Facebook Solutions to Spring Ahead of the Market. Display yourself as an expert through video. Schedule a monthly market
Social Media Digest February 2017
Facebook Solutions to Spring Ahead of the Market What are your business goals during this year’s spring real estate market? Is it to win more listings in a certain neighborhood? To sell a certain number of properties? To brand yourself as the expert in a niche market? Social media can help you do all of those things. Here are few ideas for capturing spring buyers and sellers. Display yourself as an expert through video. Schedule a monthly market update video. Use the statistics from MarketQuest to write a script or talking points. Facebook Live will most likely garner the most interaction, but if you’d prefer to record it with your phone and upload to Facebook, that is great as well. Target your audience. To ensure your blog or video is seen by the right people, then paying to boost the post is worth the small expense. $10 or $20 can give it a little boost that may help the video/post grow organically. Share a little spring inspiration. We’ve created branded spring Facebook cover images to brighten up your business page. Click here to choose and download your favorites.
Repurpose great content. Follow our Facebook page and reuse the posts by clicking SHARE or copy and paste the link and write your own message. Target specific properties to specific buyers. If you share new listings on Facebook, then boost that post to specific buyers in the areas you believe would be most interested.
DID YOU KNOW? Coldwell Banker is #1 social influencer1 and has the most engaged Twitter and Facebook audiences2 in the real estate industry. Source: 1Klout, 2Zumm
Blue Matter Blog - The #1 Blog in Real Estate At the heart of every home, there’s a story. Coldwell Banker began telling our story on the Coldwell Banker Blue Matter blog in February of 2010 as the official blog of the brand. Visit daily for posts on buying, selling and living at home or subscribe here for email updates. Looking for content to share on your social networks? Find tons of timely and fun blog content along with collections of posts for everyone on your list, including: • Seller resources • First time home buyer tips • Homeowner resources • Smart home articles Use the blue “share bar” in the upper right hand corner of every page to share content to your social networks or by email with one simple click!
Source: Victoria Lee CBExchange
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