An empirical investigation of attitudes towards daily commuting transportation: The impacts of travel satisfaction, driving habits and social desirability. 1 Ramos ,
1 Bergstad ,
2 Nässén
Erika Cecilia J. Jonas 1University of Gothenburg, 2Chalmers University of Technology.
For additional information, please contact: Erika Ramos
[email protected]
Results
What factors are important to people when choosing the mode of Car attitudes
transportation? Variable
Standardized
sig
coefficient
Would those factors predict
City size
attitudes towards modes of
Symbolic Factors
-.13 -.002
Public Transport attitudes
Bicycle attitudes
Standardized
Standardized
sig
coefficient .000 .956
.08
coefficient .032
-.15
sig
.000
.04
.234
-.14
.000
transport along with
Instrumental Factors
.2
.000
.01
.728
-.09
.015
driving habits and
Sustainability Factors
-.15
.000
.17
.000
.28
.000
Unsatisfied
.06
.045
-.05
.140
-.003
.937
Satisfied
.12
.000
-.03
.353
.05
.146
Driving Habits
.31
.000
-.14
.002
-.10
.012
satisfaction with daily travel?
R squared
.32
.1
Important factors
Scale
Cronbach’s Alpha .8 N items 13 KMO Variance explained Factors retained
Driving habits
Satisfaction with daily travel
.77
.78
6
8
.78
.8
.81
57.2%
48.2%
60%
Symbolic
Driving habits
Unsatisfied
Instrumental
Satisfied
Sustainability
.16
Does satisfaction with daily travel predict attitudes
Conclusions
towards modes of transportation?
Survey respondents Car ownership
City population (in thousands)
Gender
5% 13%
4% 20%
1% 46%
53%
82% Yes
No
No answer
Sustainability factors such as well-being and environmental impact affect all attitudes. They are negative predictors to attitudes towards car and Symbolic factors and driving habits are negative predictors to positive for public transport and bicycle. However, still 82% more sustainable modes of of the sample own a car. transport. The use of different modes of transportation are driven by different motives.
36%
21% 19%
Woman
Man
No answer
< 20 20 - 50 50 - 200 > 200 Missing
Even being unsatisfied with daily travel, the respondents still have positive attitudes towards car.
Social desirability may be one factor that explains the gap between self-reported attitudes and car ownership.
Take home message We suggest that ”unfreezing habits” could be an important step towards a more sustainable transportation. Future investigations should give more focus on the direction and strength of the relationship between attitudes and behavior.
