University of Nebraska - Lincoln
DigitalCommons@University of Nebraska - Lincoln Library Philosophy and Practice (e-journal)
Libraries at University of Nebraska-Lincoln
2018
SELF-KNOWLEDGE, BUSINESSINFORMATION PREFERENCE AND USE AS DETERMINANTS OF SALES PERFORMANCE OF MANAGERS IN PETROLEUM MARKETING COMPANIES IN OYO STATE, NIGERIA Odion Evans KAKULU Mr Veritas University, Abuja, Nigeria,
[email protected]
David O. Okhakhu Mr. Lead City University, Ibadan,
[email protected]
Follow this and additional works at: https://digitalcommons.unl.edu/libphilprac Part of the Information Literacy Commons, and the Organization Development Commons KAKULU, Odion Evans Mr and Okhakhu, David O. Mr., "SELF-KNOWLEDGE, BUSINESS-INFORMATION PREFERENCE AND USE AS DETERMINANTS OF SALES PERFORMANCE OF MANAGERS IN PETROLEUM MARKETING COMPANIES IN OYO STATE, NIGERIA" (2018). Library Philosophy and Practice (e-journal). 1759. https://digitalcommons.unl.edu/libphilprac/1759
SELF-KNOWLEDGE, BUSINESS-INFORMATION PREFERENCE AND USE AS DETERMINANTS OF SALES PERFORMANCE OF MANAGERS IN PETROLEUM MARKETING COMPANIES IN OYO STATE, NIGERIA
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ABSTRACT Purpose: Preliminary investigation into the management of petroleum marketing companies in Oyo State revealed that the sales performance of managers in petroleum industry is drastically poor and the industry is facing a lot of challenges in the Nigerian environment. Consequently, the study investigates the level of self-knowledge, business information preference and use as determinants of sales performance of managers in petroleum marketing companies in Oyo state, Nigeria. Methodology: The study adopted the descriptive research design to determine the direction and degree of relationship between variables. The target population for the study was the managers in petroleum marketing companies. Total enumeration sampling techniques with a structured questionnaire was used for data collection on a population size of 232 managers out of which 220 managers responded giving a response rate of 94.8 percent. Data were analysed using descriptive statistics, percentages, one-way analysis of variance, correlation and multiple regression analysis. Combination of selfknowledge, business information preference and use had significant positive relationship with sales performance of managers in petroleum marketing companies. It shows a coefficient of multiple correlation ( r=.8031) and (R2=1658). Findings: However, the study found out that self-knowledge (r =0.306, P
