Sponsorship opportunities - FitLot

CONTACT FITLOT TODAY! FitLot.org @FitLotUSA 504.264.1568

www.FitLot.org

MISSION FitLot is a 501c(3) nonprofit organization committed to helping neighborhoods find resources to plan, build and program outdoor fitness parks. We believe that every individual can and should enjoy the health benefits of a more active lifestyle.

VISION FitLot’s vision is for every American to have access to a cost-free, safe exercise space within walking distance of their homes. With initial development in New Orleans, the long-term goal is to expand nationwide. We are planning to build a bike-able network of outdoor fitness parks throughout the City of New Orleans. Creating a path of fitness parks that connect the Mississippi River to Lake Pontchartrain.

WHY FITNESS PARKS? RIGHT NOW LOUISIANA IS THE 2ND MOST OBESE STATE IN THE COUNTRY AND TIED WITH MISSISSIPPI FOR THE MOST UNHEALTHY STATE IN THE ENTIRE NATION. FITNESS PARKS PROMOTE PHYSICAL ACTIVIY AS A PUBLIC OPTION FOR ALL NEW ORLEANIANS TO ENJOY.

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THE CHALLENGE The decades-long decline in physical activity throughout the U.S. has resulted in unprecedented increases in disease and a rising incidence of mental health issues. In 1990, not a single U.S. state had an obesity rate above 15% but 20 years later in 2010, no state had an obesity rate below 20%. Nationally, obesity has leveled off at over 35% , making the United States the world’s most obese major country.

UNHEALTHY COMMUNITIES More than one-third of U.S. adults and 17% of children are obese. By state, obesity prevalence ranged from 20.5% in Colorado to 34.7% in Louisiana in 2012.

UNDERUTILIZED SPACE Vacant lots and underutilized urban space are risks to public health that invite crime, diminish the real estate values of surrounding properties and discourage community progress and development.

HIGH COSTS In 2008, medical costs associated with obesity were estimated at $147 billion. If obesity rates continue to rise $344 billion will be spent on obesity-related healthcare costs in 2018.

In 2008, medical costs associated with obesity were estimated at $147 billion

In 2030 that amount will grow to $549.5 billion

2010, Obesi 1995, ty Ra tes 20 Obesi ty Ra %-30 tes 10 % %-15 %

37.5% of American adults are obese (2009 - 2010)

42% will be by 2030

of children 17% ages 2-19 had obesity

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THE SOLUTION

FITLOT STRENGTHENS PEOPLE AND THEIR COMMUNITIES BY SUPPORTING THE CREATION OF LOCAL FITNESS PARKS. FitLot parks are brilliantly designed shaded spaces made up of 8-15 pieces of outdoor fitness equipment that are safe, fun and easy to use.

FitLot’s thoughtfully designed fitness parks address the need for cost free, fun, safe, and easy-to-use, exercise options in residential urban areas while promoting a new approach to staying fit. By removing barriers to a healthier lifestyle FitLot can improve the quality of life for New Orleanians by reshaping the way that communities approach and access fitness. Building fitness parks on underutilized property will not only increase public health but strengthen communities, increase public safety and improve surrounding real-estate values.

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OUTDOOR FITNESS PARKS Fitness parks are being used all over the world to improve public health outcomes in urban areas. Each park provides a full range of exercises, is available in 14 color options and perfect for extreme weather.

MAINTENANCE AND SAFETY Designed and built to withstand the elements, the equipment is easy to install; virtually maintenance free, uses no electricity, and comes with a substantial warranty. Our landowning community partners will be responsible for long-term maintenance and insurance coverage.

“ONCE YOU GET IT INSTALLED, OTHER COMMUNITIES SEE IT, AND WANT IT IN THEIR TOWN. IT’S EASY, IT’S CHEAP, AND FREE TO USERS.” -Dr. John Noble University of Nebraska

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THE FITLOT IMPACT FitLot’s thoughtfully designed fitness parks address the need for cost free, fun, safe, and easy-to-use, exercise options in residential urban areas while promoting a new approach to staying fit. By removing barriers to practicing a healthier lifestyle FitLot can improve the quality of life for New Orleanians by reshaping the way that communities and residents approach fitness. FitLot benefits communities by transforming underutilized space into aesthetically pleasing and actively used communal spaces.

THERE ARE THOUSANDS OF VACANT PROPERTIES IN ORLEANS PARISH, AND FITLOT FITNESS PARKS ARE AN IDEAL WAY TO RE-PURPOSE THESE SPACES. COMMUNITY IMPROVEMENTS WITH EACH FITLOT INCLUDE ...

SAFETY

POSITIVE HEALTH INCREASES

APPEARANCE

REAL ESTATE VALUES Co-Founder Vadim Mejerson PhD using a lat-pull down machine

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FITLOT EXECUTION PARK LOCATIONS FitLot has already secured partnerships with land-owning neighborhood partners that have property in high foot traffic areas with low accessibility to outdoor exercise space.

COMMUNITY BUILD DAY (FITLOT CONSTRUCTION PHASE) 90 days of community-led planning will culminate in a community Build Day where members of the neighborhood and funding partner will work together to build themselves an outdoor fitness park. Community members will be fully involved throughout the planning process in order to foster a strong sense of ownership and responsibility for the space.

NEIGHBORHOOD COACHES PROGRAM Each park will be staffed with a Free FitLot Neighborhood Coach who will be at the park 15 hours each week to provide free guidance and instruction. FitLot is committed to creating jobs for veterans by certifying and training returning veterans as Personal Trainers who can serve their communities as neighborhood coaches and examples of strength and leadership.

SUSTAINABILITY AND EVALUATION With the help of Tulane’s Prevention Research Center, FitLot is developing an evaluation tool to track neighborhood outcomes related to social, health, economic and community impact goals. FitLot will use neighborhood feedback to gauge the effectiveness and impact of each fitness park.

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WHY SUPPORT? After an extended recovery effort the City of New Orleans does not have the capacity to plan and execute this type of project and needs the support of corporate partners, community organizations and philanthropic support. FitLot is the only nonprofit organization in New Orleans advocating for outdoor fitness parks and we need your help! Supporting FitLot gives your company or foundation an opportunity to align with a highly impactful, citywide, public health initiative that will be an ongoing testament to your companies’ dedication to the well-being and quality of life of all New Orleanians. FitLot offers sponsorship benefits that will highlight the level of support made by your company depending on the tax-deductible donation committed.

BE A HEALTH LEADER AND SUPPORT THE FITLOT FLAGSHIP PROJECT

Fitness Park Location

Sponsorship opportunities are available to support the construction of the Flagship FitLot Fitness Park in the Treme neighborhood of New Orleans. Space at the Sojourner Truth Community Center has been reserved to build a fitness park on the path of the long awaited Lafitte Greenway. The 3-mile greenway connects 17 neighborhoods with a walkway and bike path running from City Park to the French Quarter, creating a health corridor and foot traffic of active users directly to the fitness park. Your company has the unique opportunity to support this project and stand alongside the City as we make health and wellness an option for all New Orleanians. “The Sojourner Truth Neighborhood Center Senior Program visited City Park to both work out and start envisioning the outdoor fitness park planned for the Lafitte Greenway at the Sojourner Truth Community Center. After their field trip, there are twenty seniors from Sojourner Truth Friends of the Community Center eager to see their Lafitte Corridor — FitLot open and start working Greenway Gazette out in their own backyard.” 8

SPONSORSHIP BENEFIT

ESTIMATED AUDIENCE

TITLE SPONSOR 90k

LEADERSHIP 30K

HEAVY LIFTER 15K

EQUIPMENT SPONSOR 6K

BENCH & TREE SPONSOR 3K

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Recognition as Title Sponsor

In all materials, press events/releases

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Logo featured on shade canopy

500 views a day

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Logo on “FitLot Founder” Cornerstone at first 3 FitLots

Represents community support in mulitple neighborhoods

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Logo placement on permanent plaque at fitness park

150 views a day

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Number of Build Day Volunteer Spots

IN KIND DONATIONS

Quote from CEO in all press releases

Releases to be sent to all relevant local and regional media

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Logo featured on all materials: brochures, banners, t-shirts

Banner at neighborhood coaching sessions and 200- T-shirts for build day.

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Speaking role for company representative at ribbon cutting ceremony

Audience of 150+ community members, sponsors, volunteers, press

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Company table at Build Day

Audience of 150+

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Program listing

200 printed for build day

Full Page

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Listing

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Website listing on project homepage

Logo placement, company overview and appropriate links

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Number of Sponsorships Available

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Number of Social Media Mentions Logo placement on all e-newsletters

Current mail listing of 10,000 (includes listings of our strategic partners)

ORGANIZATIONAL HISTORY FitLot was established in New Orleans in January 2013 by founder Adam Mejerson and his father Vadim Mejerson Ph.D. Throughout his thirty-year career in human performance, Vadim Mejerson has trained and advised thousands of people over three continents. Vadim Mejerson earned a Ph.D. in Health Science and Exercise Physiology after serving as a Commanding Officer of the Israeli Defense Force’s Combat Fitness Unit (Paratroopers). Adam’s father trained athletes in a fitness facility connected to their family home giving Adam an invaluable understanding and appreciation for health and wellness. Adam’s community recovery and blight management work after Katrina instilled him with the belief that strong, healthy people build strong, healthy communities. By empowering and strengthening those who care about their neighborhood and their health, the two believe that FitLot is a movement to redefine the way we as a country approach community-based healthcare and fitness.

WHO WE ARE

MEET FITLOT’S DEDICATED TEAM

THE TEAM

BOARD OF DIRECTORS

ADAM MEJERSON

DYLAN TÊTE

Co-Founder & Executive Director of Fitlot

Executive Director & Founder of Bastion Community of Resilience 

VADIM MEJERSON

SHAUN B. RAFFERTY

Co-Founder & Program Manager of Fitlot Ph.D in Health Sciences & Exercise Physiology

Owner of Shaun B. Rafferty Law Office, LLC.  

CANAAN HEARD

STEVE LEWINE

Fitlot Neighborhood Coach — Sergeant, United States Marine Corps Reserve, Certified Strength Coach, Tulane Physiology Masters Student

Financial Advisor at Morgan Stanley

JAMES CUMMINGS

Principal of Aberdeen Realty Group

EMILIE TENENBAUM

DOUGLAS D. PENNER

Propeller Consultant — Director of Stakeholder Relations for the New Orleans Business Alliance (NOLABA)

CPA, CMA

CURT KOLE

ADVISORY BOARD

Senior Director of Sales at CryoPort, Inc

ARNIE FIELKOW

ALEX HOWELL

President & CEO of the National Basketball Associations Retired Players Association

Co-Founder & CEO of Incomparable Things

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STRATEGIC PARTNERSHIPS Triactive America Outdoor Fitness Equipment Bastion: Community of Resilience Performance Intelligence Inc Ochsner Elmwood Fitness Center Coaches Across America The Mission Continues Trumpet Group

City of New Orleans Department of Health - FitNola City Council Member At-Large Jason Williams City Council Member Latoya Cantrell- District B Tulane School of Public Health Prevention Research Center Tulane University Biomedical engineering Department Propeller - A Force for Social Innovation Neighborhood Partnerships Network EcoUrban

PARTNERS

To support the creation of a fitness park and become a FitLot champion please visit us at

FITLOT.ORG/SPONSORSHIP OR CALL 504-264-1568 TODAY! 11

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M TE DISCLAIMER: This map was published to increase KIN THA COMMUNITY od DE P R L Tu PS AP ON al D S G PS IA LAMARQUE ST na hazards LE Users of this map should be aware that potential and obstructions may exist on the routes shown and COLLEGE BLV ST ST r TC O ST S PRIEUR IC Dr Trist S ROMA N N ST HO H ST D CLI OW T this map does not guarantee safe cycling conditions or reflect road conditions including pavement Plconditions, ST EX DEL R L E IL O SOCRATES ST DR E OR ST W AS T ER MAJESTIC PL ST traffic volume, or speed. The user of this map is responsible for evaluating road and trail conditions in accordance IL L D ST Reiss T S ST AT AR ERNEST N. MORIAL STORY S L RD E W PE E IA O C PTOLEMY ST with the cyclist’s individual levels of experience, skill, tolerance for cycling in traffic, weather, ST Ca time of day, Pl AV CA CALL TY ST LL CONVENTION CENTER OL AR sa CLA PARK BLVD LL Ca Planning IOPE AR ST ER W MRegional SA GN obstacles, road condition and other factors when evaluating or selecting a route. The TULANE L lvo CUCULLU RA ERATO IO LAWRENCE ST LIV orea ST ST MA ST L IB LA LAWRENCE ST St ST CCC INBOUND GA T ST PE UNIVERSITY S u St Commission, University of New Orleans and Bike Easy disclaims any responsibility for errors, omissions or BO ST TO L S MARDI GRAS BLVD ON inaccuracies in this map and in no event shall these parties be liable for any damages or loss of any kind related E RA BRINGIER ST EU SIM CLA RA MARDI GRAS SA NNE T BLVD TRAIL MAGN ME LP CLARA ST S to the data and information contained on this map. ST PO E RP MAGELLA N ST OM EN OL IA DA S RO E LY MAGELLAN ST E ST Mar ST ST TE BEHRMAN BERT MN Ly lin RP SIC RICKS PL nd SO N Co DO IA ST DATA CITATION: Completed bicycle facilities MEMORIAL PARK AMERICUS ST HORE r Regional Planning Commission and Louisiana Public Health bia dataDby el ST ST ST D MIN MAGELLAN Ct TSON Dr ST ST S ROBER AR Institute, 2012. Connector routes and bicycle friendly areas by Bike Easy, 2012. Map data prepared by the COLUMBUS STH AVE Riv IC COPERNICUS ST EUTE ST AN er MC DONOUG SEMMES ST AIN RP E ES DERSON R LOYOLA Regional Planning Commission under RPC Task UPWP A2.12. 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