Segmenting Retail Markets on Store Image Using a ...

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subvectors s of predicted overall evaluations of subject j, x is the (NX. 306 ... t values are unknown (Cox and Hinkley 1974). ..... Bearden, William O. (1977), “Determinant Attributes of Store Patronage: Downtown Versus. Outlying Shopping ...
©1991 Elsevier

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