YouGov / Eating Better Survey Results Sample Size: 1715 GB Adults Fieldwork: 21st - 23rd April 2017 EU Ref 2016 Total Weighted Sample Unweighted Sample
Compared to a year ago do you think you are eating more or less meat and meat products or is it about the same amount? More meat than a year ago Less meat than a year ago About the same amount Don't know Not applicable – I already didn’t eat any meat or meat products Not applicable – I have given up meat completely in the last year
21-23 12-13 Oct '14 April '17 To what extent do you agree or disagree with the following statement? ‘Producing and consuming meat/livestock products has a significant negative impact on the environment’ Strongly agree Tend to agree TOTAL AGREE Neither agree nor disagree Tend to disagree Strongly disagree TOTAL DISAGREE Don't know
How willing or unwilling are you to consider eating less meat and fewer meat products in the future? Very willing Fairly willing TOTAL WILLING Neither willing nor unwilling Fairly unwilling Very unwilling TOTAL UNWILLING Not applicable- I don't eat any meat or meat products Not applicable – I have already cut down the amount of meat I eat Don't know Which two or three, if any, of the following do you think are the main reasons for eating or considering eating less meat and fewer meat products? Please tick up to three options. Conditions in which animals are reared To reduce the impacts on mine or my family’s health Concern about where meat comes from High carbon footprint of meat production (e.g. impact on climate change) To save money Other environmental concerns (e.g. damage to wildlife and habitats, pollution, water usage etc.) Concern about food quality/food safety Taste preferences Waste of feeding grain to animals instead of people (i.e. food security) Religious preferences None of the above Don’t know
And which two or three, if any, of the following do you think would most help people to reduce their meat consumption? Please tick up to three options. Restaurants & fast food chains to provide better choice of meat-free dishes or meals with less meat More price promotions for meat-free choices Recipes on how to cook vegetable-based dishes Schools to provide more meat-free choices or meals with less meat at lunchtime Supermarkets to provide more meat-free ready meals or meals with less meat More advertising for meat-free choices More celebrity chefs to promote non-meat/vegetarian cooking Government to introduce a tax on meat products None of these Don’t know
35
44
30
33
39
54
25
30
41
41
36
35
30
39
31
33
36
36
36
35
26 22
29 27
24 20
24 24
30 24
33 30
21 12
25 17
27 26
31 21
29 22
25 21
19 23
27 25
25 18
24 28
26 20
27 21
26 22
27 24
22
26
19
20
21
27
19
19
24
24
22
21
21
24
18
22
24
18
21
25
21
23
21
20
23
28
20
20
22
28
18
25
20
21
21
17
24
22
21
14
17
17
19
18
17
22
17
16
19
18
15
18
21
18
17
20
18
16
16
19
16
21
12
16
19
22
9
14
18
18
15
19
15
19
13
20
17
16
15
16
9 17 16
11 9 14
6 24 15
7 19 17
6 14 16
11 3 8
9 33 14
11 21 16
7 14 15
14 11 12
9 16 17
10 17 16
6 24 15
10 16 11
8 19 21
10 12 15
11 17 15
6 19 16
6 17 17
13 20 12
What would you say is your favourite meal that doesn’t include any kind of meat, poultry, fish or seafood? [This question was shown to all respondents; n=1715]
