sustainability & responsibility in tourism - ITB Berlin

SUSTAINABILITY & RESPONSIBILITY IN TOURISM 8 – 12 March 2017 itb-berlin.com/csr

ntion e v n o C te Comple reverse side the n o m a r Prog

COMPACT CSR EVENT PROGRAM

Responsible Tourism Partner

Official Partner Country ITB Berlin 2017

EXPERT KNOWLEDGE – included in your ITB Berlin Ticket

GREETINGS

CREATING AWARENESS. Dear colleagues from the industry, I cannot welcome you to ITB Berlin 2017 without putting emphasis on the very much appreciated fact that 2017 was announced by the UNWTO as International Year of Sustainable Tourism for Development! It supports the 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs) in a tourism context. These 17 new ambitious goals are set to change the mindset of all of us, we need cooperative efforts everywhere in the world, in all destinations and all sectors. The world today unfortunately is in a new state of disruption, war hasn’t ceased and refugees are still suffering – human rights are still violated in many ways. We are facing many challenges and - more than ever, political developments remind us that democracy and freedom are not to be taken for granted. ITB will do its part to support responsibility and sustainability. Even though megatrends like digitalization and etravel are in the center of interest of our Convention (justifiably, as there is huge potential - also with regard to further establishing sustainable travel..) we will once again also discuss a wide range of issues, linked to responsible tourism and the SDGs. In cooperation with the German Federal Ministry for Economic Cooperation and Development (BMZ) a whole day will be dedicated to The Year of Sustainable Tourism for Development. Many sessions of the ITB Convention and on the stages of hall 4.1 pick-up current topics like safety, sustainable food, accessibility, child protection and “over-tourism”. The ITB CSR Day at the ITB Convention will also highlight sustainable luxury, eco-friendly destination marketing and discuss the carbon footprint of cruises. Visitors who are not yet convinced about the necessity of fighting climate change are also addressed. ITB Berlin tries to help create awareness; alternative facts shall not be respected. One focus this year in hall 4.1 will be on star gazing, sending us to dream about starry nights but also providing us with information on light pollution. Botswana, ITB’s Partner Country in 2017, an extremely beautiful and pristine destination, surely provides one of the most beautiful night skies in the world. The country is committed to environmental and wildlife protection and is really a guide model in saving the endangered rhinos. With the 3rd joint ITB-National Geographic World Legacy Awards which put into spotlight outstanding visionaries of sustainable tourism in five categories ITB strongly demonstrates its commitment to sustainable development. As we do by supporting the well-established and renown ToDo! Awards with emphasis on community participation and the TOURA D’Or Awards, honoring film productions dedicated to social engagement. The 2nd Celebrating Her Awards are also set to make a statement for gender equality and women in the tourism industry. My call for 2017 is once again to get involved: You can stargaze and dream for a better future – but stay awake, nip things in the bud. Let’s roll up our sleeves to help implement the Sustainable Developments Goals! Get into a dynamic mood on ITB Friday at 6 p.m. in hall 4.1 at our 9th Annual Responsible Tourism Networking Event! Yours cordially,

GREETINGS

Rika Jean-François Commissioner ITB Corporate Social Responsibility

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CSR PROGRAM

CSR PROGRAM WEDNESDAY, 8 MARCH 2017 – INTERNATIONAL WOMEN’S DAY

HALL 4.1B, SMALL STAGE

10.30 – 11.15

OPENING CEREMONY 12th Pow-Wow for Tourism Professionals – Adventure Travel ∙ Responsible Tourism Gazing into the skies’ sparkling diamonds – A journey through the vast universe Greetings from the sparkling diamonds

• Mary Amiri, Journalist and Television Presenter; Germany

WELCOMING CULTURAL PERFORMANCE Botswana, Official Partner Country of ITB Berlin 2017 – A wealth of cultural heritage and biological diversity

#ilovebotswana Ensemble Directed by Andrew Kola, Mophato Dance Theatre

WELCOME ADDRESS


• Mariana McGill, Official Consulting Partner, ITB Berlin, Hall 4.1b – Adventure Travel ∙ Responsible Tourism, Pow-Wow for Tourism Professionals; Founder and Managing Director, Latin America World; Germany

1. KEYNOTE ADDRESS Stars forever! – How they can teach us sustainability

• Dr. Andreas Hänel, Astronomer and Director, Planetarium in the Museum am Schölerberg, Osnabrück; Leader, Working Group Dark-Sky; Association of Star Friends; Commission Light Pollution, Astronomical Society; Germany Civilisation on our planet Earth exists since several thousand years, but our star sun was already shining for 4,500 million years. But nowadays the stars are veiled by wasted artificial light at most places and we can see the splendour of the night sky only in remote areas. By this we could recognize that responsible use of artificial light is sustainable because it saves energy, protects the night for many animals − including for us human beings.

2. KEYNOTE ADDRESS The value of the dark

• Harald Bardenhagen, Astronomer and Director, Astronomy Workshop Stars without Limits (“Sterne ohne Grenze”); Primary Dark-Sky Consultant, National Park Eifel and the International Dark-Sky Association (IDA); Germany Darkness – a seldom experience in the modern world. Darkness is not just the absence of light – it is a fundamental cornerstone for the development of life on planet Earth and a requirement to survive for most every species on our planet: it is essential for human health, needed for biodiversity and prerequisite for the nature experience of stargazing. Islands of Darkness are almost the same important like Islands of Tranquility – and a find for people looking for a specific touristic destination with an exceptional nature experience. 11.15 – 11.45 MESSEL PIT UNESCO WORLD HERITAGE SITE – A star in the sky of life on planet Earth • Dr. Marie Luise Frey, Managing Director, Messel Pit UNESCO World Natural Heritage Site; Germany 11.45 – 12.15 THE MANY FACETS OF ASTRO-TOURISM – From cultural to responsible natural tourism

• Dr. Andreas Hänel, Astronomer and Director, Planetarium in the Museum am Schölerberg, Osnabrück; Leader, Working Group Dark-Sky; Association of Star Friends; Commission Light Pollution, Astronomical Society; Germany

WEDNESDAY, 8 MARCH

12.15 – 12.45 A TOUR TO THE UNIVERSE

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• Tim F. Horn, Director, Zeiss-Grossplanetarium Berlin; Director, Stiftung Planetarium Berlin; Germany

12.45 – 13.15 HIGHLIGHTS OF THE SOLAR CYCLE – Aurora borealis and the beauty of the night • Dr. Sibylle Schroer, Scientific Coordinator, Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB); Dissemination Coordinator, STARS4ALL Collective Awareness Platform for Promoting Dark Skies in Europe; Germany • Dr. Miquel Serra-Ricart, Resident Astronomer, Institute of Astrophysics of the Canary Islands (IAC), Tenerife; Director, Astronomical Observatory of Teide, Tenerife; Spain 13.15 – 14.00 MASTER CLASS Astronomical Tourism We are losing the night at the speed of light!

The value of the night and the darkness – Light pollution abatement and sustainable tourism

• Harald Bardenhagen, Astronomer and Director, Astronomy Workshop Stars without Borders; Primary Dark-Sky Consultant, National Park Eifel and the International Dark-Sky Association (IDA); Germany 14.30 – 15.00 ASTRO-TOURISM AT THE STAR PARK EIFEL NATIONAL PARK • Harald Bardenhagen, Astronomer and Director, Astronomy Workshop Stars without Borders; Primary Dark-Sky Consultant, National Park Eifel and the International Dark-Sky Association (IDA); Germany 15.00 – 15.30 THE OTHER TUNISIA − Oasis, hiking, culture and on the traces of Star Wars • Abderrahman Ameur, President, Star Wars Association; Tunisia • Emna Esseghir, President, Tunisian Hiking Association (Association Tunisienne des Randonneurs) ; Tunisia • Amel Djait, Director, 1001Tunisie; Tunisia • Dr. Claudia von Wilcken, General Secretary, Association Edhiafa; Tunisia • Dr. Nabil Gasmi, President, CDTOS; Tunisia 16.15 – 17.00 ASTRO-TOURISM TALK SHOW Challenges and benefits of astronomy and dark nights for sustainable development • Dr. Andreas Hänel, Astronomer and Director, Planetarium in the Museum am Schölerberg, Osnabrück; Leader, Working Group Dark-Sky; Association of Star Friends; Commission Light Pollution, Astronomical Society; Germany • Dr. Sibylle Schroer, Scientific Coordinator, Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB); Dissemination Coordinator, STARS4ALL Collective Awareness Platform for Promoting Dark Skies in Europe; Germany • Keyvan Lankarani, Cultural Consultant and European Representative, Land of Turquoise Domes Tour and Travel Company; Iran • Harald Bardenhagen, Astronomer and Director, Astronomy Workshop Stars without Borders; Primary Dark-Sky Consultant, National Park Eifel and the International Dark-Sky Association (IDA); Germany • Tim F. Horn, Director, Zeiss-Grossplanetarium Berlin; Director, Stiftung Planetarium Berlin; Germany Moderated by: Dr. Frank Hölker, Deputy Head, Deartment of Hydrology, Leibniz Institute of Freshwater Ecology & Island Fisheries (IGB); Associate Professor, Free University Berlin; Head, European COST Action “Loss of the Night Network” (LoNNe), Germany

HALL 4.1B, BIG STAGE

Hosted by: Destination KOSOVO • Representatives of the Kosovo tour operators: Balkan Natural Adventure, Outdoor Kosovo, Catun, Traveks, Kosovo Holidays, Altavia, Fibula, Eurokoha, VAS Tour • Fatos Katallozi, Kosova Outdoor • Sali Shoshi, CATUN • Albion Idizi, Altavia Travel Lufthansa City Center

WEDNESDAY, 8 MARCH

11.00 – 11.30 PRESENTATION OF THE DESTINATION KOSOVO • An ensemble of leading tour operators of Kosovo will present the highlights and opportunities of this emerging destination, which is present at ITB for the second time. Kosovo is offering very good connectivity and combined packages with the rest of Balkan countries in nature, adventure and cultural tourism.

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CSR PROGRAM WEDNESDAY, 8 MARCH 2017 11.30 – 12.00 PRESENTATION OF THE MERGE BETWEEN ISTO-OITS (INTERNATIONAL SOCIAL TOURISM ORGANIZATION) AND EARTH (EUROPEAN ALLIANCE FOR RESPONSIBLE TOURISM AND HOSPITALITY) Within the framework of this partnership, both organizations are working to develop projects all around the world which link the social and the responsible tourism, building a better future for the planet; while setting the frame for a new tourism that is increasingly universal in scope and benefits. As a practical example of good practices, the European project SENINTER, focusing on responsible inter-generational tourism, will be presented.

12.00 – 13.00 ITB Partner COUNTRY BOTSWANA Wildlife Conservation in Botswana: The Transfrontier Parks


• N.N., Botswana Tourism • N.N., GIZ

Credit: ESA/Botswana Wetlands

Hosted by: ISTO-OITS and EARTH The Merge of ISTO-OITS and Eart: New Horizons for a Social and Responsible Tourism • Charles-Etienne Bélanger – Directeur of ISTO-OITS. • José María de Juan – Vice-president of EARTH.

15.00 – 16.00

HOTELS AND LODGES IN THE EU, ASIA AND AFRICA: THREE TIMES CLIMATE PROTECTION AS BUSINESS CASE How Hoteliers harness ‚Green Innovation‘ as unique selling point

Introduction and moderation by Dr. Dietrich Brockhagen, Executive Director, atmosfairgGmbH

• Thorsten Schulze,General Manager Steigenberger / Deutsche Hospitality • Manfred Häupl, Executive Director Hauser Exkursionen • Kai Pardon, Executive Director, ReisenmitSinnen

16.00 – 17.00

TOURISM WATCH AT BREAD FOR THE WORLD: Leave no one behind – Participation and decision making in tourism

Okovango Delta

With its appeal to “leave no one behind” the 2030 Agenda on Sustainable Development clearly calls for a people-centered approach. How are people living in the destinations involved in decision making? With representatives from civil society and outbound tour operators, we want to discuss and explore how participation of local people could be strengthened. How can multi-stakeholder dialogues be organized? Which challenges do different stakeholder groups face?

Introduction by: Antje Monshausen, Tourism Watch / Bread for the World Moderated by: Dr. Dominik Zahrnt, (r)evoluntionäreideen

WEDNESDAY, 8 MARCH

Panel Guests: • Adama Bah, Institute on Travel and Tourism, The Gambia • Ulrike Braun, Corporate Responsibility, DER Touristik • Herman Kumara, National Fisheries Solidarity Movement, Sri Lanka • Petra Thomas, forum andersreisen / Roundtable Human Rights inTourism

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The panel will be hold in English and German (with English translation)

17.00 – 18.00

TOURCERT – INNOVATION ALL AROUND THE WORLD CERTIFICATION CEREMONY

Introductory presentation, Marco Giraldo & Peter Zimmer, TourCert Managing Partner

• Key Note Fernando Alvarado Espinel, Tourism Minister Ecuador

• EcoTrophea award for project TourCert Andina • Certificate awarding ceremony for Latin American Companies (TourCert Andina) • Interview with Gottfried Traxler, Austrian Development Agency • Certificate for destinations • Certificate for tour operators • Award TourCert Check

Moderated by: Nadine Kreutzer, radio journalist and event moderator

18:00 – open end

Get-together with international buffet, accompanied by a jazz band

PRESS CONFERENCE ROOM 1, HALL 5.3

13.00 – 13.45

COSTA RICA – SMALL COUNTRY – BIG VARIETY Costa Rica – sustainable and diverse: 365 days of the year Learn about the tourism development, the variety of products and the successful concept of eco-tourism, the Sustainability Certification CST and how Costa Rica had received the Innovation Award of the UNWTO.

brought to you by Instituto Costarricense de Turismo (ICT) • Mauricio Ventura, Tourism Minister of Costa Rica • Alejandro Castro Alfaro, Chief Marketing Director ICT

HALL 5.2B, STAND 244

11:15

INAUGURATION OF THE “SUSTAIBALE TRAVEL BOOTH” @ INDIAN HALL Welcome address by Dr. Taleb Rifai, UNWTO Secretary General

Share a few words with grassroot organisations working with communities • Jayanthi Raghavan Iyengar, Founder, India Tourism eCatalog, Editor & Publisher, Travel Responsibly & Sustainably, India

HALL 7.1A, AUDITORIUM NEW YORK 1

ITB DESTINATION DAY 1

11.55 – 13.00 ”ZWISCHENRUFE/INTERJECTIONS”: TOURISM IN THE ANTHROPOCENE AGE – GLOBAL IMPACT ON DESTINATIONS – POWERED BY THE INSTITUTE FOR TOURISM & DEVELOPMENT ln regards to climate change tourism is the culprit and victim at the same time. Imbalances and potential threats in destinations.

Greetings: Prof. Dr. Dietmar Herz, Chairman, Institute for Tourism and Development Moderated by: Klaus Betz, Freelance Journalist & Project Manager Dialoge, Institute for Tourism and Development

Panel guests: • Dr. Susanne Götze, Deputy Editor-in-chief, klimaretter.info • Andrew Jones, Chairman, Pacific Asia Travel Association PATA, Guardian of Sanctuary Resorts, Hongkong • M ichael Müller, former Secretary of State at the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety, Chairman, NaturFreunde Deutschland • P rof. Dr. Harald Zeiss, Professor for Tourism Management, Harz University of Applied Sciences, former Head of Sustainability, TUI Germany 13.15 – 14.15 GREEN PANEL OF SLOVENIA: SLOVENIA MAKES YOU GREEN: A COUNTRY THAT IN 10 YEARS MADE A GIANT GREEN TRANSFORMATION AND DEVELOPED A UNIQUE MODEL OF SUSTAINABLE TOURISM Slovenian experts explain, how the country was able to complete the green transformation in record time. Greetings: Hon. Zdravko Počivalšek, Minister of Economic Development and Technology, Republic of Slovenia Introductory presentation: Maja Pak, Director, Slovenian Tourist Board Moderated by: Igor Evgen Bergant, Journalist, Commentator, TV News Host

Panel guests: • Jana Apih, Director, GoodPlace sustainable tourism Institute, Slovenia Green Consortium • Dr. Jan Bizjak, Agronomist and Horticulturist, Garten Village Bled •P rof. Dr. Lučka Kajfež Bogataj, Climatologist, University of Ljubljana, former Vice-Chair of the Intergovernmental Panel on Climate Change (IPCC) • Matevž Lenarčič, Pilot, Biologist, Alpinist and Photographer • Petra Stušek, M.Sc., Director, Ljubljana Tourism

WEDNESDAY, 8 MARCH

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CSR PROGRAM WEDNESDAY, 8 MARCH 2017


ITB MICE DAY

11.45 – 12.15 DIGITALIZATION, SUSTAINABILITY AND WISDOM – FORCES REMODELING THE MICE WORLD From Big Data to Blockchain, our Digital Twins are coming alive, perhaps just in time for the necessary journey through a thirty year window (perhaps with Uber and Airbnb like platforms) into a world we’ve not yet imagined, a profound Low-Carbon Economy. Will it be an Alice in Wonderland mirage or a wonderfully wise world where travelers find themselves in life’s abundant hospitality in co-creative communities that could last the next 500 million years? • Dr. Charles M. Savage, President, Knowledge Era Enterprising International 15.15 – 16.00 WHEN THE REVOLVING DOOR BECOMES A CHALLENGE – WHY ACCESSIBILITY CONCERNS ALL OF US AND WHAT CAN BE OPTIMIZED AT ORGANIZED EVENTS In his lecture Raul Krauthausen outlines what makes an event location barrier-free, technical solutions for barrier-free communication and how to assemble the most diverse team of speakers.

• Raúl Krauthausen, Founder, Berliner Sozialhelden e.V.

HALL 7.1B, AUDITORIUM LONDON

ITB FUTURE DAY

11.30 – 12.00 KEYNOTE 1 – THE NEW ERA OF WORLD DISORDER: THE MULTIPLICATION OF CRISES Tourism in times of crisis. Where are the most difficult hot spots? Where is the current geopolitical situation headed? Does a „new“ era of world already emerge?

• John Christian Kornblum, Senior Counsellor, Noerr LLP, Former US Ambassador to Germany

12.15 – 12.45 KEYNOTE 2 – TECHNOLOGY VS. HUMANITY? ARTIFICIAL INTELLIGENCE PERSPECTIVES FOR THE ECONOMY, SOCIETY AND MANKIND Artificial intelligence is THE hot topic of digitalization. Status quo and development perspective of artificial intelligence. Travel in times of artificial intelligence..

• Prof. Dr. Hans Uszkoreit, Scientific Director & Head of Language Technology Lab, German Research Center for Artificial Intelligence (DFKI)

HALL 19, PALAIS AT FUNKTURM – AWARD LOCATION

14.00 – 15.45 IIPT INDIA’S CELEBRATING HER AWARDS WITH THE PARTICIPATION OF UNWTO & ITB BERLIN

he 2nd IIPT India Global Awards, “Celebrating Her” acknowledge and felicitate exceptional women in the fields T of travel, tourism and hospitality.

Greetings: Rika Jean-Francois, CSR Commissioner, ITB Berlin

Moderated by: Anita Mendiratta, International Strategic Advisor and Author, Tourism and Development, Lead Consultant of CNN´s International T.A.S.K. Group

WEDNESDAY, 8 MARCH

Introduction: Ajay Prakash, President, IIPT India, Chief Executive Nomad Travels India

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Chief Guest: • Dr. Taleb Rifai, Secretary General, UNTWO Special Guests: • H.E. Dr. Walter Mzembi, Minister for Tourism & Hospitality, Zimbabwe • H.E. Mr. Gurjit Singh, Ambassador of India to Germany • Hon. Alain St. Ange, former Minister for Tourism, Seychelles

16.00 – 18.00 AWARD CEREMONY OF THE WORLD LEGACY AWARDS BY NATIONAL GEOGRAPHIC TRAVELER & ITB BERLIN The moment has arrived! A team of international judges who traveled the world in search of sustainable WORLD tourism leadership have made their decisions. LEGACY Join National Geographic and ITB Berlin for the exciting World Legacy Awards Ceremony, including the official announcement of the Winners LIVE on stage in five award categories: A

W

A

R

D

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• “Earth Changers” – pioneers in the implementation of environmentally-friendly business practices • “Sense of Place” – excellence in the promotion of cultural authenticity • “Conserving the Natural World” – exemplary conservation of nature • “Engaging Communities” – economic and social achievements which strengthen local communities • “Destination Leadership” – protecting natural and cultural heritage as well as providing information and training to travelers regarding best practices from sustainable tourism

Greetings: Rika Jean-Francois, CSR Commissioner, ITB Berlin

Special Guest: • Dr. Taleb Rifai, Secretary General, UNTWO

Welcome Remarks: George Stone, Editor in Chief, National Geographic Traveler

Moderated by: Costas Christ, Chairman, National Geographic World Legacy Awards, who will be joined on stage by Award Judges, Finalists and Winners

HALL 21B, LGBT PRESENTATION CORNER, BOOTH 216

13.00 – 14.00 NEW HORIZONS FOR LGBT TRAVEL: A PREVIEW OF THE UNWTO-IGLTA GLOBAL REPORT ON LGBT TRAVEL This presentation will offer a preview of a groundbreaking free report to be released in the coming months, produced by the United Nations World Tourism Organization in partnership with the International Gay & Lesbian Travel Association (IGLTA). Some of the key findings from the report to be discussed at this session will include: the relation between LGBT rights and LGBT travel around the world; the impact of same-sex marriage on the tourism sector; why inclusion and diversity is a recipe for success in destination development; emerging trends in LGBT travel; recommendations for emerging destinations on attracting this dynamic segment of global travelers.

Opening: Rika Jean-Francois, CSR Commissioner, ITB Berlin; Member of the Board of Directors IGLTA Foundation

• Clark Massad, Vice-President, IGLTA • Isabel Garaña, Regional Director for Europe; World Tourism Organization (UNWTO) • Peter Jordan, Founder, Gen C Traveller

HALL 4.1A, BIG STAGE GROSSER VIP ROOM 1 (FAIRGROUND) HALL 4.1A,STERN, BIG STAGE

15.00 – 17.00 SUSTAINABLE TOURISM & THE ROLE OF THE MODERN ZOO Presentation: Loro Parque S. A., Tenerife

HALL 4.1A, BIG STAGE A1, LEVEL CITYCUBE HALL 4.1A,1,BIG STAGE BERLIN

13.00 – 14.00 GERMAN NATIONAL TOURISM BOARD (DZT) – PRESS CONFERENCE The German National Tourism Board (DZT) is Gold Partner of the UNWTO “2017 International Year of Sustainable Tourism for Development”. They have just launched their new microsite www.germany.travel/sustainability and wish to anchor the aspect of sustainability as an essential facet of Germany as a travel brand.

WEDNESDAY, 8 MARCH

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CSR PROGRAM WEDNESDAY, 8 MARCH

HALL 4.1A, BIG STAGE HALL 16, 4.1A, CULTURE BIG STAGE CONFERENCE LOUNGE

16.00

PRESENTATION: 100 YEARS OF THE BAUHAUS Outlook on the major anniversary in 2019

• Sven Sappelt, Programme director • Christian Bodach, Head of Project management, Office of the Bauhaus Association 2019

THURSDAY, 9 MARCH

HALL 4.1A, BIG STAGE HALL 4.1B, STAGE 4.1A, SMALL BIG STAGE

10.00 – 11.00 PANEL DISCUSSION Child Protection in tourism – Together for children rights • Dorothy Rozga, Executive Director, ECPAT International • Damien Brosnan, Programme Manager, The Code • Dr Maia Rusakova, Director of Public Organization of Social Projects in Sphere of Population’s Well-Being, Russian Alliance against CSEC • Michelle Guelbart, Director of Private Sector Engagement, ECPAT USA • Ruth Hopfer-Kubsch, CSR Manager, Studiosus Reisen München GmbH Moderated by: Rika Jean-François, Commissioner, Corporate Social Responsibility, ITB Berlin; Board Member of The Code; Germany The Global Study on Sexual Exploitation of Children in Travel and Tourism (http://globalstudysectt.org/) clearly showed that new approaches are needed to react to new trends and protect children around the globe from sexual exploitation by travellers and tourists. Key results, new trends and new challenges in the endeavour to protect children will be presented. Towards the end of this panel discussion, representatives of new companies will officially sign the Child Protection Code.

WEDNESDAY, 8 MARCH / THURSDAY, 9 MARCH

11.00 – 11.30 ROUNDTABLE HUMAN RIGHTS IN TOURISM Human rights in practise: Rights at work • Kevin Curran, Branch Chair, Unite Hotel Workers Branch; United Kingdom • Matias Bosch, Director, Juan Bosch Foundation; Dominican Republic • Peter-Mario Kubsch, Chief Executive Officer, Studiosus Reisen; Germany • Soren Stober, Commercial Director, Travelife Hotels and Accommodations Moderated by: Antje Monshausen, Chairwoman, Roundtable Human Rights in Tourism; Germany Organized by: Roundtable Human Rights in Tourism Hotel and restaurant services are at the heart of a tourism product and the tourist´s experience. Reports about severe workers’ rights violations and about intimidations of employees to join unions exist from many destinations all over the world. What does this mean for the due diligence strategies of tour operators? How could they minimize risks of human rights violations along their supply chain? 11.30 – 12.00 FIVE REASONS WHY SUSTAINABLE TRAVELER IS TRANSFORMING THE TOURISM INDUSTRY • Glenn Jampol, Chairman, Global Ecotourism Network (GEN); Costa Rica • Masaru Takayama, Chairman, Asian Ecotourism Network; Japan Five reasons why sustainable tourism, now supported by over three decades of successful business practices, is transforming the tourism industry and will potentially be the most successful and increasing form of tourism choices for the 21st century. 12.00 – 12.30 TOURCERT ANDINA – SUSTAINABLE TRAVEL OFFERS FROM PERU AND ECUADOR • Günter Koschwitz, Founder, TourCert; Director, TourCert Andina; Germany • Bram Evers, General Manager, Pure! Ecuador; Ecuador 10

• Lucero Cevallos, Chief Executive Officer, Galacruises Expeditions; Ecuador • Anne Kadler, Sales Manager, Surtrek – South American Travel; Ecuador • Joaquín Randall, Owner and General Manager, El Albergue Ollantaytambo; Peru • Ronald Wagter, Associate, Peru Tres Nortes, Gocta Andes Lodge; Peru TourCert Andina: Winner of the EcoTrophea 2016 by the German Travel Association (DRV) 12.30 – 13.00 SLOVENIA MAKES YOU GREEN! • Jana Apih, Managing Director, Factory for Sustainable Tourism; Slovenia • Dr. Petra Drašković Pelc, Life Dinalp Bear, University of Ljubljana; Slovenia • Jan Klavora, Managing Director, Travel Agency Visit Goodplace; Slovenia • Domen Vogelsang, Director, LTO Rogla-Zreče; Slovenia • Tjaša Kangler, Head, TIC Slovenske Konjice; Slovenia 13.00 – 13.30 UNESCO GLOBAL GEOPARKS NETWORK – THE COOPERATION PLATFORM OF INNOVATIVE SUSTAINABLE TOURISM DESTINATIONS • Prof. Dr. Nikolaos Zouros, President, UNESCO European Geoparks Network; Director, Natural History Museum, Lesvos Petrified Forest; Coordinator, Lesvos Island UNESCO Global Geopark; Greece 13.30 – 14.00 SEAS OF MEXICO, ADVENTURE AND DIVING • Gilda Sigie, Founder and Director, Cozumel Scuba Fest; Founder, NGO Caribe Maya A.C.; Mexico • Xareni Favela Lorsch, SSI Instructor Trainer and Co-owner, Social Project “Puerto Lobos Dive Camp”; Mexico 14.00 – 14.30 YOUTH TRAVEL EXPEDITIONS IN INDIA – EXPERIENCE, CONTRIBUTE, TRANSFORM LIVES • Vishal Koshy, General Manager, Kalypso Adventures; India 14.30 – 15.00 CAUCASUS ADVENTURE – A KEYSTONE OF THE BORDERLANDS BETWEEN EUROPE, THE MIDDLE EAST AND ASIA

Adventure travel, regional tours and spanning wildlife – Opportunities of Armenia and Georgia

• Vladimir Grigoryan, Chairman of Armenian Adventure Travel Association; Armenia Responsible travel and adventure holidays in Georgia and Armenia • Ia Tbagari, Co-founder and Managing Director, Living Roots Ltd.; Chairwoman, Georgian Incoming Tour Operators Association; Georgia • Nick Erkomaishvili, Founder and Managing Director; Explore Georgia; Co-founder and Executive Director, Georgian Mountain Guides Association; Georgia Mystics of astronomy • Ruzanna Badalyan, Co-founder and Executive Director, DA Tours Company; Armenia 15.00 – 15.30 RACE FOR RHINOS In the 1980s both species of Black and White Rhino were extinct in Botswana, today there is a steadily increasing population of relocated and breeding animals. Strange as it may seem, extreme adventure tourism such as racing of light aircraft, has further cemented this relationship as it raises awareness for the conservation of the species Official Partner Country ITB Berlin 2017

• Jillian Blackbeard, Executive Marketing Manager, Botswana Tourism Organisation; Tlhokomela Botswana, Secretary, Endangered Wildlife Trust; Botswana

• Alex Crevar, Journalist and Public Relations Specialist, Via Dinarica Alliance; Western Balkans; United States of America • Thierry Joubert, Member of the Managing Board, Adventure Travel Association of Bosnia and Herzegovina; The Netherlands 16.00 – 16.30 TRANS-SIBERIAN RAILWAY ADVENTURE – ACTING SUSTAINABLY AT EVERY STOP • Olga Sitnik, Co-founder and Chief Executive Officer, ExploRussia; Russia • Anna Mikheikina, Co-founder and Chief Operating Officer, ExploRussia; Russia

THURSDAY, 9 MARCH

15.30 – 16.00 VIA DINARICA MEGA TRAIL – WHERE MOUNTAIN SUMMITS MEET THE STARS IN THE WESTERN BALKANS

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CSR PROGRAM THURSDAY, 9 MARCH 2017 16.30 – 17.30 PANEL DISCUSSION

The carbon footprint of traveling − taking responsibility

• Christian Schiller, Member of the Board, Comuto Deutschland GmbH (BlaBlaCar); Germany • Jan-Ole Jacobs, Manager Environmental Concepts, Lufthansa Group; Germany • Constantin Zerger, Specialist for Climate Protection, Group Environmental Center, Deutsche Bahn AG; Germany • Constantin Zerger, Group Environmental Center, Deutsche Bahn AG; Germany • Stefan Baumeister, Managing Director, myclimate Deutschland gGmbH; Germany

Moderated by: Fritz Lietsch, Chief Editor, Altop Publishing House and forum-csr.net; Germany

myclimate Awards The prizes will be awarded to European myclimate partners in three categories for outstanding commitment in climate protection.

Get-together afterwards After the awards ceremony, myclimate is pleased to invite the attendees to a Get-together with climate-friendly drinks from its partner BIONADE at myclimate stand (Nr. 225).

17.30 – 18.00 4TH ANNUAL SHORT FILM SHOWCASE – THE FUTURE OF TRAVEL

• Rob Holmes, Founder and Chief Strategist, GLP Films; United States of America


14.00-15.00 INCLUSION IN CHILDREN- AND YOUTH TRAVEL

organised by Fraktion DIE LINKE, German Federal Parliament

• Iris Gleicke, StSBMWi, Secretary of State with the Federal Minister of Economics and Energy; Commissioner of the Federal Government for the New Federal States, Middle Class and Tourism; Germany • Stephan Riese, Chairman, BundesForum Kinder- und Jugend-Reisen • Achim Schneider, CEO KiezFrauensee

THURSDAY, 9 MARCH

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In German only

HALL 6.1, eTRAVEL STAGE

10:30 – 11:00 HOW TO WORK WITH TRAVEL BLOGGERS AND INFLUENCERS Experiments in digital storytelling: a session about inspiring ideas for reaching new audiences through creative storytelling. • Kashyap Bhattacharya, Travel Blogger, Toposophy 11:00 – 11:30 ROI OF STORY TELLING: KEYS TO SUCCESSFUL CONTENT MARKETING CAMPAIGNS (DIGITAL STORYTELLING, DISTRIBUTION, CASE STUDIES & BEYOND) The hottest topic in content marketing, we will dissect traditional content marketing challenges and examine new strategies and trends in digital storytelling for destinations and travel brands. Learn from GLP Films´ latest global case studies and content campaigns on how to leverage digital storytelling in your content strategy, best practices for digital content, and how to get the most of your new content through strategic content marketing campaigns. • Rob Holmes, Founder and Chief Strategist, GLP Films



17:00 - 17:45 BOTSWANA FORUM: CONSERVATION AND SUSTAINABLE TOURISM Botswana is arguably one of the leaders in conservation in the world. This success can be attributed to 3 strong positions coming from the leadership: 1. Good governance and lack of corruption; 2. Community involvement and empowerment in wildlife areas; and 3. Zero tolerance for Illegal Wildlife Trade and mismanagement of our country’s natural resources. Yet the country is faced with enormous challenges to maintain its conservation record. The Honourable Minister of Environment, Natural Resources and Tourism will address the audience on how these successes have been achieved and how Botswana is looking to ensure that the pristine wildlife legacy continues into the future. Official Partner Country ITB Berlin 2017

• Hon. Tshekedi Khama, Minister of Environment, Natural Resources, Conservation and Tourism, Botswana

HALL 7.1c eTRAVEL LAB

13:30 – 14:00 HOW ‘SHARING AND CARING’ IS CONTEXT DEPENDENT: UNDERLYING MOTIVES IN MILLENNIALS’ CHOICES FOR PEER-TO-PEER ACCOMMODATION It is often concluded that millennial travelers prefer peer-to-peer type of accommodations because they value local and social travel experiences or that their choice is primarily price driven. We will tap into these travelers’ choices and experiences to identify underlying motives, applying insights and methods from contemporary emotion and happiness research. • Annemieke de Korte, Senior Lecturer and Research Fellow in Future Studies & Trendwatching, Hotelschool The Hague • Anna de Visser-Amundson, Senior Lecturer and Research Fellow in Marketing, Hotelschool The Hague 14:00 – 14:30 SHARING ECONOMY MASTERCLASS The lecture will shed light on different aspects of sharing economy. It will take the audience through the rise of the sharing economy and show what’s made it such a hit with consumers and caused headaches for those who set the rules. It will also pull out key lessons for different organizations and consider what it takes to plan the way ahead, whether it is joining in, competing head-on or adopting a sharing economy model to engage customers.

15:00 – 15:30 THE GROUND TRAVEL REVOLUTION: HOW WANDERU GOT MILLENNIALS ON BOARD AND MADE BUS AND TRAIN TRAVEL COOL AGAIN Wanderu is the leading multi-modal travel search in North America helping millions of travelers every month find and book bus and train travel between any two points in the U.S., Canada, Mexico and most recently Europe. In 2016, Wanderu was named one of the Top 15 Companies of the Year by Inc. Magazine and one of the Top 10 Companies by Vanity Fair Italy. Learn what’s leading the ground travel revolution and how Wanderu gets millennials on board and helps bus and train carriers grow their market by more than 30%. • Polina Raygorodskaya, CEO, Wanderu.com

THURSDAY, 9 MARCH

• Manolis Psarros, Managing Director, Toposophy

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CSR PROGRAM THURSDAY, 9 MARCH 2017

HALL 7.3A, AUDITORIUM BERLIN 2

12.00 – 13.00 NATIONAL GEOGRAPHIC WORLD LEGACY AWARDS PANEL DISCUSSION This dynamic and informative session is moderated by global sustainable tourism expert and Editor at Large for National WORLD Geographic Traveler, Costas Christ, and will include lively discussion with the 5 winners of the World Legacy Awards, LEGACY along with questions from the audience on what it takes to be an international leader in sustainable tourism. (Winners will be announced at the World Legacy Awards Ceremony at 16:00, 8 March at ITB Berlin, Palais am Funkturm.) A

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Panel guests: • N.N., World Legacy Awards Winner, Category „Earth Changers“ • N.N., World Legacy Awards Winner, Category „Sense of Place“ • N.N., World Legacy Awards Winner, Category „Conserving the Natural World“ • N.N., World Legacy Awards Winner, Category „Engaging Communities“ • N.N., World Legacy Awards Winner, Category „Destination Leadership“

Moderated by: Costas Christ, Chairman, National Geographic World Legacy Awards, Editor, National Geographic Traveler

ITB TOURISM FOR SUSTAINABLE DEVELOPMENT DAY

In cooperation with the German Federal Ministry for Economic Cooperation and Development (BMZ) In 2015 the global community committed itself to new, ambitious goals: the Agenda 2030 for sustainable development and the climate agreement from Paris. Only when politics and business cooperate can sustainable development and climate protection goals be reached.

Hosted by: Andreas Stopp, Journalist, Deutschlandradio

13.15 – 14.00 OPENING

Keynote 1: Dr. Gerd Müller, German Federal Minister for Economic Cooperation and Development

Keynote 2: Dr. Taleb Rifai, Secretary-General, UNWTO

14.15 – 15.15 “SAFARI TO THE LAST OF THEIR KIND” – HOW CAN THE TOURISM INDUSTRY FIGHT POACHING IN A SUSTAINABLE WAY? The latest poaching crisis is threatening the unique biodiversity of many African countries. What role can the tourism industry play in the fight against it? Greeting & Introduction: • Ingrid-Gabriela Hoven, Director General for Global issues – sector policies and programmes, German Federal Ministry for Economic Cooperation and Development (BMZ) • Hon. Tshekedi Khama, Minister of Environment, Natural Resources, Conservation and Tourism, Botswana (invited)

Moderated by: Dagmar Dehmer, Political Editor, Tagesspiegel

Panel guests: • Kai Collins, Group Conservation Manager, Wilderness Safaris, Botswana • Patience Gandiwa, International Coordinator Greater Mapungubwe Transfrontier Conservation Area, Zimbabwe Parks and Wildlife Management Authority (invited) • Christoph Heinrich, Executive Board, WWF Germany • Dr. Dilys Roe, Principal Researcher Biodiversity, Natural Resources, International Institute for Environment and Development

THURSDAY, 9 MARCH

15.30 – 16.30 THE CRUISE INDUSTRY – FAIR TO THE ENVIRONMENT AND PEOPLE? CAST OFF FOR MORE SUSTAINABILITY Cruise tourism is booming. For destination countries this boom comes along with great opportunities for economic development, but also with challenges for marine and coastal conservation. Together with experts, BMZ invites to discuss about potentials for a joint path towards more responsible cruise tourism.

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Introductory presentation: Martina von Münchhausen, Tourism Expert, WWF Germany, WWF International Center for Marine Protection

Keynote: Tania Rödiger-Vorwerk, Deputy Director Environment and Infrastructure, German Federal Ministry for Economic Cooperation and Development (BMZ)

Moderated by: Dagmar Dehmer, Political Editor, Tagesspiegel

Panel guests: • Lucienne Damm, Manager Environment, TUI Cruises (invited) • Dr. Monika Griefahn, Director for Environment and Sustainability, AIDA Cruises (invited)

THURSDAY, 9 MARCH 2017 • Javier Pizaña, Local Government, Cruise Destination Cozumel • Tania Rödiger-Vorwerk, Deputy Director Environment and Infrastructure, German Federal Ministry for Economic Cooperation and Development (BMZ) • Martina von Münchhausen, Tourism Expert, WWF Germany, WWF International Center for Marine Protection 16.45 – 17.45 CHALLENGES IN DEVELOPING AND EMERGING COUNTRIES – JOINT PROJECTS BETWEEN THE TOURISM SECTOR AND DEVELOPMENT COOPERATION AS AN OPPORTUNITY FOR SUSTAINABLE DEVELOPMENT Cooperative efforts of the tourism sector and development policy will be of vital importance in working towards a sustainable development. Which cooperative approaches does the German development cooperation offer, and how well can they be combined with commercial interests?

Keynote: Dirk Schwenzfeier, Commissioner for the private sector and local authorities / German Federal Ministry for Economic Cooperation and Development (BMZ)

Moderated by: • Hasso von Düring, Managing Director, Lufthansa City Center, Chairman of the Executive Board, Futouris e.V. Panel guests: • Jane Ashton, Director Sustainable Development, TUI Group • Stefanie Berk, Chairwoman of the Executive Board, Thomas Cook Touristik GmbH • Dr. Corinna Franke-Wöller, Managing Director, Agentur für Wirtschaft und Entwicklung (AWE) • José Manuel Fröhling, Advisor, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH • Petra Thomas, Managing Director, forum anders reisen e.V.

HALL 19 – PALAIS AT FUNKTURM, AWARD STAGE

16:30 – 18:00 AWARD CEREMONY TO DO! 2017 – TO DO! INTERNATIONAL CONTEST SOCIALLY RESPONSIBLE TOURISM Tourism related projects and measures who have adopted socially responsible tourism development are awarded with a TO DO! trophy. Most important criterion is the consideration of different interests and requirements of local people through participation during planning and realisation. The awarded projects are to be made known to a wide public. For the first time the Studienkreis für Tourismus und Entwicklung will additionally award the TO DO Award Human Rights in Tourism in cooperation with the Roundtable Human Rights in Tourism and Studiosus Reisen München and under the auspices of the German UNESCOCommission. Greeting: Dr. Bärbel Kofler, Federal Government Comissioner for Human Rights Policy and Humanitarian Aid

Award winners TO DO! 2017: • CITPAR, Southern Shan State, Myanmar • KAFRED, Bigodi, Uganda

Winner TO DO Award Human Rights in Tourism: • UNITE – the union, London, Great Britain

Followed by a reception with buffet

Press Contact: Claudia Mitteneder T.: +49 (0)8152-999010, E.: claudia.mitteneder@studienkreis

ROOM A1, CITYCUBE BERLIN

THURSDAY, 9 MARCH

14.30 – 17.00 PACIFIC AREA TRAVEL WRITERS ASSOCIATION (PATWA): WORLD TOURISM AND AVIATION LEADER’S SUMMIT INTERNATIONAL SEMINAR on PEACE: VEHICLE FOR TOURISM followed by the PATWA INTERNATIONAL AWARDS CEREMONY

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CSR PROGRAM THURSDAY, 9 MARCH 2017

M1, LEVEL 3, CITYCUBE BERLIN

11.00 – 12.00 UNWTO PRESENTATION: TOURISM AND THE SO-CALLED ‘SHARING ECONOMY’ The World Tourism Organization (UNWTO) is currently conducting a research on ‘private tourism services through digital platforms’, a phenomenon often referred to as the ‘sharing economy’, the ‘collaborative economy’ or ‘peer to peer’ (P2P) economy. In this session the preliminary results of this ongoing research are going to be presented. The event intends to discuss the importance of this topic, the various issues it raises, and how these issues are being addressed by many destinations. Opening remarks • Dr. Taleb Rifai, Secretary-General, UNWTO Presentation of survey’s preliminary results • John Kester, Director, Tourism Market Trends Programme, UNWTO

followed by a panel debate and Q&A

13.30 – 14.30 UNWTO PANEL: EQUITABLE PARTNERSHIPS IN INDIGENOUS TOURISM This UNWTO panel will discuss equitable partnerships in tourism that can benefit indigenous communities and sustain their socio-economic empowerment on the long-term basis. The event will also highlight the need for a more systematic guidance in the tourism sector regarding a sustainable and responsible development of indigenous tourism. It will finally showcase good practices which have provided indigenous people with concrete entrepreneurial opportunities and helped them to stay on their ancestral territories.

Opening remarks: Márcio Favilla, Executive Director, UNWTO Moderated by: Andrew Jones, Chairman, Pacific Asia Travel Association – PATA

• Amitava Bhattacharya, Founder and Director, banglanatak.com, Social Enterprise from West Bengal, India • Rhett Lego, Strategic Director-Continental Europe, Tourism Western Australia and CEO, The Conjoint Marketing Group GmbH • Mary Tolley, Marketing Manager UK, Europe, Australia, FIT and Backpacker, Te Puia, New Zealand • Mark Watson, CEO, Tourism Concern, UK

To register to this event, please visit http://ethics.unwto.org/event/unwto-panel-indigenous-tourism-promoting-equitable-partnerships

15.00 – 16.30 32ND MEETING OF THE WORLD TOURISM NETWORK ON CHILD PROTECTION The UNWTO’s Child Protection Network serves as a platform for tourism stakeholders to exchange good practices and discuss the most pressing challenges in curbing child and youth exploitation in the tourism sector. This meeting will highlight the most successful initiatives championed by the governments, particularly by national tourism administrations, thus paving the road for tourism destinations to lower the extent of vulnerability of child and youth. • Dr. Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO) • Ms. Carol Bellamy, Chair of the World Tourism Network on Child Protection

THURSDAY, 9 MARCH

Special session: Child protection championed by the governments and their industry partners (in alphabetical order by region) Africa • H.E. Mr. Najib Balala, Minister of Tourism, Kenya • Mr. Tokiaritefy Rabeson, General Director of Tourism Development, Ministry of Tourism, Madagascar Americas • Ms. Magdalena Montero, Adviser to the Minister of Tourism of Uruguay and Representative of the Regional Task Force for the Protection of Children in Travel and Tourism of the Americas (GARA) Asia and the Pacific • H.E. Ms. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, Thailand (tbc) • Ms. Khin Than Win, Deputy Director General, Ministry of Hotels and Tourism, Myanmar • Representatives of the Maldives Police Service and Maldives UNICEF (tbc)

To register to this event, please visit http://ethics.unwto.org/event/32nd-meeting-unwto-world-tourism-network-child-protection

ROOM DESSAU 3, MEETING BRIDGE C (fairground)

14.00 – 16.00 EUROPE’S HIKING VILLAGES – HIKING THAT TRANSFORMS US

R3, LEVEL 3, CITYCUBE BERLIN

09.00 – 10.30 PRESENTATION: ON A SUSTAINABLE COURSE: GREEN FERRY SERVICE WITH SCANDLINES Presentation 16

FRIDAY, 10 MARCH 2017

Hall 4.1, Room Regensburg

ITB MICE WORKSHOPS

10.45 – 11.30 THE GERMAN EVENT INDUSTRY CODE OF VALUES – FROM VALUES 2.0 TO THE COMMITMENT OF HONORABLE EVENT PLANNERS Ethically responsible, sustainable and sensible economic activity in a comprehensive, CSR sense need not contradict the pursuit of economic success and profit in any way. These same qualities were also a long-term basis for success and a good reputation for Hanseatic traders and other classically-defined honorable traders. This lecture will show how a few MICE industry minds used intrinsic motivation to develop the successful “Values 2.0” charity event and thereby laid the foundation of the development of the event industry’s Code of Values. • Bernd Fritzges, CEO, Vereinigung Deutscher Veranstaltungsorganisatoren e.V., Executive Partner, fiylo International GmbH • Annegret Steglich, Project Coordinator, WerteFoundation


10.15 – 11.00 RESPONSIBLE TOURISM CLINICS powered by The Blue Yonder , Responsible Tourism Partner ITB Berlin Earn more by being sustainable • Anula Galewska, Chief Executive Officer, Travindy; Germany • Prof. Xavier Font, Head of Impact, Travindy; United Kingdom 11.00 – 11.30 PANEL DISCUSSION Developing successful cycle tourism products − Along EuroVelo Routes: EuroVelo 5 and EuroVelo 15 • Ádám Bodor, EuroVelo and Advocacy Director, European Cyclists´ Federation; Europe • Kevin Kalfels, Press and Marketing Officer, Romantischer Rhein; Germany • Carolien Ruebens, Project Officer, European Cyclists’ Federation; Europe 11.30 – 12.00 TOURCERT IN THE DANUBE REGION • Marco Giraldo, Managing Partner, TourCert gGmbH; Germany 12.00 – 13.00 KAYAH STATE, MYANMAR − An emerging tourism destination • Pascal Kho Twe, Expert, Kayah State Tourism, International Trade Centre; Myanmar • Peter Richards, Expert, Community Tourism Development and Market Access, International Trade Centre; Myanmar 13.00 – 13.30 SIERRA GORDA DE QUERÉTARO, MEXICO − Diversity of life • Martha Isabel Ruiz Corzo, Chief Executive Officer, Sierra Gorda Ecological Group; Mexico • Roberto Pedraza Ruiz, Nature Photographer, Naturalist and Technical Assistant, Sierra Gorda Ecological Group; Mexico 13.30 – 14.00 GEMS OF KENYA − Unique and sustainable travel experiences – beyond the Big Five

14.00 – 14.15 KEYNOTE ADDRESS Biodiversity loss is one of the world’s dire challenges! • Anja Domnick, Project Officer, UNESCO Wadden Sea World Heritage Sustainable Tourism Strategy and Action Plan, Common Wadden Sea Secretariat; Germany

FRIDAY, 10 MARCH

• Karsten Palme, Project Manager and Coach, Dutch Centre for the Promotion of Imports (CBI); Germany • Kenyan tour operators

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CSR PROGRAM FRIDAY, 10 MARCH 2017 14.15 – 15.00 MASTER CLASS Make bird watching fit for tourism − International approach in bringing birding and nature tourism together for improved environmental protection • Alieya Alie Kargo, Cooperative Agreements Specialist, Centres for Disease Control; Sierra Leone • Momoh Bai Sesay, Bird Watching and Tourist Guide; Member, Bird Life International; Sierra Leone • Peter Südbeck, Head, Wadden Sea National Park Administration in Lower Saxony, Wilhelmshaven; Germany 15.00 - 15.30 DOMINICAN REPUBLIC National Park of the East - Saona Island • Elmar Mai, Biologist and Journalist; Germany Whale watching in Samaná • Fabian Ritter, Biologist and Scientific Advisor, Whale and Dolphin Conservation (WDC); Expert Member, Scientific Committee, International Whaling Commission (IWC); Germany Video Message of the “2017 Whale Wisperer”: Alina Berg, Master Degree student in Atlantic Studies in History, Culture & Society , University of Hannover, Germany 15.30 – 16.00 UNTOUCHED MONGOLIA − Authentic and biodiverse • Altanbagana Deleg, Executive Director, Active and Adventure Tours Mongolia LLC; Editor in Chief, STDC Magazine Mongolian Tourism; Mongolia 16.00 – 16.30 CONSERVATION TOURISM, A NEW MODEL FOR MACEDONIA − Designing new tourism experiences to benefit nature conservation, local communities and guests • Jack Delf, Chairman, Western Balkans Geotourism Network; Owner and Co-director, Black Mountain; Montenegro • Gorki Balojani, Macedonia Country Manager, Western Balkans Geotourism Network; General Manager, Balojani Tourist Services, Macedonia 16.30 – 17.00 FOLLOWING THE FOOTPRINTS OF WILDCATS − A conservation initiative of Selva Bananito Lodge and Reserve • Jürgen Stein, Director, Selva Bananito Lodge and Reserve, UNESCO World Heritage Site Talamanca Mountain Range / La Amistad Biosphere Reserve; Costa Rica 17.00 – 17.45 RESPONSIBLE TOURISM CLINICS powered by The Blue Yonder , Responsible Tourism Partner ITB Berlin One-to-one free consulting sessions How to communicate and market sustainability? • Anula Galewska, Chief Executive Officer, Travindy; Germany • Prof. Xavier Font, Head of Impact, Travindy; United Kingdom • Angela Rodrigues, Editor, Travindy; Spain • Florie Thielin, Contributor, Travindy; France 17.45 – 18.00 TRAVEL AWARDS FOR LOCAL COMMUNITIES Travel awards are popular and normal these days. It’s not every day that the travel industry recognizes the efforts of local communities creating better places for people to live and for people to visit. This session gives an insight into the setting of first such awards in India by The Blue Yonder. • Gopinath Parayil, Founder, The Blue Yonder, India

FRIDAY, 10 MARCH

18.00 onwards 9TH ITB BERLIN RESPONSIBLE TOURISM NETWORKING EVENT powered by The Blue Yonder , Responsible Tourism Partner ITB Berlin This established special networking event brings together responsible tourism practitioners from destinations and markets, including trade visitors, exhibitors, sponsors and partners. Listen to 3 min. pitches and pitch yourself and learn about responsible tourism initiatives around the world and network with those involved in sustainable tourism.

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12.00 – 13.00 BOOST TOURISM DEVELOPMENT PROJECTS / CHALLENGES FOR EFFECTIVE AND SUSTAINABLE INTERVENTIONS Compared to other sectors, interventions in the tourism sector are often smaller and rather short-termed. At the same time tourism development does play an important role for developing countries in their national economy, in fighting poverty and in generating alternative income. What are the reasons for an often hesitant donor engagement? And how can good results get achieved with limited resources? Our focus geography will be the Pamir Mountains of Tajikistan. Short introductory presentation about tourism in the Pamirs. Moderated by: Annette Schneider-Solis, Free Journalist • Olav Clemens, Product Manager, ZEIT REISEN, ZEIT Verlag Gerd Bucerius GmbH & Co. KG • Jens Elsner, Senior Manager EZ-Scout-Programme, Dept. Private Sector Cooperation, GIZ • Nadja Moussa, CEO VentusTouristik GmbH • Matthias Poeschel, Advisor for Tourism and Sustainable Development, MSDSP/AKF 14.00 – 15.00

TRAVEL WITH RESPECT – CHILDREN AND YOUTH TRAVEL AS PLACES TO CREATE AWARENESS FOR SUSTAINABILITY Bundesforum e.V. Criteria for sustainability for Children & Youth Travel providers Best practices how children and youngsters can learn about sustainability when traveling – in German –

17.00 – 18.00 JORDAN TRAIL ASSOCIATION AND ATTA: The Destination of Jordan – Discover the Jordan Trail Jordan is taking center stage this year as the sustainable adventure tourism hub in the region with the launch of the jordan trail, a 650km hiking path showcasing the best of the countries landscapes, rich history and hospitable people. AdventureNEXT Near East will also be taking place in Dead Sea Jordan from 15-17 May 2017, bringing together buyers, international trade experts and media in addition to leading adventure travel suppliers from Jordan, Egypt, Palestine, UAE & Turkey. Moderated by: Jack Delf, Adventure travel business owner and development consultant • Lina Annab, Minister of Tourism and Antiquities; Jordan • Dr. Manal Saad Kelig - Executive Director, MENA Region ATTA • Muna Haddad, Managing Director, BARAKA; President Jordan Trail Association, Jordan

HALL 7.1a, AUDITORIUM LONDON

ITB MARKETING AND DISTRIBUTION DAY

12.25 – 13.15 NEW LUXURY – WHAT TOP-END CUSTOMERS REALLY WANT The rise of intangibles: sanctuaries, exclusivity, space and time, a low profile, the ability to go incognito and personalized services – instead of “bling bling”. In the future, what exactly will people aspire to have, what do opinion leaders say, and will the industry react properly?

HALL 7.1a, AUDITORIUM NEW YORK 3

ITB CSR DAY All ITB CSR Day sessions will be available as a webcast via live-stream, selected sessions will be documented via Graphic Recording and shared on Social Media

ITB fosters the International Year of Sustainable Development in Tourism 2017. It aims to support the 2030 Agenda for Sustainable Development and the Sustainable Development Goals in a tourism context. Accordingly, ITB Berlin is featuring once again an essential number of seminars related to responsible & sustainable tourism.

FRIDAY, 10 MARCH

Copyright The Bue Yonder @ ITB Asia 2014

Moderated by: Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd. Panel guests: • Jillian Blackbeard, Executive Manager Marketing, Botswana Tourism Organisation & Secretary, Tlhokomela Botswana Endangered Wildlife Trust • Sergio Comino, Director, Jesolo International Club Camping • Samih Sawiris, Chairman, Orascom HD • Hon. Maurice Loustau-Lalanne, Minister of Tourism, Republic of Seychelles

Live scetch by Sarbani “The story of Rice”

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CSR PROGRAM FRIDAY, 10 MARCH 2017 10.30 – 10.35 OPENING • Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Linnaeus University Kalmar, Lund University Sweden • Rika Jean-Francois, CSR Commissioner, ITB Berlin 10.35 – 11.00 ITB CEO KEYNOTE: ACTING TODAY FOR TOMORROW – SUSTAINABILITY IN CORPORATE STRATEGY A look beyond: contribution to sustainability of global retail groups like Metro, effects on the hotel industry and gastronomy. • Olaf Koch, Chairman of the Management Board, Metro AG 11.15 – 12.15 SUSTAINABLE FOOD AND BEVERAGE What are the trends in F&B? Innovative business models reduce food and packaging waste and use of regional food is becoming more popular. Cost reduction and added value for tourists. Tips for hotels and gastronomy.

Moderated by: Prof. Dr. Christine Demen Meier, Associate Professor & Head of the Entrepreneurship and Innovation Department, Ecole hôtelière de Lausanne, SAVIVA F&B Chair Holder & METRO Innovation Chair Holder

Panel guests: • Thomas Goval, General Manager, Hotel Indigo Berlin Ku’damm • Olaf Koch, Chairman of the Management Board, Metro AG • Prof. Dr. Carlos Martin-Rios, Assistant Professor, Ecole hôtelière de Lausanne • Jennifer Mulinde-Schmid, Owner & Manager, Schwarze Heidi 12.30 – 13.00 CLIMATE CHANGE The latest findings of scientific excellence, awarded with a Nobel prize, illustrated with spectacular photos taken from an ultralight aircraft.

Moderated by: Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Linnaeus Unversity Kalmar, Lund University Sweden

• Prof. Dr. Lučka Kajfež Bogataj, Climatologist, University of Ljubljana, Former Vice-Chair of the Intergovernmental Panel on Climate Change (IPCC) • Matevž Lenarčič, Pilot, Biologist, Alpinist and Photographer

13.15 – 14.15 CLIMATE – CUSTOMER – COMMUNICATION: HOW CAN SUSTAINABLE TRAVEL OFFERS BE MARKETED SUCCESSFULLY? A lack of information and customer-unfriendly bookings are killing the point-of-sale. How can sustainable travel products be sold successfully? What challenges does this pose for the travel industry?

FRIDAY, 10 MARCH

Greetings: Norbert Fiebig, President, German Travel Association (DRV), Patron Futouris e.V. Introduction & Moderated by: Matthias Beyer, Managing Director, mascontour GmbH Panel guests: • Dr. Dietrich Brockhagen, Managing Director, atmosfair gGmbH • Norbert Fiebig, President, German Travel Association (DRV), Patron Futouris e.V. • Prof. Dr. Edgar Kreilkamp, Leuphana University of Lueneburg • Dr. Oliver Rengelshausen, General Manager, Traveltainment • Brian Young, Managing Director EMEA, G Adventures • Hasso von Düring, Managing Director, Lufthansa City Center Reisebüropartner GmbH, Chairman, Futouris e.V.

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14.30 – 15.30 SUSTAINABLE TOURISM DESTINATIONS: STATUS QUO AND LESSONS LEARNED Update on progress in sustainable tourism. Latest data from a survey points out success stories and potential for improvements.

Moderated by: Andreas Wurm, Rundfunk Berlin-Brandenburg

Introductory presentation: • Martin Balàš, Consultant Sustainabiltiy/CSR, Tourism and Regional Consulting (BTE) • Dirk Dunkelberg, Deputy Chief Executive, German Tourism Association (DTV) • Prof. Dr. Hartmut Rein, Managing Partner, Tourism and Regional Consulting (BTE) Panel guests: • Armin Dellnitz, Vice President, German Tourism Association DTV • Barbara Kenner, Organic Hotel and Guesthouse Kenners LandLust • Dr. Stefanie Pfahl, Federal Ministry for Environment, Nature Conservation, Building and Nuclear Safety, Germany • Max Triphaus, Managing Director, Ostseefjord Schlei GmbH • Dr. Andreas Zimmer, Head of Cluster Management Tourism, TMB Tourismus-Marketing Brandenburg GmbH 15.45 – 16.30 LUXURY TOURISM OF TOMORROW: GAZING AT THE STARS ON THE DOORPLATE OR UNDER THE OPEN SKY The global avant-garde’s understanding of luxury is becoming reconciled with the concept of sustainability: modern, high-end offers are simultaneously desirable, physically spartan and authentic. Will recipes for success expand to the rest of the market or are classical market laws in effect here for the long run?

Moderated by: Eike Otto, Consultant for Tourism and Regional Development

Panel guests: • Alejandro Castro Alfaro, Deputy CEO & Chief Marketing Officer, Costa Rica Tourism Board • Hitesh Mehta, President, HM Design • Sybille Riedmiller, Chumbe Island Coral Park Ltd., Zanzibar 16.45 – 17.30 THE HOT SEAT: CLIMATE FANATICISM VS. LOSING TOUCH WITH REALITY!? – THE CRUISE INDUSTRY Two contentious opponents confront each other with truths, which are often uncomfortable. Can these contrasting positions be reconciled? Take all the relevant arguments from the ITB CSR Day home with you and decide for yourself. Moderated by: • Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Linnaeus University Kalmar, Lund University Sweden • Thomas P. Illes, Cruise Analyst, University Lecturer and Journalist Opponents: • Helge Grammerstorf, National Director, CLIA Deutschland • Dietmar Oeliger, Head of Transport Policy, NABU (Nature And Biodiversity Conservation Union)



15.00 – 15.45

SUSTAINABLE FOOD: A BENEFIT FOR DESTINATIONS AND VACATIONERS – IN COOPERATION WITH FUTOURIS Sustainable food is the new trend. Using Crete as an example how tourists, destinations and tour operators benefit from this trend.

Introductory presentations: • Hasso von Düring, Managing Director, Lufthansa City Center Reisebüropartner GmbH, Chairman, Futouris e.V. • Kostas Bouyouris, Secretary-General, Local Food Experts s.c.e. Moderated by: Dr. Christian Baumgartner, Co-opted Executive Board Member & Representative of the Scientific Advisory Committee, Futouris e.V. Panel guests: • Thomas Ellerbeck, Member of the Group Executive Committee & Group Director Corporate & External Affairs, TUI Group • Serafim Karouzakis, General Manager, TUI MAGIC LIFE Candia Maris • Elena Kountoura, Alternate Minister of Tourism, Greece • Bart Lyrarakis, CEO, GEA SA – Lyrarakis Wines

FRIDAY, 10 MARCH

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CSR PROGRAM FRIDAY, 10 MARCH 2017

HALL 10.1, BOOTH 117 – DRV

12.00

GREENTEC AWARD (TRAVEL CATEGORY)

12:30 DRV CHILD PROTECTION TREASURE HUNT - WINNERS ANNOUNCEMENT The DRV Child Protectionworking group in cooperation with ECPAT will organize an ITB “treasure hunt”during trade visitor days for young professionals which will motivate to deal properly with sexual exploitation of children in tourism. Those who find the right answers can win a trip

HALL 11.1, BOOTH 301

11.30 – 13.00 KEMPTEN UNIVERSITY OF APPLIED SCIENCES: FUTURE PERSPECTIVES IN TOURISM

HALL 16, CULTURE LOUNGE CONFERENCE LOUNGE

FRIDAY, 10 MARCH

15.00 CULTURAL TOURISM 2030 Presentation: How will target groups, marketing and offerings change? What do we have to do today? • Matthias Burzinski, projekt2508 GmbH

Okovango Delta, Botswana

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FRIDAY, 10 MARCH 2017

A5, Level 1, CityCube Berlin

10.30 – 15.00 DAY OF ACCESSIBLE TOURISM 2017 In addition to the ITB Berlin Convention, the Barrier-free Tourism Day is taking place in the CityCube Berlin, level 1, hall A5. The German National Tourist Board (GNTB) is inviting trade visitors and media representatives for a dialogue regarding Tourism for Everyone presented by industry professionals and experts. For more info check: www.germany.travel/tourismforall. 3c 7. Lunchbox

518m ²

7.3 a Berlin

7.3 c hbox

Lunc 11. März 2016, 10:30 – 15:30, CityCube Berlin As the event is barrier-free in all terms, we provide consecutive, simultaneous and written interpreting services using qualified professionals. The event will be held in English and German (simultaneous interpreting provided). TheZusätzlicher simultaneous Besuch der ITB Messe nur mit Fa 7.3 a Berlin at the entrance free of charge. The venue will interpreting can be listened to with headphones, which will be provided CityCube Berlin provide sufficient space for wheelchair users. 7.3 c –A Lunchbox CityCube Berlin Berlin CityCube Handicapped lavatories are located in close proximity7.2to c the hall A5. Assistance dogs are allowed on the premises. Please note 11 March 2016, 10:30 am – 3:30 pm, CityCube Dublin CityCube Berlin that the dog owner has to carry a certification. a 518 m²

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Paris7.1c 1 360 Pax

Paris 2 1 Paris 288 Pax 360 Pax

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7.2a 1 Helsinki 384 Pax

Helsinki Helsinki 2 1 384 Pax 384 Pax

Helsinki 2 384 Pax

7.2b Budapest 826 Pax

Budapest 826 Pax

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Veranstaltungsflächen Event area Veranstaltungsflächen

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7.1 b London 7.1 a New York

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Press Contact: Olaf Schlieper T.: +49 (0) 69 9746 4278, E.: [email protected]

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CityCube Berlin A1 A2 A3 A4 439 Pax 439 Pax 476 Pax 397 Pax A5 A6 A7 A8 439 Pax 936 Pax 476 Pax 976 Pax 5000 Pax M1 M2 M3 M4 137 Pax 88 Pax 45 Pax 88 Pax M5 M6 M7 M8 45 Pax 88 Pax 45 Pax 132 Pax

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New York 1 240 Pax

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London 1 240 Pax

London 2 168 Pax

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Flexible Trennwand Flexible partition wall

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7.1c

Paris 1 360 Pax

Paris 2 288 Pax

Zusätzliche Mietfläche Additional rental space

Aufzug Elevator

7.2a

Helsinki 1 384 Pax

Helsinki 2 384 Pax

7.2b

Budapest 826 Pax

Nicht nutzbare Flächen Not usable areas

Geldautomat ATM

Dublin 1034 Pax

R/S Räume R/S Rooms

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7.3a

Berlin 1 273 Pax

Berlin 2 273 Pax

Meeting Bridge

A Lindau 40-73 m²

B Weimar 49-114 m²

C Dessau 40-73 m²

FRIDAY, 10 MARCH

C Dessau 40-73 m²

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Nicht nutzbare Flächen R/S Rooms Not usable areas Büros O

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5000 Pax

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439 Pax 936 Pax 476 Pax 976 Pax

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7.1a A1 A2 A3 A4 8 SälePax 476 Pax 397 A1 Pax A2 439 Pax 439 10 A3 9 A4 Halls 439 Pax 11 439 Pax 476 Pax 397 Pax 12 A5 A6 A7 13 A8 7.1b A5 A6 A7 A8 439 Pax 936 Pax 476 Pax 976 Pax Rolltreppe Treppe

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Barrier-free Tourism Day





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CityCube Berlin Barrier-free event CityCube Berlin

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Last Freig

Gard Cloa

CSR PROGRAM SATURDAY, 11 MARCH 2017


15.00 – 15.45 ANIMALS AND TOURISM – ARE BENEFITS DOMINATING OR DAMAGE? • Nicole Müller (in German language only) 16:00 - 17:00 BOOSTER CLUB ARCHE NOAH CRETE E.V./VETENARIAN POOL • Metca Price

HALL 4.1., BIG STAGE

14.00 – 15.00 AWARD CEREMONY TOURA D’OR - TOURA D’OR – Film Contest for Sustainable Tourism Every year since 1995, public institutions, tourism businesses or other entities and individuals have been able to apply for the Toura D’Or. Above all, the winning film makers should actively involve the local people in the planning and implementation of their project in an exemplary manner. This also includes fair remuneration, training, strengthening of local culture as well as measures that contribute to sustainable tourism development. Laudatio: Dr. Susanne Götze, stellvertretende Chefredakteurin von klimaretter.info Awardees: • Mare Nostrum – Ein Konzert. Eine Reise by Michelle Brun and Stefan Haupt • Dem Himmel nah – Die Reisterrassen auf den Philippinen by Antje Christ • Erlebnisreisen – Schweiz – Unterwegs mit dem Postbus by Karl Waldhecker and Andreas Michels

followed by a reception in the YIG-Lounge

HALL 4.1, ROOM REGENSBURG

09.30 – 17.00 ITB FULL-DAY TRAINING WORKSHOP: Earn more by being sustainable Learn how to communicate what makes you different and maximize benefits of being a responsible business – for registered participants only – registration: https://travelmassive.com/events/2017/03/earn-more-being-sustainable T his course will make you see sustainability differently. You will learn how to boost sales, prolong the tourism season and increase your guests’ satisfaction simply by marketing your sustainability efforts better. We will work together to learn how you can better market and communicate what makes you different, by focusing on how it makes your customer’s experience more complete. We will brainstorm realistic ideas you can adapt, relevant to the decisions your customers need to take that will help reassure them you are the right company for their needs. Without idealism, jargon and save the planet messages. We will also teach you how to tweak products into life-changing experiences that will leave your competitors far behind. This session will cover why many current sustainability messages make little impact on your customers, and how integrating sustainability in your company strategy will give you more meaningful, customer focused results. With time to debate, reflect on your current practices and draft your sustainability marketing and communication action plan.

SATURDAY, 11 MARCH

PROGRAMME TIMING FOR THE DAY 09.30 Registration 10.00 Welcome and introductions. What is the purpose of this course 10.15 The market. Who cares that you are sustainable? 11.15 The strategy. What do you aim to achieve from telling you are sustainable? 12.15 Lunch 13.00 The message. What will help you achieve your organisational objectives? 14.00 The tone. How do you write persuasive messages that change behaviour? 15.00 The channel. Where will you communicate you are sustainable? 16.00 The timing. When is the right time to communicate each of the things you do? 17.00 Course ends Facilitator: • Anula Galevska, CEO & Co-Founder, Sustainable Tourism News and Consulting Ageny

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Methodology: • designed by Xavier Font, TravIndy, Head of Impact, Professor of Susatainability Marketing, School of Hospitality & Tourism Management, Surrey, UK

SUNDAY, 12 MARCH 2017

Summergarden (Fairground) 16.00 – 16.30 STARGAZING AT DAYTIME – SOLAR OBSERVATION WITH THE AMAZING TANDEM-TELESCOPE AND SUPERGIANT-BINOCULAR • Harald Bardenhagen, Astronomer and Director, Astronomy Workshop Stars without Borders; Primary Dark-Sky Consultant, National Park Eifel and the International Dark-Sky Association (IDA); Germany Stargazing normally requires darkness but if you want to observe the nearest star of the 200 billion ones of our Milky Way, you have to look at the Sun at daytime. In a distance of about 150 million kilometers, the light needs about 8 ½ minutes to travel the distance Sun-Earth with a surprising effect – we see the Sun not in real time, but 8 ½ minutes later. No light pollution can hinder the sight of the brilliant daytime star; its light creates an illuminance of more than 100.000 lx (lux). Never try to observe the Sun through a telescope or binocular without proper installed certified solar filters. Otherwise, the intensity and the heat of the light of the Sun will immediately damage your eyesight - forever! ..But don’t worry about looking though the amazing Tandem-Telescope and Supergiant-Binocular – the instruments are equipped with certified solar filters. About the Astronomer Harald Bardenhagen Harald Bardenhagen offers astronomical nature experiences for the public at large with his Astronomy Workshop Stars without Borders (“Astronomie-Werkstatt Sterne ohne Grenzen”). He carries on an observatory at the International Place Vogelsang amidst the Eifel National Park, which is the first International Dark Sky Park in Germany. As managing director of the association Light and Nature (“Licht und Natur e.V.”), he works on the reduction of light pollution at a supraregional level.


11:30 – 12:00 WADDEN SEA: PHOCOENA PHOCOENA Learn about the common porpoise 12.30 – 13:00 WADDEN SEA: CLUPEA HARENGUS Learn about the natural habitat of the herring 16.00 – 16:30 WADDEN SEA: PHOCOENA PHOCOENA Learn about the common porpoise

HALL 19 – PALAIS AT FUNKTURM, AWARD STAGE

15.30 – 17.00 THE DELPHIC FESTIVAL – ITB GRAND FINALE 2016 The Delphic Games, originally an international “contest of the arts” which was held in Ancient Greece, is now meant to be a spiritual competition of human beings which revives and enriches world cultures, strenghtens their identities and leads to reconciliation and peace, the basic requirement for any kind of tourism. In 2017 we will enjoy performances from ITB’s Partner Country Botswana as weil as from several other destinations. Official Partner Country ITB Berlin 2017

WEEKEND HALL 4.1, BOOTH 105b

Slovenia Green invites you to discover some of their best green secrets of the SLOVENIA GREEN Destinations: On the weekend you can enjoy typical Slovenian delicacies. In case you catch a green ball, you will win a green gift.

HALL 4.1, BOOTH 228

Get to know an important old and sustainable method of shrimping which the inhabitants of the island of Norderney have used until lately. The UNESCO-World-Cultural-Heritage-Side Wadden Sea Visitor Center invites you to learn more about sustainable fishing

HALL 12, BOOTH 101

In the center of the Brandenburg booth will be a large LED wall, connected to an interactive media table. You can check your knowledge about nature and relax in a “natural cinema”, a perfect „chill-out-zone“.

SUNDAY, 12 MARCH / WEEKEND

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CSR PROGRAM EVERY DAY @ ITB: PHOTOGRAPHY EXHIBITIONS 1. “Millions on the move – Birds connect the Arctic, Wadden Sea and Africa” Hall 4.1, stand no. 228 / UNESCO World Heritage Site Wadden Sea (comprises the Dutch, German and Danish coast and its islands) “Conservation beyond Borders”: Explore and celebrate the beauty and abundance of the East Atlantic Flyway, viewed through a range of lenses: wildlife habitat, cultural framework, recreational commons and conservation story. 2. „The Mongolian Wildlife World“ Hall 4.1, stand no. 240 / Active & Adventure Tours Mongolia Mongolia possesses a variety of natural zones, including high mountains, forested areas, rivers and lakes, vast grasslands and deserts with massive sand dunes. Some 480 species of birds and 141 species of mammals inhabit a territory of 1.65 million square kilometers with little over 3 million people, majority of whom live in the cities. 3. Value of the Night Hall 4.1, stand no. 105a / Star Park and National Park Eifel Astronomers were the first to encounter the brightening of the night sky decades ago. Today, there are fewer and fewer places in Europe where you can observe a night sky brimming with stars. Many people have never seen the Milky Way with their own eyes, because the night sky is getting brighter and brighter by the increasing light pollution. This hides the faint stars from our sight. Despite all its benefits: The user of artificial light at night has serious downsides and there are many good reasons to preserve not only the oases of the natural darkness but to avoid light pollution everywhere. The Star Park Eifel is the first “International Dark-Sky Park” of the International Dark-Sky Association (IDA) in Germany. It is a project of the North Eifel Nature Park in Germany dedicated to promote the nature experience of a starry night sky and to protect the natural nightscapes in the region around the Eifel National Park. VARIOUS EVENTS & ACTIVITIES • Hall 4.1, booth no. 219: Fairaway conducts a contest, asking visitors how much plastic rubbish just one traveler usually consumes during just one trip – guess how many plastic bottles are gathered in the container at the Fairaway booth. Get informed on how to avoid plastic trash! • Hall 26: Meet the new platform for female entrepreneurs „SheTrades – International Trade Center“ in Hall 26 and get informed about new projects of the German Society of Development (GIZ).

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• With regards to the ongoing complex of problems because of war and refugees ITB promotes “Wings of Help”, a private + industry-driven initiative which uses e.g. available cargo areas of aircrafts to fly in relief supplies. See: www.luftfahrtohnegrenzen.eu/en/start.html

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• Information on Safer Travel is available at the ITB LGBT Booth in Hall 21b and on the website of the Berliner Aids-Hilfe e.V., an ITB-supported Berlin HIV Self-Help-Organization at www.berlin-aidshilfe.de • Are you thirsty? Check out Viva con Agua, a charitable business model based in St. Pauli, Hamburg (Germany), which helps to provide clean drinking water worldwide. ITB serves their water to its visitors in the fair management. • ITB facilitates “SIS” – Strong Independent Sisters project, founded by Jasmin Taylor (JT Touristik, hall 25, stand no. 173) an initiative which helps female refugees in Berlin to learn to live a self-determinated and financially independent life. On the weekend ITB will offer free entrance and guiding for refugee children from the nearby ICC • ITB supports Sozialhelden e.V., a network of volunteers sensitizing and finding solutions for drawbacks in our society. E.g. at www.wheelmap.org everybody can easily find, mark and rate accessible locations worldwide • There is the possibility to compensate your carbon foot print online at www.itb-berlin.de/ en/ About ITB Berlin/Travel Info/ or onsite at the atmosfair booth in hall 4.1b, stand no. 251 • In hall 16, the ITB Culture Lounge showcases 70 exhibitors from 11 countries, including UNESCO world heritage sites. Visitors of the ‘Cultural Café’ in Hall 15.1 are entertained with lectures and presentations • ITB will provide free drinking water in Hall 4.1, booth 216 to refill your reusable water bottles!


• In 2017, with Botswana being our Partner Country, ITB is supporting the Awareness Campaign of the Tlhokomela Endangered WILDLIFE Trust. The trust acts as a facilitating body for conservation activities taking place in Botswana, with a special focus on sustainable fund raising initiatives to support the protection and growth of Botswana’s endangered species. ITB will help to collect donations: Donors will receive beautiful handmade dolls, dressed in traditional Botswana fabric or ITB refillable water bottles in exchange. In Hall 4.1, visitors can donate to get their hair braided and on the weekend in the “Kinderland” (Hall 22, booth 215 + Hall 2.1, booth 114) kids will get mini rhinos to colour.The painter Wilson Ngoni will be painting a 3x3m canvas in Hall 4.1 for the duration of the ITB: This painting will depict a special message on Botswana’s wildlife and conservation and will be auctioned at the stand on Sunday 12th March at 12pm.

CONTACT ITB Berlin CSR, Rika Jean-François, [email protected], Tel. +49 (0)30/3038-0, itb-berlin.com Copyright photos: Rika Jean-François and ITB Berlin - except as noted otherwise Printed on environmentally-friendly paper 26

ITB supports the “Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism” (ECPAT)

Logo ’The code’

Partial list of dedicated exhibitors (no claim to be complete) Hall 2.2 Tala Bay, Red Sea, Aqaba, Jordan, Booth no. 209 Hall 3.1 American Indian Native Alaska Tourism Association, Booth no. 241 Hall 4.1 Active Adventures Tours Mongolia, Booth no. 240 A&O Hotels and Hostels Holding AG, Booth no. 100 Adventure Tourism Association in Bosnia and Herzegovina, Booth no. 213 Adventure Travel Trade Association, Booth no. 214 Aggressor Fleet, Booth no. 206 Alpine Nature Beyond Pvt Ltd, Booth no. 205 AmeriCan Adventures, Booth no. 237 Aquacon GmbH, Booth no. 251a Armenian Adventure Travel Assiciation, Booth no. 212 Atmosfair, Booth no. 251 Bamba Experience, Booth no. 102.B7 Botswana Tourism, Booth no. 200 Brot für die Welt-Tourism Watch, Booth no. 221 BundesForum Kinder- und Jugendreisen e.V., Booth no. 116 Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung, Booth no. 231 Bus2Alps, Booth no. 102.B12 Camino Ways, Booth no. 215 Camp Adventures, Booth no. 105c CBI, Booth no. 217 Centre International Albert Schweitzer, Booth no. 115 Clink Hostels, Booth no. 102.A2 Cloud Beds, Booth no. 102.B5 CMS Hospitality, Booth no. 102.B9 Colorful Ecuador Travels, Booth no. 102.B6 Control Union Certicication, Booth no. 201 Croatia, Booth no. 245 Daphi, Booth no. 110 Dorms.com, Booth no. 102.B3 Eagle Motorcycle Tours & Services, Booth no. 246 Ecotour Albania, Booth no. 233 ECPAT Deutschland, Booth no. 222 Euro Velo, the European cycle route network, Booth no. 235 Evaneos, Booth no. 238 Explo Russia, Booth no. 241 Fairaway Travel GmbH, Booth no. 219 Far West Nepal, Booth no. 204 Freehand, Booth no. 102.B10 GAdventures, Booth no. 102.A3 Gems of Kenya, Booth no. 234 Global Discovery, Booth no. 242 Globetrotter Ausrüstung, Booth no. 210 Herole, Booth no. 102.A1 Hi USA, Booth no. 102.B2 Himalatrix, Booth no. 243 Indie Campers, Booth no. 244 Infra Cert /Green Lounge, Booth no. 226 Insight Guides, Booth no. 249 Ireland Failte Ireland, Booth no. 104 Kalypso Adventure India, Booth no. 203 Klühspies Reisen GmbH & Co. KG, Booth no. 117 Kulturinsel Einsiedel, Booth no. 114 Land of Turquoise Domes Tour&Travel Company, Booth no. 208 Latin America World, Booth no. 216 Local Roots, Booth no. 218 Meininger Shared Services GmbH, Booth no. 105 Mews Systems, Booth no. 102.A4 Mongolian International Bike Tour Association, Booth no. 211a Mossala Island Resort, Booth no. 248 myclimate Deutschland GmbH, Booth no. 225 National 4H Conference Centre, Booth no. 102.B4 Nationalparkforstamt Eifel, Booth no. 105a Österreichisches Jugendherbergswerk, Booth no. 112 Panama Diving & Tours SA, Booth no. 236 PromPeru, Booth no. 229 Reisenetz e.V. Deutscher Fachverband f. Kinder und Jugendreisen, Booth no. 106 Royal Mountain Travel, Booth no. 242 ruf Reisen GmbH, Booth no. 107

• All ITB Berlin staff members are reducing their carbon footprint on business trips by donating to projects in developing countries with the help of atmosfair. • ITB Berlin supports public transportation and has developed a convenient bus shuttle from hotels to the fairground to help preserve the environment. • Travel to ITB Berlin completely carbon-free by using German Railway (Deutsche Bahn)’s Special Event Ticket for Euro 99,-. All of DB’s energy is 100% renewable. Link: www.bahn.de/Veranstaltungsticket / keyword: “itb” • To save energy and resources ITB in 2016 will not produce any print catalogue or quick finder; all relevant information is available online. A list of exhibitors will be available in the ITB News, printed in a climate-neutral way. We sustainably contribute to a forest protection project in the Kasigau Wildlife Corridor in Kenya.

Color: – Pantone 396 U/Black – CMYK: 20 C/1.5 M/97.5 Y/0 K (green)

Sandemans NEW Europe, Booth no. 102.B11 Slovenia /Culture Convention Partner, Booth no. 105B Splendid Evasion, Booth no. 250 St Christophers, Booth no. 102.B8 STA Travel, Booth no. 102.B1 STAN- Student Travel Agents Network/ÜBERLAND, Booth no. 119 Studienkreis für Tourismus und Entwicklung e.V., Booth no. 232 The Code, Booth no. 223 The Ladakh Tours, Booth no. 202 Tour Cert gGmbH, Booth no. 220 Travel Land Kyrgyzstan, Booth no. 239 TrekkSoft AG, Booth no. 244a Tunisa Alternative Tourism, GIZ ORF, Booth no. 251 b Turmundo S.A., Booth no. 224 Ueberland Reisen, Booth no. 119 Unesco Geoparks, Booth no. 227 Wadden Sea World Heritage aca Common Wadden Sea Secretariat/ CWSS, Booth no. 228 welcome berlin tours GmbH, Booth no. 111 WYSE Travel Confederation, Booth no. 102 Xcape Cancun, Booth no. 118 YOLO REISEN GMBH, Booth no. 247 Hall 4.2 Nature Reserves, Booth no. 201 Saudi Commission for Tourism and National Heritage (SCTH), Booth no. 100 Via Dinarica - Western Balkans, Booth no. 213 Hall 5.2b Banglanatak dot com, Booth no. 244 Culture Aangan Experiences , Booth no. 244 Enable Travel, Cox & Kings, Booth no. 233 Kabani Community Tourism&Services, Booth no. 244 Mountain Adventures India Pvt. Ltd, Booth no. 214b Sustainable Tourism India, Booth no. 244 Active India Holidays, Booth no. 238 CGH Earth Hotels, Booth no. 206 Kerala Tourism, Booth no. 223 Orange County Resorts and Hotels, Booth no. 230 SITA, Booth no. 209 Indian Zing Tours, Booth no. 240 Travel Responsibly and Sustainably, Booth no. 244 Hall 9 National Geographic Traveler , Booth no. 213 Taj Resorts and Palaces, Booth no. 204 Hall 11.1 Cologne Business School, Booth no. 202 Deutsche Sporthochschule Köln, Booth no. 313 Hall 12 tmu Tourismus Marketing Uckermark , Booth no. 101 Hall 14.1 NATKO e.V, Booth no. 114 Hall 18 SKÅL International, Booth no. 113 Hall 20 andBeyond, Booth no. 113 Ezemvelo, Booth no. 136 Conservation and Community, Booth no. 113 Lesotho Tourism Development Corporation, Booth no. 122 Hall 21a Ghana Tourism Authority, Booth no. 108 Hall 22a avenTOURa GmbH,, Booth no. 109 Caribbean Tourism Organization, Booth no. 120a Community, Booth no. 120d Hall 22b Amadeus Travel Agency, Booth no. 211, 221a Ecole Travel, Booth no. 211, 221a Hall 23a Via Natura , Booth no. 110, 110a Hall 23b Miller Reisen GmbH, Booth no. 212 Hall 25 asr Allianz selbständiger Reiseunternehmen - Bundesverband e.V., Booth no. 137 Gebeco GmbH , Booth no. 109 Intrepid Travel, Booth no. 148 Reisen mit Sinnen, Booth no. 113 Studiosus Reisen, Booth no. 107 Hall 26a Alila Hotels & Resorts, Booth no. 112a Borneo Nature Tours, Booth no. 121 Destination Asia, Booth no. 104 Hall 26b Asian Trails Ltd., Booth no. 207 Khiri Travel, Booth no. 226 Krabi Tourism Association, Booth no. 209 Sampran Riverside (Go Vacation Thailand), Booth no. 224 Silk Road to Asia Travels, Booth no. 230 Hall 26c China Charmission Travel Sustainable Tours, Booth no. 310a EVIVA TOUR VIETNAM, Booth no. 320 Ger to Ger Responsible Tourism Agency, Booth no. 313 Handspan, Booth no. 328 HGH Travel, Booth no. 314 Lernidee Erlebnisreisen Booth no. 301 Mai Chau Ecolodge, Booth no. 310b Mongolian Tourism Association, Booth no. 313 Norbu Bhutan Travel Pvt. Ltd., Booth no. 306b Trang Nguyen, Booth no. 310b Black & white: – Black

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