Six Sigma experts, as well as targeted analytics, effective risk process ... We cover traditional, broadcast and social
L I F E S C I E N C E S O v e r v ie w
Media listening and learning solutions for the life sciences and pharmaceutical industries In the life sciences and healthcare world, opinions of diverse stakeholders in the media are increasingly impacting a brand or a company creating additional challenges for marketers. The evolution of new media, its unparalleled reach and speed has made it even more complex for marketers and communication professionals.
At Genpact, we help life sciences and healthcare clients listen and learn from media. We provide three key services that assist clients in strategic and tactical decision-making throughout the product life cycle.
Media Monitoring
Help clients stay better informed on what is being said about their brands, company, competition, issues and industry at large
Media Measurement
Provide comprehensive metrics that indicate efficacy of PR programs and associated RoI
Social Media Analysis
Actionable insights into trends in different disease/therapeutic areas, stakeholder insights, market and opportunity assessment, brand tracking, competitor analysis, launch tracking, patient pathway and online influencers
Our services are based on a source-agnostic approach, covering multiple media types and languages, with a regional/global focus, driven by an optimum mix of technology tools and human analytics. This enables us to support the unique needs of clients, delivering the true value of a listening services partner.
Media Monitoring Genpact helps clients monitor the efficacy of their PR efforts and communication programs. We provide 24X7 global, multi-lingual monitoring, bringing insights and feedback about business, competitors, reputation, events, people and industry. We cover traditional, broadcast and social media resulting in a comprehensive, time-sensitive analysis of media coverage.
Media Measurement
Top Social Media Applications
Genpact, as a third party, offers a neutral assessment of the media impact and reputation helping in not only justifying PR investments but also shaping PR and communications programs, leading to a better RoI. Our media measurement and audit approach is based on proprietary frameworks, and provides insights on the following.
Some of the social media applications offered by Genpact across the drug life cycle are illustrated below. Social Media Applications Brand Tracker
• Event Analysis • Pre and Post Analysis • Prominence • Share of Voice
Online KOLs
• Overall Trends • Key Themes • Variations across Divisions
Patient Pathways
• Rule-based Alerts • Key Influencers • Volume Trends • Product-wise Analysis • Channel Breakout
• Impact/Efficacy Score Metrics
Genpact has pioneered usage of social media in life sciences/ pharmaceutical industry by introducing several game-changing applications tailored for brand managers, competitive intelligence professionals, market researchers, and digital marketers. We guide clients in applying social media listening and learning across the life cycle of the drugs. 1
2
Pre launch to understand the landscape
During launch for pre & post launch analysis
Identify, profile, update and track Online KOLs helping clients to engage them better on an ongoing basis for product approval support, education, eradication of misinformation, advocacy, marketing, message propagation and influencer recruitment Understand patient pathways which traditional research methods may not generate requisite responses owing to nature of medical conditions and patient sensitivities Listen and learn from unsolicited conversations of diverse stakeholders including patients, HCPs, care givers, payers, regulatory bodies, and opinion leaders to understand their needs and expectations better
Competitor Analysis
Comprehensive social media-based competitive intelligence and insights covering brands, influencers, adverse events, among others
Launch Analysis
Understand and gauge the impact of product launch on stakeholders
• Message Congruence
Social Media Analysis
A framework that can be customized to deliver continuous brand insights on multiple parameters- Awareness, perception, sentiments and consideration of a drug
Stakeholder Insights
• Tonality/Sentiment • Tonality by Theme/Sub-Theme
Description
Why Genpact? Top reasons: We provide human-enabled filtering that provides superior metrics Drive best-in-class content aggregation through a source-agnostic approach. We use proprietary tools (MediaInteractive) and other licensed tools for comprehensive content aggregation Accurate tagging of conversations by relevance, content, sentiment and context using human intelligence interfaced with best-in-class technology Multilingual analysis using a hybrid approach of translation tools, combined with in-house as well as an on-demand partner pool of language experts Listed by Forrester Research as a Listening Services Partner in its 2011 Listening Landscape Platform Report
3
Post launch to track brand perception and stakeholder opinions
4
At Maturity
About Genpact
For More Information, Contact:
Genpact Limited (NYSE:G), a global leader in business process management and technology services, leverages the power of smarter processes, smarter analytics and smarter technology to help its clients drive intelligence across the enterprise. Genpact’s Smart Enterprise Processes (SEPSM) framework, its unique science of process combined with deep domain expertise in multiple industry verticals, leads to superior business outcomes. Genpact’s Smart Decision Services deliver valuable business insights to its clients through targeted analytics, reengineering expertise, and advanced risk management. Making technology more intelligent by embedding it with process and data insights, Genpact also offers a wide variety of technology solutions for better business outcomes.
Arun Swamy Vice President Research & Media Services
[email protected]
For more information, visit www.genpact.com. Follow Genpact on Twitter, Facebook and LinkedIn. Copyright © Genpact 2012. All Rights Reserved.
