Mar 11, 2017 - decline in both sales and traffic. Shopper yield and ATV increased for 4 out of 5 weeks during the month,
Monthly Report for Physical Retail
Retail Performance Pulse Year-Over-Year Report March 2017
Summary Performance March 2017 YOY Average Year-Over-Year Growth/Decline March 2017 was an improved month for physical retail with the lowest declines in sales and traffic since November 2016. Sales were down 8.1%, traffic was down 9.2%, while transactions were down 10.1%. Shopper yield and ATV were up 1.1% and 2.1% YOY, reversing a two month decline for both metrics while conversion remained flat. The shift of Easter from week 5 March of last year to April week 3 of this year impacted traffic later in the month of March with week 4 declining sharply (traffic and sales). Week 5 benefited from traffic increase on Sunday as compared to LY (Easter) and showed less of a decline in both sales and traffic. Shopper yield and ATV increased for 4 out of 5 weeks during the month, while CVR increased during weeks 1 and 2, remaining flat in week 5 (see page 4).
$ Sales
Traffic
CVR
ATV
SY
Tran.
% Return
March
-8.1%
-9.2%
0.0%
2.1%
1.1%
-10.1%
0.2%
February
-13.8%
-12.8%
0.3%
-1.7%
-1.3%
-12.4%
0.3%
January 2017
-10.0%
-9.3%
0.1%
-0.8%
-0.7%
-9.3%
0.3%
December
-10.7%
-13.4%
-0.3%
5.6%
3.0%
-15.5%
-0.1%
November
-8.1%
-10.2%
0.1%
1.7%
2.6%
-9.6%
-0.3%
October
-8.0%
-8.5%
0.4%
-1.5%
0.8%
-6.5%
-0.3%
(% points)
(% points)
High & Low Days of March 2017 Saturday, March 18th was the best shopping day of March 2017, as Sales, traffic, ATV and transactions all reached their peak values. Conversion was strongest on Thursday, March 9th, while shopper yield reached its highest point on Thursday, March 30th. Conversely, Tuesday, March 14th was the lowest performing shopping day of the month, as CVR, shopper yield and transactions were at monthly lows. Tuesday, March 7th accounted for the lowest traffic, while sales and ATV were at a low on Monday, March 6th. Returns were highest on Monday, March 6th and were lowest on Saturday, March 11th.
March 2017
$ High
Low
Sales
Traffic
Conv.
ATV
SY
Tran.
Sat
Sat
Thu
Sat
Thu
Sat
Mon
18
18
9
18
30
18
6
Mon
Tue
Tue
Mon
Tue
Tue
Sat
6
7
14
6
14
14
11
S M
T
W Th F
S
26 27
28
1
2
3
4
5
6
7
8
9
10
11
12 13
14
15
16
17
18
19 20
21
22
23
24
25
26 27
28
29
30
31
1
% Return
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Regional Performance March 2017 YOY • •
March 2017 was the coldest since 2014 as the West had much cooler temperatures vs. 2016 and was the coldest it has been since 2012. The Northeast and Midwest trended colder, whereas, the South region was warmer YOY The majority of the US was drier YOY, with most of the Northeast, South, and Midwest experiencing the drier trend; mountain region of the West had rainier conditions YOY while the Pacific coast was drier
WEST Sales Traffic CVR. ATV SY
-3.6% -5.6% 0.2% 2.0% 1.9%
MIDWEST Sales Traffic CVR ATV SY
NORTHEAST
-6.4% -8.1% 0.2% 1.4% 1.9%
Sales Traffic CVR ATV SY
-13.3% -11.5% -0.6% 2.6% -1.8%
SOUTH Sales Traffic CVR ATV SY
-9.3% -12.2% 0.2% 2.3% 3.5%
Key Regional Takeaways •
Northeast had large YOY declines in all metrics except ATV. Sales declined 13.3% while traffic declined by 11.5%. CVR and
•
shopper yield declined by 0.6% pts and 1.8%, the only region to experience declines for those metrics. The South had the largest decline in traffic at 12.2%, while sales declined 9.3%. CVR, ATV, and SY did increase by 0.2% pts.,
•
2.3% and 3.5% respectively. Midwest experienced declines in sales and traffic at 6.4% and 8.1%, while CVR, ATV and SY all increased YOY. CVR was up 0.2%
•
pts., ATV up 1.4% and SY up 1.9%. The West had the smallest declines in both traffic and sales at 3.6% and 5.6%. CVR, ATV, and SY all increased YOY at 0.2% pts., 2.0%, and 1.9%, respectively.
Weather highlights provided by *Conversion shown in percentage points
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Weekly Performance March 2017 YOY Sales & Transactions 10% 4.3%
5%
4.2%
1.8%
0.8%
0% -0.3%
-10%
-7.7%
Transaction
-1.3%
-5% -4.8%
-6.0%
Net Sales
-4.8%
ATV -9.4% -11.4%-11.7%
-15%
-14.3% -15.3%
-20% Mar Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Traffic-dependent Ratios 4%
2.8%
1.7% 0.4%
-1%
0.7%
0.5%
0.2% 0.0%
0.0%
-0.1%
-0.7%
Traffic
-3.6%
-6%
Conv. (pts)
-5.9%
Shopper Yield
-7.7% -11% -11.6% -16% Mar Wk 1
Wk 2
-15.2%
Wk 3
Wk 4
Wk 5
Average Y-O-Y Sales, Traffic, & Conversion 5% 0.4%
0.2%
0.6%
0.6%
0.1%
0.3%
-0.2%
0.4%
0.1%
-0.3%
0.1%
0.3%
0.0%
0% -6.5% -5% -7.8% -10%
Sales -5.8%
-3.6% -9.9%
-8.2%
-9.7% -8.5%
-7.1%
-6.6% -6.0%
-9.0%
-8.9%
-8.1%
-8.5% -8.0%
-9.3%
-13.4% -10.7%
-10.0%
-12.8%
-9.2%
Dec
Jan
-13.8% Feb
Mar
-15% Apr
May
Jun
Jul
Aug
Sep
Oct
CVR (pts)
-10.2% -8.1%
-10.6%
Mar
Traffic
Nov
*4-5-4 weeks starting Sunday to Saturday
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Glossary Sales:
Customer sales net of returns
Traffic:
Total number of shoppers
Transactions (TRN):
Sales transactions and returns transactions
Conversion (CVR):
Sales transactions as a percentage of traffic
%Returns:
Returns transactions as a percentage of total transactions
Average Transaction Value (ATV):
Sales divided by transactions
Shopper Yield (SY):
Sales divided by traffic
Methodology 21+ million shopping trips were analyzed in data sets across specialty and larger format retail stores within the continental U.S. Note: Regions were reclassified in June 2014.
Periods defined according to Fiscal 4-5-4 Retail Calendar •
Previous Period:
February 28th 2016 – April 2nd 2016
•
Current Period:
February 26th 2017 – April 1st 2017
Disclaimer This report and all information contained herein (collectively, the “Report”) constitutes the proprietary information of RetailNext, Inc. (“RetailNext”) and/or its licensors, and is protected by U.S. and international copyright law. All rights reserved. You agree not to reproduce, retransmit, disseminate, sell, distribute, publish, broadcast, circulate or commercially exploit the Report in any manner without the express written consent of RetailNext. The Report is for informational purposes only, is not intended to provide tax, legal or investment advice, and does not constitute a solicitation by RetailNext, its licensors, or others of the purchase or sale of securities. THE REPORT IS PROVIDED “AS IS”, AND RETAILNEXT EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, ACCURACY OF ANY THE CONTENT OR MATERIALS PROVIDED HEREIN, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT. IN NO EVENT WILL RETAILNEXT OR ITS LICENSORS BE LIABLE TO YOU OR ANYONE ELSE FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL OR INDIRECT DAMAGES (INCLUDING BUT NOT LIMITED TO LOST PROFITS, TRADING LOSSES AND DAMAGES THAT June RESULT FROM INCONVENIENCE, DELAY OR LOSS OF THE USE OF THE REPORT) EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
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About RetailNext The first retail vertical IoT integrated platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time. More than 300 retailers in over 60 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA. Learn more at www.retailnext.net.
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