SEO NATIONAL PLAN. 8. CLIENT DASHBOARD. 15 ... Agency Platform Reporting & Customer Dashboard ... Monthly SEO Perfor
P.O. Box 10734, Eugene OR Office: 541-603-0956
[email protected] www.oregonpublishing.com
Services & Pricing CONTENTS SEO LOCAL PLAN
2
SEO NATIONAL PLAN
8
CLIENT DASHBOARD
15
MOBILE ANALYTICS
16
FORM ANALYTICS
17
CALL METRICS
18
PAY PER CLICK MANAGEMENT
19
FACEBOOK, TWITTER, GOOGLE+ & PINTEREST
23
AFFILIATE PROGRAM MANAGEMENT SERVICES
26
À LA CARTE SOCIAL MEDIA SERVICES
30
CONVERSION RATE OPTIMIZATION
31
PROFESSIONAL W EBSITE DESIGNING
32
Search Engine Optimization
SEO Local Plans Wholesale Price Per Month
Local Basic
Local 1
Local 2
$279
$449
$629
$819
Regional 2
$1009
Below Mentioned Deliverables are for 6 Months
Minimum Contract Period
Recommended For
Regional 1
These packages are designed for local businesses with Geographically targeted cities & keywords that are less competitive.
These packages are designed for local businesses with geographically targeted major cities & keywords that are more competitive
Agency Platform Reporting & Customer Dashboard 5
10
15
20
30
Call Tracking
$15 / month
$15 / month
$15 / month
$15 / month
$15 / month
Retargeting
$25 / month
$25-$50 / month
$25-$50 / month
$25-$50 / month
$25-$50 / month
Usability & Conversion Optimization Report
-
-
HeatMap
-
-
Homepage
Homepage
Homepage
ScrollMap
-
-
Homepage
Homepage
Homepage
Target Keywords Conversion Tracking
Web Form Conversion Tracking Google Analytics
Overlay Report
-
-
Homepage
Homepage
Homepage
Confetti
-
-
Homepage
Homepage
Homepage
User Testing Video
-
-
$449
$449
$449
$449
$449
Up to 8 Pages
Up to 15 Pages
Up to 22 Pages
Up to 30 Pages
Up to 45 Pages
-
-
-
Website Content Writing (250 Words Per Page)
1
1
3
5
8
Guest Blog Post Writing & Posting
-
2
6
8
12
Guest Blog Post Social Sharing
-
Informational Content Writing & Posting
4
6
9
15
21
1
1
2
3
4
Advance Website Conversion Optimization Report On-Page Optimization Onsite Recommendations & Implementation Adding Rich Snippets Backlink Analysis Onsite Blog Setup Inbound Content Marketing
Informational Content Social Sharing Press Release Writing & Distribution Press Release Social Sharing
Infographic Creation & Distribution
-
-
-
Infographic Social Sharing
-
-
-
Video Creation
-
1
Video Submission
-
PPT Creation
-
1
PPT Distribution
-
1
1
1
1
2
1
1
2
Magazine / News Placement Q&A Posting Local Search Website Optimization Google My Business/ Bing & Yahoo Local Listing Center Optimization Authority Business Listing (Yelp, Local.com etc) Local Citation Building NAP Syndication Review Widget Coupon Distribution Link Strategy Website Social Sharing
Social Profiles
60
60
60
60
60
Local Community Setup
2
2
2
2
2
Social Community Setup
1
1
1
1
1
3
6
9
12
2
4
6
8
Social Media Marketing Facebook & Twitter Marketing Social Reputation Monitoring Access To Premium Apps Twitter & FB Account Setup YouTube Channel Setup/ Optimization
-
Facebook Cover Image Twitter Background Image Twitter Header Image Background Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook
-
Pinterest Account Creation
-
Pinterest Optimization
-
Custom Pinboards
-
Pin Images
-
6
9
12
15
Follow Pinboards
-
18
24
30
36
Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support (Email, Chat & Telephone)
New Deliverables in 2015 Usability & Conversion Optimization – We will generate a report featuring the most important usability & conversion optimization factors. Includes suggestions to make the site more usable and conversion friendly thus increasing your business’ online leads. HeatMap – We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what's hot and what's not, so you can make changes accordingly to increase conversions. ScrollMap - The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you'll know exactly where to add elements to hold a visitor's interest longer. Overlay Report – With the overlay report, you will be able to see the number of clicks on each element of your web page. Confetti - With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. User Testing Video - A user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman’s perspective. Magazine / News Placement - We will posting a magazine / client interview based on the information provided by you. Q&A Posting - We will posting Q&A’s relevant to the your business on high authority sites. Local Community Setup - We will create a profile on local community networks and share guest posts, videos and other information to attract users. Social Community Setup - We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users. Review Widget – We will be adding a widget on your website pages which will help you build positive customer reviews. Pinterest Account Creation – We will create an account on Pinterest for your business also called as Pinterest Business Account. Pinterest Optimization – We will optimize your Pinterest Business account by filling in all relevant details with your business logo, description about your business and even verifying the profile. Custom Pinboards – We will create custom Pinboards relevant to your industry on your Pinterest Business profile. Pin Images – We will pin images (or even video) relevant to your business on the custom created Pinboards. Follow Pinboards – We will follow other relevant Pinboards to get updates from related sources with a change that they’ll even follow yours.
Search Engine Optimization
SEO National Plan
Starter
Value
Silver
Gold
Platinum
Wholesale Price Per Month (Suggested Retail Price)
$599
$999
$1679
$2539
$3739
Titanium $7478
Below Mentioned Deliverables are for 6 Months
Minimum Contract Period Agency Platform Reporting & Customer Dashboard Target Keywords
12
20
35
50
$15/ month
$15/ month
$15/ month
$15/ month
$25-$50 / month
$25-$50 /month
$25-$50 / month
$25-$50 / month
80
150
Conversion Tracking Call Tracking Retargeting Web Form Conversion Tracking Google Analytics Usability & Conversion Optimization Report
-
HeatMap
-
Homepage
Homepage
Homepage
Homepage
Homepage
ScrollMap
-
Homepage
Homepage
Homepage
Homepage
Homepage
Overlay Report
-
Homepage
Homepage
Homepage
Homepage
Homepage
Confetti
-
Homepage
Homepage
Homepage
Homepage
Homepage
User Testing Video
$549
$549
$549
$549
$549
$549
Up to 15 Pages
Up to 30 Pages
Up to 50 Pages
Up to 80 Pages
Up to 120 Pages
Up to 150 Pages
Website Content Writing (250 Words Per Page)
1
6
9
12
18
30
Blog Writing
3
6
9
12
18
24
3
6
9
12
18
24
6
9
15
21
32
54
1
2
3
4
6
12
Advanced Website Usability & Conversion Optimization Report On-page Optimization Onsite Recommendations & Implementation Adding Rich Snippets Backlink Analysis Onsite Blog Setup Inbound Content Marketing
Blog Social Sharing Guest Blog Post Writing & Syndication Guest Blog Post Social Sharing Informational Content Writing & Syndication Informational Content Social Sharing Press Release Writing & Distribution Press Release Social Sharing
Infographic Creation & Distribution Infographic Social Sharing
$149
1
2
4
6
9
1
3
3
5
-
Magazine / News Placement Q&A Posting Premium PR Distribution
-
-
-
1
Premium Authoritative Directory Submissions
-
-
-
-
1
1
1
2
Local Search Website Optimization Google My Business/ Bing & Yahoo Local Listing Center Optimization Authority Business Listing (Yelp, Local.com etc) Local Citation Building NAP Syndication Review Widge Coupon Distribution Link Strategy Website Social Sharing Video Creation Video Submission
1
1
2
3
60
60
60
60
10
1
1
2
3
5
3
3
3
3
3
Voiceover Video Creation
-
-
Voiceover Video Submission
-
-
Social Profiles
60
PPT Creation
1
PPT Distribution Image Submission
-
DOC / PDF Creation DOC / PDF Submission
-
Social Community Setup
3
Social Media Marketing Social Reputation Monitoring
-
Access To Premium Apps
-
Twitter & FB Account Setup YouTube Channel Setup/ Optimization Facebook Cover Image Twitter Background Image Twitter Header Image Background
Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook
6
12
18
24
Facebook Welcome Page
-
-
-
-
Pinterest Account Creation
-
Pinterest Optimization
-
Custom Pinboards
-
1
2
Pin Images
-
3
Follow Pinboards
$189/month
Facebook Ads Management*
48
54
4
6
8
6
9
12
15
12
18
24
48
54
$189/month
$189/month
$189/month
$189/month
$189/month
Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support (Email, Chat & Telephone) Note* :-
We have attractive renewal options available at the end of the campaign. Please get in touch with the sales rep / concerned project manager for further details.
New Deliverables in 2015 Usability & Conversion Optimization – We will generate a report featuring the most important usability & conversion optimization factors. Includes suggestions to make the site more usable and conversion friendly thus increasing your business’ online leads. HeatMap – We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what's hot and what's not, so you can make changes accordingly to increase conversions. ScrollMap - The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you'll know exactly where to add elements to hold a visitor's interest longer. Overlay Report – With the overlay report, you will be able to see the number of clicks on each element of your web page. Confetti - With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. User Testing Video - A user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman’s perspective. Magazine / News Placement - We will posting a magazine / client interview based on the information provided by you. Q&A Posting - We will posting Q&A’s relevant to the your business on high authority sites. Local Community Setup - We will create a profile on local community networks and share guest posts, videos and other information to attract users. Social Community Setup - We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users. Review Widget – We will be adding a widget on your website pages which will help you build positive customer reviews. Pinterest Account Creation – We will create an account on Pinterest for your business also called as Pinterest Business Account. Pinterest Optimization – We will optimize your Pinterest Business account by filling in all relevant details with your business logo, description about your business and even verifying the profile. Custom Pinboards – We will create custom Pinboards relevant to your industry on your Pinterest Business profile. Pin Images – We will pin images (or even video) relevant to your business on the custom created Pinboar
Client Side Metrics
Log into your own Dashboard to see detailed stats.
Client Dashboard Client Side Dashboard
Mobile Analytics Mobile Analytics
Form Analytics Form Analytics
Call Metrics Call Metrics
Pay Per Click Pay Per Click
Traffic Plan
Starter
Standard
Power
$179
$259
$579
$799
$1319
$2199
Account Setup Fees
FREE
FREE
FREE
Month 2 & Ongoing Monthly Cost
----
$219
$279
$359
6 Adgroups
300
600
No. of Project Managers
N/A
1
Conversion Focused
N/A
-
Click Focused
N/A
First Month Retail Pricing
Keywords/Adgroups
One Time Setup
Ultimate
Elite
$3199
$4399
$5499
FREE
FREE
FREE
FREE
$779
$1379
$1979
$2639
$3299
1000
2000
4000
5000
Unlimited
Unlimited
1
1
1
1
2
3
3
YES – 1 Design & 2 Size
YES – 1 Design & 4 Size
YES – 1 Design & 6 Size
YES – 2 Design & 4 Size
YES – 2 Design & 8 Size
YES – 2 Design & 8 Size
FREE
FREE
Professional Dynamic
Search Engine
Search Network Display Network
-
-
Banner/Image Ads
-
-
-
-
-
-
Remarketing
NEW
Analytics Setup
-
Analytics Analysis
-
-
Linking Adwords with Analytics
-
-
Website Funnel Tracking
-
-
-
-
-
-
Site Speed Report
-
-
-
-
-
-
Analytics Code Checker
-
-
-
-
-
-
Search Query Analysis
-
-
Conversion Tracking
-
-
-
-
$20.00
$20.00
Click Fraud Monitoring
NEW
Call Tracking Integration* Call Tracking Set-up Form Tracking
NEW
NEW
-
$20.00
$20.00
$20.00
-
-
-
-
$20.00
$20.00
$20.00
NEW
Product Ads Set-up
NEW
Landing Page Recommendation
-
-
Video Ads Campaign* Dynamic Search Ads
NEW
Google Ad Site Extensions Website Usability Report
NEW
Conversion Analysis Report
NEW
-
Yes –
-
Yes –
1
-
-
-
Yes
2
Yes –
–2
-
3
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Yes – 4
-
Quality Score Optimization
-
-
-
-
-
-
-
-
-
-
-
On-going Optimization
GeoTargeting
N/A
AdText Creation
N/A
Adtext A/B Testing
N/A
keyword matching options
N/A
keyword bid management
N/A
Traffic Statistic Analysis
N/A
-
Mobile Mobile Website Call Tracking
-
NEW
N/A
-
Reporting
Agency Platform Reporting & Customer Dashboard Month 1 Setup Report
N/A
Weekly Report
N/A
Monthly Report
N/A
Bimonthly report
N/A
PPC Broken Link Checker Report
N/A
-
-
Call Tracking Reporting
N/A
Call Support
N/A
2
3
4
4
Facebook, Twitter, Google+ & Pinterest Facebook, Twitter, Google+ & Pinterest First Month Fee (Suggested Retail Price) Recurring
Plan 1
Plan 2
Plan 3
Plan 4
$259
$299
$359
$399
$199 / month
$259 / month
$319 / month
2
4
8
$359 / month
Setup
Social Account Creation Facebook Cover Design Twitter Background Design Twitter Header Design Google+ Cover Design Keyword Based Profile Content Writing Facebook Applications Social Search Creating Google+ Circle Group Following / Add to Circles
-
Google+ Direct Connect
-
-
Join Relevant Google+ Communities
-
-
-
10
Social Website Integration
Social Plugins
Social Content Development
Editorial Calendar Backlinks Posts / Week – Facebook & G+
3
6
9
12
Tweets / Week
3
6
9
12
Sharing in Google+ communities
-
Pin Images (Images to be provided by the client)
-
-
Backlinking with Photo Pinning
-
-
-
Detailed Work Report Custom Pinboard
-
-
-
Average sentiments
-
-
ROI Measurement
-
-
Marketing Dashboard Detailed Work Report Insights / Analytics
Customer Support
-
Email Phone Chat
Affiliate Program Management Services Affiliate Program Management
Account set-up
Basic
Power
Professional
Dynamic
First Month
$179
$378
$679
$979
$1279
Second Month onwards
NA
$179
$299
$439
$569
Account Setup Fees
-
-
-
-
-
Number of networks
1
1
2
3
4
Consultation
-
-
Banner Creation
-
1
2
5
7
Banner creation for mobile
-
-
2
3
4
Setup
Program Bio (HTML Format) Program Agreement for Affiliates Reply email text for publisher who has APPLIED to your program (HTML Format) Reply email text for publisher who are APPROVED in your program (HTML Format) Reply email text for publisher who are DECLINED in your program (HTML Format) Integrating Tracking Code Contents & Designing
Writing e-mail content for recruiting publishers
-
Writing content for affiliate page
-
Writing e-mail content for newsletters
-
Designing newsletter (HTML)
-
Designing affiliate page
-
-
Number of Publishers (Per week)
-
30
50
100
Recruiting Publishers
-
Recruiting Super Publisher
-
-
-
-
Recruiting PPC Publishers
-
-
Reviewing publisher’s application
-
-
Strategies for reactivating publishers
-
-
Answering and replying to publishers
-
-
Publisher Recruitment & Communication
Datafeeds, Widgets & Videos Creating Data feed files
-
-
Uploading Data feeds
-
-
Third Party Affiliate tools
-
-
-
-
150
Creating & uploading widgets
-
-
-
Uploading videos
-
-
-
Add on services on networks (Only on ShareASale)
-
-
-
Store Management
-
-
-
-
Pay Per Call campaign
-
-
-
-
Setting up additional Campaign
-
-
-
Managing additional campaign
-
-
-
-
Coupon code consultation
-
-
Uploading coupon deals
-
Google analytics
-
-
-
-
Sending Newsletter
-
Monitoring clicks & sales
-
-
-
Program analysis & optimization
-
-
Updating & maintenance
-
-
-
Other services
Reporting Weekly Report
-
-
Monthly Report
-
Weekly sales report
-
-
Monthly sales report
-
-
Chat
-
-
Phone
-
-
Customer Support E-mail
Facebook, Twitter, Google+, & Pinterest Facebook, Twitter, Google+ & Pinterest
Other Services À la carte Social Media Services:
Price
Twitter Background
$39
Twitter Cover Images
$39
Google+ Cover Images
$39
YouTube Channel Cover Images
$39
Facebook Cover Images
$39
Facebook Custom Tab
$99
P.O. Box 10734, Eugene OR Office: 541-603-0956
[email protected] www.oregonpublishing.com