and healthy good life. Since 2009 GoodLife Kids Foundation. Grant Program has
given out over $1 million to organizations providing opportunities for kids to ...
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Team Captain’s Kit
TABLE OF CONTENTS About Spin4Kids and GoodLife Kids Foundation__________________________________________________ 1 Key Dates and Contacts______________________________________________________________________ 2 What is My Role as a Team Captain?___________________________________________________________ 2 How to Register______________________________________________________________________________ 3 Fundraising: Online vs. Offline Donation Collection_________________________________________________ 3 Incentives for Fundraisers______________________________________________________________________ 4 Checklist____________________________________________________________________________________ 5
APPENDIX Building Success/Fundraising Tips_____________________________________________________________ i-ii FAQ ________________________________________________________________________________________ iii Pledge Form ________________________________________________________________________________ iv Donation Form_______________________________________________________________________________ v
About Spin4Kids and GLKF In March of 2011, Dr. Dick Barter, GoodLife Group Cycling instructor and Emergency Room Physician in St. John’s NFLD, held a spin-a-thon event to help more Canadian kids benefit from an active life. With the help of GoodLife members and associates, Dr. Barter, or ‘the Spin Dr.’ as he is affectionately known by members at his club, raised over $23,000 for the GoodLife Kids Foundation. This success brought upon the idea for a coast-to-coast challenge to other GoodLife clubs – a nationwide spin-a-thon hosted at clubs across Canada, with participants raising funds for GoodLife Kids Foundation. The 1st annual Spin4Kids was born in 2012.
Results to Date: 2012 - $184,029 raised at 29 events 2013 - $512,000 raised at 49 events
About the GoodLife Kids Foundation GoodLife Kids Foundation is a private foundation with a vision for every Canadian kid to have the opportunity to live a fit and healthy good life. Since 2009 GoodLife Kids Foundation Grant Program has given out over $1 million to organizations providing opportunities for kids to benefit from an active life. To date the GoodLife Kids Foundation Grant Program has supported 100 organizations and 200,000 kids, ages 4 to 14, across Canada providing opportunities for kids to positively change their physical activity behaviour. For more information visit: www.goodlifekids.com “As a Spin4Kids Team Captain, you can drive the event to gain new and unimagined heights”
~ Dick Barter, Spin4Kids Founder & Chairperson
“Thank you so much for your time, dedication and commitment to making this year’s Spin4Kids event the best one yet! We couldn’t do it”
~ Jane Riddell, Spin4Kids Champion
Why support GoodLife Kids Foundation? GoodLife Kids Foundation is rapidly becoming a leader in getting Canadian kids off the couch and into their running shoes. In 2012, GLKF through its National Grant Program, allocated $275,000 to organizations and programs across the country that have the mandate of getting Canadian children active while also striving for substantial behavioral change. With the full support of GoodLife Fitness, and with childhood activity expert, Olympian Silken Laumann at the helm as the GoodLife Kids Champion, GLKF is poised to help tens of thousands of Canadian children get active in 2014. Since 2009, GLKF has helped almost 200,000 children across Canada get active and has allocated over $1 million through the Grant Program. 100% of the money you donate to GoodLife Kids Foundation goes to helping kids across Canada get active and healthy. GoodLife Fitness Clubs covers all of our administrative and operational expenses so that every dollar raised will make the biggest impact on the lives of Canadian kids.
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Key Dates and Contacts Spin4Kids Date: Saturday March 1, 2014 Use this website to register your team for your local event and for online fundraising
Team/Participant Registration and Online Fundraising:
www.spin4kids.com
If you require further information please contact: Tara McGuire Spin4Kids National Event Coordinator GoodLife Kids Foundation 519-661-0190 ext. 623
[email protected]
WHAT IS MY ROLE AS A TEAM CAPTAIN? Your role as a Team Captain is an important one- you have the ability to motivate and encourage your team members, get them excited about Spin4Kids and tell them how they are making a positive change in the lives of Canadian children.
As a Team Captain you may be responsible for: • Recruiting a team of up to 8 riders (including you) who will each ride for a minimum of 1 hour • Having a vision/plan to help your Team raise the suggested minimum fundraising goals ($1000/Team or $125/individual) • Equipping your team to achieve their goal; providing the team with the resources they need, staying organized and tracking team progress • Communicating with your team to ensure they receive all event information • Acting as a liaison for your Team with the Local Event Coordinator
What is a team? Your Team is a group of up to 8 individuals who participate together in Spin4Kids with a goal to raise the suggested minimum goal of $1000. Based on the schedule set out by your Local Event Coordinator, your Team will have the opportunity to either ride together for 1 hour or as individual Team representatives each riding for 1 hour over the 8 hour event. Riders who are up for a challenge can ride solo as a “Team” for the full 8 hours. As an 8 hour solo rider their goal is to also raise $1000.
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HOW TO REGISTER New this year, you will register online at spin4kids.com to participate at your local event. You can also choose what club will be recognized for funds raised by your team. Your local event coordinator may also ask you to register with them directly. Once you have registered online you will have access to our online fundraising tools to help you reach your fundraising goal. To register your team online you will need to select the REGISTER A TEAM option as you will not be able to create a team after completing the individual registration process.
How can someone join my Team? Once your team has been successfully created online, you can invite your teammates to join you by emailing them directly from your Team’s Page.
Team members register online Team Captains cannot register their teammates online. Your team members will need to register themselves and create their own unique login. • Your teammates can follow the link you send directly to your team page and select register • Visit www.spin4kids.com and select REGISTER NOW and search for your team name
FUNDRAISING: ONLINE VS. OFF-LINE There are different ways you can fundraise for Spin4Kids; using our online donation page, submitting paper pledge/donor forms or a combination of both options.
Online Fundraising • You are considered an online fundraiser once you have registered yourself or your team online at www.spin4kids.com. • Log into your Participant Centre to customize your profile and send emails to your friends, family, colleagues inviting them to make a donation or take part in the event. • Donors open your email, visit the site and donate to you using credit card. • Income tax receipts for donations of $20 or more are issued via email immediately after a donation has been made • All donations made to you will appear in both your individual total and your Team’s total. • Online donations mean you don’t have to collect cash or cheques and your donors are thanked and receive an income tax receipt immediately
Offline Fundraising • You are considered an offline fundraiser if you do NOT use our online fundraising page to collect donations. • You manually complete paper pledge and donation forms to be submitted along with all money/cheques collected on event day. Your local event coordinator can provide you with these forms. (Appendix iv,v) • Directly ask family, friends and colleagues to support you in your fundraising efforts. • Collect cash and cheque donations, cheques to be made payable to GoodLife Kids Foundation and bring all pledge forms and money with you on event day. • An income tax receipt will be issued for donations of $20 or more provided your supporters have given their name and complete mailing address. Receipts will be sent out via Canada Post approximately 6-8 weeks following the event. *You can collect donations using both our online donation page and traditional manual pledge collection.
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FUNDRAISING GOALS Event Goal- $1 Million, to achieve this goal we ask each participant to strive to reach the minimum fundraising goals. Individual Fundraising Goal- $125 Team Fundraising Goal- $1000 (8 riders raising $125 each) Meeting these goals is not a requirement to participate however there are incentives available for those who do.
INCENTIVES FOR FUNDRAISERS Spin4Kids 2014 offers a number of incentives to support your team fundraising efforts.
Spin4Kids 2014 Souvenir • ALL Spin4Kids 2014 participants will receive the 2014 participant souvenir when they check in at their local event
Spin4Kids 2014 T-Shirt • For individuals raising a minimum $125 or for each team member of a team raising a minimum $1,000 • T-shirts will be given out at local events to all participants who qualify based on funds raised online prior to the event and cash/cheques turned in at the event
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TEAM CAPTAIN CHECKLIST Get started (1-2 months out)
o Choose your team name o Register your team at (Spin4kids.com and with your event coordinator) o Customise your team’s online donation page o Set your team fundraising goal o Invite everyone you know to join your team or support your efforts with a donation o Help team members register and ensure they can use the online fundraising site Keep up the Momentum
o Send fundraising emails to ask for donations o Update the team webpage with personal stories, photos and progress o Host a team fundraiser o Email your team weekly fundraising updates o Confirm your ride time with your Event Coordinator and with your team Almost there (1 week out)
o Decide on team costumes if you will be wearing o Give your teammates the “What to bring on Event Day Checklist” Event Day- Have Fun!
o Arrive 20-30 minutes before your scheduled ride time o Check in at the event and sign your waiver o Take team photos o Enjoy the day! Post Event- Congratulations!
o Send thank you notes to donors through online fundraising site o Send notes to team members with team standings and event results o Send an email to those who did not donate to you, share your experience with them and give them another chance to donate
o Host a team wrap up party
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APPENDIX Building Success/Fundraising Tips_____________________________________________________________ i-ii FAQ ________________________________________________________________________________________ iii Pledge Form ________________________________________________________________________________ iv Donation Form_______________________________________________________________________________ v
BUILDING SUCCESS/FUNDRAISING TIPS You are more connected than you think! Reach out to the people you know through unique and effective ways to build your fundraising success. Here are some tips to get your started. 1. Customize your personal donation page Everyone who registers to raise funds at www.spin4kids.com is automatically provided with a customizable public webpage where supporters can make donations to you. Team Captains are also provided with a customizable Team page. Your page can be accessed and edited through your Participant Centre with your unique username and password. Edit your personal donation page with your story and photos. Tell the story of why you are taking part in Spin4Kids and why it is important to you.
Personalize your URL so you can add an easy link to your personal page in your email signature and social media. When you share your personalized link it is much easier for your supporters to remember and shows your connection to the cause. You can do this through your participant centre under the personal page tab.
Your Personal Page components include a status thermometer to track your fundraising progress, a fundraising honor roll to acknowledge your donors, as well as links to downloadable pledge and donation forms for supporters who are not comfortable making online donations.
2. Set a Goal Set an ambitious yet realistic goal. It’s much easier to reach the end when it’s in sight. Imagine how much more you can raise if you aim higher! Did you participate last year? If so, challenge yourself (and your supporters) to raise more. Participants receive some great incentives based on their fundraising totals (see page 5) Remember our goals are for: Individuals to raise $125 Teams to raise $1000 Fact: If every Spin4Kids participant raised just $50 more, it would bring in an additional $375,000 to give more Canadian kids the opportunity to live a fit and healthy good life. 3. Use your Participant Centre The Participant Centre at www.spin4kids.com was created to make it easier for participants to reach their goals. It includes many useful features in addition to the personal and team pages.
Use the templates in the email tab of your Participant Centre to send messages to potential donors. Invite a wide range of people from your various networks to make an online donation.
4. Social Media is a great way to engage you rconnections in what you are doing and to support your fundraising efforts. Besides your own social media; GoodLife Kids Foundation is active on: facebook.com/goodlifekids @goodlifekids#spin4kids@goodlifefitness
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5. Ask! • The number one reason people give is because they were asked. Make a list of all the people you know and ask them to support you. If you have participated in Spin4Kids or another charity event in the past go to your past supporters first. Ask through social media, email, phone and in person. • Think about who you could ask for a large donation, and ask them first. You’ll be surprised at their willingness to help, and it will help raise the bar for others to follow. Then encourage others to match it. • Be prepared with an amount to ask donors for and be gracious if they are unable to give at that time. Relate the request to your goal. Example- to reach your individual goal of $125 collect 5x $25 donations, 12x $10 donations and 1x $5, 25x $5 donations • A sample script you may want to use for in-person or telephone asks could be, “I’ll be riding in Spin4Kids in support of GoodLife Kids Foundation on Saturday March 1st at (Location). This year I’ve set a goal to raise $... and I am hoping you will support me with a contribution of $... The money raised will help more Canadian kids get active through the GoodLife Kids Foundation Grant Program.” • Share some information about GoodLife Kids Foundation so you have details on how your fundraising helps get Canadian kids active. See page iii or visit www.goodlifekids.com • Find out if your company has any corporate giving opportunities available, such as corporate donations or matching gifts. • Send a personal request to any work networks, such as suppliers and external contacts to ask for their support. Followup with a phone call. • Use the email badge in your Participant Centre to at www.spin4kids.com to show your fundraising progress and allow you to promote your involvement with Spin4Kids. • Fundraise in lieu of gifts for a special event, such as an anniversary or birthday, ask your guests to make a donation instead of a gift. Tip: Encourage people to donate online. It’s secure, easy and saves time. Also, for donations of $20 or more an income tax receipt is issued automatically and sent by email. 6. Keep your supporters up to date Celebrate your success with your supporters as you go using social media, emails or a quick phone call. Keep your personal and team pages current with new photos and updates. Add an progress badge to your emails that links to your personal page. 7. Say thank you Use the thank you email template in your Participant Centre at www.spin4kids.com to thank all donors as soon as possible after you receive notice of their online donation. Let the people that support you know your overall success after the event by a handwritten note. A small personalized note goes a long way. Otherwise, send an email or phone call. 1) Where is Spin4Kids taking place? Spin4Kids 2014 is taking place at GoodLife Fitness Clubs across Canada on Saturday March 1, 2014. Visit About the Event at www.spin4kids.com to see a list of all participating clubs and local event contact information. 2) Do I have to be an experienced cyclist to participate in this event? No experience is necessary to participate in this event. Remember, each person is only riding for 1 hour and they can ride as easy or hard as they want.
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FREQUENTLY ASKED QUESTIONS 3) How do I participate in Spin4Kids and where do I register? To participate in Spin4Kids you can either act as a Team Captain and recruit a team of 8 riders or you may join a team. You register to participate online at www. spin4kids.com. Your local event coordinator may also request that you register directly with them as well If you are joining a Team your Team Captain will be responsible for registering your team online, but you will still need to register as an individual and join your team. 4) I would like to participate but don’t have a team to join, can I still participate? Yes. Please contact the GoodLife Fitness Club location you will participate with and they will help you find a team to join. Alternatively you may contact the GoodLife Kids Foundation office directly and we will help you find a team to join in your area (
[email protected]). 5) Since this is an 8 hour event do I personally have to ride for 8 hours? No. We are recommending teams of 8 so that each person only has to ride for one 50 minute session and to assist with the fundraising efforts. However, if you wish the challenge of riding for 8 hours you are welcome to do so. Please advise the event coordinator at the GoodLife Fitness Club location you will participate with if you will be riding for 8 hours.
• Spin4kids 2014 T-shirt for individuals raising a minimum $125 or teams raising a minimum of $1,000. • National Fundraiser Draw - Visit About the Event at spin4kids.com for details • I raised $1,000 Online Draw - Visit About the Event at spin4kids.com for details
9) Who should I contact if I would like more information about this event? You may connect with your local event organizer for information specific to the local event. A complete list of Event Coordinators can be found at About the Event tab on spin4ids.com. Alternatively you may contact GoodLife Kids Foundation directly – tmcguire@ goodlifekids.com 10) What should I wear? Secure shoes for riding are key, either running shoes or cycling shoes only. Fitness attire or clothes you are comfortable cycling in. Participants are also encouraged to come in their most creative costumes. 11) What should I bring? • All cash, cheques and pledge forms you have • Water • Enthusiasm and energy
6) How much does it cost to register for the event? There is no registration fee for this event. Our request is that you fundraise for GoodLife Kids Foundation and aim to reach the recommended fundraising goals. • Individuals raise a minimum $125 • Teams raise a minimum $1,000 (8 riders x $125) 7) How will funds raised be used? Funds raised will support the GoodLife Kids Foundation Grant Program. This program provides financial support to organizations across Canada providing sustainable physical activity initiatives for kids ages 4 – 14 years. To date almost 200,000 Canadian kids have been positively impacted through physical activity programs funded in part or whole by GoodLife Kids Foundation. To learn more about our Grant Program visit www.goodlifekids. com. 8) Are there any prizes for participation? All participants will receive a Spin 2014 souvenir when they check in at the event. In addition we have the following Incentives for our Fundraisers:
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Inspiring Inspiring Kids Kids to to Get Get Active Active Inspiring Kids to Get Active
Donation Form
Donation Form Donation Form Please Please print print clearly clearly Please print clearly
Name__________________________________________________________________________ Name__________________________________________________________________________ Name__________________________________________________________________________ Address________________________________________________________________________ Address________________________________________________________________________ Address________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ City:________________________ Province___________ Postal Code__________________ City:________________________ Province___________ Postal Code__________________ City:________________________ Province___________ Postal Code__________________ Home Phone: __________________________ Work Phone: __________________________ Home Phone: __________________________ Work Phone: __________________________ Home Phone: __________________________ Work Phone: __________________________ Email ______________________________________ Email ______________________________________ Email ______________________________________ METHOD OF PAYMENT METHOD OF PAYMENT Cash Cash Cheque enclosed (made payable to GoodLife Kids Foundation) METHOD OF PAYMENT Cheque enclosed (made payable to GoodLife Kids Foundation) Cash Visa Cheque enclosed (made payable to GoodLife Kids Foundation) Visa Mastercard Mastercard Visa Mastercard Card Number________________________________________ Expiry Date_______________ Card Number________________________________________ Expiry Date_______________ Card Number________________________________________ Expiry Date_______________ Card Holder Name _______________________________________________________________ Card Holder Name _______________________________________________________________ Card Holder Name _______________________________________________________________ Signature_____________________________________________ Signature_____________________________________________ Signature_____________________________________________
Return Return completed completed Donation Donation Form Form to: to: GoodLife Kids Foundation, GoodLife Kids Foundation, Return completed DonationN6A Form to: 201 King London 201 King Street, Street, London ON ON N6A 1C9, 1C9, GoodLife Kids Foundation, or fax to 519-661-0342. or fax to 519-661-0342. 201 King Street, London ON N6A 1C9, or fax to 519-661-0342.
Thank you Thank you
Please Please accept accept my my gift gift of: of: Please accept my gift of: I wish to make a one time donation of I wish to make a one time donation of $25 $50 $100 Other $______________ $25 $50 $100 Other $______________ I wish to make a one time donation of $25 $50 $100 Other $______________ I wish to make a pledge of $____________________, I wish to make a pledge of $____________________, I wish to make a pledge of $____________________, over _____________years, at $_______________ per year, over _____________years, at $_______________ per year, over _____________years, at $_______________ per year, starting_____________________, 200_______ starting_____________________, 200_______ starting_____________________, 200_______ This gift is in Memory of This gift is in Memory of ________________________________________________ This gift is in Memory of ________________________________________________ ________________________________________________ This gift is in Honour/Recognition of This gift is in Honour/Recognition of ________________________________________________ This gift is in Honour/Recognition of ________________________________________________ ________________________________________________ Send acknowledgement card to: Send acknowledgement card to: Name ___________________________________________ Send card to: Nameacknowledgement ___________________________________________ Name ___________________________________________ Address__________________________________________ Address__________________________________________ _________________________________________________ Address__________________________________________ _________________________________________________ _________________________________________________ City_____________________________________________ City_____________________________________________ City_____________________________________________ Postal Code_________________ Province___________ Postal Code_________________ Province___________ Postal Code_________________
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for for supporting supporting GoodLife GoodLife Kids Kids Foundation Foundation Charitable Registration #89126 2628 RR0001 Kids Foundation for supporting GoodLife Charitable Registration #89126 2628 RR0001
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Charitable Registration #89126 2628 RR0001
Please debit my credit card $____________ each month
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1) Complete your participant information 2) Please bring completed form and collected money to the Check-in area on day of the event
Join Us... It’s Easy! 3) Cheques to be made payable to GoodLife Kids Foundation 4) Credit card donations can be made at spin4kids.com
E-mail Address
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Last Name
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*I withdraw my consent for GoodLife Kids Foundation to use any of my information for anything other than processing my donation, or follow up regarding this event.
Questions? Email
[email protected]
Pledges: Income tax receipts to be issued for donations of $20.00 or more. Please print clearly and include full mailing address with postal code. If information is incomplete, no receipt will be issued. Thank you for providing accurate mailing information.
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PLEASE DO NOT INCLUDE ONLINE PLEDGES ON THIS FORM
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Registered Charity #89126 2628 RR0001
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Tel:______________________________________________Ext:__________ Email Address:__________________________________________________
Address:___________________________________________________________ Apt:_____________ City:____________________________ Prov:_________________ Postal Code:________________
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Thank you for supporting GoodLife Kids Foundation. 100% of the money you donate to GoodLife Kids Foundation goes to helping kids across Canada get active and healthy! GoodLife Fitness covers all of our administrative and operational expenses so every dollar raised will have the biggest impact on the lives of Canadian kids.
Participant Pledge Form
