Ibrahim Ulukaya, Developer Programs Engineer. Shiva Rajaraman, Director of Product ... Page 6 .... Mobile Android Player
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YouTube for Developers The ecosystem and the opportunities
Andy Berkheimer, Director of Engineering Ibrahim Ulukaya, Developer Programs Engineer Shiva Rajaraman, Director of Product
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Agenda Our goal Developer ecosystem Showcase examples Recipe book
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A Day in India
A Day in India
A new media company and creation platform
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Agenda Our goal Developer ecosystem Showcase examples Recipe book
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Agenda Our goal Developer ecosystem Showcase examples Recipe book
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Everyplay Record & Share Game Replays Jussi Laakkonen Founder & CEO, Applifier
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For the Last Five Games You’ve Downloaded, What Was Highly Influential in Your Decision to download? 120% 100% 80% 60% 40% 20% 00%
Word of mouth, social media
App Store
TV, Youtube, web sites, print or other media
Advertising
source: Applifier survey of 1800 mobile gamers, March 2013, http://goo.gl/N8byZ
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Lydia Mann
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20% of mobile players rank sharing extremely important 100%
80%
60%
40%
20%
0%
Sharing screenshots
Sharing video replays
source: Applifier survey of 1800 mobile gamers, March 2013, http://goo.gl/N8byZ
Broadcasting my game
Which of the following features are important while playing? Extremely important
Somewhat important
Not important 5
Videos drive installs, decisions, referral 50% 40% 30% 20% 10% 00%
e e e it d ly rs rs fo r eo ad on t n b e i i e m m n o o d i t u t a l i a a h h c r S v g n a o ot re bo ot ym p n e w v dg a o o o o p a o e h m t f t N m A d d rs ow tt d r i o e a r r e o e y r o e o o t o h d f l g f o t d m d o d vi ot m en an ite d e wn e n t o s h e d h o m t k e C d b st o D gh rc d m d e e o o a u r e o d L P w a c o lk ci Se w d e r Th Re e Ta D it Fo Vis What actions have you taken after watching game related source: Applifier survey of 1800 mobile gamers, March 2013, http://goo.gl/N8byZ video? All respondents Sharing is extremely important 7
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Live demo
Bad Piggies with Everyplay
Woowa Brothers...S. Korean ”Yelp” w/ video reviews
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Woowa Brothers...S. Korean ”Yelp” w/ video reviews
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Woowa Brothers...S. Korean ”Yelp” w/ video reviews
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Woowa Brothers...S. Korean ”Yelp” w/ video reviews
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EA FIFA 2013
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Live streaming game play
Text
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An end to end engaging experience
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An end to end engaging experience
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An end to end engaging experience
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Interest-based collections and recommendations
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Play a video, learn to play
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Audience analytics
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Audience analytics
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The future of music charts....
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The future of music charts....
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is making claiming cool (and enterprise is hot)
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Agenda Our goal Developer ecosystem Showcase examples Recipe book
Recipe book APIs and Tracks Live API
- Broadcast Yourself using YouTube Live APIs
Analytics API
- Ad hoc YouTube Analytics with Google Apps Script - Find the Next Big Thing with the YouTube Analytics API
Mobile Android Player API
- Mobile development with YouTube APIs: Best practices - CodeLab: YouTube Anywhere - Using the YouTube API on Phones, Tablets and GoogleTV
Topics API
- Semantic video annotations in the YouTube Topics API: Theory and applications - CodeLab: Mashing Up Videos with the YouTube and the Freebase Knowledge Graph APIs
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Behind the scenes....
YouTube advice and infrastructure to help you succeed - Demystifying Video Encoding: WebM/VP8 for the rest of us
Video Infrastructure
- VP9 WebM and the New VP9 Open Video Codec - Adaptive Streaming for You and YouTube - Secrets of Video Stabilization on YouTube
Mobile development
- Super-charge your mobile game with YouTube - Mobile development with YouTube APIs: Best practices
UX
- Designing Products for a Multi-screen World: The YouTube Perspective
Building an audience and a business
- Leverage YouTube to grow your business
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If you remember nothing else.... • Extend YouTube, don’t just recreate it! - Add features and functionality that complement video - Go deep in a vertical - Focus on a specific region
• Empower creators - We are a platform that needs an ecosystem
• Gives us feedback - Many of our APIs are new - Many of our partners have unmet needs
• Have fun!
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Get started!
Get started!
[email protected] [email protected] | gplus.to/shivar | @shivar
[email protected] | gplus.to/andyberkheimer | @andyberkheimer
Developers