Standardization in strategy, innovation and enterpreneurship - ISO

Standardization in strategy, innovation and entrepreneurship WSC Roundtable – Washington DC, USA, 26-27 June 2013 Rob Steele ISO Secretary-General

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ISO’s technical groups in recent years 2010 − − − − − − −

Asset management Natural gas fuelling stations Pigments, dyestuffs & extenders Safety amusement rides and devices Treated wastewater re-use for irrigation Biogas Energy savings

2012 − Railway applications − Sustainable development in communities − Plastic and rubber machines − Light and lighting − Compliance programs − Forensic sciences − Customer contact centres − Sustainability for and by Information Technology − Translation, interpreting and related technology − Smart community infrastructures − Common standards

Environment Economic WSC event Washington June 2013 Societal

2011 − Project, programme & portfolio management − Additive manufacturing − Facilities management − Outsourcing − Risk management − Bionics − Fireworks − Coal bed methane − Carbon capture and storage 2013 − Sludge recovery, recycling, treatment and disposal − Biotechnology − Sustainable purchasing − Anti-bribery management system – Requirements − Innovation process: interaction, tools and methods − Management consultancy − Fine bubble technology − Water reuse − Occupational health and safety management systems – Requirements − Management System for Quality of Private Security Company Operations – Requirements with Guidan − Clean cookstoves and clean cooking solutions

Standards? …Driver of economic growth • If there had been no growth in standards between 1981-2004 real GDP would have been CDN62 billion lower (Canada 2007) • Annual contribution of standards GBP 2,5 billion; 13% of the growth in labour productivity; Standards an enabler of innovation and facilitator of technological change; Economic return from investment in standards makes sound business sense at macro- and micro-economic level (United Kingdom 2005) • Standards make a greater contribution to economic growth than patents or licences; export-oriented sectors of industry use standards as a strategy to open up new markets; standards facilitate technological change (Germany 2000) WSC event Washington June 2013

How would you like to …… Increase your market share and / or open up new markets?

Improve customer loyalty? Know what is international best practice on environmental sustainability, carbon and greenhouse gas emission measurement?

Have best practice Food safety management from farm to fork?

Have people line up to work for you?

Have international best practice on health and safety in the workplace?

Reduce energy usage by 20-30% ? Increase sales, decrease costs and therefore increase margins? Achieve regulatory goals?

Know the product or service you are buying is safe / good?

Standards for business …. it is really important!  Standardization - a strategic business issue with direct impact on new product development  Leadership in standards = Leadership in technology  Standards are never neutral. They reflect the strengths and innovations of those who develop them  Therefore non participation in standardization gifts decisionmaking to the competition  The pace of development of international standards is accelerating

WSC event Washington June 2013

Standards for business …. it is really important!  Standardization - a strategic business issue with direct impact on new product development  Leadership in standards = Leadership in technology  Standards are never neutral. They reflect the strengths and innovations of those who develop them  Therefore non participation in standardization gifts decision-making to the competition  The pace of development of international standards is accelerating


Why can we say this ….

Standards help promote innovation, are an important element of business strategy & support entrepreneurship WSC event Washington June 2013

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Standards and Education  Standards: a vehicle for sharing knowledge, technology and good practices  Recognized in education programmes covering a broad variety of technical fields


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ISO, IEC and ITU recognize the essential contribution that universities give to standardization Some initiatives …..


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Joint WSC Academic Day and ICES Conference An annual appointment


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IEC – IEEE Challenge 2012 How does electrotechnology impact economic, social and environmental development?

1. Cloud Computing Standardization Insights from 2.

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past standardization, Ken Krechmer, University of Colorado The Benefits of Standards and Standardization in the German Electrical and Electronic Industry, Axel Mangelsdorf, lead-author, BAM Federal Institute for Materials, Research and Testing; Knut Blind, coauthor, Technical University Berlin, Chair of Innovation Economics Bridging the divide with a three-way handshake, Joyce van de Vegte, Camosun College

03/07/2013

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ISO Repositories (teaching materials, economic benefits of standards, …)


Management schools and standards developers

Significant opportunities to increase dialogue & cooperation between those who train business leaders, and those who develop standards for business WSC event Washington June 2013

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80 registered participants 30 University professors and researchers, representing 24 universities, including 11 Management Schools 15 CEOs and senior managers of National Standards Bodies 35 senior managers representing Industry, Government and North-American Standards Developing Organizations


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Thank you Confidence has a nickname…

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