Senior FutureS ConSultant - The Future Laboratory

: :

:

THE : FUTURE : L ABORATORY

: S enior Futures Consultant :C onsumer Insight Specialist (Level 4) : JOb specification

Senior F utures Consultant Consumer INSIGHT SPECIALIST (Le vel 4) : job specification

The Future Laboratory’s powerful blend of trend forecasting, consumer insight research and innovation strategies has made us one of the world’s most renowned and respected futures consultancies. Since 2001, our pioneering approach has guided brands, people and organisations around the globe through the peaks and troughs of our turbulent times. We have anticipated and predicted the key cultural, social, economic, and technological changes and tipping points that have enabled them to turn challenge into opportunity. Now, more than ever, we understand that staying one step ahead of the next wave of market forces is vital to ensure creativity, relevance and sustainability. The Future Laboratory is divided into two distinct strands: : LS:N Global, the trend forecasting and consumer insight engine in everything we do : Consultancy, our brand strategy and innovation team Each strand is driven by our overarching ethos: to be inspiring, knowledgeable, forthright and independent. We are committed to being ethical, responsible and socially aware. Overview of role

The team focuses on two key pillars:

Job Title:

: Research (trend reports, consumer typologies reports, communications reports, trend programmes etc) : Strategy (brand strategy, retail innovation, communication strategy, workshops, brand activation etc)

Futures Consultant (Level 4) Department:

Key responsibilities:

Consultancy

: Leading projects, end to end

Reporting structure: Role reports to: Head of Consultancy Team members: Works alongside Senior Futures Consultants, Account Managers and Quant Manager. Management responsibility for Futures Consultants. Summary of department: Established in 2001, The Future Laboratory is a trend forecasting, bespoke research and brand innovation consultancy. We look at the niche, the different and the diverse to help clients know what is new and next in consumer thinking. The consultancy team ‘makes the future happen’. It handles all bespoke projects at The Future Laboratory delivering client futures, customer futures and trend futures. Briefs could include determining future global customer typologies, quantifying trends and consumer change in specific sectors, building brand platforms and developing future-proof strategies and innovation.


: Writing proposals from start to finish, and being an active member of the pitch team. Attending new business meetings and pitches : Drawing insights from research and articulating key findings relating to client objectives : Creating and delivering client presentations and facilitating workshops : Managing a team to ensure that members collaborate with project managers, partners, design and production to deliver on time and within budget : Client/project lead, output and communication - working with project managers to respond to client correspondence where necessary : Writing clear and inspirational content that clearly articulates (through visuals and copy) trend, customer and client futures to TFL’s standards : Communicating and promoting positive interaction between the consultancy team, TFL departments, clients and partners : Leading, managing and inspiring a team


: Analysing research activities in order to action business growth : Driving high-quality and innovative outputs : Demonstrating a deep understanding of each client’s category, business and objectives : Timely problem solving, if and when work is not fully resonating

Attitude and motivation: : Inspires trust : Displays loyalty : Reflects a positive attitude : Has a strong belief in the process, product, place and people : Takes pride in the achievement of team objectives : Has credibility with peers and senior managers

: Capturing ROI and client testimonials : Provide recommendations on next steps for the client : Solid contribution to building TFL’s business through internal ideas and motivation : Help build the TFL brand externally through personal networks and industry exposure Essential skills and experience: : Intelligent, determined and focused as well as inquisitive and highly creative

Growth path: Senior Futures Consultant Level 5 Interested? Please email a CV, covering letter and details of two work referees to: [email protected].

: A good understanding of brands and consumer behaviour across a range of industries including fashion, technology, media, alcohol, food and finance : An interest in and understanding of all key channels, including product, retail, digital, advertising and brand experience : A talent for seeing the patterns behind data, and the ability to understand and explain what these patterns might mean for specific consumer groups and the companies targeting each group : Skilled at planning, performing and analysing qualitative consumer research and expert interviews : Experienced in translating strategy into innovation action points and creative briefs : Proven ability to lead, manage and inspire a team. Delegating effectively and supporting more junior members : Proven experience of delivering high-quality trends, foresight, forecasting and cultural analysis research : Experience of managing global projects and senior client communication : Comfortable presenting to senior stakeholders, with the ability to communicate difficult concepts clearly : Strong problem-solving skills : Excellent writing skills and the ability to express findings and recommendations in a concise, convincing and actionable way : Good visual awareness, experienced in analysing visual expression and using visual communication to reinforce research findings and strategic recommendations : Happy to travel frequently and across the globe for client presentations, workshops and in-field research : Effective and efficient time-management and organisational skills : Curious, globally-minded, naturally sceptical and enthusiastic

