Residential Exterior Railing 2014 - North American Deck and Railing ...

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Residential exterior railing demand in North America was $2 billion ... NADRA and member companies receive a significant
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Residential Exterior Railing 2014 Decks, Porches & Balconies R E G I O N A L M A R K E T D ATA

Residential exterior railing demand in North America

customizing railing

was $2 billion (manufacturer gate pricing) in 2013 and is

systems by mixing

forecast to grow about 12% to $2.3 billion by 2016.

and matching colors

Wood railing continues to dominate the category, but low

and materials (e.g.

maintenance products such as plastic and powder-coated

wood railing with

metal railing will take market share from wood as the

black aluminum

economy improves and more consumers opt to upgrade

balusters or

railing to low maintenance materials.

composite railing with cable infill). The trend is helping to fuel railing

The housing market economic recovery combined with

category complexity, SKU proliferation, and retail special

homeowners’ continued interest in creating custom outdoor

ordering. Total demand for these systems has doubled in

living space are both key drivers of decking and porch

the past five years.

railing demand, and will provide growth opportunities for manufacturers and fabricators. In addition, strong growth

Railing materials, styles and color preferences vary

for multifamily housing will boost demand for metal railing

considerably from region to region due to geography

systems used on balconies.

(e.g., coastal, mountain, plains, urban, suburbs, rural), homeowner demographics, and regional architectural

The trend to contemporary style railing is rapidly growing

styles. As a consequence, material use and market share

and is having a huge effect on the entire supply chain

also vary considerably from one region to the next.

from railing manufacturers to retailers. Consumers are

For example, plastic railing (composites and PVC) market share is nearly 30% in one region and as low as 5% in another. Regional metal railing share penetration also varies considerably from 4% to 25%.

About the Program NADRA’s reports, which provide regional residential exterior railing market data and trend information, are developed from Principia’s highly regarded Residential Exterior Railing 2014 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA.

Reports are exclusively offered by NADRA and member companies receive a significant discount. A portion of revenues directly benefits NADRA.

West Canada

Why Subscribe?

East Canada

Regional residential exterior railing reports are the premier resource for executives involved in

New England

Pacific

business planning at companies

Middle Atlantic

in, or planning participation in, the railing business. Whether

West North Central

East North Central

Mountain

your company is a regional or national manufacturer, distributor, retailer or contractor, you can now

South Atlantic

have access to the information East South Central

that fits your needs and budget. West South Central

NADRA Decking & Railing Reports

CONTENTS Industry Summary ■ Top industry trends ■ Exterior railing demand by material ■ Major trends and developments ■ Forecast to 2016 ■ Business assessment Railing Product Review ■ Materials ■ Railing infill

Market Data ■ Railing demand (volume and $ value) by: • Material - Wood - Plastic - Metal • End Use - Decks - Porches - Balconies ■ Average selling price (factory gate) by material and end use

■ Demand by construction type • Single family • Multifamily ■ Demand by market sector • New • Repair / remodel / replacement ■ Demand by distribution channel • Two-step • Pro dealer • Big box retail • Specialty 1-step • Direct from manufacturer ■ Outlook to 2016

Residential Exterior Railing 2014 Decks, Porches & Balconies

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