Dec 14, 2010 ... Research Topic: Mobile Marketing Strategies: The Successful Strategies of Nokia
. History of ... Nokia SWOT Analysis. Strength. ○ Experience- ...
Research Method, Unit 5 Literature Review Assignment Group 1 何逸翎 195c0903 郭乃文 698c0039 Date: 2010/12/14 Research Topic: Mobile Marketing Strategies: The Successful Strategies of Nokia
History of Nokia. http://www.connectmobiles.com/nokia_history.htm Thi swe bs i t et a l ka boutNoki a ’ shi s t or y ,in the beginning Nokia is a wood-pulp company and now Nokia becomes a most successful company. Expanding Into Electronics After World War II the Finnish Rubber Works bought the majority of the Finnish Cable Works shares. The Finnish Cable Works was a company that had grown quickly due to the increasing need for power transmission and telegraph and telephone networks. In 1967 the companies were merged to form the Nokia Group. Focusing on telecommunications During the deep recession in Finland at the beginning of the 1990s, the telecommunications and mobile phones divisions were the supporting pillars of the Nokia. In May 1192 Nokia made the strategic decision to divest its non-core ope r a t i o nsa ndf oc usont e l e c ommuni c a t i ons . Thec ompa ny ’ s2100s e r i e sphonewa s an incredible success. In 1994, the goal was to sell 500,000 units. Nokia sold 20 million. Company Histories Key Dates: 1865: Nokia Company is founded as a maker of pulp and paper. 1898: Finnish Rubber Works is founded. 1912: Finnish Cable Works is formed. 1915: Nokia shares are first listed on the Helsinki exchange. 1967: Nokia merges with Finnish Rubber Works and Finnish Cable Works to form Nokia Corporation. 1979: Mobira Oy is formed as a mobile phone company. 1981: The first international cellular system, the Nordic Mobile Telephone network,
comes on line, having been developed with the help of Nokia. 1982: Nokia acquires Mobira, which later becomes the Nokia Mobile Phones division. 1986: Company markets internationally the first Nokia mobile telephone. 1993: The first Nokia digital cellular phone hits the market. 1998: Nokia surpasses Motorola as the world's number one maker of mobile phones.
1. Origin in 19th-Century Originally a manufacturer of pulp and paper, Nokia was founded as Nokia Company in 1865 in a small town of the same name in central Finland. 2. Oil Crisis, Corporate Changes: 1970s Nokia continued to operate in a stable but parochial manner until 1973, when it was affected in a unique way by the oil crisis. 3. Rise of Electronics: 1980s Nokia's most important focus was development of the electronics sector. Over the course of the 1980s, the firm acquired nearly 20 companies, focusing especially on three segments of the electronics industry: consumer, workstations, and mobile communications. 4. Crises of Leadership, Profitability in the Late 1980s and Early 1990s Nokia's rapid growth was not without a price. In 1988, as revenues soared, the company's profits, under pressure from severe price competition in the consumer electronics markets, dropped. 5. Leading the Telecommunications Revolution: Mid-1990s and Beyond Forbes's Fleming Meeks credited Ollila with transforming Nokia from 'a moneylosing hodgepodge of companies into one of telecommunications' most profitable companies.' Unable to find a buyer for Nokia's consumer electronics business, which had lost nearly US$1 billion from 1988 to 1993, Ollila cut that segment's workforce by 45 percent, shuttered plants, and centralized operations. Having divested Nokia Data in 1991, Nokia focused further on its telecommunications core by selling off its power unit in 1994 and its television and tire and cable units the following year.
Larua Turpack, Adrian Bucher, Shane kato, Jason White (2007.10.31) Nokia SWOT Analysis Strength
Experience-142years
Wide product range
Distribution channels in developing markets
Economies of scale
Market share
Weakness
Global standards and Global phones
Decrease in sale in United States
Opportunities Threats
Mathijs Van De graaff(2010.7.29) Strengths Nokia is an industry leader in the telecommunications and electronics industry. Nokia has also demonstrated an incredible ability to adapt to the market, having initially begun in the lumber and rubber industries during the 19th century. Weaknesses Nokia's weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate. Opportunities Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities -markets that are growing throughout the world.
Threats Nokia is facing a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance.
References list in APA style: History of Nokia. (n.d.). Nokia Reviews, Technical Specifications, News, Latest phones, Tips and Tricks, Cell phone, ConnectMobiles.com. Retrieved December 14, 2010, from http://www.connectmobiles.com/nokia_history.htm Nokia Corporation -- Company History. (n.d.). Find Funding with Banks, Investors, and Other Funding Sources | FundingUniverse. Retrieved December 14, 2010, from http://www.fundinguniverse.com/company-histories/Nokia-Corporation-Company-Hi story.html Nokia SWOT Analysis. (2007, October 31). Docstoc –Documents, Templates, Forms, Ebooks, Papers & Presentations. Retrieved December 14, 2010, from http://www.docstoc.com/docs/20145441/Nokia-SWOT-Analysis
Nokia SWOT Analysis | eHow.com. (2010, July 29). eHow | How To Do Just About Everything! | How To Videos & Articles. Retrieved December 14, 2010, from http://www.ehow.com/facts_6789610_nokia-swot-analysis.html
