Sourcing Report - Airs

Sourcing Report Monthly tips, tricks and groundbreaking technologies to help you find the best talent online. July 2013

Volume

65

Brand Yourself Personal Content Hub and Search Engine Optimizer

B

In This Issue

Brand Yourself__________________ 1 Alumni Searching Gets Easier with LinkedIn_______________________ 3

randYourself.com lauds itself as a fantastic search engine optimization hub for individuals who want to ensure relevant results are in the top ten at a variety of search engines. Utilizing “white hat” search engine techniques, they help ensure quality and relevant search engine results by encouraging users to do the following:

AIRS® Sourcing SuperStars _______ 3

• Create a personalized content page that includes work history, education, location, contact information, etc.

Where’s AIRS? __________________ 3

• Create new relevant pages to increase results

Where’s AIRS Training?___________ 4 Cleared Job Fair________________ 4

• Educate users on how to make their profiles more search engine friendly

A New Technique to XRay Indeed__ 5

• Online Reputation Maintenance

Connect with our AIRS Training Team__________________ 5 Free Re-Certification Exams_______ 6 AIRS Sourcing Report iPhone® App __________________ 6 Connect with AIRS Online ________ 6 Industry Job Posting News _______ 6

In accomplishing these four items, Brand Yourself is highly XRayable and individual pages contain contact information with VCF cards. Take for example the following search string looking for recruiters who have an AIRS certification: site:brandyourself.com (intitle:staffing OR intitle:”human resources”) (cir OR acir OR ecre OR cssr OR cdr OR prc)

AIRS 2013 Job Board Directory ____ 6 AIRS Veteran Hiring Initiative______ 6

> SUBSCRIBE AIRS® Sourcing Report Contact Information: 67 Etna Road Lebanon, NH 03766 800-466-4010 www.airsdirectory.com

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AIRS® Sourcing Report

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Copyright © 2013 AIRS®, 67 Etna Road, Suite 400, Lebanon, NH, 03766, All Rights Reserved. AIRS is a registered trademark of RightThing, LLC. The ADP logo is a registered trademark of ADP, Inc. All other marks are the property of their respective owners.

Brand Yourself...continued This returns on point results including one of the AIRS Trainers! Not only does it give you an opportunity to email the user, but the VCF card is readily available along with other social networks. Try XRAYing BrandYourself to see what you can find. Here is another suggestion to try: site:brandyourself.com web developer (mobile OR app OR ios)

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Alumni Searching Gets Easier In LinkedIn

AIRS Sourcing SuperStars

Many times, a Hiring Manager will request interns, entry-level, and professional level candidates from a school that produces great candidates for the skills they need, or maybe just a school in their geographic region. With LinkedIn’s new feature to find alumni, recruiting just got a little more convenient.

Don’t forget to Play AIRS Sourcing SuperStars challenge every Friday at 12pm ET. Questions will be posted to http://bit.ly/AIRSBlog All winners will be posted at: http://bit.ly/AIRSWinners The first person with the correct answer each week will win a seat to one High Impact Learning Series (HILS) class of their choice. These course dates, times and descriptions are available on the AIRS website: http://bit.ly/AIRSHILS

There are 2 ways to get to this tool: 1. From the dropdown menu at http://www.linkedin.com, choose “Network”, then click on “Find Alumni” (for those that have the new version of LinkedIn) 2. Open a browser and go to http://www.linkedin.com/college (for any version of LinkedIn) Here is the main screen:

AIRS HILS classes cover topics ranging from mobile recruitment and building custom search engines to filetype searching and college recruiting strategies. AIRS will make the final determination on the weekly challenge winner. All AIRS Sourcing SuperStar challenge winners will be highlighted on the AIRS Training Blog.

Where’s AIRS? Follow AIRS Events http://bit.ly/AIRSEvents August 21, 2013: CTRN PowerBoost Conference in Denver, CO. September 17-18, 2013: Discover Sourcing Conference in London, UK. September 26, 2013: AESC 2013 American Researchers and Associates Summit in New York, NY. October 2-3, 2013: Asia Pacific Recruitment Summit in Singapore


Many times, a job requisition will call for someone with “X” years of experience. Recruiters can select the “Attended” date range and input a correlated date range that would most likely yield someone with “X” years of experience. The categories displayed are the following:

October 22-25, 2013: AIRS will be at The Recruiting Conference in Las Vegas, NV.

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By default, LinkedIn will display the user’s most recent college as well as filling in the dates this user attended that specific school. From here, recruiters can explore many options, including clicking on the “Change School” option in the upper right hand corner. In the dropdown, LinkedIn will show the “signed-in” users schools, similar schools, and the ability to browse any school by typing the name in a search box.

Where they live - Great for narrowing down targeted candidates by geographic region (especially if relocation is not approved for the requisition). Note: just because they attended a school in a particular location, doesn’t necessarily mean they are still in that location.

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Where’s AIRS Training? Public Classes Boston, MA 07/15/2013 - SearchLab 12.0 Los Angeles, CA 08/19/2013 - SearchLab 12.0 08/20/2013 - Certified Social Sourcing Recruiter 5.0 Washington, DC 09/09/2013 - SearchLab 12.0 09/10/2013 - Certified Social Sourcing Recruiter 5.0 Seattle, WA 09/09/2013 - SearchLab 12.0 09/10/2013 - Certified Social Sourcing Recruiter 5.0 San Francisco, CA 09/13/2013 - Certified Social Sourcing Recruiter 5.0 Philadelphia, PA 09/16/2013 - SearchLab 12.0 09/17/2013 - Certified Social Sourcing Recruiter 5.0

Cleared Job Fair

Security cleared professionals please join us at the Cleared Job Fair Thursday, Sept 5, from 11am - 3pm at the Waterford in Springfield, VA. Our cleared facilities employers include Agilex, Engility, General Dynamics - IT, HP, KEYW, Lockheed Martin, Mission Essential Personne, SAIC, TASC and more!

Alumni Searching Gets Easier In LinkedIn...continued Where they work - Excellent way to target specific companies (competitors, companies that have certain skill sets, or geographically located near this jobs location). What they do - List of titles and/or functions that are represented. What they studied - Utilize this section to find talent with certain degrees. What they’re skilled at - Narrow the search to only those candidates with certain skills on their LinkedIn profile. How you are connected - Can narrow results to 1st degree, 2nd degree, group members, and 3rd + everyone else. LinkedIn only shows the first three. To see the other three categories, click on the arrow/chevron ( > ) that is to the right of “What they do”. By default, LinkedIn will show results by the “most common”. To see and/or select data other than what is shown, click on “See more”, scroll down to the bottom, and type in the keyword. However, only 4 of the 6 fields offer keyword search. By clicking on the blue bars, that selection is “locked in” and thus the recruiter can “lock in” someone that attended Purdue University, lives in Indianapolis, IN, works at Eli Lilly in Engineering, majored in Engineering, skilled at Process Engineering, and is not a 1st or 2nd degree connection. The graduation year is highlighted in a watermark. Just click on their name to see their LinkedIn profile. To run a different search, click on “Clear Filters” to reset the data and begin a new search. LinkedIn, a long-time favorite with recruiters/sourcers, continues to offer new tools and techniques to assist in finding top talent. This alumni tool will decrease the time and effort to find profiles of candidates from colleges and universities that meet certain criteria.

Opportunities in information technology, intel, engineering, cyber security and project management, among others. We’ll be offering free professional Resume Reviews. For more info and to pre-register http://clearedjobs.net/ jobfair-registration/72. This event is for professionals with an active or current security clearance only please. Hotel Address: Waterford at Springfield 6715 Commerce Street Springfield VA 22150 4


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Connect with the AIRS Team Lisa Brusack Senior Trainer & Learning Specialist Follow Lisa on Twitter® Friend Lisa on Facebook® Connect with Lisa on LinkedIn® Send Lisa an email

For nearly two years, Indeed® has provided recruiters the ability to access the resumes of individuals that have chosen to upload them to the Indeed site. This is a great option and one that is often helpful to recruiters and sourcers given the breadth of talent posting resumes on Indeed. An additional and alternative method to viewing these resumes is through the use of the XRay command to view the Indeed site. An XRay can be very beneficial to a resume search as the use of a search engine allows the use of additional Boolean commands than those available for searching inside the Indeed site. For an example, the Wildcard modifier will work in Google®, Teoma, or Yandex®, but not in the Indeed search box

Kevin Crews AIRS Trainer & Recruitment Specialist Follow Kevin on Twitter Friend Kevin on Facebook Connect with Kevin on LinkedIn Send Kevin an email Tricia Gonzales AIRS Trainer & Recruitment Specialist Follow Tricia on Twitter Friend Tricia on Facebook Connect with Tricia on LinkedIn Send Tricia an email

Using a search engine, historically recruiters have been able to use an XRay of Indeed’s domain and search on either the terms “me” OR “r” in the URL address to locate relevant candidate information. Recently, Indeed has provided recruiters with the option to search on the term “rz” in the URL address when XRaying Indeed for candidates.

Tracey J. McGinnis Training Manager Follow Tracey on Twitter Friend Tracey on Facebook Connect with Tracey on LinkedIn Send Tracey an email

Take a look at this search for sales professionals in the California area.

Ryan Phillips Technical Writer Follow Ryan on Twitter Friend Ryan on Facebook Connect with Ryan on LinkedIn Send Ryan an email

SEARCH STRING: site:indeed.com inurl:rz sales (manager OR director) (ca OR california)

Tiffanie Ross Vice President, AIRS Training Follow Tiffanie on Twitter Friend Tiffanie on Facebook Connect with Tiffanie on LinkedIn Send Tiffanie an email

This search has produced thousands of results from Indeed’s domain. These might have been overlooked if a sourcer is only searching on the terms “me” or “r” in the URL address. With this new addition, recruiters are able to access

Laura Stoker Executive Director of Global Training Follow Laura on Twitter Friend Laura on Facebook Connect with Laura on LinkedIn Send Laura an email Stephanie Weiss AIRS Trainer & Recruitment Specialist Follow Stephanie on Twitter Friend Stephanie on Facebook Connect with Stephanie on LinkedIn Send Stephanie an email

more candidates on this site.

Ryan Krouse AIRS Recruiting Specialist Follow Ryan on Twitter Friend Ryan on Facebook Connect with Ryan on LinkedIn Send Ryan an email

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A New Technique to XRay Indeed®

Resumes of candidates on Indeed still have the “me” or “r” within its domain; however these candidates have been indexed differently from Google. Many of the candidates have not been retrieved with the traditional “me” or “r” in their domain, but have been indexed with the “rz.” This new search will help open the door to new candidates and help increase a sourcer’s talent pool.

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Free Re-Certification Exams AIRS now offers free re-certification exams for all eligible AIRS alumni. For more information contact Sharon Cook at [email protected] or John MacDonald at John.Macdonald@ rightthinginc.com. PH: 800-466-4010 x1503 or x1512.

NEW Industry Job Postings issue of AIRS News! Be sure to check out the newest addition to AIRS News, Industry Job Postings, to see the latest openings from companies seeking AIRS Certified candidates. In addition, if your organization is seeking AIRS Certified candidates, please contact us to have your opening listed.

AIRS Sourcing Report iPhone App Read, Tweet, Email and Print AIRS Sourcing Reports from your iPhone. Download the FREE AIRS Sourcing Report App today! http://bit.ly/SourcingReportApp

2013 Global Job Board AIRS®, An ADP® Company has released the 9th annual AIRS® Job Board & Recruiting Technology Directory. The largest, most up-to-date and usable career site and recruiting resource available to recruiters today, this great reference tool is available for free. A one-of-a-kind downloadable resource, this Directory is a compilation of information on general, niche and specialty job boards, applicant tracking solutions and cross-posting tools. You will find this to be an invaluable desktop resource that you will turn to again and again.

Connect with AIRS Online...

Please click on the link below to download your FREE copy of the AIRS 2013 Job Board & Recruiting Technology Directory. http://www.airsdirectory.com/mc/training_forms_jobboard.guid

A great way to keep up with AIRS and all the latest trends and tips in Internet Sourcing is to connect with us online:

AIRS Training Offers Veterans 25% Discount

> AIRS Alumni > AIRS Alumni UK > AIRS Diversity Recruiting Forum > AIRS Certified Social Sourcing Recruiter

> AIRS Facebook® Fan Page > AIRS Training on Twitter® > AIRS Training on YouTube® > AIRS Training on Vimeo® > AIRS Training Blog at WordPress® > AIRS Job Board Directory

AIRS, a global leader in recruitment training, is proud to support the Veteran Hiring Initiative. Offering over 35 world-class training courses delivered live and online by top recruitment training professionals, AIRS provides cutting-edge skills needed to source, recruit and hire top talent. AIRS is pleased to announce a 25% discount on the training fee for those clients purchasing training for a returning veteran or for returning veterans wishing to jumpstart their recruitment career with AIRS Training. To take advantage of our Veteran Hiring Initiative discount call 1.800.466.4010.

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