Statista Dossier Excerpt 2018

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Source: Statista DMO; Statista ID 272391. 360,327. 409,208 ... Source: comScore ID 268459. 0.0%. 20.0%. 40.0%. 60.0% ...
Excerpt

E-commerce in the United States

Market volume

United States: retail e-commerce sales 2016-2022

Retail e-commerce sales in the United States from 2016 to 2022 (in million U.S. dollars) 700000 638,051 603,389 600000 561,549 513,522

500000 Revenue in million U.S. dollars

461,582 409,208 400000 360,327

300000

200000

100000

0 2016

2017

Note: United States; 2016 to 2017 Further information regarding this statistic can be found on page 95. Source: Statista DMO; Statista ID 272391

2018*

2019*

2020*

2021*

2022*

9

Category spending

Share of U.S. digital commerce spending 2017, by platform

Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform Desktop

0.0%

Toys & hobbies Video games, consoles & accessories Music, movies & videos Jewelry & watches Flowers, greetings & misc. gifts Computer software Sports & fitness Furniture, appliances & equipment Home & garden Apparel & accessories Event tickets Total digital commerce Books & magazines Consumer packaged goods

Note: United States; Q3 2017 Further information regarding this statistic can be found on page 106. Source: comScore ID 268459

20.0%

40.0%

Mobile Share of spending 60.0%

80.0%

100.0%

120.0%

21

Category spending

E-retail sales in United States 2017, by category

Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars)

0

10

Sales in billion U.S. dollars 30 40

20

50

60

Consumer Electronics

63.24

Clothing

57.15

Hobby & Stationery

49.19

Furniture & Homeware

49.09

Books, Movies, Music & Games

35.77

Personal Care

32.44

DIY, Garden & Pets

27.88

Toys & Baby

24.15

Shoes

23.94

Sports & Outdoor

21.05

Food & Beverages Bags & Accessories Home Appliances

13.86 11.81 11.6

Note: United States; 2017; physical goods only, excluding digital sales & services Further information regarding this statistic can be found on page 107. Source: Statista; Statista DMO ID 568830

70

22

Retailers and websites

Monthly unique visitors to U.S. retail websites 2017

Most popular retail websites in the United States as of September 2017, ranked by visitors (in millions)

0

20

40

60

Unique monthly visitors in millions 80 100 120

Amazon Sites

87

eBay

86

Apple Sites

57

Target

44

Kohl's

34

The Home Depot

32

Etsy

Lowe's

31

25

23

Note: United States; September 2017; multi-platform Further information regarding this statistic can be found on page 115. Source: comScore ID 271450

160

180

200 183

Wal-Mart

Best Buy

140

31

Retailers and websites

United States: top 10 online stores 2017, by e-commerce net revenues

Most popular online stores in the United States in 2017, by net ecommerce sales (in million U.S. dollars)

0

10000

20000

Amazon.com

Homedepot.com

Bestbuy.com

Macys.com

50000

60000 52,804.88

Walmart.com

Apple.com

E-commerce net sales in million U.S. dollars 30000 40000

14,005.02

6,270.29

5,796.46

5,381.99

3,985.69

Target.com

3,618.3

Kohls.com

3,608.72

Costco.com

3,472.02

Qvc.com

3,320.72

Note: United States; 2017; physical goods only, excluding digital sales & services Further information regarding this statistic can be found on page 123. Source: ecommerceDB.com; Statista ID 646030

39

Retailers and websites

Revenue growth of top 10 e-retailers in the United States 2017

Year-on-year growth of leading e-retailers in the United States in 2017

Year-on-year growth 0.0%

5.0%

10.0%

15.0%

20.0%

Amazon.com

19.7%

Walmart.com

17.7%

Apple.com

4.7%

Homedepot.com

15.4%

Bestbuy.com

15.5%

Macys.com

5.4%

Target.com

19.0%

Kohls.com

11%

Costco.com

Qvc.com

12.9%

4%

Note: United States; 2017; data is based on top 10 e-retailers in the eCommerceDB based on revenue Further information regarding this statistic can be found on page 118. Source: ecommerceDB.com; Statista ID 293128

25.0%

34

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