The 12 Hr WordPress Step by Step Guide - Eugene Hennie [PDF]

This book is solely for personal use. You do not have the right to resell or distribute in any form. © E-Design LLC


Disclaimer All Rights Reserved. No part of this publication may be reproduced or transmitted in any form, by any means (graphic, electronic or mechanical), without prior written permission by the publisher. The contents of this publication reflect on the author’s views. While every effort is made to ensure that the information presented in this publication is helpful and of high quality, no representation or warranties of any kind are made with regards to the completeness or accuracy of this publication. The author is not engaged in rendering any professional legal service. The services of a professional person are recommended if legal advice or assistance is required. The publisher and author disclaim any personal loss or liability caused, directly or indirectly, by the utilization of any information presented herein. All product names and/or logos used throughout this publication are copyrights and trademarks of their respective owners. Please make sure to fully read the Terms Of Service with any other services you use on your blogs to make sure they fully conform to them.


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The world is full of brilliant people who have awesome ideas to share, but unfortunately some of their ideas are never shared for various reasons. A website is the most efficient way for a person to share their ideas, but they are unable to develop a website due to lack of computer skills or lack of funds to pay a web designer to create one for them. Thankfully, there are resources like the 12 HR WordPress. I have personally created numerous websites for clients using the WordPress platform. I started out just like you; I had very little experience with web design. After many unsuccessful attempts using complex coding and $500 programs that just sat on my hard drive, I discovered WordPress. I was ecstatic, but creating a website using WordPress wasn't as easy as everyone made it seem. I decided to teach myself how to use the WordPress platform over the course of a week. Once I became pretty good at it, I started doing websites for my friends, and eventually clients. I currently charge $500$1500 USD per site. Now it only takes me a weekend to create a website with the WordPress platform. We would like to share our knowledge with you, so that you too can start making websites for yourself and potential clients. The 12 hour WordPress course will show you how to make a WordPress website from start to finish, from domain registration to your first blog post. Goodbye with the excuses to why you can't start that blog, or sell that product you always wanted to. By the end of this course you will have a fully functional website and will no longer be considered a novice.


1 This book is solely for personal use. You do not have the right to resell or distribute in any form. © E-Design LLC

User Friendly WordPress is one of the most popular content management, and blog publishing, applications available on the web today. It was first released in 2003 by developer Matt Mullenweg. WordPress has developed into a fullfeatured, fully customizable website creation tool used by millions of individuals, businesses, and organizations around the world. The interface is user friendly so that even the most technologically challenged people can create a website. It is also popular because of its template system, customizable functionality, and search engine friendly structure. Click here for a list of popular WordPress sites.

Since WordPress is open sourced in nature, the code can be changed to create anything a coder can think up. Plugins, themes, and widgets are designed by developers and shared with the WordPress community.

There are thousands of theme templates you can use with WordPress. If you do not like the free templates you can pay for a fully functional premium themes. Based on previously mentioned reasons, among others, WordPress is the platform to use if you are currently a novice at creating websites. Let’s get you started!



I use GoDaddy.com for domain registration because they have a great dashboard, and the BEST customer service. If you have an issue, they assist you in a polite and friendly manner. Also, if necessary, they will call you back. You can also use online coupons to get 10-30% off your GoDaddy domain purchase. Follow the steps below to purchase your domain. 1. Go to www.GoDaddy.com and click domain. 2. Search for the domain you want and see if it is available.

3. Secure the domain. 4. Before you check out, search for an online GoDaddy.com domain registration coupon code. 5. Enter your code on the checkout page on GoDaddy.com. 6. Check out! You now have your domain name!



Now you have to buy hosting space to house your WordPress blog/site. While you are still logged into GoDaddy click on “Hosting & Servers.” Purchase the WordPress Hosting plan. (I say choose economy. You can always add more time if it is needed.)



You just secured your spot on the web. Now you have to install the WordPress application. Follow the steps below to install WordPress. 1. Click “My Account”

2. Click “Web Hosting”, then launch.


3. Select the domain you registered earlier. Fill out all information and hit “Finish”

4. Time to take a break! GoDaddy is now setting up your files, database, and everything else you need. This process usually takes 30 minutes to an hour.


5. You will get the following email. Click on the url to your site.

6. Now we install WordPress. Fill out the information and set up a user name and password. Hit “Install”.


7. You have installed WordPress!

8. Go to yourdomain.com/wp-login.php. Use the information from step 5 to log in to WordPress.



There are a couple of things I recommend that you do in the beginning to make work easier in the future. 1. Delete all the sample pages and blog posts.

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2. Go to the settings panel and click on “Permalinks.” These are the way your links will appear. Do not leave them as the default because this is not search engine friendly. Change it to “custom structure” or “post and date” so that the url will be www.Yourdomain.com/year/month/HappyDays if you created a post entitled Happy Days. Save Changes.

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3. Go to the Settings panel and click on “General.” Set up your site title (name), Tag-line (slogan) and email address.

4. Set up your date and time format. This is needed for scheduling and back dating posts. 5. Click “Save.”



Theme sets the tone for your website. Once you have a good one, it’s hard to walk away from it. Your readers will grow fond of your theme, and so will you. There are a couple of things you should know. Each theme you find will be unique. They will have certain features and a unique style. The themes can be edited. Advanced edits can be done if you learn coding (most people don't, so pick one that you like!). Use plugins to add functionality to your site. Some of the resources for WordPress themes are: 1. Themeforrest.net- I have used this for every site I have made. Themes usually cost $15-$35. Once you purchase it you get access to the developer’s thread where they answer any questions you have. Theme updates are free once you purchase the theme. 2. Woo Themes - Great premium themes with great customer support. You can get a subscriptions or pay per download. Prices range from $15-$200. 3. WordPress Themes- Free themes from the WordPress library. Go to AppearanceThemes  Install Themes.


There are two ways to install downloaded WordPress themes. 1. Through Your FTP client a) Log in to your FTP Client. Use the user and password from step3 of the Install WordPress/Setting up FTP section Your URL

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b) Open the WP- Content folder then the themes folder.


c) Drag & Drop the theme file folder (If your theme is called “Complexity” the file folder is called “Complexity”) into the “Themes Folder”

d) Now go back to the themes dashboard and click “Activate” to activate your theme in the Themes section

CLICK


2) Through Your Dashboard a. Appearance  Themes  Install Themes

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b. Click “Upload” then “Choose File” 1st

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c. Uploading this way requires you to upload all the theme files together, so when you buy a theme there is usually an accompanying .zip folder. Locate that .zip folder and upload it.

This is the .zip you want

d. Activate the theme.

You have installed your THEME!!!



You need pages to display your content. Your “About Me” pages, Home Page, blog page and so on are pages To set up a page, do the following: 1. Click on “Pages” then “Add New.”

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2. Name your page. Publish it.

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WordPress uses a cool menu configuration system. You can create different menus utilizing pages or categories. You can have an “About Me” page tab, “Blog” page tab, and a tab for a category from your blog posts. 1. Click Appearance  Menus

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2. Type in the name of the menu you want to create and then click “Create Menu.”

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3. Add pages and/or categories to the menu and click “Add to Menu”. Save it.

Save it Select your pages

Add to Menu

4. Visit your site and look at the menu you added.

Your Menu tabs



Widgets are tools or content that you can add and remove in the side bars of your theme. If your theme is widget enabled (usually you can tell in documentation), you can customize what goes into your side bars. To add your widget, you can drag and drop it into the side bar. A lot of widgets are compatible to many themes. You can edit your widgets by clicking on “Appearance” in the side menu. The “Widgets” screen pops up.

A plugin allows easy modification, customization and enhancement to a WordPress site. You can add a lot of functionality with plugins. Generally, a plugin is a program, or a set of one or more functions written in the PHP scripting language, which can be seamlessly integrated within your blog. There are literally thousands of plugins to do anything you can imagine.


You can install plugins through the FTP client the same way you would a theme. Follow the steps below. 1. Open up the FTP client Filezilla 2. Open the WP-Contents folder

3. Open Plugins folder

4. Drag and drop the download plugin file folder into the “Plugins” folder.


You can also install plugins through the dashboard from the WordPress Plugin library. Follow the steps below. 1. Choose plugins from the side menu.

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2. Search for the related plugin


3. Click “Install Now”.

4. Click “Ok”.


5. Click “Activate Plugin.”

6. Your plugin is now installed. Your plugin's settings are usually accessible by going to “Appearance” and then to the plugin option menu or they are located on the main side bar.


The following are some of the plugins that I use. 1. DiggDigg- All-in-one social buttons before and after your posts. Share them on Twitter, Facebook, Reddit, StumbleUpon 2. All in one Favicon- All-in-one Favicon management. Easily add a Favicon to your site and the WordPress admin pages 3. GetSocial- GetSocial adds an intelligent, lightweight, quick to setup floating social media sharing box on your blog posts. 4. MailChimp List Subscribe Form- Newsletter is a cool plugin to create your own subscriber list, to send newsletters, to build your blog following. Links with MailChimp.com 5. Pricing Table- helps you generate Pricing Tables Easily and embed them into your pages/post 6. Relate Posts- This WordPress plugin provides tagcloud that shows the related posts of a post, and can replace a keyword within a post to a list of related posts. 7. Visual Form Builder- Dynamically build forms using a simple interface. Also allows you to let your reader upload content. 8. Wordpress SEO- Adds search engine optimization to your site. A power tool to help you show up in the Google page ranks. Help you get exposure. 9. Web Ninja Google Analytics- Enable Google Analytics on all of your pages instantly and add Google Analytics Stats to your Admin Dashboard and Posts. Can track external links, mailto links, and download links on your site. 10. Popover Plugin- This plugin adds a customizable popover to a site. The content, size, position can be changed and rules determining if the popover should show or not


Your site is now built. The possibilities of your site are completely up to you. The plugins and themes that you add can help you make the following sites: 

- Turn your site into a Facebook style website, that allows your members to create profiles, create forums, and chat with one another about topics pertaining to the community’s interest.  - Your site can be used as a private site to share documents, news, and a calendar with your staff or friends.  - Giving access so that only your members and supporters can use specific features of your website (forums, videos, files)  eCommerce- You can use WordPress to create your own online store. With a few plugins and add-ons, you can include an “Add Cart” and “Checkout” section. Customers can purchase goods or services directly from your site.



What is SEO? SEO stands for Search Engine Optimization. You have to drive traffic to your website. This means that people must know that your site exists. You must use keywords to index your website in popular search engines. When you do this and people search certain keywords in Google or any other search engine, two things happen: 1. It returns only those results that are relevant or useful to the search's query 2. Ranking is determined by popularity By efficiently using SEO, you can influence the amount of traffic your site receives. As far as search engines are concerned, importance is interpreted as popularity. The more popular a website or blog post is, the more valuable the information contained therein must be. Basic SEO Considerations with WordPress You must consider how you use keywords when creating blog posts or site pages. Try to foresee what lovers of your niche topic or product will be typing into the search engines. Also, think about what phrases web goers will type in search engines like Yahoo, Google, and Bing. A great free tool you can use is Google’s free Keyword Tool. The results are keywords people use when they search the net. Use this tool to find the highranking keywords. For example, if your topic is about drum making, you may want to consider some of following keywords/phrases:  Drum  Drumset  Making drums  Creating drums  Drumset creation  How do you make a drumset This book is solely for personal use. You do not have the right to resell or distribute in any form. © E-Design LLC

 Making my own drumset Check out what site comes up number I when I search “building your own drum set.”


Download the plugin using what you learned in the “Widget and Plugins” (Use exact section name as shown in Table of contents) section. Let’s create a blog post and add some SEO!

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1. Click on PostAdd New

2. Give it a title and fill out the content.

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3. Add a picture by clicking on the “Add Media” option.

4. Locate your picture from your computer, a URL, or one you previously uploaded to your media library.


5. Click “Insert into Post.”

6. Let's add a video. Go to YouTube and locate your favorite video. Click the “Share” option under the video and get the embed code.

Click Embed Select the code


7. Back in WordPress; click the “HTML” table to the right of the “Visual” tab.

8. Paste the embed code into the window and click back over to “Visual.” You will see the place holder for your video.

Paste the code


9. Now let’s add some SEO. Make sure all your options are visible. Click “Screen Options” at the top and make sure Categories, Tags, Featured Image, Discussion, Author, and Wordpress SEO by Yoast are checked.

10. Scroll down underneath the content window and start filling out the SEO info.


1. Pick a keyword. 2. Pick a title that includes your keyword. 3. Fill out your “Meta Description.” This is what you will see on Facebook, Google+, and in search engines. Write a brief description about your post here. Make it eye catching and intriguing. 4. Set your “Feature Image.” This is the image sites like Facebook use as a thumbnail when you post a link of a page/blog to them. 5. Click “Publish.” 6. Click “View Post” to view your post.


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Creating blog posts Categories Tags Changing the main page of your site in the Settings>Reading menu Trying a new theme Custom HTML

We would love to feature your WordPress site on 12hrwordpress.com. Send us the link at [email protected].


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Do invest in an anti-spam plugin. Do keep your audience in mind and create copy that personally speaks to them. If you are selling, do create a clear and compelling sales message. If you are selling, do include a call to action on each page. You won't get business if you don't ask for it. Do update your site content and keep it fresh and current. People come back when they have a reason to. Do anticipate and answer your visitor's questions through customer support. Do check your site to ensure all links are working. Do include your contact information and social media links (Twitter, Facebook, Skype, etc). Do choose a Web host that provides exceptional service, minimal down time, and consistent site backups. Do carefully check your content for spelling and grammar mistakes. Errors are unprofessional and show a lack of attention to detail. Do title each page to be search engine (Google, Yahoo, Bing) friendly. Do use a URL and domain name that accurately reflects your business or company name and is easy to remember.

Don't confuse your visitors with too many topics on one page. Focus on something specific. If you get .05% of all the web traffic you are doing pretty well. Don't let your site become outdated. Stay with the times! Don't include too many colors or fonts. Don't ignore or delay reader/customer requests. Return all inquiries promptly or set up an auto responder. You never know whom they may recommend you to. Don't add cheesy low quality graphics to your site.


Get Premium Access at www. The12HrWordPress.com

Access to ALL Videos Access to all exclusive content we release Unlimited email/Skype support Free EBook with step by step instructions and pictures Graphics Pack with images for your site How To Guide: How to make $500- $1500 doing making build someone’s site Contract Template Script on “How to Land a customer” How to use Search Engine Optimization to your advantage

…and more!


GodaddyGet your hosting, email, domain names etc!

WPMU DevTons of resources from plugins to themes. Excellent!

Edot-DesignDesigns, websites, stuff like that!

