racecourse betting: a mobile solution - 9th Racing and Betting Forum
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racecourse betting: a mobile solution - 9th Racing and Betting Forum
RACECOURSE BETTING: A MOBILE SOLUTION ... Develop new betting products such as pari-mutuel, ... Invest in technology; th
RACECOURSE BETTING: A MOBILE SOLUTION
WHO IS PGI? • Premier Gateway International (PGI) is an independent totalisator business based in Isle of Man which provides hosting for horse racing and sports pools in addition to enabling commingling and connectivity for other wagering operators and customers • PGI is owned by Phumelela Gold International Limited and Tabcorp Europe Holdings Limited under a joint venture arrangement that has been in place since 2012 • As one of the World’s largest wagering hubs, PGI operates 24 hours a day, seven days a week, 365 days a year, covering, on average, more than 150 race meetings every day.
RACECOURSE BETTING: A MOBILE SOLUTION
PGI’S CORE BUSINESS • Deliver resilient hub connectivity, integrations and other business to business (B2B) services • Provide access to international pools for high volume customers
• Host and commingle pari-mutuel A & B pools • Offer retail, racecourse and other terminal software solutions
RACECOURSE BETTING: A MOBILE SOLUTION
FOCUS ON INNOVATION • Develop new betting products such as pari-mutuel, multi-leg, cash-out • Create bet-types for the new generation; eSports • Invest in technology; the cashless wagering app
RACECOURSE BETTING: A MOBILE SOLUTION
CASHLESS WAGERING • Development partnership with Digital Design Labs rs
• Purchase the voucher • Enter the 12-digit code into a mobile device • Wager with the deposited funds • Cash-out with the same voucher at any time RACECOURSE BETTING: A MOBILE SOLUTION
PURCHASING THE VOUCHER • Prior to arrival at racecourse • Upon entry at racecourse • At traditional tote “windows” • From mobile couriers
RACECOURSE BETTING: A MOBILE SOLUTION
TERMINAL SOFTWARE
RACECOURSE BETTING: A MOBILE SOLUTION
MOBILE COURIER SOLUTION
RACECOURSE BETTING: A MOBILE SOLUTION
PLACING BETS • Eliminate queues and trips to fixed points of sale • A private and personalised experience
RACECOURSE BETTING: A MOBILE SOLUTION
QUICK AND SIMPLE 1. Select the race 2. Select the bet type 3. Select the runner(s) 4. Select the amount 5. Confirm the wager 6. Check the updated voucher balance 7. Check all live and resulted bets
RACECOURSE BETTING: A MOBILE SOLUTION
SCREEN SHOTS
RACECOURSE BETTING: A MOBILE SOLUTION
RESILIENCE & FUNCTION • Uses minimal data to maximise speed and customer experience; it is so “light” that a bet can be transmitted efficiently using 2G technology • Displays key wagering triggers, however it is not intended to provide an enriched form service • As such, traditional information sources such as race cards and TV screens remain essential – it’s critical to find the right balance • The primary strategy is to deliver a “terminal in hand”
RACECOURSE BETTING: A MOBILE SOLUTION
NOT JUST RACING
RACECOURSE BETTING: A MOBILE SOLUTION
COMMERCIAL OBJECTIVES • Increase turnover on local, away and international races • Multiply investment: One voucher can equal 50 individual bets! • Collect customer information and drive loyalty through interaction • Supply a simple solution for non-expert bettors • Reduce sale resources needed by racecourses RACECOURSE BETTING: A MOBILE SOLUTION
THE FUTURE • Include a payment gateway • Expand to an off-course ADW/website with betting account functions
• THE UTOPIAN POSITION: Purchase one voucher for expenditure at all points of sale on the racecourse – wagering, food, beverage, merchandise, tickets, etc
