The New Savvy offers what traditional and mainstream media fail to provide. We cater to women who are ready .... taxes,
THE NEW SAVVY ASIA’S LEADING FINANCIAL, INVESTMENTS & CAREER PORTAL FOR WOMEN
ABOUT THE NEW SAVVY Why Women?
Women hail as the world’s third largest “emerging market”, after China and India. A Boston Consulting Group survey concludes that by 2028, women will be responsible for about two-thirds of all consumer spending worldwide.
Financial Literacy for Women
Financial needs of women differ than men. 41% of women are intimidated by finance, manifesting it as disinterest and lack confidence in investing.
The New Savvy Solution
Currently, there are no traditional media outlets that engage women financially. Information available can be complex and technical. The New Savvy uses simplified, relevant language to help women make smarter decisions.
Based in Singapore, Hong Kong and Philippines, our aim is to empower 100 million women to achieve financial happiness.
THE OPPORTUNITY: A GROWING FEMALE WORKFORCE Forbes has predicted that, by 2025, millennial women will constitute roughly 50% of the global workforce, with Asia being a major contributor. Each of these women are on the lookout for a financial educational tool that is women–friendly. According to a 2014 PwC report, they tend to seek out employers who offer training and development opportunities as well as strong records in equality, diversity and inclusion. How can such employers be more visible to this audience?
THE NEW SAVVY FACTSHEET Press and Partners
60, 000
60, 800
47, 831
10, 343
Monthly Page Views
Facebook Followers
Newsletter Subscribers
Instagram Followers
*For full list please visit THENEWSAVVY.COM/PRESS-PARTNERS/
FLAGSHIP EVENT: THE FUTURE IS FEMALE CONFERENCE
THE FUTURE IS FEMALE CONFERENCE Asia’s largest women-only financial, investments, career and lifestyle conference. Conference addresses a range of topics from equity investments, real estate to personal branding. Stellar panelists - senior representatives from financial institutions, venture capitalists and successful women entrepreneurs.
CONFERENCE ATTENDANCE
1
AGE
16% 18 – 24 years old
3
60% 25 – 34 years old
EVENT SITE DATE 30, 900 Total Visits 41, 406 Impressions in
15% 35 – 44 years old
Mar 2017
9% 45 years old & above
2
REASONS FOR ATTENDING 82% Kick-start Investing 54% Increase Financial Knowledge 15% Female-focused Events
4
EMPLOYMENT STATUS 89% PMEB with high disposable income 47% C-Level/Director 42% Executive 11% Others
TOPIC: PERSONAL FINANCE Help participants see the importance of managing their finances and how to start. Focus on investment products, money management and financial know-how. Introduce the concept of Personal Finance Management. Provide a structure for women on how they can manage their finances effectively. Discussion Points: How do I start investing? What do I need to invest in? Investment by life stages
Investment Products: Equities, Bonds, Mutual Funds, Real Estate, Insurance & Regular Savings Plan
TOPIC: CAREER
Navigating life and success as modern women. Align passion, career, life stages with success in their own terms. How are women, across industries and generations, redefining pathways to power to drive meaningful change in their businesses, in their personal lives and within the communities around them?
TOPIC: LIFESTYLE & EMPOWERMENT
• Explore issues that are pertinent to women in their personal and professional lives. Inspire members to be authentic to their needs and aspirations. • How women find their genius, how they survive in a male-dominated environment, how they overcome discrimination and so forth. • To invite members or external parties to share inspirational, empowerment stories.
BE A PART OF THE FUTURE IS FEMALE 2018
Clockwise: The Future Is Female Conference 2017, Hong Kong Launch Party, What Investors Look For, #SavvyUpTogether dinner
Sponsor our events and reach out to our modern, independent-minded female audience. The New Savvy offers what traditional and mainstream media fail to provide. We cater to women who are ready and keen to make smarter decisions about their finances. We make financial concepts accessible and relatable to suit their interests.
THE FUTURE IS FEMALE 2018
WHY SPONSOR? Let’s face it - investment conferences are boring, dated and failing to attract millennials. Also, more often than not, 60%+ of the attendees are males. Where are the females and the future generation? For years, financial institutions and corporates haven’t been able to reach them impactfully. The New Savvy is able to reach these groups -effectively and with a lot of heart. We are changing the way women engage with financial services. The Future is Female is a chance to create lasting relationships through relevant, unique activations and experiences.
THE FUTURE IS FEMALE 2018 Why be a part of another big, boring event where TARGET AUDIENCE 200 Female attendees VENUE: CAMPFIRE, V POINT CAUSEWAY BAY
attendees have no emotional connection with? Or, an expensive and exclusive sit-down conference in a hotel? Experiential Carnival : Redefining the tired conference scene Our flagship conference delivers content in a new
ATTRACT, ENGAGE& CONVERT
and fresh way. We focus on insightful lessons from thought leaders, Instagram-worthy setup and unparalleled networking opportunities. The Future is Female is an exciting lifestyle destination that excites women to share & discuss. Be different.
THE FUTURE IS FEMALE 2018 OUR VALUE TO ATTENDEES LEARN Inspiring thought leaders, leading investment professionals, respected business leaders, and industry disruptors to share
FUN & BUZZ While the conference focuses on informative workshops, the vibe of our conference is edgy and slightly cheeky. Our setup is fun, exploratory and chic.
Conference content is filmed and repurposed for digital circulation.
Our conference provides unparalleled networking opportunities for ambitious, smart women. We will hold discussions over meals and networking drinks.
investment, financial and career insights.
CONNECTIONS
EXPERIENTIAL ZONES Each booth is an experience where attendees can discover new products in a fun and novel way.
EXPERIENCE THE DIFFERENCE
PANELLISTS FROM VARIOUS INDUSTRIES & REPUTABLE ORGANISATIONS
30 MEDIA COVERAGE & SUPPORTED BY 35 ESTEEMED PARTNERS From the likes of Household names like Cleo and Women’s Weekly
AsiaOne’s tickets giveaway contest garnered 400+ entries in just 3 days
FORMAT PAST SPEAKERS INCLUDE: ● Andy Lim, Executive Director, ARA Real Estate ● Rachel Lim, Chief Brand Officer, Love,Bonito ● Lynn Gaspar, Senior Vice President, Head of Intermediaries & Retail Clients at SGX ● Bernard Lim, Executive Director, Senior Fund Manager, Asian Equities, Columbia Threadneedle Investments ● Nels Friets, Board Member, Fullerton Fund Management Company and Vice Chairman, tryb Capital ● Junie Foo, Head of Corporate Banking Singapore, Global Subsidiary Banking, Asia Oceania, Bank of Tokyo-Mitsubishi UFJ Ltd ● Tjin Lee, Managing Director, Mercury Communications ● Ling Er Choo, Singapore Ironman Record Holder For full list: http://thefutureisfemale.sg/speakers/
Total: 200 females attendees Breakout Area
Conference Room
**Map, 3D visual image, site layout to be sent later
SUGGESTED TOPICS FOR SPONSORS Portfolio Construction Making your first investments How to choose the right equity Insurance for Women Financial Planning for Motherhood
THE FUTURE IS FEMALE CONFERENCE There were many inspiring stories, especially from rags-to-riches entrepreneurs and also those who overcame adversity to achieve success. I liked that the panels feature people from a variety of backgrounds. - Claire, 27 Having women share common themes faced by many other women provided a safe and empowering environment. - JM, 25
Supported by Singapore Exchange (SGX)
THE FUTURE IS FEMALE CONFERENCE
Great sharing session for investment starters. The panelists were very insightful and knowledgeable. - Bernice, 29
The New Savvy has been transformational in the way I see finance! - Magdalene, 29
Supported by Singapore Exchange (SGX)
Had fun sharing at The New Savvy’s ‘Future is Female’ conference at SGX Centre. Thank you for the invite and keep up your efforts in promoting financial literacy amongst females! - Andy Lim: Executive Director, JL Family Office
I truly believe that your vision for The New Savvy is headed in the right direction.
- Bernard Lim: Executive Director, Columbia Threadneedle Investments
Great crowd, great energy! Congrats to the team for putting together an awesome learning event for females on the topics of finance and investments! - Violet Lim: CEO, Lunch Actually Group
Congrats on the great success of your conference. Happy to be part of this great initiative! - Jason Low: Senior Investment Strategist, DBS Bank Each with different expertise, the panelists shared their knowledge and unique perspectives.
All women need to own their financial freedom in order to built a bright and successful future, The New Savvy understood that and is providing the perfect platform to help them achieve that.
- Mouna Aouri: Founder & Chief Momentum Officer, Woomentum
Offering valuable insights, addressing the attendees’ personal queries in intimate discussions.
The New Savvy conference was very successful, It achieved the goal of sharing useful information and insights about finance for women. The event gave the audience opportunity to interact with the speakers on a more personal level. - Ted Fang: CEO, Tera Sotheby’s International Realty Frontier Group
The best conference I’ve attended by far! - Keir Veskivali: CEO, Smartly I am so proud of The New Savvy for organizing such a great line up and getting a full house for their first conference! - Carol Chen: CEO, Covetella More such seminars will help open up minds! Thank you for the opportunity to speak to on a topic very close to my heart. - Ketki Sen: Co-Founder & Partner, Spinta Global Accelerator I am amazed by the attendees’ passion for learning about managing personal finance. This Conference has brought together a group of leading experts from various industries for a unique learning experience. - Markus Gnirck: Managing Director, tryb Capital
ADVERTISE WITH US
TARGET MARKET: KEY CHARACTERISTICS • High level of education. Majority have received tertiary education. • Ambitious, have an entrepreneurial spirit, and see to be financially independent. • Higher levels of workforce participation and career confidence. • Tech–savvy and globally connected via social media, email and others. • Value feedback, training and development opportunities.
5 a
Singapore, Indonesia, Malaysia, Thailand & Philippines
COUNTRIES
57MIL
Number of millennial women in ASEAN-5 countries; 0.9M in Singapore
MARKET SIZE
69% SIGNIFICANCE
Singaporean millennial women earn equal to or more than their spouse. As primary decision-makers, they seek to gain confidence in their financial decisions.
TARGET CUSTOMER PROFILES CRITERIA
THE APPRENTICE
THE PATHFINDER
THE VIRTUOSO
Life Stage
Recent graduate 0-3 years work experience
Mid-career 4-8 years work experience
Subject expert 9+ years work experience
Marital Status
Single
Considering settling down, married
Married with kids
Planning for wedding, marriage and children, purchasing cars and properties, clearing loans, building strong insurance and investment portfolios, exploring and honing specific skills for career progression.
Growing investment portfolio for legacy planning and retirement, acquiring new properties and assets, planning for children’s futures, maintaining personal health, job security and work-life balance.
Mid – High
High
Concerns
Disposable Income
Spending Habits
How The New Savvy can help:
Clearing student debt, choosing insurance plans, paying bills, taxes, getting credit approvals, enjoying a new, independent lifestyle with small luxuries, next steps for career.
Low
Personal purchases, little or no Loan repayment, travel, purchases for savings or investments, loan self and partner, saving for future repayments. plans and expenses.
Saving and investing for the future, purchases primarily for spouse and kids, acquiring properties.
Teach the basics of managing Provide expert info on planning for finances e.g. repaying loans, Advice on major life purchases, legacy the financial impact of life changes, budgeting, saving and investing, planning, maintaining work-life and on transitioning to a better-paid credit card comparisons and tax balance and making lucrative job. Deliver investment education and tips. Provide career investments for the future provide strong female role-models. advancement advice.
How involved are you managing your finances?
How will you rate your financial knowledge?
5.25 / 10
4.03/ 10
Annual Income 63% $50,000 & above 28% $75,000 & above
Highest level of education?
THE NEW SAVVY SURVEY RESULTS OF 400 WOMEN
Ages from 22 to 45 77%
92% Bachelor’s Degree 15% Master’s & Doctorate
Do you want to improve on your financial knowledge? 88% Yes
Do you prefer a women only environment? 84% Yes
VIEWER STATISTICS AGE GROUP (YEARS OLD)
Pages/ Sessions
2.85
˝ Duration
2.19
17.5% 44%
18.2%
20.3%
18-24
25-34
35-44
44 & Above
˝˝˝ Female
63.2%
Bounce Rate
47.83%
SAMPLE CONTENT Results after 105 days: Lifetime Page Views
50,120
Unique Page Views
38,789
Bounce Rate
53.89%
High Organic search ranking on Google #1 for most MIT Finch course related search
SAMPLE CONTENT Results after 105 days: Lifetime Page Views
55, 286
Unique Page Views
39, 889
Bounce Rate
42.19%
Total Facebook Reach: 45,000 fans 337 likes
Total Instagram Reach: 9300 followers 1374 Impressions 165 likes 11 comments
SAMPLE EDM
#SAVVYUPTOGETHER 6 women’s year-long journey to better financial management 30.1% open rate vs 14.3% List Average (Business & Finance)
SAMPLE EDM
Up to 55% off* Travel Insurance on your new year adventure! 27.6% open rate versus 14.3% List Average (Business & Finance)
ARTICLES & eDM BASIC
PREMIUM
HK$5000
HK$8000
High-quality editorial & production support
High-quality editorial & production support
Top placement in our weekly newsletter to 45,000 subscribers
Top placement in our weekly newsletter to 45,000 subscribers
1 sponsored post on Facebook
1 sponsored post on Facebook
Article displayed on our Home & Category pages
Article displayed on our Home & Category pages
Permanent post
Permanent post
+
1 Instagram post 10, 337 followers
eDM
HK$8000 1 dedicated EDM highlighting your products and services Delivered to our 45,000 subscribers Your brand will be clearly displayed & mentioned Rate is in addition to the basic or premium packages
EDUCATION MATERIALS E-BOOKS
E-LEARNING COURSE
VIDEOS
TBA
Depends on scope
TBA
A branded guide for you that includes:
Interactive e-learning course
Bite-sized, fun videos
Investment tips, career advice and money management women.
Investment tips, career advice and money management women.
Investment tips, career advice and money management women.
Editorial & production support
Creation and design of course
Production of videos
Sponsored post on Facebook
Sponsored post on Facebook
Email list
Email list
90 seconds video Sponsored post on Facebook 1 Instagram post + Instastory
BANNER ADS TBA
Monthly
960px (W) x 136px (H)
TBA 300px (W) x 450px (H)
TBA 300px (W) x 450px (H)
WORK WITH US
SPEAK TO US ON YOUR NEEDS & BUDGET! Get in touch
[email protected]
Download The New Savvy Media kit www.thenewsavvy.com/partneradvertise
