FACOLTA' DI ECONOMIA ... Berti F. (2005), Direzione e decisioni d'impresa, materiale didattico ... Daft R.L. (2004), Organizzazione aziendale, Apogeo, Milano.
GIANPAOLO ABATECOLA, PhD.
PROCESSI E MODELLI DECISIONALI D’IMPRESA Schemi di sintesi delle lezioni
II Edizione
FACOLTA’ DI ECONOMIA UNIVERSITA’ DI ROMA “TOR VERGATA” Anno Accademico 2011-2012
TEXMAT
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INDICE DEGLI ARGOMENTI
PARTE PRIMA • Processi decisionali: elementi di teoria
p. 5
PARTE SECONDA • Decisioni, problemi, problem solving • Approfondimento (I): L’analisi del problema • Approfondimento (II): Le tecniche di creatività • Case Study (I): Opel Insignia • Case Study (II): Margherita Conad • Case Study (III): ENI-WIFI
p. 21 p. 41 p. 76 p. 84 p. 93 p. 103
PARTE TERZA • Negoziazioni: elementi di teoria • Approfondimento: Le tecniche di comunicazione per le negoziazioni • Case Study (IV): Fiat-Chrysler • Case Study (V): Alitalia-CAI
p. 114 p. 130 p. 138 p. 148
PARTE QUARTA • Le frontiere dei processi decisionali • Case Study (VI): Intesa-Sanpaolo
p. 157 p. 171
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p. 181
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