Surya Mahadeva [MPR]

Surya Mahadeva [MPR] Address: 406 /B – 4th Floor, Karan Center, Sarojini Devi Road, Secunderabad 50003 Mobile:0 9493183145; Email: [email protected]

Seeking a Top Managerial assignment in… Business Development [Marketing, Branding & Promotion] / Liasioning / Public Relation & Corporate Communication Preferred Industry: Manufacturing / Infrastructure / Capital Equipment / Services Industry / TURNKEY Projects / IT & Software

USP of my Competency, Skills and Knowledge is Interaction and ability to work: The level of interaction at Central Government of INDIA can be at Union Ministers, Secretary, Jt Secretary Level in the Ministries, and at State Government Level Ministers and Principal Secretaries, Additional Secretary, Joint Secretary Levels, subject to Procedures, Guidelines and Notification, for Business Development (BD) purposes includes Government Institutions, Semi Govt, Local bodies, Municipal corporations, International agencies, etc. Profile ⇒

An accomplished and result-oriented Top Level professional offering 21 years of versatile experience and full responsibility for Industry & Educational Administration, Institutional Policies, Business Development, Planning & Commercial Management of diversified industries with comprehensive business and technical knowledge.

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Wide experience in understanding of Customized Solutions, Turnkey Projects, Tenders, Public Private Projects and Industry based requirement.

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Proficient in Business Procurement, Sales, served as Liaison Specialist for single Business Order value of more than 2 Crores Indian Rupees and also handled JV Projects running to 3 Digit Multi Crores.

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Adept at formulating and implementing business development strategies to enhance corporate growth.

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Reputation as a good communication strategist for creative, aggressive and tactically designed business strategies and marketing concepts.

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Excellent oral & written communications skills; good team builder and leader with exceptional interpersonal skill.

Core Competencies






Liaison, Tenders, PPP ( Business Development) PR & Corporate Communications International Strategic Sales & Marketing ( For Business Procurement) Planning & Strategy Execution Liaise & Coordination for Turnkey Projects










ROI Accountability Marketing Promotion Operations Management Competitive Market Analysis Manpower Management Key Account Management Business Procurement

Professional exposure Channel Process Global Platform: Adroit in handling Diplomatic Missions, International Organizations and Other Foreign Agencies, Consular / Trade Offices, Honorary Consular offices. Domestic Platform: Proficent in representing and ensuring comprehensive discussion with the relevant trade facilitation, take place through: - CII, ASSHOCAM, FIEO, NASSCOM, FICCI and several such related focused trade bodies based in Delhi, Calcutta and Mumbai. Clients Domestic: Liaisoning with Central Government, Central Government Departments, Public Sector Undertaking, Public Sector Banks, Massive Public + Private Participation Organizations, Ports, Airlines, Coal Mines, SAIL & SAIL Subsidiaries, and most Important are: Projects that are handled by TURNKEY Project Consultant’s and ECP Companies. Global Quote & Consortium Lead: Efficient in working International Atomic Energy Agency, Inter-Agency Procurement Organization, International Trade Centre UNCTAD/WTO, United Nations Development Programme, United Nations Educational, Page 1 of 6

with international associations like Services Office, International Labour Nations Procurement Service, United Scientific and Cultural Organization,

United Nations Population Fund, United Nations High Commissioner for Refugees, United Nations Office at Vienna, United Nations Children's Fund ,United Nations Industrial Development Organization, United Nations Office for Project Services, United Nations Relief and Works Agency, World Food Programme, World Intellectual Property Organization. World Bank, Asian Development Bank.

Present Assignments Finished as on September 2016. Since 2013 to 2016 - Associated with Manufacturing: Handled – Full fledged Marketing & Sales of Valves Products for Government Procurement, as well as Contractors procurement for Government Works, including all Major Industries, including Defence, Gas, Petroleum, Fertilizers industry and all process Industries. Knowledge based activities, for Social Benefits and BoP Impact:
Successfully handled complete cycle of NSDC Loan for establishing Skill Centers for Guntur, Andhra Pradesh based Educational Society.
Successfully handled complete end to end work for Affiliation with SSC’s for Trust based in BIDAR, Karnataka. Outside regular Box Activity;  Extended full end to end support for FMCG, Domestic White Goods, Kitchen & Cooking Ware – through CDS & Kendriya Bhandar. Associated with 2009 to 2013:  Government of Andhra Pradesh@ IEG, Jawahar Knowledge Center – 2 years.  CVS, Aliah University, Government of West Bengal, Kolkata – for 18 Months. Industry - Academic Institutions Engagement – MOU, JV and Consortiums, from 2006 until 2010 – Full time. *Please Note Shri Malla Reddy Ji, is Hon’ble Member of Parliament (Loksabha), elected from Malkajigiri Constituency, Telanagana State. •

Initiated and transformed Recruitment & Hiring process by persuading industries to reach to Village, Mandal and District Levels instead of restricting only within major cities.

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Accountable for aligning / partnering with companies like, Oracle, Microsoft, IBM, CA, SAS, NOVELL and EMC2 and several other MNCs to enhance skill set and deploy the benefit to more than 30,000 professional graduates and 11 colleges.

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Facilitated industry (more than 400 companies) to identify, conduct recruitment process and hire talent including verification (background check) of traditional and also professional graduates from colleges.

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Engaged to deliver “PR and Corporate Communications” services with all major Educational Groups namely: TRR Group, St Mary’s Group, HITS Group, MALLA Reddy Group, IARE, MLR Group.

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Designed innovative & fruitful concepts like, Combined Drive, Pool Campus and Job Fair and implemented successfully; this idea has been followed religiously by entire Indian Academia and is considered to be the most important achievement of the career so far.

Areas of Expertise • • • • • • • • • •

Leading strategic directions with full responsibility for bottom-line factors, including long range planning with focus on ROI. Executing effective business development strategies to assure achievement of targets and profit objectives. Devising plan and executing all marketing programs within budgets according to the business needs. Managing marketing operations for achieving pre-set goals and market development efforts. Preparing Service Level Agreement (SLA) and getting the same approved by the client. Conducting research and timely surveys to identify marketing opportunities across the country and ensuring implementation and execution of these opportunities. Performing client follow-up, designed to ensure client satisfaction and gain repeat business. Interfacing with vendors and key clients for mapping requirements, making presentations and delivering need based product solutions. Maintaining co-ordination on PR related activities to ensure integrated marketing efforts and campaign consistency. Generating weekly report for higher management. Page 2 of 3

Earlier Employments MANAGEMENT CONSULTANT (Large Organization), Dec 2000 - August 2005 (NDA for 15 years until 2020, could be extended for 10 years) •

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Dealt with activity of Public Relations, Corporate Communications and Liaison (Most Intricate) with large infrastructure compay engaged with Turn key Infrastructure projects (Into Roads, Highways, SEZ’S, Malls) and PPP (Public Private Partnerships). Executed the entrusted projects successfully; seamlessly secured all 32 Govt Permissions, and always kept Legal Backup to face uncertainties that might crop up unexpectedly from time to time. Managed positive communication with the local society and ensured no problem arised by them and fulfilled all obligations.

Highlights & Notable Feats – 2002 to 2004. • Ensured minimal complications from Local Society. • Fulfilled all obligations of Local Leaders. •

Managed Current and Opposition Leaders.

Weighing and Automation Company: (1989 - Nov 2000) Career Path: Manager - Operations (1998 - 2000) National Manager - Business Development & General Administration (1997) Sr Executive - Business Development (1995 - 1997) Executive - National Sales (1993 - 1995) • • • • • •

Handled track of High value order execution and negotiated contract works at work sites. Ensured compliance of Taxation, ESI, PF rules & regulations and Agreement with Liaison Agents/ Associates. Maintained liaison with Accounts Department during crisis of notices slapped by Sales Tax Dept, Excise Dept, Provident fund, ESI and other Statutory & Mandatory Depts. Conducted Internal Sales and Service meets for different regions. Formulated action plan on competitive Pricing Strategy and negotiated supply rate to other manufacturers on OEM Basis. Contracted Software Jobs to other consortium partners and taken part in Tender related activities.

Accomplishments: Notable feats in between 1997 - 2000 • Bagged first single order of 1.8 Crores by successful negotiation, contract was awarded by Mahanadi Coalfields Limited. • Obtained first single order for modernization and network establishment with necessary supply of software & hardware from MSEB of Rail-Wagon Weigh-Bridges. • Got Rourkela Steel Plant modernization program of weighing & measuring system in CRM & HRM. • Successfully ventured into supply as vendor with several TURNKEY Jobs Project handlers. • Effectively consolidated operations under one roof at Nacharam for better management, planning and flow of information, full-fledged boarding & lodging facilities established. Notable feats in between 1995 -1996 • Acquired Registration from NSIC, DGS & D and Ordinance Board. • Actively participated in almost every Tender on National basis and International Field covering supply of Modernisation, Automation & Hookingup with newly established computer networks. • Displayed ability by penetrating into Cement Industries, Sugar Industries, Coal Plants, Steel Plants, Construction Industry including Software’s as per Customer needs. • Contributed substantially in gaining foothold of total northern India business. Notable feats in between 1989 - 1994 • Successfully entered with supplies into Rice mills, Chemical Industries, Oil Extraction Units, Heavy Engineering industries. • Attempted first tender at L3 position and successfully bagged order. •

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Joined as Management Trainee and Promoted to different levels (like Business Development, Sr Officer) based at Delhi for coverage of Northern India states i.e. Punjab, Rajastan, UP, Haryana, J&K, parts of MP. Activity was focused right from generation of inquiry, perseverance for business, recoveries and attending customers for better relationship. Page 3 of 3

Professional Development ⇒ ⇒

Attended several workshops / crash programs conducted by FICCI / ASSCHOM / CII / FAPPCI / SSIC / NSIC / Productivity Councils / ITPO / Export Council through company nomination. Taken part in several JBC meets conducted by FICCI / ASSCHOM.

Personal Particulars Education: Bachelore of Arts ( Humanities and Arts), Degree awarded by Osmania University (1989) Date of Birth: 17 September 1968 Preferred Location: Hyderabad / Delhi / Goa

Additional Information, for generic information. MarCom (Corp Communication & PR) for Business Development Organization Focus; Company Strengths that shall be projected: 1. Turnkey Projects Execution (Concept to Commissioning), 2. Design (Consultancy Services), 3. Contractor (Execution of Projects), 4. EPC Contractor (Engineering, Procurement and Construction). 5. BOLT and BOOT Engagement with State Organizations. 6. PPP ( Public Private Participation) Clients Target (Potential would be): States Topography: 626 Districts of India administered by their respective State / UT Government. Andaman & Nicobar, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chandigarh Chhattisgarh, Dadar And Nagar Haveli, Daman and Diu, Delhi, Goa, Gujarat , Haryana, Himachal Pradesh , Jammu and Kashmir, Jharkhand, Karnataka, Kerala , Lakshadweep, Madhya Pradesh, Maharashtra, Manipur, Meghalaya , Mizoram, Nagaland, Orissa, Puducherry, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. 76 Wings comprising of: • Apex / Independent Offices • Central Government (Ministries) • Central Government (Independent Departments) Public Sector Undertaking: 233 Organizations Approximately 11,600 Users Departments (Major Service Oriented wings), Local Bodies, District Bodies, and State Wide Delivery Bodies in addition, we need to explore for commercial “Win Win” situation opportunities at every level. I shall deliver the same. Private: NSE, BSE Listed Companies, Foreign Companies Proposing to set up LARGE Business Establishment.

MarCom (Corp Communication & PR) for passage of Information about “Delivery of Services” to various focused segments of “Utilities” and “Industry”. Organization Focus; “Delivery of Services” that we shall focus, following broad target area’s (Industry verticals), who could our Potential Clients: General Building: General Building Retail Sports Entertainment Distribution & warehouses Government Offices Education Commercial offices Correction Facilities Page 4 of 3

Religious and Cultural Health CARE Multi Unit Residential Hotels, Motels and Convention Centers Transportation: Internal Transportation (Urban and Emerging Cities / Towns) Airports Highways Marine and Port Facilities Bridges Mass Transit and Rail Industrial Process and Manufacturing: Steel and Nonferrous Plants Pharmaceuticals Chemical Plants Pulp and Paper Mills Food Processing Manufacturing Electronic Assembly Semiconductors Auto Plants Aerospace Petroleum: Project Pipelines Petroleum Refineries and Petrochemical Plans Offshore and Underwater Facilities Power: Fossil Fuel Cogeneration Transmission and Distribution Nuclear plants Operations and Maintenance Hydro plants Telecommunications: Telecommunications Centers Transmission Lines and Cables Data centers and Web houses Towers and Antennae Environmental: WATER Supply DRINKING Water Treatment Transmission Lines and Aqueducts Dams and Reservoirs Sewerage and Solid waste Sanitary and Storm Sewers Waste Water Treatment Hazardous Waste Chemical and Soil Remediation Nuclear Waste Options for engagement with our organization for utilizing our services: • Turnkey Projects Execution (Concept to Commissioning), • Design (Consultancy Services), • Contractor (Execution of Projects), • EPC Contractor (Engineering, Procurement and Construction). • BOLT and BOOT Engagement with State Organizations. • PPP (Public Private Participation).

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MarCom (Corp Communication & PR) For Company Market Connectivity. Organization Focus; Represent: in given spectrum and also coordinate with INS, FIPP, WAN too. With Purpose To Achieve: Image Management, Building Corporate Relations (for: Bidding Business, Joint Venture - “Business Delivery Proposition”(B2B) , New Territory Penetration, and Branding of the Organization’s - expressing “Core Strengths” to Private End user clients). INS: Over 990 dailies, bi-weeklies, weeklies, fortnightlies and monthlies published in 18 languages from all over the country FIPP: Have more than 800 members, including subsidiaries, across 68 countries consisting of 53 national associations, 560 publishing companies and 213 associate companies. FIPP represents more than 6,000 member magazine titles which include almost all of the world’s leading magazine brands. WAN: Founded in 1948, the World Association of Newspapers (WAN) groups 77 national newspaper associations, newspaper companies and individual newspaper executives in over 100 nations, 12 news agencies, and 11 regional press organizations. In all, the association represents more than 18,000 publications on the five continents. As the voice of the global newspaper industry, it protects the professional and business interests of newspapers and supports the growth and development of newspaper publishing world-wide.

Sd/Surya Mahadeva [MPR] Email : [email protected] Mobile: 9493183145 Connect with me, Discuss / Chat: https://www.facebook.com/suryamahadeva Email: [email protected]

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