Residential exterior railing demand in North America was $2 billion ... NADRA and member companies receive a significant
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Residential Exterior Railing 2014 Decks, Porches & Balconies R E G I O N A L M A R K E T D ATA
Residential exterior railing demand in North America
customizing railing
was $2 billion (manufacturer gate pricing) in 2013 and is
systems by mixing
forecast to grow about 12% to $2.3 billion by 2016.
and matching colors
Wood railing continues to dominate the category, but low
and materials (e.g.
maintenance products such as plastic and powder-coated
wood railing with
metal railing will take market share from wood as the
black aluminum
economy improves and more consumers opt to upgrade
balusters or
railing to low maintenance materials.
composite railing with cable infill). The trend is helping to fuel railing
The housing market economic recovery combined with
category complexity, SKU proliferation, and retail special
homeowners’ continued interest in creating custom outdoor
ordering. Total demand for these systems has doubled in
living space are both key drivers of decking and porch
the past five years.
railing demand, and will provide growth opportunities for manufacturers and fabricators. In addition, strong growth
Railing materials, styles and color preferences vary
for multifamily housing will boost demand for metal railing
considerably from region to region due to geography
systems used on balconies.
(e.g., coastal, mountain, plains, urban, suburbs, rural), homeowner demographics, and regional architectural
The trend to contemporary style railing is rapidly growing
styles. As a consequence, material use and market share
and is having a huge effect on the entire supply chain
also vary considerably from one region to the next.
from railing manufacturers to retailers. Consumers are
For example, plastic railing (composites and PVC) market share is nearly 30% in one region and as low as 5% in another. Regional metal railing share penetration also varies considerably from 4% to 25%.
About the Program NADRA’s reports, which provide regional residential exterior railing market data and trend information, are developed from Principia’s highly regarded Residential Exterior Railing 2014 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA.
Reports are exclusively offered by NADRA and member companies receive a significant discount. A portion of revenues directly benefits NADRA.
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Regional residential exterior railing reports are the premier resource for executives involved in
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your company is a regional or national manufacturer, distributor, retailer or contractor, you can now
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NADRA Decking & Railing Reports
CONTENTS Industry Summary ■ Top industry trends ■ Exterior railing demand by material ■ Major trends and developments ■ Forecast to 2016 ■ Business assessment Railing Product Review ■ Materials ■ Railing infill
Market Data ■ Railing demand (volume and $ value) by: • Material - Wood - Plastic - Metal • End Use - Decks - Porches - Balconies ■ Average selling price (factory gate) by material and end use
■ Demand by construction type • Single family • Multifamily ■ Demand by market sector • New • Repair / remodel / replacement ■ Demand by distribution channel • Two-step • Pro dealer • Big box retail • Specialty 1-step • Direct from manufacturer ■ Outlook to 2016
Residential Exterior Railing 2014 Decks, Porches & Balconies
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