STYLE GUIDELINES

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STYLE GUIDELINES

V. 02

Friendship Force International© 2011

TA B L E O F C O N T E N T S

Introduction… ………………………………………………………… 3 The International Logo… …………………………………………… 4 Club Logos… ………………………………………………………… 5 Using the Logo………………………………………………………… 6 Colors…………………………………………………………………… 8 Tagline and Slogan… ………………………………………………… 9 Instructions for Downloading………………………………………… 10 Products… …………………………………………………………… 12 Examples of Usage…………………………………………………… 13 Frequently Asked Questions… ……………………………………… 14

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GRAPHICS & LOGO STANDARDS MANUAL

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INTRODUCTION

Dear friends, Thank you for taking the time to review the Friendship Force International logo style guide. Several versions of the Friendship Force International logo, your individual club logo, the slogan and the tagline are all available for your use on the FFI website, www.thefriendshipforce.org. This guide explains how to download the logos and graphics provided by FFI, and it explains how to use them in a way that meets FFI standards. It also includes ideas on how to use the logos and graphics to promote your club. Our hope is that in time, the Friendship Force logo will become recognizable as a standalone image, in the manner of the Nike “swoosh” or the McDonald’s “Golden Arches.” To achieve this vision, it is essential that all uses of the Friendship Force logos and graphics be consistent with the guidelines herein. This ensures a unified and clear representation of Friendship Force graphics and protects the Friendship Force International brand image.

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Once you have familiarized yourself with the logo and the procedures associated with its use, you are ready to begin using the logo. Any changes made to a graphic or logo shown in this manual must be approved by Friendship Force International. Contact us for approval of creative layouts for print and web advertising, including ads, newsletters, promotional materials, web pages and branded merchandise. For all approval or usage questions, please contact: Jillian Walters Communications Coordinator 127 Peachtree Street, NE, Suite 501 Atlanta, GA 30303 USA telephone 404.965.4359 fax 404.688.6148 email: [email protected]


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T H E I N T E R N AT I O N A L L O G O The international logo can be displayed either vertically or horizontally. It consists of four components: A. The six-color icon (friendship circle). B. The “friendship force” black text under the icon. ®

C. “INTERNATIONAL” in all caps below “friendship force.” D. The service mark registration notice ® positioned as shown. All of the versions of the international logo shown on this page can be found on the FFI website in .jpg format for insertion into various documents for print and web design. They can be found in the Club Resources section of the website, under ‘logos,’ then ‘FFI Logos’. The logo should always be used this way. Do not separate the logo from the name without the approval of FFI.

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CLUB LOGOS Individual club logos have been created and can be found on the FFI website in the Club Resources section under ‘logos’. (See page 10 for instructions for downloading.) If you have difficulties accessing these logos, or if no individual logo has been created for your club, contact Jillian Walters for assistance. Examples of two club logos are shown. The one to the right consists of the color icon and the words ‘friendship force’ with the club name below the icon – this is called the ‘vertical’ logo. The ‘horizontal’ logo shown below includes the same components but with the text appearing to the right of the color icon. At this time only a color version has been created.

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Many clubs previously developed a local icon to signify their club on web banners or newsletters. These can still be used alongside the new logo. When a local club icon is used, it should always be placed to the right of the individual Friendship Force club logo, and ONLY the horizontal version of the logo should be used. The image below shows the proper way to use a local icon in conjunction with a Friendship Force club logo.

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USING THE LOGO 1. Clear Space An image-free area called “clear space” has been built into all of the Friendship Force logos. The clear space should not be edited out or covered over with text or other images.

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2. Resizing the Logo When re-sizing the logo, proportions should be ‘constrained’. This means that the proportions of the logo stay the same no matter how large or small it is displayed. In many applications this is done by holding down the ‘Shift’ key while dragging a corner of the image. The examples below show what happens when proportions are not constrained.

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Be sure to resize the whole logo so that no part of it gets cut off (see example below).

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USING THE LOGO 3. Impermissible Alterations No part of the Friendship Force logo should be embedded in a local club logo.

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Do not wrap the words around the logo.

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4. Web banner The horizontal logo lends itself to web applications as shown below. If desired a local club logo can be placed to the right of the Friendship Force logo. The local club logo should be about the same size as the Friendship Force logo. ONLY the horizontal version of the logo should be used in the web banner.

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COLORS The Friendship Force logo reproduces well on modern color inkjet or laser printers. These printers use what is called “process color,” made up of blue (C), magenta (M), yellow (Y) and black (K). The process color values of the six Friendship Force colors are shown here – small variations in the colors are to be expected. If you have questions or need assistance, contact Jillian Walters. Commercial printers often use Pantone (PMS) colors, and the PMS color codes are given here as well. If you are using a local printing company to have a brochure, poster or banner printed, give this information to the printer so they can match the official colors as closely as possible.

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C = 40 M = 100 Y = 0 K = 2 PMS = 248

C=0 M = 95 Y = 100 K=2 PMS = 485

C = 100 M = 0 Y = 12 K = 43 PMS = 313

C=0 M = 48 Y = 95 K=2 PMS = 152

C = 100 M = 73 Y = 0 K = 2 PMS = Reflex blue

C = 64 M=4 Y = 95 K=0 PMS = 348

1. Process color (CMYK) is the preferred method. Individual club logos have been created using process colors in both the horizontal and vertical formats. 2. Greyscale (also referred to as black and white) If you are using a photocopier to produce a newsletter, for example, the logo may be used this way. Please contact Jillian Walters if you require your individual club logo in this format.

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TA G L I N E & S L O G A N Tagline and slogan The tagline ‘Explore – Understand – Serve’ can be used in either black or blue and ‘Changing The Way You See The World’ can also be presented various ways. Contact Jillian Walters (jwalters@ thefriendshipforce.org) if you have questions. These graphics can be found on the FFI website in the Club Resources section under ‘Logos’, then FFI logos.

thefriendshipforce.org

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INSTRUCTIONS FOR DOWNLOADING The logo may be downloaded from the Club Resources section of the FFI website: www.thefriendshipforce.org. This red tab can be found at the top of the page. Click on ‘logos’ in the red bar at the top of the Club Resources page. You will find the logos organized by United States Logos, FFI Logos (Friendship Force International logo variations, ‘Changing the Way You See the World’ slogan graphics, tagline and Flash web banner) or World Club Logos. Choose your country or state, then your club from the various menus.

Please note: The instructions that are included here can be followed by anyone who is familiar with using a computer. However, if you are not accustomed to using desktop publishing applications, it may be easier if you find someone with experience to help with this part of the process.

INSTRUCTIONS FOR DOWNLOADING AND USING YOUR LOGO All logos are .jpg files – the most commonly used format for desktop publishing or for sending to a professional printer. These files can be re-sized up or down, but the words and six-color icon cannot be changed. Jpg files work with both PCs and MACs. If you require a different format for your logo or for it to be changed in any way, please contact Jillian Walters at [email protected]. All of the logos have two versions 1) a web version, which is low resolution and 2) a high resolution version for printing or other products. The web versions look smaller on the screen, while the print versions appear larger. The high resolution can be given to your local printer or the company producing items for your club either via email or on a disc or flash drive. In the ‘FFI Logos’ folder you will find both the horizontal and vertical versions of the FFI logo in high and low resolutions, as well as the tagline (Explore – Understand – Serve) and slogan (Changing the Way You See the World). Logos for all clubs worldwide can be found in folders organized by country, state (if applicable) and then alphabetically by club name. The low resolution web version has ‘web’ in the name. The high-resolution version has only the club name. To save the desired logo to your computer, right click (for MAC, Control + click) and choose “Save as”. Save the file with the default name to your desktop or other folder.

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INSTRUCTIONS FOR DOWNLOADING Follow these steps to insert a logo into a Word file (commands and file locations are in italics): • In the open Word file, click on Insert then choose Picture, From File. • Go to the location where the logo was saved, highlight the file and either click Insert, or double click the logo. • Logo will be saved with a box around it with darker squares on the corners. • If the logo needs to be a different size, follow these instructions: while holding the Shift key down, point at a box on the corner of the image and drag to either increase or decrease the size of the image. (Holding the Shift key while re-sizing keeps the proportions of the logo the same as the original (also referred to as ‘constrained’) so that it is not distorted. See page 6) • The logo can be centered or flush right or left by choosing Format, then Paragraph, Alignment. Choosing the appropriate icon if you have them displayed on your toolbar can also do this. Your logo should now be displayed and you can add the text for your newsletter or other publication.

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In other programs such as InDesign, Quark, CorelDraw or Illustrator, the command for inserting a picture may be Place or Import. The Shift key should still be used when re-sizing to constrain proportions. Refer to the ‘Help’ sections of your particular application for further assistance. To send a copy of a logo in an email, follow these instructions: • Save the logo to the desired location as above. • Once your email is created click on the Attach icon in your email package (in Outlook a picture of a paperclip). • Chose the logo you want to send and click Insert. • The logo will be uploaded to your email. • Click Send when you finish writing your email and your computer indicates uploading the image (logo) is complete. When downloading the logos from the website, if your computer has the capability, you can ‘drag and drop’ the desired logo on to your Desktop. If you double click the logo from the Desktop and it is displayed with a colored background you should change the program you use to view jpg’s or import the file into Word, your word processing or other desktop publishing software. (See instructions on page 10.)


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PRODUCTS At our online “FFI Store” you will find examples of merchandise with the INTERNATIONAL logo. You can either purchase these products or you can contact a promotional products company of your choice to create customized products for your club. T-shirts and other clothing: The logo can be in the center of the shirt or on the left breast pocket area. The tagline can appear on the upper part of the sleeve or under the logo. The slogan can appear wrapped around the logo as shown below or on the back. Other merchandise: These and other items can be ordered from the Friendship Force online store, or you can create your own products with the help of a local supplier.

Button Magnet Mug

Messenger Bag

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Apron

Tote

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EXAMPLES OF USAGE Business Cards

Your Name Title

127 Peachtree Street, NE Suite 501 Atlanta, GA 30303 USA [email protected] p 000.000.0000 f 000.000.000

www.thefriendshipforce.org

Your Name Title

127 Peachtree Street, NE Suite 501 Atlanta, GA 30303 USA [email protected] p 000.000.0000 f 000.000.000

www.thefriendshipforce.org

Letterhead

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I N T E R N AT I O N A L ®

127 Peachtree Street, NE

127 Peachtree Street, NE

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Suite 501

Atlanta, Georgia 30303 USA Telephone 404.522.9490 www.thefriendshipforce.org

Suite 501

Atlanta, Georgia 30303 USA Telephone 404.522.9490 www.thefriendshipforce.org

Fax 404.688.6148

Fax 404.688.6148


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F R E Q U E N T LY A S K E D Q U E S T I O N S If you experience problems you may find the answers here. Please contact Jillian Walters at 1.404.965.4359 or [email protected] if your solution isn’t found here. Q: The logo prints as a grey or black box. Check your printer settings. It may be that the printing of graphics is not enabled. Q: The logo doesn’t look right. (Tall and thin or short and fat.) When re-sizing the logo be sure to constrain proportions. That means keeping the same widthto-length ratios no matter how large or small the logo is displayed. In many programs this is done by holding the shift key while resizing. Q: Part of my logo is missing. When re-sizing the logo be sure that in addition to constraining the proportions, your program doesn’t just resize the box around the image and without changing the image inside. In many programs this is done by holding the shift key while re-sizing. See the instructions on pages 10 and 11.

Q: When I open the logo file it has a colored background. Change the program you use to view pictures and jpg files. If you need assistance with this, ask someone in your club or local computer store to help. Q: I need a different format of the logo than a jpg. Please contact Jillian Walters at the email address above giving your club name and the required format. Q: I need a greyscale or black and white version of our club logo. Please contact Jillian Walters at the email address above giving your club name. Q: I need a version of our club logo to be displayed on a dark background with a white keyline around the colored parts of the logo. Please contact Jillian Walters at the email address above giving your club name.

Q: The pictures in the pdf or my email will not display. There should be a box at the top that allows you to download pictures. Click on that box and pictures will be displayed for that individual document. You can either change your browser settings or continue to choose if you want to download pictures each time you see the message.

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