tERESA PENBROOKE - Parks and Recreation Ontario

THE FORUM IS DESIGNED TO HELP YOU

BUILD YOUR TEAM • DEVELOP PARTNERSHIPS SUCEED THROUGH CONTINUOUS IMPROVEMENT • CONNECT WITH NEW RESOURCES • Keep up-to-date on new and emerging technologies • Share insights and successes • Continue to build your professional network • Get immediate answers and solutions to issues within your organization/department • Discover new products and services that can help decrease expenses and increase revenues • Learn, firsthand, from industry experts who have successfully implemented solutions

Signature Events

• A Trade Show with more than 65 industry suppliers • The PRO Awards Ceremony recognizing outstanding contributions in the sector • Special Daily Student Rate on Thursday • Three inspiring and insightful keynote speakers and over 55 individual sessions from which to choose

New in 2013:

• A Leadership Roundtable for recreation and parks, where senior staff discuss and plan for issues affecting the sector • A Wednesday Sports Stream, which includes a Knowledge Exchange Network Meeting for Sport Facility Personnel • A Thursday Parks Stream and a special registration rate for members of the Ontario Parks Association • Sessions for Cultural Managers, which include a Knowledge Exchange Network Meeting for Arts and Culture Personnel • Above Board, where you can enjoy a meal with delegates who are interested in discussing topics of shared interest • A special registration fee for Elected Officials • Daily Networking Events • A Youth Friendly Community Reception

All Hands on Deck!

More than 215 municipalities, community agencies, health units, conservation authorities, private clubs, educational institutions, and industry suppliers send over 500 staff, elected officials, volunteers, and students to the Parks and Recreation Ontario Educational Forum and Trade Show.

FIND IT INSIDE Tuesday Events.............................. 4 Wednesday Events......................... 6 Thursday Events.......................... 13 Friday Events............................... 20 General Information..................... 21 Hotel Information......................... 21 Registration Forms....................... 22

EARLY BIRD REGISTRATION Register by March 15th to receive a $100 discount on the Full Forum Registration. Register by February 15th to enter a draw to win your registration for FREE. 2 • 2013 Parks and Recreation Ontario Educational Forum and Trade Show

FORUM AT-A-GLANCE Tuesday, 1:00 pm 6:00 pm 6:00 pm 7:00 pm 8:00 pm 9:15 pm

April 16th Pre-Forum Workshops 1st Timers ‘Welcome Aboard!’ Reception Leadership Reception PRO Annual General Meeting Opening Remarks and Keynote Address: ‘Facing any Storm’ PRO’s ‘Vacation Cruise’ Opening Reception

KEYNOTES AND PANELS

KEYNOTE ADDRESSES Tuesday, 8:00 pm Facing Any Storm George KOUROUNIS Explorer, Adventurer, Storm Chaser, Television Host, Risk-taker

Wednesday, April 17th 7:00 am Wakeup Wellness Activity 7:00 am Delegates’ Breakfast 7:15 am Leadership Roundtable Breakfast 8:30 am Concurrent Sessions 8:30 am Leadership Roundtable Session 10:00 am Refreshment and Wellness Break 10:30 am Concurrent Sessions 12:00 pm Above Board Networking Luncheon 1:30 pm Concurrent Sessions 2:45 pm Refreshment and Activity Break 3:00 pm Concurrent Sessions 5:00 pm Youth Friendly Community and PRO Awards Reception 6:00 pm Awards Ceremony 7:00 pm Captain’s Gala Dinner 9:00 pm Island Hopping Treasure Hunt in Blue Village Thursday, April 18th 7:00 am Wakeup Wellness Activity 7:00 am Delegates’ Breakfast 7:15 am Elected Officials’ Breakfast 7:15 am Brock Alumni Breakfast 8:30 am Keynote Address: ‘What’s the Next Wave?’ 9:45 am Refreshment and Wellness Break 10:15 am Concurrent Sessions 11:30 am Trade Show Luncheon/Knowledge Pod Presentations 2:30 pm Concurrent Sessions 3:45 pm Refreshment and Wellness Break 4:00 pm Concurrent Sessions 5:15 pm HIGH FIVE® Reception 7:00 pm Port of Call: Greece - Dinner & Dance Friday, April 19th 7:30 am Wakeup Wellness Activity 7:45 am Delegates’ Breakfast 9:00 am Plenary Panel: ‘Navigating the Water in Changing Times’ 10:30 am Refreshment Break 10:45 am Keynote Address: ‘Harnessing the Hurricane’ and Closing Remarks 12:00 pm Departure

Thursday, 8:30 am What’s the Next Wave? Trends in Parks and Recreation Teresa Penbrooke MAOM, CPRE, Educator, Consultant, Executive Friday, 10:45 am Harnessing the Hurricane: Thriving during Extreme Change Dr. Mark DeVolder Change Specialist, Mediator, Author, Employee Engagement Expert

PLENARY PANEL

Friday, 9:00 am Navigating the Water in Changing Times Panel Moderator: John Macintyre, Senior Vice President, Corporate Development & Residential Projects, Build Toronto Panel Member: Phil Malcolmson, Assistant Deputy Minister, Sport, Recreation and Community Programs Division, Ministry of Tourism,Culture and Sport, and Colleagues from Allied Provincial Ministries

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TUESDAY APRIL 16 4:00 pm – 8:15 pm Registration and Information Desk Open 1:00 pm – 4:00 pm P1: Effective Facilitation = Effective Decisions Facilitation is the new leadership style for the recreation sector. Facilitation is not the same as chairing or leading a meeting. Meeting outcomes can be great (or not so great) depending on the approach used. Learn how to facilitate in a way that sets the stage for wise decisions. This workshop will cover topics such as: how to structure meetings; four types of meeting conversations; four levels of empowerment; six decision-making options; and the symptoms, causes of and cures for poor decisions. This is one of eight modules in The Art of Facilitation, part of the Recreation and Leisure Services Program at Seneca College and supported by Parks and Recreation Ontario. Alf Grigg CPF, Course Coordinator, Recreation and Leisure Services Program, Seneca College 1:00 pm – 4:00 pm P2: Awesome Apps and Cool Tools – the 2013 Edition Expect to be wowed by the dozens of FREE applications, programs and tools guaranteed to save precious time, money and energy while improving everything from graphic designs and presentations to productivity and marketing. Learn how to filter and untangle technology and take advantage of the most effective social networks to build awareness, participation and loyalty among target audiences. Take a virtual tour of websites that add punch and pizzazz to promotions and programs. Delegates are encouraged to bring a smart phone, tablet or laptop to follow along with the presentation. Jodi Rudick, Owner, ADvisors Marketing Group, California 6:00 pm – 7:00 pm 1st TIMERS’ WELCOME ABOARD RECEPTION SPONSORED BY: We would like to especially welcome those who are new members of PRO and those who are attending the Forum for the first time. You will meet the Board of Directors, the Forum Committee and fellow 1st Timers. Hear about the Forum not-to-miss moments and highlights of the educational and networking activities at Blue. Prepare for clear sailing! 6:00 pm – 7:00 pm Leadership Reception Senior staff, who are participating in the Wednesday Leadership Roundtable for Recreation and Parks session, are invited to dive straight into networking, reconnecting with colleagues and meeting those new to the field. 7:00 pm – 8:00 pm Parks and Recreation Ontario Annual General Meeting This meeting is open to PRO members, delegates and interested individuals who wish to be updated on activities, projects, public affairs, and new directions to help continue to build and support Ontario in becoming the healthiest province. The 2013 PRO Member Awards are also presented during this meeting.

SPONSORSHIP, EXHIBITOR AND ADVERTISING OPPORTUNITIES

Razor Management Inc. (RMI) is a sport and recreational facility development and management company located in downtown Toronto. RMI’s goal is to help school boards, municipalities and universities create innovative business plans for developing state-of-the-art facilities that will exceed the expectations of today’s athletes. Matthew Raizenne, the founder of RMI, has visited hundreds of multi-sport facilities across North America and knows what it takes to achieve this goal. In 2012, RMI successfully completed the new Monarch Park Stadium in partnership with the Toronto District School Board. When planning begins on your next project, consider a strategic partnership with Razor Management Inc. Let us help you design and build the “Facility of Choice” in your community!

If you have a product or service you would like to introduce to leaders in the parks, recreation, culture, sport, and health promotion sectors, then consider the PRO Forum. Reach your target audience by sponsoring a keynote, an event, participating in the Trade Show, or advertising in the onsite brochure. For more information, download the Sponsorship, Advertising and Exhibiting Opportunities brochures at http://www.prontario.org/index.php/ci_id/7360.htm, call Nancy Messham at 416-426-7383 or email Nancy at [email protected].

All delegates will be receiving the March edition of Municipal World Magazine, a monthly publication designed to keep readers up to date on the latest developments in the fast-changing municipal field across the nation. 4 • 2013 Parks and Recreation Ontario Educational Forum and Trade Show

TUESDAY APRIL 16 8:00 pm - 9:15 pm OPENING REMARKS AND KEYNOTE ADDRESS Jennifer Reynolds, President, Parks and Recreation Ontario

GEORGE KOUROUNIS

Facing Any Storm George Kourounis Explorer, Adventurer, Storm Chaser, Television Host, Risk-taker To quote Dale Carnegie, “All life is a chance. So take it! The person who goes furthest is the one who is willing to do and dare.” The concept of risk is far from foreign to those in the parks and recreation sector. Developing new programs, defending budgets, implementing innovative strategies, and even choosing to “stay the course” all entail a degree of risk, and risk often arouses fear. This keynote spotlights the joys and jitters of risk-taking and provides helpful tips from a world-renowned adventurer. Your individual testing ground may never be a cave full of virus-infected bats, but the advice is still applicable: keep your fear in check, but don’t disregard it, for it may very well benefit the outcome of your efforts. ABOUT THE PRESENTER George Kourounis repeatedly places himself in harm’s way and emerges from the exhilarating experiences with profound insights and valuable lessons to share. As host and co-creator of the popular television series Angry Planet, for which he documents Mother Nature’s most extreme and ferocious forces, George has discovered firsthand, for example, how fear can work in our favour.

In addition to being the first person to have ever filmed from inside a tornado, the eye of a hurricane and an active volcano, George has descended into the blisteringly hot and humid environment of Mexico’s Naica Crystal Cave, peered straight down into the most violent section of Dominica’s Boiling Lake while traversing it by rope, studied sand storms in the Sahara Desert, and kayaked with whales in Antarctica, among other astounding achievements. Through his adventures, George inspires people to break out of their routines and do something they consider rather scary. “It’s amazing what people are capable of if they just face their fears and go for it,” he says. “Overcoming personal obstacles makes for some of the best memories and proudest moments of our lives. Your comfort zone is a terrible place to be.”

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9:15 pm – 11:00 pm PRO’s ‘Vacation Cruise’ Opening Reception The Cruise Director is calling all delegates….. Welcome aboard this year’s PRO Forum! Delegates are invited to set sail at the Opening Reception and begin an experience filled with engaging activities, meeting new colleagues, and a chance to actively network. Come, mingle, and relax and start a unique Forum Getaway.


WEDNESDAY APRIL 17 7:00 am – 7:45 am Wakeup Wellness Activity Delegates can participate in yoga, a morning run or other scheduled events guaranteed to help start the day off in an active way! 7:00 am – 8:15 am Delegates’ Breakfast

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7:15 am – 8:15 am Leadership Roundtable Breakfast 7:30 am – 5:45 pm Registration and Information Desk Open 8:30 am – 12:00 pm Leadership ROUNDTABLE Directors and senior leadership in municipal and non-profit recreation and parks will benefit from this facilitated conversation on the changing nature of recreation and parks policy and delivery. Participants will examine significant trends and challenges, such as planning for demographic change, addressing service gaps and integration, maximizing community infrastructure and operating under continued fiscal pressures. They will assess the ever-evolving role of recreation and parks in meeting the challenges of today and tomorrow – and learn from colleagues who are responding with innovative practices. This is also an opportunity to influence provincial policy priorities for the sector. Session Facilitator: John Frittenburg, President,The JF Group

8:30 am – 10:00 am Concurrent Sessions W1: Customer Care Centres: Providing Ordinary Services at Extraordinarily Convenient Locations The City of Windsor’s Recreation Department added Customer Care Centre capabilities to five Community Centres in 2005, bridging some gaps while strengthening the relationship between City Hall and satellite facilities. Find out what customer care centres are, what they do and how Windsor’s centres have evolved to ensure excellent customer service at all Community Centres. Discover what this city learned about partnerships, reporting structures and the need for open communication between all parties. Janet Colvin-Sharpe, Coordinator of Customer Care Centre, Department of Recreation & Culture, City of Windsor W2: POP Goes the Promotion Whether it is called “Point of Purchase” or “Point of Participation,” a recreation, fitness or community centre is the perfect place to market, promote and advertise programs, classes, products and benefits. Through lecture and small group discussion, this session offers easy-to-apply techniques from the world’s most successful retailers. Learn how to take advantage of your environment and ambience (colour, light, sounds, and smells) and make the best possible use of POP tools (counter cards, table tents, display units) to increase sales, participation, attendance and support for your facility, and the entire organization/department. Jodi Rudick, Owner, ADvisors Marketing Group, California W3: Sprung Structure Meets Community Needs * Offsite Session* For the Town of Collingwood, a tension membrane building turned a six-lane outdoor pool into a 12-month operation able to meet an expanding demand for ice and water activities. Take a virtual tour of Collingwood’s new Sprung Structure and see why tension membrane buildings offer a sustainable alternative to conventional construction for any facility requiring column-free and open-span floor plates. Sprung’s tension-membrane buildings can be found in deserts, on snow-covered mountains and elsewhere, serving as dormitories, churches, offices, gymnasiums and sports arenas. Jim Avery, Vice-President, and Paul Waddell, Project Manager, BLT Constructions Services; Michelle Kusiar, Community Recreation Supervisor, and Dennis Seymour, Facility Manager, Town of Collingwood W4: 25 Creative Ways to Wow Seniors Looking for ways to inject new life and excitement into seniors’ programs? Discover 25 creative activities that can be easily incorporated into current programs including sports, fitness, special events and more. Find out why creative programming is so important and identify the critical needs of seniors’ programs. Delegates will take home a customized list of 10 ideas for rejuvenating community-based seniors’ programming. Teresa Grodsky, Active Adult Coordinator, Addison Park District, Illinois

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WEDNESDAY APRIL 17 Parks and Recreation are Underfunded. Is this statement your reality? If so, we can help. Ameresco Canada is the company of choice for public sectors across Canada. With over 35 years of experience, Ameresco Canada has the expertise and service offerings to help generate non-tax revenue to support Parks and Recreation community infrastructure.

What does this mean for you? New capital to invest in your facilities without additonal cost to the taxpayer. Call today to set up a free consultation and increase your funding!

1-888-483-7267 www.ameresco.ca

W5: Using KidSport and Ontario Games to Build Community The high-profile programs offered by Sport Alliance Ontario include Ontario Games and KidSport, both designed to build community. KidSport helps ensure equitable access to organized sport for kids and youth facing financial barriers. Ontario Games brings lasting benefits to host communities, including an expanded volunteer base, renewed sport facilities and citizen pride. Find out how to start a KidSport Chapter and what outcomes to expect. Hear stories from communities that have hosted the Ontario Games and learn how to become a host community. Blair McIntosh, Director of Games and Awards, Sport Alliance Ontario W6: Pricing Services – Stop the Race to the Bottom Pricing is one of marketing’s 4Ps – often the least understood. Is there continuous pressure to reduce fees despite rising costs? Many organizations don’t truly consider their approach to pricing and end up as active players in the “race to the bottom” even as commercial enterprises command higher fees and more customers. Learn what pricing really is. This session will answer questions such as: why pricing policies need to be replaced with pricing strategies that encourage participation; how to build appropriate price fences instead of offering discounts; and how consumer pricing can contribute to revenue growth. The presentation will also address; how to use marketing tools, such as segmentation and customer empathy, to help set fees; why affordable is about more than just costs; and why free is not a good business model. Stephen Nason, Senior Director of Programs, Dovercourt Recreation Association W7: How to Shape Up your Fitness Program Service providers want cutting edge fitness programming. They want staff who are engaging and motivating. They want accessible programs and a healthy and active community. Yes, they want to do it all, even if they don’t have a fitness background. In this session, two fitness experts lay the foundation needed to shape up fitness programs. Find out what fitness means, what attracts different types of people to participate and how to use fitness as a vehicle for community development by motivating participants, serving niche markets and offering social programs. Delegates will learn about pricing policies, marketing and promotion strategies, health and safety and more. Finally, get a leg up on the future with a peek at emerging fitness trends and cool new products. Jill Laskey, Manager, District Operations, City of Hamilton, and Sharon Cuarana, Coordinator, Community Programs, City of Brampton 10:00 am – 10:30 am Refreshment and WELLNESS Activity Break

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10:30 am – 12:00 pm: Concurrent Sessions W8: Elevating Parks, Trails and Recreation in Official Plans As key components of an attractive, healthy and well-functioning community, parks, trails and recreation deserve a prime place in the provincially-approved Official Plans that shape Ontario communities. These amenities are not only critical to environmental and natural heritage protection and enhancement, but enable residents to be physically active, enjoy leisure time, connect with nature and socialize. Yet, other aspects of land mix tend to dominate the planning process. Here’s a chance to strengthen the position of parks and recreation at the table. Hear the latest evidence regarding the contributions municipal parks and recreation make to individual, community and environmental health, and discover how other communities have used planning tools and good practices to expand their place in the plans. Mary Catherine Mehak, Principal, Mehak, Kelly & Associates Inc., and Caroline Marshall, Associate, Dillon Consulting Limited


WEDNESDAY APRIL 17 W9: Enough Procrastination! Make & Take that Marketing Plan Can’t seem to find the time to write a marketing plan? Problem solved! In this fast-paced session, create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorship, volunteers and/or support for products, programs, events, services – or an entire enterprise. Delegates will use the Five-Minute Formula, which enables anyone – amateur to expert – to glide through the critical marketing planning process, from setting short-term objectives to identifying key audiences to better serve customers and community. Jodi Rudick, Owner, ADvisors Marketing Group, California W10: Rethinking Skateparks With the movement toward greater integration of youth culture and contemporary activities into mainstream society and public spaces, the stereotypical “concrete square” is giving way to a new generation of increasingly holistic skateparks whose design is not purely functional. How can municipalities best respond, and at what cost? Drawing from 200 high-profile municipal skatepark developments across North America, these consultants will describe emerging trends within skateboarding, inline skating and BMX – and show how those trends are influencing modern youth park planning, design, construction, operations, maintenance, risk management and programming. Bill Gurney, Landscape Architect / Senior Design Manager, and Trevor Morgan, Vice President, New Line Skateparks Inc. W11: 25 MORE Creative Ways to Wow Seniors Looking for more ways to inject new life and excitement into seniors’ programs? Discover 25 more creative activities to easily incorporate into current programs including classes, trips, tours and more. Find out why creative programming is so important and identify the critical needs of seniors’ programs. Delegates will take home a customized list of 10 ideas for rejuvenating community-based seniors’ programming. Rhonda Pollard, 50 Plus and Fine Arts Manager, Johnson County Parks and Recreation, Kansas W12: The Role of Recreation in Delivering Sport What is the role of recreation in delivering sport at the community level? That question has attracted increased attention in recent years, opening opportunities for dialogue and action. A recent Canadian Parks and Recreation Association report calls for greater collaboration between sport and recreation to enhance physical literacy, facility planning, sport councils, access allocation and more. Concurrently, the Canadian Sport for Life movement has reviewed the renewed Canadian Sport Policy through an “activation” lens, resulting in a five-year strategy aimed at ensuring quality sport and physical activity for all Canadians. Find out more about these documents and the implications for recreation’s relationship with sport in local communities. Don Hunter, Consultant W13: Team Relations – From JudgEments to Understanding Operations to the desk, please. Operations to the desk, PLEASE! Is anybody there? Why are those other staff members so slow – so needy – so obstinate? All too often the diverse roles and responsibilities of staff members in different positions creates an environment fraught with misinterpretation and judgement. This session will help participants identify and address those divisions and build common understanding. Take home tools that will help teams put internal strife behind them – and put the needs of the customer first. Graeme Hay and Juanita Bueschleb, Recreation Supervisors, City of Brampton W14: Applying Ontario’s New Accessibility Standards What do the new Accessibility for Ontarians with Disabilities Act (AODA) standards mean for parks and recreation? Presenters from the Accessibility Directorate of Ontario will review the new standards, unpack key definitions and outline recreation’s role in ensuring that people with disabilities have access to facilities and services. Then learn more about playground accessibility and how Canadian Standards Association (CSA) Z614 integrates AODA with the Accessible Built Environment Standard (ABES) and overlaps with the American Disabilities Act (ADA). Find out what to include (and not include) in specifications for an accessible playspace that is useable and efficient. Discover the difference between a compliant playspace, which meets necessary standards and laws, and an inclusive playspace, which embraces everyone from special needs users to those requiring significant challenge. Charene Gillies, Manager, Standards Development Unit, and Jarret Hetu, Senior Policy Advisor, Accessibility Directorate of Ontario, Ministry of Community and Social Services, and Scott Belair, Lead Instructor, Canadian Playground Safety Institute

PHYSICAL ACTIVITY STATIONS

Throughout the event students from Ontario post-secondary institutions will be hosting Physical Activity Stations designed to get delegates’ blood flowing and heart rates up between sessions and meals. Join tomorrow’s professionals today by being active and collecting PRO Bucks to spend on the raffle prizes at Thursday night’s Port of Call: Greece — Dinner and Dance


WEDNESDAY APRIL 17 12:00 pm – 1:30 pm ABOVE BOARD Networking Luncheon Take this opportunity to meet delegates interested in sharing information on topics of mutual interest. Have lunch with colleagues or join one of the designated Above Board tables for those interested in discussing one of the following topics: June is Recreation and Parks Month; Affordable Access; Youth Friendly Communities; HIGH FIVE®; Age Friendly Communities; Ontario Trillium Foundation; Back to Nature; and Partnering with Colleges. Delegates’ suggestions for Above Board topics are also welcome - see the Registration Form on page 22.

1:30 pm – 2:45 pm: Concurrent Sessions W15: RECREATION: Service Planning in Toronto A follow up to last year’s introduction to the City of Toronto’s service planning approach, this session will present the recommendations of the 2013-2017 Recreation Service Plan, which was approved unanimously by Toronto City Council in fall 2012. What does it take to push ahead with policy development and service improvement in an environment of fiscal restraint? Besides outlining the research tools and methodologies used to engage community members in a dialogue about their needs and then substantiate service plan recommendations, presenters will focus on how to engage decision makers in supporting those recommendations. Jim Hart, General Manager, Parks, Recreation and Forestry, and Janie Romoff, Director of Community Recreation, City of Toronto W16: Creative Capital Funding Ideas and Revenue Enhancement Concepts Finding capital funds to build new facilities or to renovate existing infrastructure is a never-ending challenge. In times of fiscal restraint, professional staff are constantly pursuing new forms of revenue to sustain operations and to support an ever-expanding inventory of programs. This facilitated panel discussion of industry experts will offer innovative ideas for accessing capital funds as well as creative approaches for augmenting operational revenues. Panel members will provide a brief overview of their solutions. Participants will then join a roundtable discussion with a panel member to further explore and understand more their concepts and where/how they have been successfully applied. The roundtable rotation will be repeated 3 times to offer maximum opportunity to leave this session with fresh thoughts about funding for parks and recreation facilities and programs. Panel Moderator: John Frittenburg, President,The JF Group W17: Jump Start your Older Adults’ Programs from the Ground Up So, you’re launching a program for your community’s expanding population of seniors. These are clients who expect regular access to dynamic programs, clubs and services. Given the varied abilities and interests of older adults, it is sometimes challenging to decide where to place efforts and resources, whether it be on facilities, programs, funding, staffing and volunteers. Find out what it takes to jump-start a stellar program that attracts and motivates today’s older adults. Teresa Grodsky, Active Adult Coordinator, Addison Park District, Illinois W18: Health+Education+Recreation = Partnering for Healthy Kids In the crucial quest for healthy, active children and youth, a collaborative, comprehensive approach can make a significant difference. Partnership for Healthy Kids unites four provincial organizations (Health Nexus, Ophea, Parks and Recreation Ontario and People for Education) in supporting and enhancing local partnerships involving education, public health and recreation with the objective of developing healthy schools and communities. This session will define the concept of shared responsibility and review practical strategies for implementation, as well as providing an overview of the evaluation results and success stories from existing local and provincial partnerships. Find out what the recreation sector can contribute to innovative local initiatives that are making environments healthier through partnership, policy development and capacity building. Margaret Good, Healthy Schools & Communities Consultant, Ophea; Deb Clinton, Recreation Development Consultant, Recreation Division, City of Hamilton; Shelley Taylor, Vice-Principal, Pope John Paul II Senior Elementary School, Thunder Bay Catholic District School Board; and Kerry Kennedy, School Health Program Supervisor, Ottawa Public Health, City of Ottawa

PRO Bucks

Be a ‘buck’aneer on the high seas! Student volunteers will be inviting delegates to participate in the Physical Activity Stations or will be in the crow’s nest on the spy to see delegates being physically active. In return for activity, delegates earn PRO Bucks, which can be exchanged for raffle tickets to win great prizes at the Thursday evening networking social event. 2013 Parks and Recreation Ontario Educational Forum and Trade Show • 9

WEDNESDAY APRIL 17 W19: Community Development through Sport Canadians like their sports. Whether it’s the chill of ice cold outdoor rinks, families flocking to soccer pitches or the splash of swimming lessons and competitions, sport helps build strong communities and healthy people. Both the revitalized Canadian Sport Policy and Canadian Sport for Life (CS4L) underline the importance of children and youth being physically literate and involved, whether they take the playground to podium route or are active for life. This interactive session will explore the role sport plays in our communities and provide tips and tools for using community development principles to purposefully enhance community spirit and cohesion. Participate in a community mapping activity and share best and promising practices for community development through sport. Sharon May, Regional Manager, Community Living Association Lanark County, and Glenn Arthur, Director of Recreation Services, Town of Arnprior W20: Facility Energy Conservation – Making it Work! With electrical costs predicted to rise by another 35 to 40% in the next three to four years, energy conservation and electrical energy substitution are essential to keeping facility doors open and lights on. This session will provide an overview of trends and innovations in energy conservation worldwide, providing insights and expertise for a “greener” and more cost-efficient future. Andrew McKegney, CET, President and General Manager, SolarOntario Ltd. W21: Rules? What Rules? Active Transportation Planning Sets its Own Rules Full Afternoon Session: 1:30 – 4:15 pm This session uses frontline examples and lived experiences to illustrate how communities can develop cohesive active transportation strategies. Learn how to avoid disappointing outcomes by empowering people, heightening expectations, changing the built environment and shifting cultures. Collingwood now has an extensive trail system thanks to creative and cohesive planning fueled by progressive shifts in thinking. This different kind of planning asks the question, “What do we need to do for our community’s future to be successful, complete, inspired, healthy and vibrant?” Learn practical tools and strategies for using social media, community engagement, placemaking and urban design to promote active transportation planning that redefines the rules. Robert Voigt, Manager, Planning & Infrastructure Projects, Town of Collingwood W22: Conflict Resolution – What’s Your Style? Full Afternoon Session: 1:30 – 4:15 pm Delegates will identify their usual conflict resolution style using the Thomas-Kilman Conflict Mode questionnaire, and then test different styles by participating in simulations customized to the delegates’ daily work environments. Gain skills for resolving conflict more effectively in a wide variety of situations. This session is limited to 24 individuals and there is an additional $20 fee for use of the Thomas-Kilman questionnaire; questionnaire results are kept confidential. To participate in this session, delegates must register by the Early Bird deadline. Nora J. Farrell, Ombudsperson, Ryerson University 2:45 pm – 3:00 pm Refreshment and WELLNESS Activity Break

3:00 pm – 4:15 pm CONCURRENt SESSIONS W23: Municipal Sponsorship – Lessons from the Trenches Facing relentless pressure to “do more with less,” municipalities increasingly turn to corporate sponsorships and advertising for non-tax revenue. In many cases, this revenue-generating function is assumed by recreation staff. But implementing these programs has proven more complex than assumed in a risk-averse culture, given limited expertise and resources, skeptical community stakeholders and even an unresponsive business community. Using case studies and best practices from a range of communities, this session examines the “real-life” challenges municipalities face when negotiating sponsorship and naming rights for programs and offers solutions that will help municipalities overcome these challenges. Learn how to identify, package and articulate sponsorship assets, how to address internal and external barriers, and how to effectively market programs. Bernie Colterman, Managing Partner, Centre of Excellence for Public Sector Marketing


WEDNESDAY APRIL 17 W24: 30 Days to Better Branding in 30 Minutes or Less Everyone is buzzing about branding as a way to maintain or elevate support, public perception and participation. Building a strong brand can take big budgets and tons of time, but don’t let that stop you. Equip yourself to integrate branding into your busy schedule in 30 minutes a day or less. Take home a toolkit of simple solutions, ideas and strategies to build ANY parks and recreation brand, including 30 specific tactics that will increase your personal, professional and agency branding power. You’ll also receive tips for setting priorities and begin writing a custom timeline. Jodi Rudick, Owner, ADvisors Marketing Group, California W25: Art: Small Word, Big Impact Given that all ages can benefit from an education in the arts, it’s time to think outside the crayon box and expand arts programming. Drawing and painting will always have a place on the recreation palette, but adding theatre, dance, music and more turns a gray program into a rainbow rich with possibilities. This session challenges delegates to identify the fine art needs of the people they serve and develop art programming ideas for all ages, including youth art camp themes and strategies. Rhonda Pollard, 50 Plus and Fine Arts Manager, Johnson County Parks and Recreation, Kansas W26: Knowledge Exchange Network Meeting: Sport Facility PERSONNEL Increasingly, staff responsible for sports facilities are feeling the need to connect, share experiences and identify solutions to new and changing scenarios. This session will give sport facility staff the chance to meet one another in person and begin to develop a support and exchange network – a “brain trust” for the future! To ensure this session is active, participatory, engaging and enlightening for all, session delegates will be invited to complete a brief pre-forum survey to encourage the exchange of challenges and successes with the group. Meeting Facilitator: Don Hunter, Consultant W27: What’s Old is New Again. Three Rejuvenation Stories Condemned by the City of Owen Sound, with no budget for repairs or rebuilding, the 90-year-old Queens Park Bandstand seemed doomed. Yet, a mere seven months later, a “new” bandstand was unveiled. A surplus 1970s high school in Oakville morphed into Queen Elizabeth Park Community and Cultural Centre, one of Canada’s largest at 144,000 square feet. A century-old landmark opera house was beautifully restored and renovated to become the Meaford Hall Arts & Cultural Centre. What do these three sites have in common? Each has a new lease on life because its community took a new look at old things and worked together to realize a vision. Find out how these groups went from “no” to “how,” from municipal process to community engagement: proof that imaginative use of surplus schools and other existing resources can pump up the political, social and cultural heart of a community. Francesca Dobbyn, Executive Director, United Way of Bruce Grey; Nina de Vaal, Director, Recreation and Culture, and Sarah Douglas-Murray, Senior Manager, Cultural Services, Town of Oakville; and Denyse Morrissey, Chief Administrative Officer, and Susan Lake, Manager Meaford Hall Arts & Cultural Centre, Municipality of Meaford

Knowledge Exchange Network Meetings PRO is pleased to introduce Knowledge Exchange Network Meetings. These facilitated dialogues are designed to offer delegates the opportunity to discuss issues of mutual interest, concern and/or direction. Delegates signing up for these sessions will receive advance communications to help determine relevant discussion content. See sessions W26, T19 and T22 for more information.


WEDNESDAY APRIL 17 W28: Designing Sustainable Splashpads Looking to expand options for interactive water play in a way that’s friendly to the environment? Discover the latest innovations in environmentally responsible splashpads. Learn to identify the factors that influence the overall sustainability of a splashpad installation, assess sustainability goals, select the appropriate water management system and integrate “capture and repurpose” into splashpad design. Joseph Joy, Vice President, Corporate Development, Vortex Aquatic Structures International

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5:00 pm Youth Friendly Community AND PRO AWARDS Reception Elected Officials, staff, volunteers, students and community representatives from recognized Youth Friendly Communities are invited to attend this special reception honouring the recipient communities, as PRO Award recipients, their guests and those who nominated them for their award.

6:00 pm - 7:00 pm AWARDS CEREMONY The Parks and Recreation Ontario Awards Program recognizes those volunteer and professional groups, agencies and individuals who have excelled in contributing to their community through desin, innovation, passion and commitment. Join in celebrating the achievements of the sector at this prestigious ceremony. Play Works is also pleased to present awards to recipients of the Youth Friendly Community Recognition program.

emony 2012 Awards Cer 7:00 pm – 8:45 pm Captain’s Gala Dinner After having just recognized others for their accomplishments, it’s time to feel special at the Captain’s Gala Dinner! On the sea, the Captain’s Dinner is an evening for stylish attire. This is a great opportunity to shine and dine. Light entertainment will be provided over dinner with time for networking too. Sail away with an evening of elegance, class, and fun!

2012 Gala 9:00 pm and on ISLAND HOPPING TREASURE HUNT IN BLUE VILLAGE After the fancy gala dinner, it’s time for a shore excursion! Head out into the adjoining Blue Village and visit one or all of the many pubs for a fun and relaxing evening. Each pub will have a special PRO feature/activity to help continue to build networks, share stories, and learn from one another. Anchors aweigh!


THURSDAY APRIL 18 7:00 am – 7:45 am Wakeup Wellness Activity Delegates can participate in yoga, a morning run or other scheduled events guaranteed to help start the dayIdeas off in+an active that way!honour the broader goals of society buildings SPONSORED BY:

672 Dupont Street, Suite 500 7:00 am – 8:15 am Delegates’ Breakfast Toronto, Ontario M6G 1Z6 t: 416.217.6525 f: 416-971-6765 www.perkinswill.ca

7:15 am – 8:15 am Elected Officials’ Breakfast Members of the Board of Directors of Parks and Recreation Ontario are delighted to host this breakfast for Elected Officials (Mayors, Reeves, Councillors, Aldermen, Recreation Committee Members), who are invited to enjoy breakfast, meet one another and share their experiences. 7:15 am – 8:15 am BROCK University Alumni Breakfast Alumni from Brock University are invited to join faculty and students from this institution for a networking breakfast. Pre-registration is required, please see page 22. 7:30 am – 4:15 pm Registration and Information Desk Open

Group Session

Social Networking!

Stay informed on all the events leading up to and at this year’s Educational Forum and Trade Show by following the Forum events on Twitter at twitter.com/PROntario. Tweet about the sessions, keynotes and socials and have a chance to win great prizes by simply adding the hashtag #PROForum to your tweets. 2013 Parks and Recreation Ontario Educational Forum and Trade Show • 13

THURSDAY APRIL 18 8:30 am - 9:45 am KEYNOTE ADDRESS

TERESA PENBROOKE

WHAT’S THE NEXT WAVE? TRENDS IN PARKS AND RECREATION Teresa Penbrooke MAOM, CPRE, Educator, Consultant, Executive As Ruth V. Russell of Indiana University expressed, “When we turn away from the future, we abdicate our right to shape it.” And what Texas A&M University’s Dr. Peter Witt stated in 1984 still reverberates today: “[T]he ultimate acceptance of the parks and recreation profession will be based on the quality of services provided and our ability to anticipate and respond to changing trends within society.” No less important, of course, is the need to be able to identify and address trends within our own sector as well. Extreme dog parks? Indoor skiing? Underwater hockey? Could one or more of these soon be coming to a community near you? This keynote provides an overview of upcoming facility trends in North America and around the world, along with trends in management, cost recovery, and funding for the overall parks and recreation profession. As well, it addresses how best to recognize whether a new trend should fall under “core services” or “collateral activities” and also takes a look at how simple statistics can help promote effective communication with your key publics.

ABOUT THE PRESENTER Teresa Penbrooke is faculty for GP RED, a national non-profit firm focused on providing research and education for health, recreation and land management agencies; director of the Healthy Communities Research Group; and CEO and founder of GreenPlay, LLC, a park and recreation management consulting firm. Her career has included more than 25 years of private and non-profit business management and teaching, along with six years as an administrator and practitioner for three different public agencies. She holds a B.S. in Kinesiology from the University of Colorado and a master’s degree in Organizational Management from the University of Phoenix, Denver. Teresa teaches in the U.S. and conducts master and strategic planning, feasibility and needs assessment projects, partnership facilitation, and consults on overall operations and policy analysis. Her work has been instrumental in helping to develop nationally acclaimed innovations such as the Pyramid Cost Recovery Methodology and Composite-Values Method (CVM) for Level of Service Analysis. Teresa is an Accreditation Visitor for the Commission on Accreditation for Parks and Recreation Agencies (CAPRA), past vice-chair on the Board of Regents for the Pacific Revenue and Marketing Management School, and chair of the Management Commission for the World Leisure Organization. 9:45 am – 10:15 am Refreshment and WELLNESS Break

10:15 am – 11:30 am Concurrent Sessions T1: What’s Our LOS? Measuring More than Size For years, Level of Service (LOS) for parks and recreation facilities has been calculated as size or quantity per unit of population. But that approach is obsolete. Interacting with today’s customers makes it clear that factors such as quality, condition, location, comfort, convenience and ambience are equally crucial. Composite-Values Methodology (CVM), a values-based Geographic Information System, gives better results. Find out how to gather more useful, better quality, comparative data for community-based Quality of Life services and facilities. Hear how other communities have strategically implemented this approach. Teresa Penbrooke, MAOM, CPRE, Faculty and Researcher, GP RED, and CEO and Founder, GreenPlay, LLC, Colorado T2: PARKS: Service Planning in Toronto A follow up to last year’s introductory session on the City of Toronto’s service planning approach, this session will present the recommendations the 2013-2017 Parks Service Plan, which will soon go forward to Toronto City Council. What does it take to push ahead with policy development and service improvement in an environment of fiscal restraint? Besides outlining the research tools and methodologies used to engage community members in dialogue about their needs and then substantiate service plan recommendations, presenters will focus on how to engage decision makers in supporting those recommendations. Jim Hart, General Manager, Parks, Recreation & Forestry, and Richard Ubbens, Director of Parks, City of Toronto


THURSDAY APRIL 18 T3: Reducing Barriers to Affordable Recreation in Toronto Toronto residents who face financial barriers can tap into three initiatives that help make recreation affordable. Investing in Families, recipient of a 2012 City of Toronto City Manager’s Award of Excellence, operates in high-need communities to improve the economic, health and social status of families receiving Ontario Works. The Welcome Policy uses fee subsidy to help low-income individuals and families access Parks, Forestry and Recreation programs. Priority Centres, community centres located in 22 neighbourhoods with greatest financial need, offer universal free programs for residents. Presenters will outline each approach, describe the positive impact of recent policy changes and show how all three programs work together to increase access to recreation. Janie Romoff, Director of Community Recreation, and Matt Bentley, Program Standards and Development Officer, City of Toronto T4: Your Name Here! The Politics and Process of Naming Rights Increasingly, municipalities are turning to sponsored Naming Rights as a means of offsetting construction and/or operation costs. But this is not as easy as it sounds. Municipalities may not have the culture or expertise to market these opportunities. What’s more, relatively few businesses have the vision and financial capability to commit to a long-term partnership arrangement. Using a successful Naming Rights partnership, this session will explore the challenges and opportunities at each step of the process. Learn how: to identify and articulate the “value proposition” for companies; prepare and customize benefits packages and pricing strategies; identify the right “fit”; and set up a process for ensuring a high level of acceptance among city council members, community stakeholders and citizens. Bernie Colterman, Managing Partner, Centre of Excellence for Public Sector Marketing T5: Driving Change through Sustainable Turf Management Municipalities are under increasing pressure to manage parks and sports fields in ways that are economically, socially and environmentally responsible. Four years ago, several Alberta municipal managers embarked on sustainability projects involving recreation turf, sports fields and ornamental gardens. Follow their progress through first-hand accounts on video. Were they able to eliminate herbicides, reduce waste, consume less water and stay within their budgets? What happened to soil quality? Why are dandelions “no longer an issue” for one municipal park manager? Weather permitting, we’ll also take to the field to glean practical soil management tips that apply to most conditions. Susan Penstone, Chief Executive Officer, and Tim Penstone, Chief Operation Officer, EnviroPerfect Solutions Ltd. T6: Whose Neighbourhood is This, Anyway? Beyond Consumerism to Inclusive Community As willing participants in what is aptly termed the consumer age, all too often we depend on purchasing power rather than community ties to achieve the much-cherished “good life.” Hear how a volunteer community leader and a parks and recreation practitioner come together to expose the genesis of this consumer society and explore how its antidote can be found in “community.” A hands-on experiential exercise that illustrates the art of community building will serve as a springboard for exploring the challenges inherent in forging an effective partnership of agency and community. Participants will critically examine the effect of working “with” rather than “over” and uncover the significance of such notions as “empowerment,” “resilience” and “strength.” Steven Boudreau, Artistic Director, Recovery Theatre, and Lori-Dawn Cavin, Manager of Community Recreation Development, City of Brantford


THURSDAY APRIL 18 T7: Cultural Resource Mapping: A Guide for Municipalities Mapping a community’s cultural resources is a key step in enhancing quality of life. A 2010 guide for municipalities made that process easier by providing step-by-step advice on building and maintaining an arts and culture resource database. Besides describing many ways to apply Cultural Resource Mapping in support of planning and policy making, this guide includes several best practices and lessons learned from Ontario municipalities that have done cultural mapping. Learn more about the process of cultural mapping and hear from municipalities that are doing it: what they are finding and how are they using the information. Jeff Evenson, Principal, Connector, Canadian Urban Institute; Colin Wiginton, Manager, Cultural Services, City of Kingston; and Robin Armistead, Manager, Culture and Municipal Policy, City of London T8: Share the Road: Safety for Cyclists, and Everyone Else *Offsite Session* The people of The Blue Mountains and surrounding region know from experience what it means to share the road. In a scenic rural region, its mostly two-lane roads which serve tourists, cyclists, motorists, runners, agricultural workers, horseback riders and pedestrians. The only way to be safe is to share. What’s more, the region is a cycling destination and attracting more tourists is a priority. In short, the area’s natural amenities present some unique challenges and opportunities. Three years ago, the town and surrounding region launched a Share the Road program that includes paved highway shoulders, new signage, dedicated bike lanes, countryside cycling trails and more. Here’s a chance to find out what is working, and why. Shawn Everitt, Director of Recreation, Town of the Blue Mountains 11:30 am – 2:30 pm Trade Show Luncheon/Knowledge Pod Presentations Join more than 65 industry suppliers and find out about products and services that can help get and keep agencies/departments on the leading edge of service provision. Enjoy lunch while hearing about these services in more detail through a series of Knowledge Pod Presentations, in which products, services, events and information will be showcased every 15 minutes during the Show. The Forum Cruise Director and crew have countless give-aways and even more in store to help make this Trade Show exciting an exciting and interactive experience for all!

2:30 pm – 3:45 pm Concurrent Sessions T9: Inside Public Policy – An Ontario Perspective A wide range of policy, legislation and regulation has an impact on recreation and parks delivery, whether directly or indirectly. Understanding where policy is headed at both the federal and provincial levels is vital to ensuring that the recreation and parks industry remains relevant. This session will examine the challenges and opportunities facing municipal and non-profit recreation due to recent policy changes in childcare, education, health and planning. Participants will gain a better understanding of the issues and be better positioned to proactively increase awareness about the importance and benefits of recreation and parks for healthy people, vibrant communities and sustainable environments. Session Moderator: Jennifer Reynolds, President, Parks and Recreation Ontario and Director, Community Services, Town of Milton; Presentations from sector leaders and PRO staff members T10: Emerging Opportunities in Sport – Trends and Councils Recent community and regional sport trends are opening new doors for municipal parks and recreation departments. Those trends include growing local sport tourism, expanding emphasis on sport as an antidote to obesity, Canadian Parks and Recreation Association endorsement of Canadian Sport for Life and recognition that sport has great potential to help build healthier communities. A strong sport council can help communities capitalize on these trends. This session will offer best practices for establishing sports councils, gleaned from communities around the world, as well as a “planning framework” to help municipal recreation departments either establish a sport council or become more involved with an existing sport council in the community or region. Scott McRoberts, Managing Director, and Clay Melnike, Director of Business Development, Community Sport Councils Ontario 16 • 2013 Parks and Recreation Ontario Educational Forum and Trade Show

THURSDAY APRIL 18 T11: Rebuilding Camp Programs to Regain/Earn Trust Following a 2011 incident in a summer camp program, the City of Markham re-examined the focus, content and quality of its summer camps. Besides taking the camps to a higher level, it needed to build trust among campers and their families. The resulting collaborative and comprehensive 2012 camp action plan identified five key improvement areas: supervision, programming, staff training, hiring practices and communication practices/protocols. Presenters will review how internal teams worked with external consultants and a newly formed Advisory Panel to create the action plan and implement the subsequent work plans. They’ll describe the players, the challenges, the successes, the inevitable refinements and the community benefits of implementing a truly transformational process. Mary Creighton, Director, Recreation Services, and Mona Nazif, Senior Manager, Human Resources, City of Markham T12: What Happened to My Project Budget? Controlling budgets is one of the biggest challenges clients, owners, consultants and contractors face throughout a project’s entire lifecycle. Recreation and community centres are especially challenging as municipal projects usually have tight budgets, limited funding and little room for error. Using tangible examples from the recreation industry, delegates will gain a better understanding of the factors that affect project budgets at each phase, from initiation through construction. Knowing why costs sometimes end up exceeding budgets helps staff to be better prepared to establish realistic budgets, mitigate the factors that affect budgets and keep future project budgets on track. The presenter will also share project management tools specific to budgeting. Ian McKay, Principal, PBK Architects Inc. T13: You Design, I Manage? Integrating Parks and Trails Planning and Use Municipalities manage the planning, design and use of parks and trails in various and sometimes confusing ways. In some cases parks departments have been absorbed into departments like Public Works in order to reduce costs. But, which departments are actually doing parks planning and design? How are staff interacting and sharing responsibilities? The presenters will review the pros and cons of various management approaches, including a blended approach implemented by the City of Mississauga that fully integrates parks and planning into one division. This is an opportunity to step back, consider where mistakes or inefficiencies are occurring and identify best practises. John McMullen, OALA, CSLA, MCIP, RPP, Co-Founder and Principal, PLANbyDESIGN, and Laura Piette, Director, Parks & Forestry, City of Mississauga T14: Municipal Cultural Planning – An Evaluation Guide Has your community done Municipal Cultural Planning? Take the crucial next step by evaluating whether the plan has made a difference, using a guidebook developed by the Canadian Urban Institute. “Municipal Cultural Planning: Indicators and Performance Measures” provides a framework for examining plan inputs, processes and outcomes helping demonstrate to decision makers that the impacts of cultural planning can be measured and evaluated. Delve into the guidebook and learn how the Heritage Working Group of the Grand River Conservation Authority and the City of Kingston are using it to measure such hoped-for outcomes as creativity, wealth, quality places, social cohesion and organizational excellence. Jeff Evenson, Principal, Connector, Canadian Urban Institute; Catherine Campbell, Regional Advisor, Ministry of Citizenship and Immigration and Ministry of Tourism, Culture and Sport; and Colin Wiginton, Manager, Cultural Services, City of Kingston


THURSDAY APRIL 18 T15: Yardstick ParkCheck – Measure, Compare, Perform Full Afternoon Session: 2:30 – 5:00 pm Developed by the New Zealand Recreation Association, Yardstick ParkCheck equips staff to present data to municipal council that is defensible, reliable, statistically proven and globally comparable. Used in Australia, New Zealand, Norway, Denmark, Finland, South Africa, Ireland and now Canada, this industry tool enables parks managers to monitor management performance and visitor numbers, benchmarking local measures against industry best practice. The methodology, key performance indicators and issues around comparing “apples to apples” will be presented as will a report on experiences of municipalities involved in the Canada project will be presented. Ontario Parks Association is a partner in the implementation of Yardstick ParkCheck. Chris Rutherford, Yardstick Project Director, New Zealand T16: From Pop-up ParkS to Natural PlaygroundS – A Virtual Tour Full Afternoon Session: 2:30 – 5:00 pm Take a parks journey to discover the what, why and how of two distinct initiatives via stop-motion animation, video and storytelling. First, we’ll explore the world of a Pop-up Park by heading to an urban oasis. Created in three days – complete with boulders, logs, sand, soil, trees and plants – this park came down just one month later. Join the rollercoaster ride as we roar past stations of design, logistics, partnerships, insurance, installation and teardown. Then, take a virtual trip to the first natural playground built in Collingwood, which effectively integrates with both a trail system and the surrounding neighbourhood. Discover the multi-layered approach used in this project to address unique considerations and achieve the desired effect. Adam Bienenstock MBA, CLDP, CEO, Bienenstock Natural Playgrounds, and Robert Voigt, Manager, Planning & Infrastructure Projects, Town of Collingwood T17: Geocaching - High Tech Treasure Hunting Full Afternoon Offsite Session: 2:30 – 5:00 pm Discover the basics of geocaching, the outdoor treasure hunt that has players all over the world searching for hidden containers and sharing their experiences online. Learn how to use a GPS and how to teach participants in local programs. Delegates will use their new-found knowledge and head off to find hidden objects (geocaches) around the conference centre. Hear about challenges and successes and what is involved in setting up a geocaching course. The session will cover ways to incorporate geocaching as a tool to increase tourism and how to offer these exciting workshops back home. This session is limited to 30 participants. Shawn Hermans, Program Coordinator, City of Markham 3:45 pm – 4:00 pm Refreshment and WELLNESS Break

4:00 pm – 5:15 pm CONCURRENt SESSIONS T18: Digital Marketing that Works Customers do not want to be talked to: they want to be engaged in an ongoing dialogue that provides context and adds value about the programs and services in which they participate. Thanks to the popularity and functionality of social networking and content-sharing sites such as Facebook, Twitter and YouTube, opportunities to interact with customers are greater than ever. Find out how the City of Mississauga uses social media and social marketing to engage community and overcome the inevitable challenges. Also hear about how they and others measure engagement and success in the age of posts, likes, tweets and fans. The waves of technology keep coming; it’s time to find out what’s next on the digital agenda. David Ferreira, Manager Business Development, and Arlene Almeida and Jay Esteron, Web Specialists, City of Mississauga T19: Knowledge Exchange Network Meeting: Rural, Northern and Remote PERSONNEL Recreation, parks and leisure services can vary greatly depending on location and resource base. Sometimes it is most helpful to get in the same room with people who speak the same language and with whom there is a natural connection. Delegates will learn what others are doing, how they are handling the unique aspects of working in rural, northern and/or remote communities, and will share expertise with others to help strengthen the network between and amongst this distinctive set of service providers. To ensure this session is active, participatory, engaging and enlightening for all, delegates will be invited to complete a brief survey before attending and encourage the sharing of challenges and successes with the group. Meeting Facilitator: Larry Ketcheson, Chief Executive Officer, Parks and Recreation Ontario


THURSDAY APRIL 18 T20: Setting a Standard for Outdoor Fitness Equipment Outdoor fitness equipment is popping up in parks and open spaces all across the province, raising questions related to product safety and public education. Parks managers need an appropriate measurable standard for constructing and maintaining this equipment. Ontario Parks Association is responding to that need in concert with the Canadian Standards Association (CSA), manufacturers, sector stakeholders and playspace inspectors – and in consultation with the American Standard for Testing Materials (ASTM). Attend this session for a status update on the emerging outdoor fitness equipment standard from sector professionals. Moderator: Paul Ronan, Executive Director, Ontario Parks Association Panel: Steve Howes, Playground Designer, PlayPower Canada, and Guy Chaham, Co-Founder and CEO, Green Gym T21: Strapped for Funds? Position Yourself Gone are the days when tax dollars provided the sole funding source for public parks and recreation services. All funding sources are aggressively sought after, leaving many agencies with even less as expectations grow. How can we provide the desired variety of services to a growing and more diverse population while maintaining quality? By positioning our agencies for success. Here’s a useful and progressive approach to financial sustainability that begins by analyzing the community’s values, reconfirming the agency’s vision and intensely assessing current services. Determining which services are “core” to values and vision leads to a key next step: developing a cost recovery and subsidy allocation philosophy. Teresa Penbrooke, MAOM, CPRE, Faculty and Researcher, GP RED, and CEO and Founder, GreenPlay, LLC, Colorado T22: Knowledge Exchange Network Meeting: ARTS AND CULTURE PERSONNEL Managers and staff who have a mandate to support arts and culture will benefit from this facilitated dialogue, designed to increase communication, encourage the exchange of concepts – and ultimately enhance our capacity to respond to emerging community needs. To ensure this session is active, participatory, engaging and enlightening for all, delegates will be asked to complete a brief survey before attending and encourage the sharing of examples of cultural successes. Meeting Facilitator: Don Hunter, Consultant T23: 20 Steps to Sustainable Collaborative Partnerships Public/private partnerships continue to play a role in recreation service delivery and capital projects. If left to grow organically, these partnerships can be fragile, overwhelming, impractical, uneven, power-based and/or self-destructive. Understanding what it takes to build and nurture collaborative public/private partnerships is key to their sustainability. This interactive and practical session promises to send delegates home with 20 concrete steps to help engage diverse partners and structure public/private partnerships for lasting success. Patrice Dutil, Professor and Interim Chair, Department of Politics and Public Administration, Ryerson University

5:15 pm – 6:45 pm HIGH FIVE® Reception Parks and Recreation Ontario is pleased to invite delegates from HIGH FIVE® Registered and Accredited Organizations to enjoy light refreshments, make personal connections and expand their HIGH FIVE® network. 7:00 pm and on Port of CALL: Greece — Dinner and Dance Delegates will escape to Tholos Restaurant in the Village to enjoy fine Mediterranean cuisine and an evening of Greek entertainment including belly dancing and a Bouzouki player. Dress up in nautical gear and you may be recognized for the best costume of the Seven Seas. Also remember your PRO Bucks to enter one of the many great prize draws!


FRIDAY APRIL 19 7:30 am – 8:15 am Wakeup Wellness Activity Delegates can participate in yoga, a morning run or other scheduled events guaranteed to help start the day off in an active way! 7:30 am – 8:45 am Delegates’ Breakfast 8:15 am – 9:15 am Registration and Information Desk Open 9:00 am - 10:30 am PLENARY PANEL : Navigating the Water in Changing Times Panel Moderator: John Macintyre, Senior Vice President, Corporate Development & Residential Projects, Build Toronto Panel Member: Phil Malcolmson, Assistant Deputy Minister, Sport, Recreation and Community Programs Division, Ministry of Tourism, Culture and Sport, and Colleagues from Allied Provincial Ministries The community recreation and parks delivery system in Ontario is over $2.4 billion in scope and has a broad impact in Ontario communities and with the Ontario public. As a result, programs and services touch on mandates of many Ministries within the provincial government. Plenary panel members, representing allied government sectors, will share their thoughts on how community recreation and parks contribute to the goals, outcomes and strategies of their respective Ministries. 10:30 am – 10:45 am Refreshment Break 10:45 am - 12:00 pm KEYNOTE ADDRESS & CLOSING REMARKS

DR. MARK DeVOLDER

Harnessing the Hurricane: Thriving during Extreme Change Dr. Mark DeVolder Change Specialist, Employee Engagement Expert, Mediator, Author Businesses and organizations today are being challenged by rapid and constant change, with many barely surviving. This keynote teaches how to understand the dynamics of organizational change and transition, create an organization-wide culture that is committed to change, build a leadership/management infrastructure that supports engagement, and devise engagement strategies to increase productivity and profitable growth. Packed with cutting-edge content, valuable takeaways, entertaining audience interaction, and memorable examples, stories and laughs, this presentation provides the tools and a template to re-energize, re-engage and transform your workplace and help you plot a course through both the turbulent times and the doldrums. Don’t just survive; learn to thrive! ABOUT THE PRESENTER For more than a decade Dr. Mark DeVolder has been motivating and equipping people to navigate change, build high levels of trust, and become fully engaged at work and at home. An award-winning speaker and the author of “Get Engaged! A Practical Guide for Improving Employee Engagement,” Mark has skillfully guided change management projects worth more than $500 million, and his impressive client list includes NASA, IBM, BP Oil, AIG Financial Group and PriceWaterhouseCoopers, among others.

Represented by more than 80 top speakers bureaus on four continents, Mark has engaged and delighted audiences from Monaco to Dubai and from Istanbul to Kuala Lumpur with powerful presentations backed up by formidable business acumen. In addition to being a recognized expert in the dynamics of organizational change and employee engagement, Mark is also a master mediator, with more than 95 percent of his contracts having resulted in signed agreements.


GENERAL INFORMATION Special Registration Rates: Enjoy the Member’s Rate if you are a member of: • Parks and Recreation Ontario • HIGH FIVE® Registered or Accredited Organization • Ontario Parks Association • CPRA Provincial/Territorial Parks and Recreation Organization Take advantage of the Elected Official’s Rate if you are a: Mayor, Deputy Mayor, Reeve, Councillor, Alderman, Recreation Committee Member. And enjoy an even greater discount if you are an Elected Official from a Youth Friendly Community. For a listing of the Youth Friendly Communities in Ontario, please go to www.playworkspartnership.ca, email PRO at [email protected] or call 416-426-7142. Non-Members The Forum is a completely open event and approximately one-quarter of the delegates are non-members who attend for the educational sessions and networking opportunities. An increasing number of delegates come from health promotion, private, community agency, and economic development sectors. Volunteers Individuals, not employed in the parks and recreation sector, or an allied sector would register as a volunteer. Students and Student Day Students must be enrolled in a full-time program in the current school year. Students are encouraged to come for the entire Forum however, a special Student Rate has been set for Thursday, April 18th. Take advantage of this opportunity to meet prospective employers. The Full Forum Registration covers 5 nutritious refreshment breaks, 3 full breakfasts, 2 luncheons, the Gala Dinner on Wednesday and the Thursday Port of Call: Greece — Dinner and Dance, all networking events and general receptions. Three keynotes, a plenary panel, and over 55 breakout sessions are also included, as is the Trade Show. Daily Registration includes that day’s sessions, breaks, keynote (see Special Features page 2) and lunch (except Friday). Daily Delegates wishing to stay for dinner and the evening networking events must purchase tickets separately. Registrations may not be shared with one or more persons. Sessions for Parks Professionals This year’s Forum offers a number of parks and open-space related sessions throughout the event, with the majority of these taking place on Thursday. Look for the logo to see the sessions organized by Ontario Parks Association. Gala Table Reservations Delegates who would like to ensure they sit together at Wednesday’s Captain’s Gala Dinner may reserve a table at a cost of $500 (for a table of up to 10 people). Those reserving a table will receive premium seating and be recognized at the event. To book a table, please refer to the Registration Form on page 22.

Resort and Accommodations Blue Mountain Resort, located at 108 Jozo Weider Blvd just outside of Collingwood, is a lovely location which offers a myriad of different rooms suited to individual needs. Specially-reduced Forum pre-tax rooms range from $104 for a standard room (two double beds) to $144 for a one bedroom suite (with pullout couch). Two and three bedroom suites are also available. Delegates are encouraged to visit www.bluemountain. ca and click on the Lodging tab to fully explore available options. Rates quoted are honoured up to three days before and after the Forum. Book hotel rooms early to get the reduced Forum rate. These rates are guaranteed until March 18th, after which this price is guaranteed only upon room availability. Rooms can be booked calling 1-877-445-0231 or online at www.bluemountain.ca and by referencing the group code “GRP104267”. Accessibility and Dietary Needs The hotel and conference centre is accessible in terms of meeting rooms and personal accommodation areas. Staff are able to accommodate most dietary needs, provided these needs are identified in advance. Please ensure to include this important information on the Registration Form. For more information on accessibility, please contact Parks and Recreation Ontario and reference the Accessibility Standards for Customer Service. Environmental Efforts Parks and Recreation Ontario continues in its efforts to be green. Session presentations will be posted online and made available to delegates after the event. The onsite program will include blank note pages for note-taking and contact information. Smoking For the comfort and health of all delegates, smoking is not permitted within the hotel or conference centre, in any common areas, or at entrances as designated by local by-laws. Delegates should adhere to any signage preventing or authorizing smoking in certain locations. Scents For the comfort and health of all delegates are asked to use minimal quantities (if required at all) of any scented perfumes, soaps or other body products. Event Attire During the day attire is flexible. The Captain’s Gala Dinner (Wednesday evening) is an elegant affair, giving delegates the opportunity to look their best. For the Thursday evening Port of Call: Greece - Dinner and Dance, consider transforming yourself into a Captain, pirate, mermaid/man, or wear cruise comfort attire to reflect the evening’s nautical theme. Registration and Information Desk The Registration and Information Desk is located on the ground level of the Village Conference Centre. The Desk will be open during the following times: April 16th 4:00 pm – 8:15 pm April 17th 7:30 am – 5:45 pm April 18th 7:30 am – 4:15 pm April 19th 8:15 am – 9:15 am

Daily announcements posted courtesy of Futuresign


REGISTRATION FORM PAGE 1 OF 2

Register by February 15th and have a chance to WIN your Registration FREE! Register by March 15th for great Early Bird Registration and Hotel Rates!

Please print (using black ink) and complete Registration 1 and Registration 2 in full. Name: _______________________________________________________ Position: _____________________________________________ Employer/Organization/School : ________________________________________________________________________________________ Address : __________________________________________________________________________________________________________ City:_____________________________________________ Province: ____________________ Postal Code: __________________________ Telephone: __________________________________ E-mail: ________________________________________________ (for Forum updates) Do you have any dietary restrictions or special needs? o YES

o NO

If YES, please specify: ________________________________________________________________________________________________ I AM A: o Parks and Recreation Ontario member

o Ontario Parks Association member o HIGH FIVE Registered/Accredited Organization o Provincial/Territorial Parks and Recreation Organization ®

Please note that any photos or videos taken during PRO-sanctioned events may be used by PRO for promotional purposes (brochures, publications and web-based media). Participants are reminded of this condition of registration and we appreciate your consent of use. * Early Registration must be received by March 15th

PART A: FULL FORUM FEES CATEGORY* CIRCLE ONE**

MEMBER

NON-MEMBER

ELECTED OFFICIAL

ELECTED OFFICIAL

VOLUNTEER

STUDENT***

EARLY REGULAR $619 $719






Youth Friendly Community

FEE

FULL FORUM DELEGATES: Please select all activities you plan to attend o I am a 1st Timer and o I will attend Tuesday’s 1st Timers Reception * See page 21 for Category descriptions o I will attend Tuesday’s Opening Ceremony and Keynote Address ** See page 21 for description of what is covered in Full Forum Registration o I will attend Tuesday’s Vacation Cruise Opening Reception *** Proof of current school year registration must o I will attend Wednesday’s Awards Ceremony and Wednesday’s Captain’s Gala Dinner accompany registration o I will attend Thursday’s Evening Port of Call: Greece Dinner and Dance o I am a Brock Alumnus and will attend Thursday’s Alumnus Breakfast (see page 13)

PART B: DAILY FORUM FEES

Early Registration must be received by March 15th

CIRCLE ONE

MEMBER

NON-MEMBER

WEDNESDAY THURSDAY FRIDAY

EARLY REGULAR $304 $344 $304 $344 $129 $149

EARLY REGULAR $354 $394 $354 $394 $129 $149

ELECTED OFFICIAL

ELECTED OFFICIAL

VOLUNTEER

STUDENT***

EARLY $199 $199 $109

EARLY REGULAR $189 $219 $189 $219 $99 $119

EARLY REGULAR $159 $189 $159 $189 $89 $109

EARLY REGULAR $109 $129 $89 $109 $59 $69

REGULAR $229 $229 $129

Youth Friendly Community

FEE

PART C: ADDITIONAL SESSION COSTS, NETWORKING OPPORTUNITIES AND INDIVIDUAL EVENT TICKETS Pre-Forum Session: oEffective Facilitation = Effective Decisions oAwesome Apps and Cool Tools – The 2013 Edition $69 Other: W22: Conflict Resolution: What`s Your Style? (registration must be received by March 15th) $20

FEE

Full Forum and Wednesday Daily Delegates are asked to complete the following: I would like to participate in one of Wednesday’s Above Board Topics (see page 9)

oN/A oJune is Recreation and Parks Month oAffordable Access oYouth Friendly Communities oHIGH FIVE® oAge Friendly Communities oOntario Trillium Foundation oBack to Nature oPartnering with Colleges oI have a Table Topic to suggest ___________________________ Delegates may purchase tickets to attend events not included in their registration package and/or for guests they may wish to invite to an event. oI would like a ticket for the Tuesday Evening Events (AGM, Keynote, Opening Reception) ______ x $50 $ oI would like a ticket for Wednesday’s Awards Ceremony and Captain’s Gala Dinner ______ x $65 $

$ $ PART C TOTAL $ PART A OR PART B TOTAL $ Plus HST $

oI would like to reserve a table for Wednesday’s Captain’s Gala Dinner ______ x $500 oI would like a ticket for Thursday’s Evening Port of Call: Greece — Dinner and Dance _____ x $65


Total $

REGISTRATION FORM PAGE 2 OF 2

Please send in with Registration 1

DELEGATE’S NAME: _____________________________________________ Due to session capacity limitations, please identify your top Tuesday, APRIL 16th: 1:00 pm – 4:00 pm ____*P1: Pre-Forum Session - Effective Facilitation= Effective Decisions ____*P2: Pre-Forum Session - Awesome Apps and Cool Tools - The 2013 Edition

Wednesday, APRIL 17tH: 7:15 am – 12:00 pm ____Leadership Breakfast and Roundtable

Wednesday, APRIL 17th: 8:30 am – 10:00 Am ____W1: Customer Care Centres: Providing Ordinary Services at Extraordinarily Convenient Locations ____W2: Pop Goes the Promotion ____W3: Sprung Structure Meets Community Needs - Offsite Session ____W4: 25 Creative Ways to Wow Seniors ____W5: Using KidSport and Ontario Games to Build Community ____W6: Pricing Services - Stop the Race to the Bottom ____W7: How to Shape up Your Fitness Program

Wednesday, APRIL 17th: 10:30 am – 12:00 Pm ____W8: Elevating Parks, Trails and Recreation in Official Plans ____W9: Enough Procrastination! Make & Take that Marketing Plan ____W10: Rethinking Skateparks ____W11: 25 More Creative Ways to Wow Seniors ____W12: The Role of Recreation in Delivering Sport ____W13: Team Relations - From Judgements to Understanding ____W14: Applying Ontario’s New Accessibility Standards

Wednesday, APRIL 17th: 1:30 Pm – 2:45 Pm ____W15: Recreation: Service Planning in Toronto ____W16: Creative Capital Funding Ideas and Revenue Enhancement Concepts ____W17: Jump Start Your Older Adults’ Programs from the Ground Up ____W18: Health+Education+Recreation=Partnering for Healthy Kids ____W19: Community Development Through Sport ____W20: Facility Energy Conservation - Making it Work! ____W21: Rules? What Rules? Active Transportation Planning Sets its Own Rules Full Afternoon Session ____*W22: Conflict Resolution - What’s Your Style? - Full Afternoon Session

3 selections per time slot, ordering them 1, 2 and 3 per. ____W26: Knowledge Exchange Network Meeting: Sport Facility Personnel ____W27: What’s Old is New Again. Three Rejuvenation Stories ____W28: Designing Sustainable Splashpads

THURSDAY, APRIL 18th - 10:15 Am – 11:30 Am ____T1: What’s Our LOS? Measuring More Than Size? ____T2: Parks: Service Planning in Toronto ____T3: Reducing Barriers to Affordable Recreation in Toronto ____T4: Your Name Here! The Politics and Process of Naming Rights ____T5: Driving Change Through Sustainable Turf Management ____T6: Whose Neighbourhood is This, Anyway? Beyond Consumerism to Inclusive Community ____T7: Cultural Resource Mapping: A Guide for Municipalities ____T8: Share the Road: Safety for Cyclists and Everyone Else - Offsite Session

THURSDAY, APRIL 18th - 2:30 Pm – 3:45 Pm ____T9: Inside Public Policy - An Ontario Perspective ____T10: Emerging Opportunities in Sport - Trends and Councils ____T11: Rebuilding Camp Programs to Regain/Earn Trust ____T12: What Happened to My Project Budget? ____T13: You Design, I Manage? Integrating Parks and Trails Planning and Use ____T14: Municipal Cultural Planning - An Evaluation Guide ____T15: Yardstick Parkcheck - Measure, Compare, Perform - Full Afternoon Session ____T16: From Pop-up Parks to Natural Playgrounds - A Virtual Tour Full Afternoon Session ____T17: Geocaching - High Tech Treasure Hunting - Full Afternoon Offsite Session

THURSDAY, APRIL 18th - 4:00 Pm – 5:15 Pm ____T18: Digital Marketing that Works ____T19: Knowledge Exchange Network Meeting: Rural, Northern and Remote Personnel ____T20: Setting a Standard for Outdoor Fitness Equipment ____T21: Strapped for Funds? Position Yourself ____T22: Knowledge Exchange Network Meeting: Arts and Culture Personnel ____T23: 20 Steps to Sustainable Collaborative Partnerships

FRIDAY, APRIL 19th - 9:00 Am – 10:30 Am

Wednesday, APRIL 17th: 3:00 Pm – 4:15 Pm

____Plenary Panel ‘Navigating the Water in Changing Times’

____W23: Municipal Sponsorship - Lessons from the Trenches ____W24: 30 Days to Better Branding in 30 Minutes or Less ____W25: Art: Small World, Big Impact

FRIDAY, APRIL 19th - 10:45 Am – 12:00 Pm ____Closing Keynote ‘Harnessing the Hurricane’ * Additional cost applies, see page 22

Where are you from?

Operating Budget:

oMunicipality oSenior Staff oManagement oProgram Staff oElected Official oCommunity Agency oSenior Staff oManagement oProgram Staff oVolunteer Board

Payment:

oIndustry Supplier oEducator/Researcher oRetiree oStudent oOther, please specify:

_____________________ Your Purchasing Role?

oMake Final Decisions oMake Final Recommendation oPart of Recommendation Process oNo Role

oUnder $100,000 o$100,000 - $250,000 o$250,000 - $500,000 o$500,000 - $1M o$1M - $2.5M o$2.5M - $5M o$5M - $10M o$10M+

PAYMENT ADDRESS: o Same as on Registration 1. If not, please fill out all fields below.

I am paying the amout of $______________ (includes HST) Address : ____________________________________________________________________________ City: _______________________________ Province: ___________ Postal Code: __________________

o Cheque Enclosed (payable to Parks and Recreation Ontario) o Visa o MC Card # ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Exp: _____/_____ Cardholder Name _____________________________Signature _______________________ REFUND AND Cancellation Policy: A 20% administration fee will be applied to all cancellations. A fee of 50% will be applied to cancellations made between March 29th and April 12th. Cancellations made after April 12th are fully non-refundable. However, registrations are transferable. All requests for cancellations must be submitted in writing to the PRO office at [email protected].

Population Served by your organization/department oUnder 10,000 o10,000 - 25,000 o25,000 - 50,000 o50,000 - 100,000 o100,000 - 250,000 o250,000 - 500,000 o500,000 - 1,000,000 o1,000,000 +

Send registration to: Parks and Recreation Ontario 1 Concorde Gate, Suite 302 Toronto, ON M3C 3N6 TEL: 416-426-7142 FAX: 416-426-7371 E-MAIL: [email protected]

www.prontario.org

• 23

WWW.ECO-FLEX.COM TOLL FREE 1.866.326.3539

1 Concorde Gate, Suite 302 Toronto, ON M3C 3N6 Tel: 416-426-7142 Fax: 416-426-7371

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