Six Sigma experts, as well as targeted analytics, effective risk process · analytics · ... technology consulting with
OVERVIEW
BFSI
Digital Media solutions for BFSI Industry Today the BFSI industry is struggling to make its operations more efficient while tackling the ever changing regulatory challenges. Emergence of digital media channels and mobile devices provide an opportunity for these institutions to develop an edge over their competitors, only if they are able to analyze and use the mammoth data available in digital media effectively. Getting the support of internal personnel, risks of interacting in uncontrolled forums, and lack of appropriate PR skills for digital media interaction are some of the stumbling blocks for BFSI institutions. Given the gamut of activities and increased frenzy in digital media world, a definitive digital roadmap is imperative for the BFSI sector.
At Genpact, we partner with our clients helping them take informed decisions based on insights and learning from the digital media space. Our services assist them in taking strategic and tactical decisions to thrive in a challenging business environment.
Customer Acquisition
Customer Retention
Product Innovation
Competitive Intelligence
We help them expand their customer base by identifying interest areas of target customer segment
We help in framing and executing digital media strategy for engaging and retaining existing customers by helping the client to improve its overall customer service experience
We understand customer needs expressed in digital media and assess the potential of new product development for our clients
We assist our clients to gain an edge over their competition by offering them valuable insights about competitor’s products, new launches, investment trends, influencers, brand switch among others
Service Offerings ServicES
Description
Risk Management
An assessment of a client’s exposure to compliance risk based on the digital media conversations on them
Integrated C-SAT Measurement
Provide holistic insights on customer satisfaction by integrating internal data with digital media listening
Standardized OGST Programs
Create standardized objectives, goals, strategies and tactics to leverage social media across the organization and create robust metrics to measure ROI
Social Media Command Centre
Set up ‘command centers’ with dedicated and trained professionals and supportive technology tools to monitor social media conversations 24*7 and engage with customers in real-time. Also offers 360°customer view for targeted action using analytics
Influencer Engagement Program
Identify influencers and create programs using social communities to engage with them and measure performance
Lead Generation
Track product-related conversations that indicate purchase intent, which help in identifying potential leads and sales opportunities
Social CRM
Customer relationship management dashboards combined with the social media capabilities, which offer better insights about customers through human intelligence layers added to tools
Why Genpact? Top Reasons: • Proven track record in creating path-breaking social media applications to address business challenges • Robust consulting frameworks that address the needs of clients at varied stages of digital media maturity • Advised Fortune 2000 clients across industries in measuring ROI of their social media programs • Pioneers in enabling big brands harness the power of social media to engage stakeholders • Featured in Forrester’s Listening Platforms Landscape Report as one of the top listening service partners with strengths in
data sourcing, insight delivery and consulting • Best positioned to negotiate the digital curveball with expertise across social media data, analytics and research,
and technology • Marquee clients in pharmaceutical, consumer products, hi-tech, airlines, financial services industries in both B2C and
B2B environments
About Genpact
For More Information, Contact:
Genpact Limited (NYSE:G), a global leader in business process management and technology services, leverages the power of smarter processes, smarter analytics and smarter technology to help its clients drive intelligence across the enterprise. Genpact’s Smart Enterprise Processes (SEPSM) framework, its unique science of process combined with deep domain expertise in multiple industry verticals, leads to superior business outcomes. Genpact’s Smart Decision Services deliver valuable business insights to its clients through targeted analytics, reengineering expertise, and advanced risk management. Making technology more intelligent by embedding it with process and data insights, Genpact also offers a wide variety of technology solutions for better business outcomes.
Eric Magnuson Vice President, Digital Consulting Services
[email protected]
For more information, visit www.genpact.com. Follow Genpact on Twitter, Facebook and LinkedIn. Copyright © Genpact 2012. All Rights Reserved.
Priya Venkataraman Vice President, Digital Consulting Services
[email protected] 