Contents. Contents discussion texts language work skills case study unit 1
brands page 6. Talk about your favourite brands. Listening: An interview with a
brand ...
Contents unit 1 brands
discussion
texts
language work
skills
case study
Talk about your favourite brands
Listening: An interview with a brand manager
Words that go with brand, product and market
Taking part in meetings
Hudson Corporation: Decide how a luggage manufacturer can protect its brand
Reading: Building luxury brands – Financial Times
page 6
unit 2 travel
Talk about your travel experiences
Listening: An interview with a sales director of a hotel chain Reading: What business travellers want – Financial Times
page 14
unit 3 change
Contents
Discuss attitudes to change in general and at work
Reading: Mercedes, shining star – Financial Times Listening: An interview with a management consultant
page 22
Present simple and present continuous British and American travel words Talking about the future
page 30
revision unit A
page 32
unit 4 organisation
Talk about status within an organisation
Listening: An interview with a management consultant
page 36
unit 5 advertising
Discuss authentic advertisements
Reading: A new kind of campaign – Financial Times Listening: An interview with a marketing communications executive
page 44
unit 6 money
Reading: A successful organisation – Financial Times
Do a quiz and discuss attitudes to money
page 52
Words and expressions to describe company structure
Words and expressions for talking about advertising
Business Travel Services: Retain a travel agent’s key client
unit 9 international markets
Discuss the development of international markets
page 82
Words and expressions for talking about finance
Reading: An inspirational story – Sunday Times
Describing trends
page 62 Listening: An interview with the manager of a cultural training centre
Idioms for talking about business relationships
Reading: Culture shock – Finance Week
Advice, obligation and necessity
Expressions for talking about job applications
Listening: An interview with an international recruitment specialist
-ing forms and infinitives
Reading: Trade between China and the US – China Daily, Reuters
Words and expressions for talking about free trade
Listening: An interview with an expert on negotiating
Conditions
working across cultures 3 doing business internationally
page 90
Writing: action minutes
revision unit c
page 92
unit 10 ethics
Discuss questions of ethics at work
page 96 Socialising: introductions and networking
InStep’s relocation: Decide on the relocation site of a shoe manufacturer Writing: e-mail
unit 11 leadership
Discuss the qualities of good leadership
Getting information on the telephone
Fast Fitness: Find a new manager for a health club chain Writing: letter
Starting and structuring a presentation
Alpha Advertising: Develop an advertising campaign Writing: summary
unit 12 competition
Dealing with figures
Do a quiz on how competitive you are
Make your pitch: Present a new idea to investors Writing: e-mail
Social English
Business culture briefing: Prepare a talk on business culture Writing: report
Reading: The ethics of résumé writing – Business Week
Words to describe illegal activity or unethical behaviour
Listening: An interview with the director of an environmental organisation
Narrative tenses
Listening: An interview with the managing director of an executive recruitment company
Words to describe character
Negotiating
Reading: Head to head competition – Financial Times
Pampas Leather Company: Negotiate a deal on leather goods Writing: e-mail
Considering options
Principles or profit?: Debate some ethical dilemmas facing a drugs company Writing: report
Presenting
Relative clauses
Reading: Leading L’Oréal – Financial Times
page 112
Listening: An interview with an investment director
Reading: Women at work – Thanh Nien News
Acquiring Asia Entertainmenet: Solve the problems arising from a recent merger
Articles
revision unit b
page 66
page 74
page 104
page 60
Discuss the importance of cultural awareness in business
Managing meetings
Noun combinations
working across cultures 2 international meetings
unit 7 cultures
Telephoning: making arrangements
Past simple and present perfect
working across cultures 1 socialising
Talk about job interviews
Writing: e-mail
Writing: e-mail
Words for describing change
unit 8 human resources
Lina Sports: Decide on the best leader for a troubled sportswear manufacturer Writing: e-mail
Idioms from sport to describe competition
Negotiating
Passives
Listening: An interview with a manager from the Competition Commission
Fashion House: Negotiate new contracts with suppliers Writing: e-mail
