ing during or after the distribution campaign, with media cited as the most common source of information. Attitude ... Background. Over the past 10 years, the population in sub-Saharan .... how these can best be influenced by BCC activities. As ..... Media. Social networks. Has campaign net versus non-campaign nets.
Malaria Journal
Kilian et al. Malar J (2016) 15:422 DOI 10.1186/s12936-016-1463-7
Open Access
RESEARCH
The impact of behaviour change communication on the use of insecticide treated nets: a secondary analysis of ten post‑campaign surveys from Nigeria Albert Kilian1* , Harriet Lawford1, Chinazo N. Ujuju2, Tarekegn A. Abeku3, Ernest Nwokolo2, Festus Okoh4 and Ebenezer Baba5
Abstract Background: Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next round of mass campaigns in Nigeria, a secondary analysis of existing data from post-campaign surveys was undertaken to investigate the influence of BCC on net hanging and use. Methods: Surveys were undertaken between 2009 and 2012 in ten states in Nigeria using standardized questionnaires. Two-stage cluster sampling was used to select households in each study site. Outcomes were defined as the effects of BCC message exposure and recall on knowledge, attitudes, perception as well as intentions and actual use. From the univariable analysis, potential confounders and explanatory variables were identified and key effects explored in multivariable linear or logistic regression models; terms in the models were kept if they had a marginal significance with p
