Monarch Small Business Consulting. Telemarketing Script. Opening Statement.
This opening statement is the first impression for the telemarketer, as well as the.
Telemarketing Script Opening Statement This opening statement is the first impression for the telemarketer, as well as the first impression of your business. I’m sure you’ve heard the saying “You don’t get a second chance to make a good first impression”. Over the phone you can’t greet your customer with a smile, shake their hand or give them great eye contact, but you can deliver well-chosen words with a smile, sincerity and enthusiasm in your voice. Your opening statement must include: Your customer’s name – a person’s name is the sweetest sound in the universe to that person. Your Name (i.e. the telemarketers’) The business name and what you do Why you are calling A mention of any prior contact you have had or of a referral Telemarketing Script Sample example: Hi CUSTOMER NAME , my name is Cathy and I’m calling from __________________, we are a computer repair business located in your local area of______________. The reason for my call today CUSTOMER NAME is that a friend of yours, __________, recently had us repair her desktop and she kindly passed on your details. Why you are calling This is where you tell your client about what you are calling about. This should include: Why you are calling Any social proof you have Ways to establish yourself as an expert
Telemarketing Script Sample example: Monarch Small Business Consulting
CUSTOMER NAME , we specialize in repairs to home PC’s and we’re known widely in the area for the quality and efficiency of our work – in fact you may have seen us in the local paper only last month when we won the small business award in our category.
Identifying a need Now we will start a conversation, asking questions about the specifics of their situation. Remember, we are gathering information here, so encourage your client to talk. This should contain: Open questions relevant to your product or service Telemarketing Script Sample example: Can I ask CUSTOMER NAME , how many PCs do you have at home? And how are they working out for you in terms of speed and storage? How have you found your current PC repairer to be? Personalizing our product to suit the needs of the client.
Features and Benefits This is where we use our feature/ benefit/ reason presentation of our product to personalize our product presentation to this client’s needs. This part will include: Relevant information about your product Relevant feature Relevant Benefits Relevant reasons your product suits this client Telemarketing Script Sample example: CUSTOMER NAME , we offer a low cost alternative for PC repairs. We are able to do that because we are a word of mouth company who keeps our advertising costs down.
Monarch Small Business Consulting
Now CUSTOMER NAME , you said earlier that your children’s computer is very slow and we understand how frustrating that can be when they have homework and assignments to complete. We currently have an offer where we fully service your machine and increase the memory. We also give you a free storage card for free! We do all of this for only $149 which saves you over $100, which I’m sure you’d agree is great value for families like yours.
The closing question This must include: assumptive wording a sense of urgency must be a closed question. Telemarketing Script Sample example: CUSTOMER NAME this offer is only valid for another 10 days and if you take advantage of it now, I will also give you a 30 day free wireless internet trial. I can fit you in for that on Thursday or Saturday. Which is a better day for you to bring that in?
Lock In This must include: Confirmation of any further meetings The logical reasons why they said yes Telemarketing Script Sample example: So, I will just confirm I have you booked in for 9am Saturday and it will be ready to pick up by 5pm that same day. CUSTOMER NAME , your children will be so pleased that they can get so much more done on their desktop. We look forward to doing that for you.
Thank you Telemarketing Script Sample example: Monarch Small Business Consulting
Thank you for your time today appreciate you choosing us.
CUSTOMER NAME
and we really do
Now let’s look at the completed Telemarketing Script Sample: Hi CUSTOMER NAME my name is Cathy and I’m calling from ___________________, we are a computer repair business located in your local area of ____________. The reason for my call today CUSTOMER NAME is that a friend of yours, Marcia, recently had us repair her desktop and she kindly passed on your details. Can I ask CUSTOMER NAME , how many PC’s do you have at home? And how are they working out for you in terms of speed and storage? How have you found your current PC repairer to be? CUSTOMER NAME , we specialize in repairs to home PC’s and we’re known widely in the area for the quality and efficiency of our work – in fact you may have seen us in the local paper only last month when we won the small business award in our category. CUSTOMER NAME , we offer a low cost alternative for PC repairs. We are able to do that because we are a word of mouth company who keeps our advertising costs down. Now CUSTOMER NAME , you said earlier that your children’s computer is very slow and we understand how frustrating that can be when they have homework and assignments to complete. We currently have an offer where we fully service your machine and increase the memory. We also give you a free storage card for free! We do all of this for only $149 which saves you over $100, which I’m sure you’d agree is great value for families like yours. CUSTOMER NAME this offer is only valid for another 10 days and if you take advantage of it now, I will also give you a 30 day free wireless internet trial. I can fit you in for that on Thursday or Saturday. Which is a better day for you to bring that in? So, I will just confirm I have you booked in for 9am Saturday and it will be ready to pick up by 5pm that same day. CUSTOMER NAME , your children will be so pleased that they can get so much more done on their desktop. We look forward to doing that for you. I will leave you with our contact details, our address is __________ and our phone number is ______. Thank you for your time today CUSTOMER NAME and we really do appreciate you choosing us.
Monarch Small Business Consulting
