App Store. App discovery methods. Search Engines. 35%. 24%. 24%. 26%. 29%. 25% of app ... 57% say cost is the ... Buildi
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SIX ESSENTIAL TIPS FOR APP DEVELOPERS AdMob surveyed a thousand daily mobile app consumers in markets with high app downloads. See some highlights below and find more results in The App Developer Business Kit.
01 REACH USERS IN NEW MARKETS
App downloads and usage rates vary by country.
10%
24% 16%
27%
% of users who have downloaded 50 apps or more since phone purchase.
9%
2 Japan
South Korea
China
US
UK
64% of smartphone owners report using up to 5 apps a day at the most.
54%
53%
71%
China
67%
74%
US
UK
Japan South Korea
% of users who report using up to 5 apps daily on smartphone
02 BUILD GAMES WITH DEPTH
Users enjoy apps that offer deep engagement.
K
ia ed M ia al ci ed So M h ial ws it w oc Ne S l ct ad ai ra ith Re Em w te t – In s ac ea n – – r a S er ew o p t U N a K J In
U
– u So
100%
th a
in
Ch
90%
ad
US
China
60% 50%
UK
Re
59% install games within a week of getting their phones, higher than any other type of app.
Japan
South Korea
–
80% 70%
Given 5 minutes of time, mobile app users will check email, use a social network, or read the news.
64
31% of users with 30 minutes of free time choose to play games, more than any other activity we asked about
65
62
54
50
40%
29
19
30
22
17
30% 20% 10% 20%
40%
23%
37%
34%
03 CHOOSE AN APPROPRIATE BUSINESS MODEL Users prefer to download free apps.
34% of app users have upgraded from a free app to a paid version, making this the most widely experienced business model.
46 %
29 %
29 %
33 %
33 %
China
Japan
South Korea
US
UK
On average, 85% of users we surveyed haven't made an in-app purchase. Building a loyal user base is crucial to success.
100 90 80 70 60 50 40 30 20 10
Japan South Korea
China
US
UK
04 EARN WITH ADS
Users click on and recall in-app ads. 6% 37%
7%
57%
56%
32%
South K
Japan
orea
8% 65%
12%
70%
23%
Recall rates of in-app ads.
UK
China 63%
11%
27%
China
65%
Japan 65%
60% of users recall ads in apps
24%
US
53% of users click on ads in apps at least some of the time
South Korea 77%
Some of the time All the time Never
US 54% Users in China and South Korea report particularly strong interaction
UK 44%
05 GET DISCOVERED
Users value good app store listings and reviews.
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29% 24% 25% of app users discover apps by browsing app stores, more than any other discovery method, except in China
24%
26%
57% say cost is the most important factor when choosing an app to download, and 54% say user ratings & reviews
35% App discovery methods
Browsing the App Store
Search Engines
06 KEEP USERS HAPPY
Simplify navigation and localize well.
100
Ch
80
34%
30 20
% of users who stopped using an app because it’s not properly localized.
10
K
36%
47%
U
40
44%
48%
S
60
U
100
a
in
70 50
ea or hK an ut So Jap
90
Ease of navigation is the most important smartphone app experience in each country surveyed, but to a lesser degree in Japan and South Korea.
90 80 70 60
73
70
66
50
44
40 30
35
20 10
Ease of navigating
SIX ESSENTIAL TIPS FOR APP DEVELOPERS
6 Consumer insights from The App Developer Business Kit by AdMob.
