PUBLIC AFFAIRS AND ADVOCACY INSTITUTE The ...

PUBLIC AFFAIRS AND ADVOCACY INSTITUTE The Art and Craft of Lobbying December 29th 2008 – January 10th, 2009 Location:

Ward Circle Building, Room 6 American University Main Campus

Professor: James Thurber Phone: (202) 885-6247 E-mail: [email protected]

Professor & Academic Director: Patrick Griffin Phone: (202) 775-8116 E-mail: [email protected]

Course Mentors: Tom Williams Phone: Cell: (703) 623-1069; Home: (703) 241-8999 Email: [email protected] Mike Berman Phone: Office: (202) 728-1100; Home: (202) 342-9553 Email: [email protected] Sheila Murphy Email: [email protected]

Graduate Assistant: Nathan Thompson Phone: (202) 885-6296 E-mail: [email protected]

Introduction Welcome to the thirtieth session of the Public Affairs and Advocacy Institute. This workshop provides an intensive exploration into the art and craft of the lobbying profession. You will be immersed in the strategies, tactics, methods, techniques, regulations, and ethics of those who advocate public policy options to elected officials. The course will meet daily to hear from faculty, academics, professional lobbyists, public officials, and journalists. These speakers will bring both applied and theoretical approaches to their subjects. From them, you will gain both understanding of and insight into the lobbying profession as it is currently practiced at the federal level. The course structure will include seven distinct topics, and the speakers for the course will provide remarks on these topics. The

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modules are (1) Development and Management of a Strategic Game Plan; (2) Research & Analysis of Policy and Process; (3) Communications & Internet Strategy and its impact on Lobbying; (4) Grassroots/Grasstops Lobbying; (5) Coalition Building & Maintenance; (6) Rules, Regulations, and Ethics in the Lobbying Environment; and (7) Direct Lobbying of Congress and the Executive. In addition, each student will be placed on a team that will construct a lobbying strategy for a particular policy issue. For this aspect of the seminar, students will be aided by a mentor, a professional lobbyist who has designed a case study for students to pursue. The policy issues that will be used as case studies for this seminar will be introduced on the first two days of class. Written work for this course will consist of the team’s lobbying plan. Your work, collectively and individually, on the lobbying plan will account for sixty percent (60%) of the final grade. The final forty percent of the grade will include twenty percent (20%) for the oral presentation of the lobbying plan, and twenty percent (20%) for class participation, group participation and attendance. The Lobbying Plan The final day of the seminar, Saturday January 10th, will be devoted to the oral presentations of the team lobbying plans before the professors and mentors. The teams of students will be organized by their mentor to formulate a comprehensive lobbying strategy on a particular political issue. Particular budgets for each plan will vary, but proper justification must be illustrated for the allocation of funds within the budget. The budget should be allocated in accordance with the strategy, theme and message of each group's overall lobbying plan. Students must also keep in mind that they need to base their budget on how much their particular client can afford. It is possible for you to raise additional money for your budget from outside sources such as a fundraiser with coalition members; however, you must detail and justify these activities in your lobbying plan. Budget issues will be discussed further in class and any questions should be addressed to your mentor. The plans that are created during this Institute will focus on lobbying strategies that are geared towards the 1st session of the 111th Congress. Your plan must take into account President-Elect Obama’s agenda, the Democratic majorities in both the House of Representatives and the Senate, and any shifts in committee composition and/or chairs. The lobbying plans are limited to a total of 30 pages. You will also provide 3 one-page work pieces (these will be described in greater detail in class). Each student is expected to participate in the preparation of the oral presentation and take responsibility for a minimum of one section of the final written document. The time allocated for the presentations is twenty minutes for the student presentation and twenty minutes for questions and discussion. This time limit is strictly enforced. The panel of evaluators will ask rigorous questions about all elements of your plan after the oral presentation. We strongly recommend that the oral presentations be guided by PowerPoint. Please bring copies of your PowerPoint to distribute to the panel during your presentation. Members of the

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team are required to speak or be prepared to defend any part of the plan to the panel. All members of the class will be present to hear each oral presentation. The evaluation panel will consider: thoroughness, creativity, organization, comprehensiveness and practicality of the plan. The plan must include an overview section that integrates all of the various strategies and tactics applied to the policy in the case study. In addition to the evaluations of the review panel members, the mentor will also evaluate each student’s ability to work with the team, to coordinate efforts and to arrive at a cohesive lobbying plan. Both the oral presentation and the written plan will be evaluated by the review panelists. The particulars of the lobbying plan will be discussed as the course progresses. Each speaker will present material that will help develop the plans. Collectively, they will also introduce you to the modern world of professional lobbying. As this program is an intensive undertaking, it is crucial that students keep in close contact with their colleagues as well as the course instructors and mentors throughout the two weeks. Recommended Reading The following recommended readings will be useful for formulating your lobbying plan, and for better understanding the lobbying profession. Highly Recommended books may be available at the AU Bookstore:

Scott Ainsworth, Analyzing Interest Groups (W.W. Norton, 2002).

Gary Andres, Lobbying Reconsidered: Under the Influence (Pearson, 2009).

Jeffrey Berry, The Interest Group Society (5th Edition, Longman Press, 1997).

Paul Herrnson, Ronald Shaiko, and Clyde Wilcox (Eds.), The Interest Group Connection: Electioneering, Lobbying, and Policymaking in Washington (CQ Quarterly, 2005).

Bruce Wolpe and Bertram Levine, Lobbying Congress (CQ Press, 1996).

Recommended books not available at the AU Bookstore:

Jeffrey Birnbaum, The Lobbyists: How Influence Peddlers Work Their Way in Washington (Times Books, 1993).

Ronald J. Hrebenar, Matthew J. Brubank, and Robert C. Benedict, Political Parties, Interest Groups, and Political Campaigns (Westview Press, 1999).

Bertram J. Levine, The Art of Lobbying: Building Trust and Selling Policy (CQ Press, 2009)

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Andrew S. McFarland, Cooperative Pluralism (University of Kansas Press, 1993).

Mancur Olson, The Logic of Collective Action: Public Goods and the Theory of Groups (Harvard University Press, 1971).

Jack L. Walker, Jr., Mobilizing Interest Groups in America (University of Michigan Press, 1997).

Woodstock Theological Center, The Ethics of Lobbying: Organized Interests, Political Power, and the Common Good (Georgetown University Press, 2002).

Film: Thank You For Smoking

Recommended Articles (Available on Blackboard):

Gary Andres, Patrick Griffin, James A. Thurber, “The Contemporary Presidency: Managing White House-Congressional Relations: Observations from Inside the Process,” Presidential Studies Quarterly, 30:3 (2000), pp. 553-563.

William Browne, “Organized Interests and their Issue Niches: A Search for Pluralism in a Policy Domain,” Journal of Politics, 52 (1990), pp. 477-509.

Ed Ingle, “Government Relations,” in John Doorley and Helio Fred Garcia, eds., Reputation Management (Routledge, 2007), pp. 159-182.

J. Craig Jenkins and Charles Perrow, “Insurgency of the Powerless: Farm Worker Movements (1946-1972),” American Sociological Review, 42 (1977), pp. 248-268.

Ken Kollman, “Inviting Friends to Lobby: Interest Group Ideological Bias and Congressional Committees,” American Journal of Political Science, 41 (1997), pp. 519544.

Robert D. Putnam, “Bowling Alone: America’s Declining Social Capital,” Journal of Democracy, 6:1 (1995), pp. 65-78.

Robert H. Salisbury, “An Exchange Theory of Interest Groups,” Midwest Journal of Political Science, 13 (1969), pp. 1-32.

James A. Thurber, “From Campaigning to Lobbying,” in Candice J. Nelson, David A. Dulio, Stephen K. Medvic, eds., Shades of Gray: Perspectives on Campaign Ethics (Brookings Institution Press, 2002), pp. 151-170.

James A. Thurber, “Political Power and Policy Subsystems in American Politics,” in B. Guy Peters and Bert A. Rockman, eds., Agenda for Excellence: Administering the State (Chatham House, 1996), pp. 76-104.

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Jack L. Walker, Jr., “Origins and Maintenance of Interest Groups in America,” American Political Science Review, 77 (1983), pp. 390-406. Course Schedule

It is imperative that you arrive on time to all class sessions. Failure to do so will result in a lower course grade. Unexcused absences will also contribute towards a lower course grade. If you are unable to attend a session, please contact Nathan Thompson in advance, at 202-885-6296. Requests for excused absences will be stringently reviewed on an individual case-by-case basis. (Note: This schedule is tentative and subject to change. Throughout the Institute you will be notified in advance of any changes to the schedule.) Monday, December 29th 9:00 AM to 10:30 AM

Course Introduction, Class Expectations, and Overview of Lobbying Distinguished Professor James A. Thurber Director Center for Congressional and Presidential Studies And Dr. Patrick Griffin Professor and Academic Director Public Affairs and Advocacy Institute

10:45 AM to 12:00 PM

Lobbying and Public Policy Making Distinguished Professor James A. Thurber Director Center for Congressional and Presidential Studies

12:00 PM to 1:15 PM

Lunch

1:15 PM to 2:30 PM

Conceptualizing Political Issues and Strategies William Sweeney Vice President of Global Government Affairs Electronic Data Systems

2:45 PM to 4:00 PM

The Legislative Process and Lobbying Dr. Walter Oleszek Professor, American University Senior Specialist Congressional Research Service

4:00 PM to 4:30 PM

Summary and Discussion

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Tuesday, December 30th 8:45 AM to 9:00 AM

Objectives for the Day

9:00 AM to 10:15 AM

Executive-Congressional Branch Relations in the Lobbying Process Charles M. Brain Former Head of Legislative Affairs for President Clinton President Capitol Hill Strategies

10:15 AM to 12:00 PM

Building an Advocacy Strategy Greg Simon President FasterCures – The Center for Accelerating Medical Solutions

12:15 PM to 12:45 PM

Mentor and Topic Introductions Tom Williams Director of Federal Projects, The Conservation Fund Professor, American University Michael Berman President Duberstein Group Sheila Murphy Johnson, Madigan, Peck, Boland & Stewart, Inc.

12:45 PM to 1:45 PM

Group Meetings with Mentors Tom Williams / Mike Berman / Sheila Murphy Lunch will be provided

2:00 PM to 4:00 PM

Work in Groups on Lobbying Plan

Wednesday, December 31st 9:00 AM to 9:30 AM


9:30 AM to 10:45 AM

Lobbying as a Campaign: Key Elements and Relationships Dr. Patrick Griffin Professor and Academic Director, Public Affairs and Advocacy Institute

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11:00 AM to 12:15 PM

Assessing Lobbying Effectiveness: A View From the Hill Sheila Murphy Johnson, Madigan, Peck, Boland & Stewart, Inc.

12:15 PM to 12:30 PM


Thursday, January 1st

New Year’s Day. No Class.

Friday, January 2nd 9:00 AM to 9:30 AM


9:30 AM to 10:45 AM

The Reality of Global Warming: Lobbying to Reduce Green House Gasses Michael Goo Climate Legislative Director Natural Resources Defense Council

11:00 AM to 12:15 PM

Lobbying Firms: Management and Structure Peter Madigan Founding Partner Johnson, Madigan, Peck, Boland & Stewart, Inc.

12:15 PM to 1:30 PM

Lunch

1:30 PM to 2:45 PM

Using Paid Media in Advocacy Campaigns Dan Weiss Senior Fellow and Director of Climate Strategy Center for American Progress

3:00 PM to 4:15 PM

Cap-and-Trade in the Legislative Process Tom Williams Director of Federal Projects, The Conservation Fund Professor, American University

4:30 PM to 4:30 PM


Saturday, January 3rd 9:00 AM to 11:00 AM

Rules and Regulations of Lobbying / Lobbying Reform Michael Berman President The Duberstein Group

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11:00 to 12:30 PM

Values Based Lobbying: A Practice with Integrity Patrick Griffin Professor and Academic Director Public Affairs and Advocacy Institute American University

Remainder of Saturday and weekend: Group project work. Monday, January 5th 9:00 AM to 9:30 AM


9:30 AM to 10:45 AM

Polling and Survey Research in Lobbying Campaigns Glen Bolger Partner and Co-Founder Public Opinion Strategies

11:00 AM to 12:15 PM

Lobbying and the Regulatory Process Dr. Cornelius Kerwin President American University

12:15 PM to 1:15 PM

Lunch

1:15 PM to 2:45 PM

Crafting a Lobbying Communications Plan: Message Development, Planning and Objectives Ed Walz Spitfire Strategies

3:00 PM to 4:15 PM

Strategies and Tactics of Lobbying for a Trade Association Alan Mertz President American Clinical Laboratories Association

4:30 PM to 5:45 PM

PAAI Alumni Panel (Pizza will be provided) Vladimir Skoric Nick Juliano Angela Guyadeen Moderator: Nathan Thompson

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Tuesday, January 6th 8:30 AM to 9:30 AM

Mid-Course Review Session Professors James Thurber and Patrick Griffin

9:30 AM to 10:45 AM

Managing an Issue Campaign: The Case of Net Neutrality Ben Scott Policy Director Free Press

11:00 AM to 12:15 PM

Grassroots: Mobilization of Resources Mark Fraley Lead Organizer Southeastern Wisconsin Common Ground

12:15 PM to 1:30 PM

Key Issues and Politics in Designing a Greenhouse Gas Emissions Cap and Trade System Richard H. Rosenzweig Chief Operating Officer Natsource, LLC Lunch will be provided

1:30 PM to 2:45 PM

The Use of the Internet in Advocacy Campaigns Alan Rosenblatt Associate Director, Online Advocacy Center for American Progress Action Fund

3:00 PM to 4:15 PM

Coalition Building and Issue Campaigns Joel Malina Executive Vice President and Managing Director Wexler & Walker Public Policy Associates

4:30 PM to 5:45 PM

Grasstops: Effective Mobilization of Third Party Groups for Legislative and Regulatory Campaigns Jack Bonner President Bonner and Associates

5:45 PM


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Wednesday, January 7th Please note: Class is not held at American University. The day’s sessions will be conducted at different sites in downtown Washington, DC. Please business attire. 9:00 AM to 11:30AM

United States Chamber of Commerce Bill Kovacs, Vice President Environment, Technology, and Regulatory Affairs Division Mary Kane, Director, Special Projects U.S. Chamber of Commerce

11:30AM to 1:30PM

Lunch

1:30PM to 2:30PM

AFL-CIO Thea Lee Policy Director and Chief International Economist AFL-CIO

3:00PM

APCO Worldwide Don Bonker Vice President APCO

TBD

AARP John Rother, Executive Vice President Policy and Strategy AARP

Thursday, January 8th 9:00 AM to 9:30 AM


9:30 AM to 10:45 AM

The Press and Public Advocacy: Media Coverage of Lobbying Ron Elving Senior Washington Editor, NPR News National Public Radio

11:00 AM to 12:15 PM

The New Advocacy Industry: Growth and Institutionalization in the Lobbying World Gary Andres Vice Chairman of Public Policy and Research Dutko Worldwide

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12:15 PM to 1:30 PM

Government Relations and Corporate Reputation Management Ed Ingle Managing Director of Government Affairs Microsoft Corp. Lunch will be provided

1:30 PM to 2:45 PM

John Passacantando Executive Director Greenpeace USA

3:00 PM to 4:15 PM

Lobbying for a Boutique Firm April Burke Founder Lewis-Burke Associates

4:15 PM to 4:45 PM


Friday, January 9th 9:00 AM to 9:30 AM


9:30 AM to 10:45 AM

International Lobbying Andrew Frank Senior Partner Kreab Group

11:00 AM to 12:15 PM

Managing Client Relations Ronna A. Freiberg Senior Vice President Legislative Strategies Inc.

12:30 PM to 1:45 PM

Bryce Harlow Foundation Discussion: Ethics & Lobbying Linda Dooley President Bryce Harlow Foundation and Dan Danner Executive Vice President, Public Policy and Political National Federation of Independent Business Lunch will be provided

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1:45 PM to 2:15 PM

Course Review James Thurber and Patrick Griffin

2:15 PM

Work on Group Projects

Saturday, January 10th 9:00 AM to 12:00 PM

Oral Presentations (Team presentation order will be randomly selected.) Panel of Evaluators: Dr. James A. Thurber Director, Center for Congressional and Presidential Studies Dr. Patrick Griffin Professor and Academic Director Public Affairs and Advocacy Institute Tom Williams Director of Federal Projects, The Conservation Fund Professor, American University Michael Berman President The Duberstein Group Sheila Murphy Johnson, Madigan, Peck, Boland & Stewart, Inc.

12:00 PM to 12:30 PM

Course evaluations

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