The Relationship between Marketing Communications and Customer ...
Recommend Documents
Malaysia. Email: [email protected] ... travel agents to improve their marketing mix in order to attract customers as well as fulfill their needs and .... automated individual profiles that include customers' frequent flyer number, airline seating.
Jul 11, 2017 - customer loyalty: a Kenyan Commercial Bank case study. ...... Services marketing: Integrating customer focus across the firm (6th ed.).
mobile phone companies which operate in Greece, as well as the ... company is, initially, to meet the customer's expectations through the ..... contact center.
Relationship Marketing. Richard ... automated aiming mechanism that took their hit rate to over 50%. ... For example, a marketing campaign offering vouchers to.
Oct 28, 2014 - To contend the traditional transaction marketing, which focuses on the ... through customer trust and customer satisfaction. ..... services and products of a company, then it .... The results of fourth and fifth hypotheses .... Loyalty
marketing strategy on customer loyalty of retail bank sector in Pakistan and to examines whether ...... further wide-ranging list of determinants to the customer.
Oct 28, 2014 - The results revealed that the relationship marketing tactics affected customer loyalty significantly ... influence on customer loyalty, i.e. direct.
Faculty of Graduate Studies, ... performance in his degree of masters from University of Colombo, Sri Lanka. Ananda ... in business management (Egan, 2003).
include direct marketing, customer relationship management, micromarketing, one-to-one ...... Trading Partner Trust in B2B E- Commerce: A Case Study.
Oct 18, 2015 - need to adopt a strategy of superior relationship marketing, because clients focus on the ..... Table 1: Distribution of Sample size-Source: Researcher 2015. G ..... Trading Partner Trust in B2B E- Commerce: A Case Study.
Global Journal of Management and Business Research. Volume 12 Issue ... Keywords : Customer relationship marketing, customer satisfaction, service quality.
Keywords : Customer relationship marketing, customer satisfaction, service quality. GJMBR-A ..... a). Reliability. Before applying statistical tools, testing of the.
The Relationship between Marketing Communications and Customer ...
Jul 5, 2016 - BTP4: Direct Marketing refers to the use of direct mail, email, fax, and .... sample of 226 randomly from the list of 521 PhD registrants.
