marketing, social media, e-marketing and paid campaigns, and are adept in executing strategies ... Email marketing platf
Senior Digital Strategist Profile You have an established background in creating and implementing digital distribution strategies, campaigns and contests for clients and brands. You truly love what you do. You have some favorite executions you delight in discussing. You are at ease with presenting innovative opportunities to clients that drive awareness and engagement. As part of the creative team you are a leading voice in articulating and executing content delivery strategies to target audiences in significant and measurable ways. You relish aligning the overarching digital and content strategies with client business objectives. You might describe yourself at a cocktail party as a digital maven since as you enjoy a broad understanding of content marketing, social media, e-marketing and paid campaigns, and are adept in executing strategies in those areas as well. You are:
Skilled at big picture thinking: quickly understanding the client’s audience, including the channels they’re on, what they like to read/interact with and how they want to be reached and spoken to - and if this information isn’t available, you ask the right questions. Dedicated to and unhesitant about writing copy, researching topics, and compiling insights: you easily transition from high level discussions to generating deliverables. Experienced in producing presentation and outcome decks: both design and language. Constantly seeking and researching digital trends and new updates, especially in the social space. Proactive about troubleshooting or mitigating issues. The embodiment of patience, diplomacy, and clarity when explaining perspective.
Specific Areas of Knowledge/Skillsets we need: • • • • • • • • •
Leads development and implementation of multi-disciplinary strategies in a collaborative environment. Interprets client goals to clearly define measurable frameworks for success. Delivers unique solutions and strategic roadmaps to new and existing clients and executes digital media solutions. Thought leader for clients and internal organization; communicating digital data, trends, and opportunities. Champions and manages organization-wide social media and email marketing standards, and best practices. Serves as a digital expert in pitches and fosters business relations with existing clientele. Knows and stays updated on best practices, for paid and organic distribution channels and strategies. Comfortable using/learning data & deriving insights to influence strategy. Understands how to identify or mirror a client’s brand voice--whether or not they currently maintain one that represents their brand.
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Understanding scope of what our team can provide: what we’re capable of and when we need to look outside our company (this is the quality that allows someone to say “no” or realistically respond to requests without over-promising).
Ideal Tool Knowledge: Analytics systems/dashboards, e.g., Google Analytics Social listening tools, e.g., NetBase Content management Systems, e.g., WordPress etc. Email marketing platforms e.g., Silverpop, Exact Target, etc. Photoshop Dreamweaver PowerPoint TweetDeck/Hootsuite Marketing automation platforms, i.e. Eloqua, Marketo, etc. To Apply: Send resume and LinkedIn profile link to Kevin Dunn, Vice President and Digital Director, at
[email protected]. A cover letter is not necessary. About MSP-C MSP-C is an award winning content agency creating best-in-class subject matter for a diverse and highly respected list of corporations and organizations. We are one of the nation’s largest regional consumer, trade and business-to-business content companies with expertise in creative content packaging and brand innovation across print, digital and social media. We work for and with the world’s largest corporations and recognized brands in healthcare, air travel, pharmaceutical, medical products, consumer food, soft goods, technology and more. Learn more at http://www.msp-c.com.
