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Jan 28, 2014 ... Revision of Unit: FP25 35 Interactive Media: Graded Unit 2 has been ...
Designing and Developing an Interactive Media Product from F6V5.
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AN OVERVIEW OF NEW MEDIA MARKETING. 1. Internet Marketing in a Nutshell.
5. The Radio Industry's Movement toward New Media. 6. Make Your Website ...
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Internet Communications Objectives Create Awareness Gain Consideration
Create Buzz
Stimulate Trial
Generate Interest
Objectives
Create a Strong Brand
Disseminate Information
Create an Image
15-2
E-Commerce
Direct selling of goods and services through the Internet May be primary or secondary objective 15-3
Web 1.0 and 2.0
15-4
Internet Advertising Models
15-5
Internet Search Advertising • Search Engine Marketing • The entire set of techniques and strategies used to direct visitors from search engines to marketing web sites
• Paid Placement • Text-only ads targeted to keyword search results on search engines • Offered through programs such as Google AdWords, Yahoo Search, or Microsoft Bing • Sometimes referred to as paid placement, pay-per-click, cost-per-click advertising 15-6
Internet Search Advertising • Behavioral Targeting • Targeting online ads to consumers based on their Web searching behavior
• Contextually Targeted Ads • Text ads targeted to the content of web pages using programs such as Google AdSense and Yahoo Search Content • Placement of ads determined by content of the web page where they are shown
• Organic Search Optimization • Using a range of techniques to improve how well a site or page is listed in search engines for specific topics 15-7
Paid Search • Online search-based advertising • Advertiser pays only when a Web surfer clicks on their link from a search engine page • Search ads appear in a specified, sponsors-only area near the search results for that phrase
• Advertisers bid on search keywords • Prices for popular search terms • • • •
Background check - $1.18 per click Car loan - $1.34 per click Refinance - $4.46 per click Mesothelioma - $50 per click
15-8
Rich Media A broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio, and animation Online Commercials
