liu, 2011). Religion has significant impact on consumers buying behavior and consumption patterns (Azam, Fu, Abdullah, & Abbas, 2011). In Muslims societies, higher degree of religiosity among consumers, leads to risk aversion (Miller, 2000). Muslims are directed by their religious scriptures to remain risk neutral in their consumption behaviour (Yousaf & Malik, 2013). Marketers must consider the spiritual and the religious beliefs of Muslims when launching new products in those markets (Ateeq-urRehman & Shabbir, 2010). This conceptual article focuses on Muslims consumer intention in the new products with Islamic brands. Islam & Muslim ―Islam‖ is an Arabic word which means absolute surrender to Allah (God). In Islam the source of power is Allah and all the creation (matter, energy, and life) obeys his laws. The Islamic system of life is called Shari‘ah. There are basic foundational keys of Islam (submission to the will of God): Iman (believe), Salat (Prayer), Fasting, Zakat (alms giving), and Hajj (pilgrimage to Macca). In Islam, forbidden things are named haram while permissible things are called halal. Halal products are those that are Shariah compliant, i.e. do not involve: the use of haram (prohibited) ingredients, exploitation of labor or environment, and are not harmful or 135

1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177 intended for harmful use. Muslims are obliged by religion to clearly scrutinize products to make sure they are halal. And, they are strongly encouraged by the Islamic teachings to shy away from consumables that are doubted (Ateeq-ur-Rehman & Shabbir, 2010). Islam is a perfect religion. Perfection includes issues related to aqidah, worship, morals, and mu'amalah. One aspect of mu'amalah is related to socioeconomics (Ridlwan, 2016). Islam sees socio-economic activity is the road to falah (happiness of the world and the hereafter) (Siddiqi, 1991). The motive to consume in Islam is basically maslahah, needs and obligations (Sulthoni, 2015). In the concept of Islam, needs that form the pattern of consumption of a Muslim. Consumption patterns based on need will avoid unnecessary consumption patterns (HQ, Ali Imron: 180). Muslim consumers are said to be rational if the spending is done in accordance with the needs and abilities (HQ, Al-Israa: 29). A Muslim consumer can be rational if he spends not only on worldly goods but on the cause of God (HQ, Al-Isro: 26). Muslim consumers are said to be rational if they have a smaller consumption level than non-Muslims because of the limited consumption of halal and thayib goods (HQ, Al-Baqarah: 173; Al-Maidah: 93). Religiosity Religious commitment plays an important role in people‘s lives through shaping their beliefs, knowledge, and attitudes. It is the religion which specifies prohibited and non-prohibited things which influence the consumer‘s consumption decision (Ateeq-ur-Rehman & Shabbir, 2010). Highly religious consumers were found to be more rational, price conscious, brand conscious, value conscious and socially influenced in their purchases (Yousaf & Malik, 2013). Consumers with higher degree of religiosity did not get confused by information over choice and were found to be lesser innovative in their purchases. The plausible explanation for this behavioural disposition is the tendency of highly religious consumers to comply with existing values to avoid uncertainties (Azam et al., 2011). The uncertainty is called gharar. Gharar is a fraud which is expected to result in the absence of willingness if examined (Sabiq, 1994). Something that is not clear and can not be guaranteed or ascertained its mathematical and rational beings whether it concerns goods, prices, or time of payment money/ delivery of goods. Taghrir in Arabic gharar, which means: consequence, disaster, danger, risk, and uncertainty. In terms of fiqh muamalah, taghrir means doing something blindly without sufficient knowledge; or take their own risk from a risky act without knowing exactly the consequences, or entering the risk arena without considering the consequences (Razy, 1983). Brands A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the 136

1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177 accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality (AMA, 2017). Brand is designed to add value to the product and give it a personality that must be positively perceived by the customers to have a unique added value (D. A. Aaker & Keller, 1990). Brand personality is the set of human characteristics associated with a brand. Brands are created with the ability to portray human-like characteristics (J. Aaker, 1997). A brand‘s personality helps (at least in the consumer‘s mind) to define the consumer‘s image. The clear delineation of brand personality, however, remains somewhat vague and indistinguishable from other constructs such as brand image or brand identity (Freling & Forbes, 2005). Islamic Brands Islamic branding is a branding approach which is friendly, or compliant with Sharia‘ principles (Ogilvy Noor, 2010). Islamic brand involves three constructs: country of origin, target audience and whether it is halal. For Muslims, branding cannot be separated from faith, which dictates that all actions should be divine and that one loves and hates not because of his humanly desires but because his feelings are inline with Allah‘s guidance (Alserhan, 2010). Halal is a Muslim religious certification that is used to endorse a product or service as being religiously compliant with the requirements and pillars of Islam (also known as Sharia law) (Siala, 2013). Multi-brand Loyalty or Brand Switching Brand switching occurs due to decline in brand loyalty and growing acceptance of other brands, which increases the consumer‘s willingness to try alternative brands. The switching behaviour could be affected by intrinsic or extrinsic motivations (Shukla, 2009). In the case intrinsic motivations, variety and over choice plays a major role (McAlister & Pessemier, 1982) and the resultant behaviour can be the consequence of either curiosity (Sheth & Raju, 1974) or attribute satiation (Zuckermann, 1979). On the other hand, many brand switches occur not because they are intrinsically rewarding but because they are key to attaining or avoiding another purchase or consumption goal (Van Trijp, Hoyer, & Inman, 1996), Multi-brand loyalty is an effect of consumers buying different brands for different occasions or for vanity (Dowling & Uncles, 1997). Multi-brand loyalty is important because, from a managerial point of view, it can be looked at as a lost opportunity or as an undesired state of consumer loyalty. That is, although consumers apparently can show relatively high levels of commitment and emotional attachment to more than one brand within the same product category, from a marketer‘s perspective, it is preferable to have a customer base that is loyal only to the company‘s 137

1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177 own brand. One possibility of addressing the problem of lacking product differentiation consists in either developing unique product benefits or a distinctive brand personality. Besides, specialized multi-brand loyalty occurs when consumers connect with a brand for one specific occasion, but do not find the brand useful or adequate for another occasion (Reto, 2014). If Muslim consumers find new Islamic products in the market, he will be interested in to try to use the Islamic brand. In some markets which are more-religious, new products and the way these products are promoted need to be prepared in accordance with the spiritual and religious dictations and influences that those consumers acknowledge (Ateeq-urRehman & Shabbir, 2010). Nevertheless, the risk aversion of highly religious consumers leads to behavioural orientations like low switching behaviour (Yousaf & Malik, 2013). In this case, consumers may use more than one brands in a product category which are conventional brand and Islamic brand. For example, consumers have conventional and sharia banks accounts. However, the higher the level of religiosity, Muslim consumers will be prepared to abandon the conventional brand and switch to the Islamic brand. It is also influenced by product involvement. The stronger the involvement with conventional brands, the longer the Muslim consumers have multi loyalty. Conversely, if the characteristics of conventional brands have been replaced by Islamic brands and Muslim consumers can access them easily, the sooner the Muslim consumers move to the Islamic brand. For example, in the case of Wardah's cosmetic brand, Muslim consumers with high levels of religiosity have many who easily switch to the brand. P1: The higher the level of Muslim consumer religiosity, the higher the Muslim consumer intention to move to the Islamic brand. P2: The Muslim consumer will move to an Islamic brand if the brand is able to meet his or her needs. P3: If the Islamic brand has not been able to meet the needs of Muslim consumers, Muslim consumers tend to be loyal to more than one brand, which are Islamic brands and conventional brands to meet their needs. REFERENCES Aaker, D. A., & Keller, K. L. (1990). Consumer Evaluations of Brand Extension. Journal of Marketing, 54(1), 27–41. Retrieved from http://www.jstor.org/stable/1252171 Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. https://doi.org/10.2307/3151897 Alserhan, B. A. (2010). On Islamic branding: brands as good deeds. Journal of Islamic Marketing, 1(2), 101–106. https://doi.org/10.1108/17590831011055842 AMA. (2017). American Marketing Association Dictionary. Retrieved from https://www.ama.org/resources/pages/dictionary.aspx?dLetter=B 138

1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177 Ateeq-ur-Rehman, & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing, 1(1), 63–69. https://doi.org/10.1108/17590831011026231 Azam, A., Fu, Q., Abdullah, I., & Abbas, S. A. (2011). Impact of 5-D of Religiosity on Diffusion Rate of Innovation. International Journal of Business & Social Science, 2(17), 177–185. Dean, J. (2014). Muslim values and market value: a sociological perspective. Journal of Islamic Marketing, 5(November 2012), 20–32. https://doi.org/10.1108/JIMA-02-2013-0013 Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work? Sloan Management Review, 38(4), 71–82. Freling, T. H., & Forbes, L. P. (2005). An empirical analysis of the brand personality effect. Journal of Product & Brand Management, 14(7), 404–413. https://doi.org/10.1108/10610420510633350 McAlister, L., & Pessemier, E. (1982). Variety seeking behavior: an interdisciplinary review. The Journal of Consumer Research, 9(3), 311–22. Miller, A. S. (2000). Going to Hell in Asia : The Relationship between Risk and Religion in a Cross Cultural Setting. Review of Religious Research, 42(1), 5–18. Ogilvy Noor. (2010). Brands and Muslim consumers. In Keynote address by Miles Young, CEO, Ogilvy & Mather Worldwide, Oxford Global Islamic Branding and Marketing Forum. Said Business School, University of Oxford, Oxford. Razy, A. I. M. B. A. B. B. A. A. Q. Al. (1983). Mukhtar Al Sihhah, Maktabah wa Matbaah al masuhad al Husaini. Kairo. Reto, F. (2014). Multi-brand loyalty: when one brand is not enough. Qualitative Market Research: An International Journal, 17(4), 464– 480. https://doi.org/10.1108/QMR-11-2012-0053 Ridlwan, A. A. (2016). Rasionalitas Dalam Ekonomi : Perspektif Konvensional Dan Ekonomi Islam. In Seminar Nasional dan Call For Papers Manajemen, Ekonomi dan Akuntansi (pp. 493–496). Fakultas Ekonomi Universitas Nusantara PGRI Kediri. Sabiq, S. (1994). Fiqh Sunnah (III). Kairo: Dar Al-Fath Li-A‘lam Al-Araby. Sheth, J. N., & Raju, P. S. (1974). Sequential and cyclical nature of information processing models in repetitive choice behavior. Advances in Consumer Research, Association for Consumer Research. Shukla, P. (2009). Impact of contextual factors, brand loyalty and brand switching on purchase decisions. Journal of Consumer Marketing, 26(5), 348–357. https://doi.org/10.1108/07363760910976600 Siala, H. (2013). Religious influences on consumers‘ high-involvement purchasing decisions. Journal of Services Marketing, 27(7), 579–589. https://doi.org/10.1108/JSM-02-2012-0046 Siddiqi, M. N. (1991). Kegiatan Ekonomi dalam Islam. Jakarta: Bumi Aksara. Sulthoni, H. (2015). Perilaku Konsumen Dalam Perspektif Ekonomi Islam: 139

1st International Conference on Islamic Civilization ans Society (ICICS) 2017 ISSN : 2597 - 9177 Teori Dan Praktek. Eksyar, 2(2), 451–471. Van Trijp, H. C. M., Hoyer, W. D., & Inman, J. J. (1996). Why switch? Product category-level explanations for true variety-seeking behavior. Journal of Marketing Research, 33(3), 281–92. Wilson, J. A. J., & Liu, J. (2011). The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2(1), 28– 42. https://doi.org/10.1108/17590831111115222 Yousaf, S., & Malik, M. S. (2013). Evaluating the influences of religiosity and product involvement level on the consumers. Journal of Islamic Marketing, 4(2), 163–186. https://doi.org/10.1108/17590831311329296 Zuckermann, M. (1979). Sensation Seeking: Beyond the Optimal Level of Arousal. Hillsdale, NJ: Erlbaum.

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