Store Business Intelligence

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Copyright © 2010 Sensormatic Electronics. Corporation. Clarity is a registered trademark of Brickstream Corporation and is used with permission. 03/2010.
Data Sheet

E A S | Store Business Intelligence | Item-Level Intelligence

ADT® introduces the Sensormatic® Clarity™ II - Overhead People Counting

Built-in analytics, superior data capture

Acquiring real-time intelligent data on the state of the

Stereo vision is an accurate process which allows images to

retailers’ operations offers a competitive advantage that

be transformed into real-time data with a high degree of

can make a critical difference in margins and market

accuracy. The camera is configured via a web interface to

share.

collect traffic data at store entrances or other points of interest. This data is collected and transmitted over the

People counting solutions provide businesses with an

store’s IT network to be analyzed and delivered in graphical,

intelligent tool to measure and evaluate labor

easy-to-read reports. On-board storage ensures the data is

efficiencies, calculate conversion rate, gauge

protected against any possible network failure.

advertising, improve store layout, measure merchandise changes and other budget-intensive

Clarity II can distinguish between bi-directional shopper

strategic initiatives. The Clarity™ II sensor platform

traffic, count side-by-side traffic and track multiple people

allows the integration of in-store data capture and

simultaneously. It also has the capability to differentiate

video intelligence into one device, providing a

between adults and children and will not count shopping

platform for the collection of a wide range of data on

carts or strollers.

the customer’s in-store shopping behavior. Clarity II is highly tolerant of conditions such as high traffic A stand-alone self-contained compact intelligent video

volume, extreme temperature changes, varying lighting and

sensor, Clarity II utilizes stereo vision to capture

other environmental factors that could adversely affect

motion.

other data collection devices. The use of an UltraLink® or Local Device Manager (LDM) for data collection is not

Clarity II utilizes stereo vision to capture motion.

required.

Data Sheet Clarity™ II Overhead People Counting

Key Features • Real-time data delivery • Collects and stores metrics at one minute granularity • Automatically captures, processes, stores and transmits data  On-board micro SD storage – stores 10 days of data  Adjusts automatically to environmental changes: lighting, temperature, etc. • No additional in-store devices required for data collection and delivery • IP addressable for remote system configuration, support and software updates • Easy, unobtrusive, overhead mounting • Devices record, store and transmit data

Mining and Analyzing the Data Reporting and Managing Instead of overloading management with routine performance reports, ADT provides Sensormatic® exception-based reporting that highlights issues customers decide are important to track. The reports are provided in graphical format, and can be delivered by email. With this level of business intelligence, you can respond more quickly to operational inefficiencies and address challenges as they occur.

Web Reporting Sensormatic® SmartEAS® Web Reporting provides an easy-to-use centralized web portal to review business critical data. Web Reporting allows you to view all people counting data at any time from any internetenabled device. Based on the specific requirements, data can be organized and displayed into customized reports.

independently

Product Codes CBC-4037-1S20 – Includes:

Tracking Technology As shoppers pass within the Clarity II field of view, they leave a trail or path. Paths are unique to each person and each is tagged with unique IDs; these IDs can be converted into numerous metric opportunities. Clarity II allows a configured minimum height setting for tracking, with a fixed maximum height. The minimum height setting is determined during the installation process. All objects that fall between the minimum and maximum heights are tracked; those that fall outside the range are excluded.

System Configuration Clarity II connects directly to the retailer’s existing network which eases implementation cost by eliminating the need for additional components.

1 – CLARITY II, 2.0mm Sensor Lens 1 – Mid Span Power Injector (Power Supply) 1 – Surface Mount Bracket 1 – 15’ Patch Cable 1 – Installation Manual Required - MUST be ordered separately: CBC-40SW-VAL .......................... Accuracy Validation Software & Support: CBC-40SW-TF ....................... People Count Reporting (Per location) CBC-WEB-PC ......................... Hosted Web Reporting CBC-40ET-LABOR .... One hour support - load software

Assistance For more information about the Clarity II Overhead People Counting platform, please visit www.Sensormatic.com

Copyright © 2010 Sensormatic Electronics, LLC. Sensormatic, UltraLink and SmartEAS are trademarks and/or registered license. ADT and ADT Always There are registered trademarks of ADT Services AG and used under license. Copyright © 2010 Sensormatic Electronics Corporation. Clarity is a registered trademark of Brickstream Corporation and is used with permission.

03/2010