Real Estate News Investment Tips Market ... - Deja Vu Real Estate

THE

ESTATE ISSUE 03 - AUGUST 2017

An Opportunity for Investors p.06

Projects That Made Noise p.08 Featured Developer Nshama p.16 Expert Analysis: Palm Jumeirah p.18

Q2 Performance p.22 DREI Initiative ‘Spreading Awareness’ p.25

7 Tips to Rent Your Home p.26

Real Estate News

Investment Tips

Market Analysis

ORN 274

Industry Update

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THE ESTATE - Issue 03 August 2017

Note to Our Readers A very warm welcome to all our readers to the third issue of “The Estate Magazine”. This quarter’s issue has a wide variety of articles featuring Dubai and the real estate market, tips and hints by the industry experts, market updates, latest news and a lot more! Dubai Land Department launched the initiative to celebrate the region’s greatest real estate achievements, in cooperation with Awards International which was held in April this year. Deja Vu is proud to announce that we have been awarded ‘Third Place’ in the Category ‘Most Innovative Real Estate Campaign’ as well as Finalists in the category ‘Best Real Estate Brokerage Firm’. Do check out some highlights of this event on page 6 and 7. Dubai is a city as a living Brand. It is a story of success. It has engraved its own distinct identity, not just with world class developments like the Burj Khalifa and the Palm, but also more recently with a multi-cultural approach and creative initiatives. Dubai is now perceived as the leading city in the region for its creative industries and art initiatives which have in turn helped Dubai in its Branding. We explore more about this in our cover story for this quarter’s issue.

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AN OPPORTUNITY FOR INVESTORS

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GULF REAL ESTATE AWARDS HIGHLIGHTS

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CREATIVE ADVERTISING IN REAL ESTATE

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FEATURED DEVELOPER

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7 TIPS TO RENT YOUR HOME QUICKLY

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DEJAVU TOP 5

Towards the end of this issue, we have listed some of our signature fully furnished and ready to move in properties in premium locations. Just add your personal touches, and the space is all yours!

EDITOR IA L

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PROJECTS THAT MADE NOISE

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Sadia Rakhange

PR & Marketing Executive

Lijo John

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NEWS & VIEWS

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CONTENT

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PEDAL UPRISE

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BRANDING THE CITY

EXPERT ANALYSIS

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Q2 PERFORMANCE

Marketing Manager

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SPREADING AWARENESS

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SIGNATURE PROPERTIES

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AN OPPORTUNITY FOR

INVESTORS Secondary Market to see an upraise

AHID SHAIKH MOHAMMED Chairman - Deja Vu Real Estate

D

ubai continues to show its strength in real estate and it’s becoming more solid even with the heavy increase in supply from top developers as well as new developers. The demand has been increasing and new projects are being launched with exciting payment plans, driving the purchasing power for both investors and end users.

As we have seen price softening across the board in 2016 and 2017 with ready projects especially properties worth 2M plus, we foresee an upraise in the secondary market i.e. ready properties. The investors have waited a good 18 months for ready properties’ price to melt down and they are now grabbing the opportunity to invest and to get good yield on their investments. A large percentage of end users would enter into ready properties to use the rental returns from their ready properties to pay for their EMI for owning their house; keeping in mind the price of purchase which is very attractive. It is the right time to move in or to invest in ready properties, where your EMI is fully, or almost, covered by the amount of rental payments you would have done. If you are an investor, watch out for good deals in Greens, Springs, Jumeirah Lake Towers, Meadows, Dubai Marina, Downtown, Business Bay and more. If you are an end user look at what suits you best by keeping in mind that with a good developer paying 5% more, it is better than saving 5% with an average developer.

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WE ARE PROUD TO BE A PART OF

BY WINNING

THIRD PLACE

in ‘THE MOST INNOVATIVE REAL ESTATE MARKETING CAMPAIGN’

&

FINALIST

IN THE BEST REAL ESTATE BROKERAGE FIRM

The first edition of the Gulf Real Estate Awards organised by the Dubai Land Department in association with Awards International, has been a succesful initiative to celebrate the region’s greatest real estate achievements. It took place in April this year and 150 submissions were recieved from across the UAE, Saudi Arabia, Oman and Qatar. Winners were announced at a closing ceremony in the presence of a number of prominent real estate figures, honouring the best achievements in 20 categories. Deja Vu is proud to announce that we have been awarded ‘Third Place’ in the Category ‘Most Innovative Real Estate Campaign’ as well as ‘Finalists’ in the category ‘Best Real Estate Brokerage Firm’. We would like to express our sincere thanks to our clients who are the members of our Deja Vu family, for being supportive and helping us succeed over the years!

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PROJECTS THAT MADE NOISE! We list down some of the developers and projects that created an uproar in the Market Q2 2017

1. VIDA RESIDENCES DUBAI MALL – DOWNTOWN (EMAAR) Vida Residences Dubai Mall is one of the last few projects to be launched in Downtown by Emaar. The two tower complex is located directly opposite the Dubai Mall, next to the Address Fountain Views and it will connect directly to the mall. The project features 1, 2, 3, & 4 bedroom serviced and branded apartments, as well as a Vida Hotel. Tower 1 features the serviced apartments and hotel while Tower 2 features the branded residences. The project is available on a 70-30 payment plan; 70% paid during the construction period and 30% paid upon handover in October 2021. PSF ranges from AED 2,000 – AED 2,750.

2. TOWNSQUARE APARTMENTS - NSHAMA Nshama introduced a special payment plan offer during the month of Ramadan on all apartment projects within the Townsquare community. These projects include Safi Apartments, Zahra Apartments, Hayat Boulevard, Jenna, Warda, and Rawda. These feature 1, 2 and 3 bedroom apartments on a 20-80 payment plan; 20% paid during the construction period and 80% paid upon their respective handovers. Town Square is a unique proposition in Dubai because it’s not a stand-alone building but rather an entire master planned community with lots of amenities for a good, suburban lifestyle. It is located at the Al Qudra Road and it is expected to be connected through the Etihad Rail and a proposed Metro line.

3. PARK HEIGHTS 2 – DUBAI HILLS ESTATE (EMAAR) Park Heights II is the second phase of the residential apartment project of Emaar Properties located in the exclusive community of Dubai Hills Estate. It is an 18-storey apartment building offering 1-bedroom, 2-bedroom and 3-bedroom apartments with stunning and unobstructed views of Burj Khalifa and Downtown Dubai. It is in close proximity to the upcoming regional mall and central park in the master development. Emaar Properties offers a post-handover payment plan, 60% during the construction and 40% post construction payable over 2 years. The expected handover is March 2022. PSF ranges from AED 1,000 – AED 1,200.

4. REEMRAAM 2- (DUBAI PROPERTIES) After the successful launch of Remraam, Dubai Properties launched Phase 2 offering 1, 2 & 2 + maid’s bedroom options. Remraam is a popular and vibrant community in Dubailand, 7 minutes away from the Global Village, 15 minutes from Al Maktoum International Airport and Expo 2020 site. The project consists of 2 Buildings - 4 wings (G+5) and it is available on a 40-60 payment plan; 40% paid during the construction period and 60% paid upon handover in Q4 2019.

5. SIDRA 3 – DUBAI HILLS ESTATE (EMAAR) Emaar released the much awaited last phase of Sidra. Sidra 3 offers an amazing post-handover payment plan; 40% of the purchase price to be paid after the villas are handed over. The development offers 3, 4 and 5 bedroom independent villas on a 5-year payment-plan (completion in 3 years). Sidra has the location (just a few minutes away from Mall of Emirates), it has the community (Dubai Hills Estate master-community is going to be the modern Emirates Living), and it also has price and payment-plan advantages. PSF ranges from AED 1,100 – AED 1,200.

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NEWS & VIEWS EMIRATES TOWERS BUSINESS PARK DUBAI’S NEW AED 5 BILLION BUSINESS DISTRICT His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched Emirates Towers Business Park. Master planned by Dubai Holding, the development is located between Sheikh Zayed Road and Happiness Street. It is in close proximity to Dubai International Financial Centre (DIFC), the leading financial hub for the Middle East, Africa, and South Asia (MEASA) region.

DUBAI PROPERTIES BREAKS GROUND ON DUBAI’S NEWEST MARINA Launched by Dubai Holding and Dubai Properties Group in May 2016, the Dh1 billion mixed-use Marasi Business Bay is well on track to becoming the city’s most sought-after waterfront destination. It features unique water homes with pools and floating restaurants. It is located along the city’s newest attraction, the Dubai Water Canal. Marasi Business Bay hosts the Park, the Pier, and the Marina that will eventually comprise 800 berths in total making it the region’s first purpose-built yachting hub.

DEPUTY RULER OF DUBAI TO HEAD DREC BOARD OF DIRECTORS HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, is to head the board of directors of Dubai Real Estate Corporation (DREC). Under Decree No 24 of 2017, HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, established a new board of directors for DREC.

A 700-HECTARE SPREAD SOON COME INTO PLAY IN DUBAI A massive 700-hectare spread right in the “heart of New Dubai”, could soon be open for development. This means opportunities for private developers to add to their land bank, as well as for the master-developer to further build on its portfolio of affordable luxury residential options. These 700 hectares represent the still undeveloped areas that form the 1,119-hectare Jumeirah Golf Estates.

DUBAI LAND DEPARTMENT LAUNCHES AWARENESS CAMPAIGN FOR ‘DUBAI BROKERS’ APPLICATION Dubai Land Department (DLD) has announced the launch of an awareness campaign for its ‘Dubai Brokers’ application – the first of its kind in the world. ‘Dubai Brokers’ is the most important application issued by DLD for providing accurate and up-to-date information on licensed Dubai real estate brokers and real estate companies that have been approved by the department.

RETURN ON INVESTMENT FOR UAE REAL ESTATE REMAINS HIGH DUBAI FORESEES ECONOMIC GROWTH IN 2017 AND 2018 As the economic drivers shift from trade to real estate, manufacturing, and tourism, Dubai’s economy is forecast to expand 3.6 per cent next year, compared with 2.9 per cent in 2016, top officials said. Sheikh Ahmed bin Saeed Al Maktoum, second deputy chairman of Dubai’s Executive Council and chairman of the Economic Development Committee, said: “Diversification, resilience, and sustainability are enshrined in every project, policy, and strategy that Dubai adopts. The oil sector now makes up for less than 1 per cent of Dubai’s GDP, while several initiatives have opened up unprecedented opportunities for global businesses in several non-oil sectors.”

Despite a dip in sale and rental prices in Dubai and Abu Dhabi, the UAE real estate market is still attracting investors looking for strong returns. According to a recent report by Bayut.com, the average property prices in H1 2017 marked a 7% decrease compared to H2 2016 in Dubai. Though both the rental and sales markets in the city are exhibiting a downward trend, the average ROI in Dubai has remained relatively consistent at 4.7%, compared to 4.9% at the end of 2016. The most popular communities in Dubai for rent in H1 2017 were Dubai Marina, Dubai Silicon Oasis, and Jumeirah Village Circle.

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IRFAAN KASIMALI Senior Property Advisor

PEDAL

UPRISE

Running and cycling tracks, a new must have for Real Estate Projects.

I

t is surprising how being near a running/cycling track increases the market value for rentals and sales in Dubai’s community. Cycling and running are the latest fitness craze, with people opting to work-out outdoors where the emphasis is trying to achieve stronger stamina and inner mental strength rather than aesthetic beauty. Working out in a gym is more about trying to build muscle. It is usually a very lonely sport compared to cycling and running where a number of clubs have been formed to provide support and training for athletes to help them achieve their goals. In Dubai we are lucky to be blessed with good weather 365 days a year. This allows athletes to train and achieve their goals throughout the year. Web portals like premier sports and hopa sports regularly organize marathons, triathlons, and cycling events in Dubai. Running and cycling also allow families to work out together and they offer a perfect chance to mix family time with exercise.

In reference to cycling/running tracks and real estate, there is a great demand for tenants and property owners to live near these tracks. A good case example is the Al Qudra cycling track. Although considered to be a bit further out to the main city center, demand for the area has sky rocked. The Dubai government has also designed new infrastructure projects to incorporate cycling/running tracks allowing residents ease of access to a safe place to train. I am myself a convert. After spending years working out in a gym, I now prefer the adrenaline rush of cycling with a team and performing at many races throughout the year. I believe that medals at a race, get more ‘likes’ compared to working out at a gym with dumbbells. Below is a list of communities in Dubai that are near cycling/running tracks: Ready: Al Qudra (162 km), Meydan District 1 (8 km), Sobha Villas, Polo Villas, Polo Residence, Sobha Hartland, Grand Residence, Living Legends, Al Barari, Arjan, Arabian Ranches 1 and 2, Motorcity, Damac Hills, Mudon, Remraam, Reem Mira. Upcoming: Nshama, Mira Oasis, Akoya Oxygen, Azizi Meydan Avenue, The fields

So what are you waiting for? Join in the race!

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CREATIVE ADVERTISING IN

REAL ESTATE

Let’s take an example of Deja vu Real Estate’s creative for Emaar – Downtown Views II

LIJO JOHN Marketing Manager

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n today’s increasingly competitive business environment, the effective management and development of a brand are inextricably linked to your performance in the market. The creative use of design and digital marketing can ensure that your brand is clearly differentiated and stands out in a crowded marketplace. Here advertisement plays an imperative tool in promoting your business and it is a great way to generate leads and to achieve tangible results. The bottom line is that your advertisement should communicate unique information, able to influence your potential customers’ purchasing power. As more internet users join the digital age, we can see an enormous trend of real estate agencies now shifting strategies from outbound marketing to inbound marketing. Also, as many developers now offer clever incentives and awards for Marketing, real estate agencies are driven to focus and target users with creative and innovative advertising that leaves a footprint on the customer’s minds. An advertisement can be successful in promoting its products only when it identifies the customers’ needs it is able to fulfil them. It can be analyzed and concluded that an excellent and unique ‘buying motive’ creates an impression in a consumer which eventually forces him to buy a product. Bearing this in mind, in advertising, any aspect can be selected but an advertiser should always stick to certain basics. Basics for creative and effective advertising: • It should aim at educating the selected target audience for your brand or product • It must attract visual attention and generate a buzz or interest in the product • It must have a conviction value by showcasing a strong unique selling point • It should create a need for the product and make the audience buy the product • It must make customers remember or retain the message • It must contain creative ideas with the specific message

In this example, one of the USP’s of the project – Direct link to the Dubai Mall, is conveyed in an indirect yet effective manner.

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Featured Developer

NSHAMA

DEVELOPMENT L.L.C.

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Nshama Development is a leading real estate developer that offers sustainable world-class communities by blending smart and sophisticated designs. The newly-launched company was established in September 2014 led by its CEO Fred Durie, who has been associated with several mega-developments in the region including multibillion-dollar projects such as Downtown Dubai and Arabian Ranches. The company has been known as the sustainable developer of Town Square Dubai, an integrated residential development that will feature 3,000 townhouses and 18,000 apartments in addition to retail, hospitality, and commercial units. True to its name, the developer aims to be the “heart and soul of the Dubai residential community”. It will not only offer mega communities for families but it will also provide various lifestyle establishments like community parks, health centers, malls, restaurants, cafes, retails stores, play areas and educational institutions. This is already seen in Nshama’s flagship project Town Square which offers trendy, dynamic and sustainable residences ranging from townhouses to apartments equipped with modern amenities, facilities and lifestyle features. The company also believes in creating environment-friendly communities that specialize in green architecture, low-energy lighting, smart metering and micro-grid technology to ensure clean energy, green lifestyle walkways, cycling trails, eco-trams, and personalized rapid transit systems for easier commuting. Aside from developing green neighborhoods, the developer ensures high-powered living by aiming to develop 5G communities that will offer free Wi-Fi and fully FTTH linked areas assuring seamless connectivity. With Town Square, Nshama aims to usher in a new style of community within Dubai, with quality of facilities and affordable pricing being the major selling points. Nshama has brought down the price barriers of one-bedroom apartments to below the half a million dirhams mark (Dh 499,000), and three-bedroom apartments under Dh 1 million. Nshama is transforming Dubai’s residential landscape one community at a time, and it is enhancing every dimension of urban living.

Summary CEO: Fred Durie Founded: September 2014 Mission of Nshama Development: “To offer sustainable world-class communities that blend smart with the sophisticated.” Vision of Nshama Development: “To bring a new lifestyle choice to Dubai that transforms the lives of people.” To know more about Nshama Developments and its projects, get in touch with our Nshama Specialists today at 043996487 or [email protected]

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EXPERT ANALYSIS

GARDEN HOMES PALM JUMEIRAH

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The ‘Garden Homes’ on The Palm Jumeirah are considered prime real estate in Dubai for the simple reason that there are no other purely residential properties offering beach front luxury as well as the privacy one desires. It is also one of the first areas that escalated in price and number of transactions completed in the first quarter of 2017.

Garden Homes are typically four bedroom luxury villas located on the fronds of The Palm Jumeirah. The Garden Gallery was the only 3-bedroom option given for the garden homes. This was a very rare floor plan that only a few opted for, while the majority were 3 typical floor plans for 4-bedroom villas i.e. Atrium Entry, Central Rotunda and the Grand Foyer. The initial purchaser was given the option to upgrade to a 5-bedroom villa at an additional cost. Hence now there are 3, 4 and 5-bedroom villas available on the Palm. The exteriors also vary from one another and were decided by the first owner of the villa. Mediterranean, Greek, and Santa Fe were selected by some while many chose to go authentic Arabic. There are several different layouts and facades; all units have built up areas of about 5,000 sq.ft and lie on plots of 7,000 sq.ft. All villas are beachfront. Many homes have had extensions and upgrades done, making it a specialized villa market. All garden homes were sold at an original price of AED 2.4 million from Nakheel regardless of the villa’s type, location, plot size, theme or floor plan. In today’s market these beautiful villas are trading between the prices of AED 9,500,000 to AED 15,500,000 million based on the following criteria: 1. 2. 3. 4. 5.

AVERAGE PRICE PER SQ.FT.?

PRICE CHANGE IN LAST QUARTER?

PRICE CHANGE IN THE LAST 12 MONTHS?

PRICE CHANGE IN THE LAST 24 MONTHS?

AED 2,400

4.35%

2.13%

2.13%

% ESTIMATED OCCUPANCY RATE

RENTAL PRICE CHANGE IN LAST QUARTER?

GROSS RENTAL YIELD IN LAST QUARTER

80%

3.75%

3.46%

Historical Price Change % of Villas in Garden Homes 5% 0% -5% -10% 2015

Villa number- High or low positioning on the frond. The higher numbers are sold at a much higher value than the villas closer to the entrance of the frond. Facing Direction - The Dubai marina skyline or Atlantis facing villas are priced higher than the ones facing Burj Al Arab Theme and floor plan of the villa - Mediterranean Atrium entry being the most in Demand Any additions or upgrades done to the villa. If it’s furnished or unfurnished and what is the brand of the furniture.

2016

2017

Get in Touch with our Palm Jumeirah Expert for a wide range of choices for both sales and rentals and to help you identify the best investment opportunities in Palm Jumeirah.

Market Statistics 2017 Q1 Sale Price (AED): 10M - 14M 2017 Q1 Rental Annual Rate (AED): 370K - 46K Average Transaction Price PSF (AED): 2400

With in-depth knowledge of the latest developments in the Palm Jumeirah community, Adisha can cater to your needs of buying, selling or renting. ADISHA FERNANDO Senior Property Advisor

Source: lookup.ae

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2 QREPORT PRICE PERFORMANCE Marginal price declines continue, averaging 1% for apartments and villas/townhouses over the period Q2 2016 to Q2 2017. Prices for apartments and villas/townhouses in Dubai have continued to decline during the ﬁrst half of the year though the pace of decline has slowed over the last two quarters. Victory Heights, Business bay and International city clusters all experienced 12 month declines of more than 1.5% on average in Q2 2017.

RENT PERFORMANCE QoQ % change in rents averages -0.9% for apartments and -1.2% for villas/townhouses in Dubai. Apartment and villa/townhouses rents across Dubai continued to decline in Q2 2017 and declines were more pronounced among villas/townhouses in in Al Furjan and 2 bedroom apartments in Dubai Sports City and Internationsl City (clusters). These categories of units exhibited QoQ% declines of more than 2%. Landlords continue to be flexible in lease terms and rents to attract tenants who are currently benefiting from increased supply and rent declines across th emarket. Payment through multipe cheques, first month rent-free are some of the options landlords are providing to reduce vacancy risk on their properties.

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TRANSACTION OVERVIEW Off-Plan sales accounted for the majority of total transactions in Q1 2017.

Apartment transactions

International City and Dubai Marina continue to lead the secondary market transactions for apartments this quarter, while the top locations for off-plan apartment sales were Jumeirah Village Circle, Dubailand, Dubai South and Business Bay. For villas/townhouses, the majority of the secondary sales were completed in Reem (Mira), Emirates Living and Jumeirah Village Circle. The most active villa/townhouse communities for off-plan sales were Townsquare and Arabian Ranches 2. Total transactions during the ﬁrst half of this year have surpassed the volume of transactions over the same period in 2016. February 2017 was particularly active for off-plan villa/townhouse transactions with new launches in Dubailand and soon to be handed over communities in Arabian Ranches 2, accounting for the majority of the transactions during the month.

1,000

5,706

SPREADING

AWARENESS

Villa/townhouse transactions

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ubai Real Estate Institute (DREI), the educational arm of Dubai Land Department, has consolidated its position both locally and regionally due to its extensive training program, which includes comprehensive courses and workshops designed to educate real estate employees and professionals. DREI is implementing its training plan in line with its vision to become the world leader in spreading real estate knowledge. It also aims to expand globally to support an international real estate environment alongside senior professionals in the sector, to ensure the rights of all parties, and

to further the development efforts of the region’s communities. Mahmoud Al Burai, Executive Director at Dubai Real Estate Institute, commented: “We are pleased to cooperate with regional institutions to share experiences and to establish best practices. Our courses in the UAE and abroad serve to promote Dubai’s real estate model and to highlight its unique characteristics. The most important of these is the meticulous organization of Dubai’s real estate sector, which is based on a clear set of regulations and legislations that enhance transparency, reinforce our strong infrastructure and provide a highly safe environment. In response to the needs of our

partners in the region, we are always keen to provide courses that meet the requirements of their markets.” A total of 68 DREI courses have been launched in many of the region’s countries, with the institute hosting several in Bahrain, Jordan, Oman and Saudi Arabia. The courses were organized in cooperation with academic and real estate entities and were designed to develop the skills of employees in the real estate sector. DREI’s professional courses cover a variety of real estate fields and open doors for those who wish to work in the sector at all levels and specializations.

Source: dubailand.gov.ae

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1 TIPS TO HELP YOU RENT YOUR HOME QUICKLY

Set a competitive price How much are you planning to charge for your property? You cannot arbitrarily come up with a number that you think is right. It could be too high, which means you will not get as many people who want the apartment/villa. It could be too low, which means you will not be making much money, and you could even attract the wrong types of tenants. Take the time to look at what other rentals in the same area are charging for properties that are of similar size and that have similar features. Make sure the rent is fair to both you and your tenant.

Make it appealing Of course, even if you priced it right, it will not do much for you if the property is in a mess. It needs to be clean and in good shape. The appliances, plumbing, and electricity all need to work. Consider a fresh coat of paint and having the carpets cleaned professionally. Also, make sure that the outside looks as good as the inside does. People want to be able to move into the home without worrying about cleaning or making their own repairs, or waiting for you to make them.

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Allow pets As a property owner, you want to minimize any potential damage to your investment. However, allowing pets attracts a higher quality of tenants, a higher market price, and much more interested clients. While animals have their moments in regards to damage, as a whole, allowing them makes good business sense.

Screen the applicants While this might seem as though it will slow the process down, you really do need to make sure you screen all of the potential candidates who want to rent your property. You need to make sure that they have the financial ability to pay the rent, and that they do not have prior evictions. Get in touch with their referees and give them a thorough screening before handing over the keys. If you do not, you could end up with a troublesome tenant. Renting smarter is always better than renting faster.

5 Whether you have been renting out properties for years, or this is the first time, one of the biggest concerns is getting the unit rented out quickly. Here are five steps that will get you going in the right direction.

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Work with Deja Vu Property Management Finally, one of the best and simplest things you can do is to work with a Property Management company like Deja vu Real Estate. A great property manager can help you in a host of different ways. First, they know the market and they know how to find the right tenants. They will even screen the tenants to make sure they are a good fit for your home. In addition, they can handle all of the other things that can make being a landlord a pain, such as dealing with requests for maintenance and collecting the rent. In short, they make your life much easier.

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DEJAVU’S PICKS

TOP

TOP 5 ACTION AREAS

Downtown Dubai Townsquare Dubai Hills Estate Dubai Marina Mira Oasis & Mira

TOP 5 RENTAL YIELD - OFFPLAN

Townsquare Mira Oasis JVC Silicon Oasis AL Furjan / Discovery Gardens

TOP 5 RENTAL YIELD – READY PRODUCTS

TOP 5 DEVELOPERS

Greens Sports City Springs Hotel Pool Mira

Emaar Dubai Properties Nshama Meeras Select Group

TOP 5 DEVELOPERS TO WATCH OUT FOR

Select Group Ellington Danube Properties Azizi Dubai South

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BRANDING

THE CITY

When asked to describe Dubai, people often cite landmarks such as the Burj Khalifa, Burj Al Arab or the Palm. They are all representative symbols of progress, innovation and excellence which all contribute to the city’s sense of wonder. Yet, it is no longer recognized only by its engineering feats and architectural accomplishments, but also as a place where you can experience world-class events and festivals. And this is done through the introduction of cultural and creative initiatives. Some of them are discussed below:

1.

3.

2.

4.

Dubai Design District (D3) - Dubai is the second-most important destination for international retailers, after London. More than half of all major international retailers have outlets in Dubai, and a third of all luxury spending in the Middle East happens here. D3 is expected to positively reflect on Dubai branding internationally, through designer fashion and interior design.

The Opera District – Dubai Opera will be hosting some of the most internationally acclaimed performances and productions and it will deliver a strong appeal to travelers seeking art, culture, and heritage.

H

ow is Dubai different from other GCC cities and countries? Is it the marvelous architecture in the city or the advancement of technology? Or maybe the multinational approach?

As the city advances towards the Expo 2020, a number of key targets have been placed by the government for its success which includes the ambition of 20 million tourists. To achieve these targets, a number of cultural and creative initiatives are underway that create a distinctive environment for both tourists and residents. The terms ‘city branding’ and ‘destination branding’ refer to the branding of a place or city just like other commodities. Cities around the world are branding themselves as they compete to be the best. Dubai has been leveraging the power of arts, culture, and creativity and in doing so, has created its own distinct identity. It has been remarkable at branding itself as a destination as well as a brand in itself. No other city can claim to be as well-known as Dubai globally and particularly in the Middle East.

Dubai Font - No longer just a city, an emirate, a tourist destination or even home to the world’s tallest building; the city now also has its own official typeface, the Dubai font. The Dubai Font mirrors the city’s qualities and promotes its global standing. It includes 23 languages.

Dubai Walls - The initiative launched by Meraas, attempts to transform public spaces into permanent street art exhibitions that align with Dubai’s modern landscape. Some of the world’s best artists have been invited to paint on public spaces all across ‘City Walk’ in Jumeirah, transforming Dubai’s latest urban living destination into a unique art hub. Dubai Walls is sure to attract visual-art lovers from across the globe.

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Location: Palm Jumeirah Size: 2,983 Sq.ft Bedrooms: 3 Price: AED 6,700,000

READY TO MOVE - IN SIGNATURE APARTMENTS

Are you a first-time homebuyer worried about adding the cost of furniture to your big move? Or perhaps you’re thinking of buying a vacation home, but don’t want the added expense of furnishing it? Experts say moving into a new home is one of the most stressful life events people have. Thinking about all the work they will need to do to move their own furniture can be terrifying. In times like these, buying a home that comes fully furnished may be just what you need.

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Furnished Penthouse IN JBR SHAMS

Location: JBR Size: 5,600 Sq.ft Bedrooms: 4 Price: AED 10,000,000

Living at JBR and Dubai Marina is synonymous with a trendy and vibrant lifestyle suited to those who enjoy city living in a scenic setting. Step inside this jaw-dropping penthouse to see how beautiful life can be from above. Magnificent views of the ocean are made visible through floor to ceiling windows. This impressive property is one of the finest of its type with views that cannot be compared. Viewing is simply a must!

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Dream Palm Residence IN PALM JUMEIRAH

This apartment is spacious, master-crafted and flawless in both design and finish. Large windows welcome the year-round sun refreshing every corner of the apartment. The seafacing terraces are perfectly-sized for family gatherings and barbecue parties. Sitting in your own balcony becomes a breathtaking escape in itself with mesmerizing views at every direction

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Regional Large Villa IN JUMEIRAH PARK

Location: Jumeirah Park Size: 4,335 Sq.ft Bedrooms: 4 Price: AED 5,300,000

Light, spacious and fresh best describe this home, which is entered through large wooden doors that open into a stately living space. A lush carpet and dark leather furniture bring contrast to the lounge, giving it a comfortable, homely, family feel. The living opens onto a patio and entertainment area which consists of a swimming pool adding to the charm of family get-togethers and weekend entertainment.

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Location: Meadows Size: 12,850 Sq.ft Bedrooms: 6 Price: AED 11,900,000

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Upgraded Hattan Villa WITH LAKE VIEW

If you love a little contrast, mismatch and embrace color and art, you’ll love this villa! This stunning modern eclectic designed home is situated in a sought after location in Meadows. To connect with the home’s surroundings, almost all of the ground-floor rooms open out onto the deck with a swimming pool, facing the lake, maximizing its location.

WHY

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European Master View Villa IN JUMEIRAH ISLANDS

Location: Jumeirah Islands Size: 6,500 Sq.ft Bedrooms: 5 Price: AED 9,500,000

Cool, calm and sophisticated with a youthful edge, this home is enveloped in light and comfort. It’s luxurious with 5 bedrooms directly on the Lake and is a dream home in a high-end community. The open floor plan encompasses five spacious bedrooms with plenty of room for study, sleep and storage, five and a half luxurious bathrooms, and a sleek and stylish gourmet kitchen which is given ample privacy.

Location: Palm Jumeirah Size: 6,689 Sq.ft Bedrooms: 4 Price: 11,250,000

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Atrium Entry Garden Home IN PALM JUMEIRAH

If you dream of living in a house at the sea, looking for tranquility, open spaces and walks along the shore that promote a healthier lifestyle, it’s time to turn your dreams into reality! This beautiful home boasts breathtaking views of The Palm Jumeirah and has access to the beach. The main entrance opens into a double volume atrium and follows into the living areas, to the private and luxurious upstairs en suite bedrooms. This home is a true reflection of a dream home.

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Legacy Large Villa IN JUMEIRAH PARK

Location: Jumeirah Park Size: 4,035 Sq.ft Bedrooms: 3 Price: AED 4,100,000

Well done interiors and a gorgeous landscape; comfort and class are uniquely embodied in this villa. With a stunning location right opposite the proposed community centre, there’s no reason why you should miss it!

T +971 4 399 6487 | www.dejavuproperties.com | [email protected]