May 13, 2015 - CC Flickr Simon Cunningham http://www.lendingmemo.com. CC Flickr Alan ... ONLINE STAFF, CAR SHARING, VIDE
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL? Dr Emma Clarence
13/05/2015
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL? Dr Emma Clarence
13/05/2015
IN THIS SESSION…
WHAT IS THE SHARING ECONOMY?
WHAT IS ITS POTENTIAL? WHAT IS THE SHARING ECONOMY DOING? IS IT PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS
USUAL? WHAT CAN CITIES DO? THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHO HAS…
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THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHAT IS THE SHARING ECONOMY?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
IT CERTAINLY ISN’T NEW…
LIBRARIES BABY SITTING CIRCLES PASSED ON CLOTHES, TOYS, BOOKS
‘CAR POOLING’ TO WORK GARAGE SALES THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
CHARACTERISTICS OF TODAY’S SHARING ECONOMY … IDLING CAPACITY ACCESS OVER OWNERSHIP NETWORKED DISTRIBUTION OF
ASSETS/PEOPLE INTERNET ENABLED THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
AREAS OF ACTIVITY
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THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHO IS PARTICIPATING? IN THE UK
IN 2014: 25% OF THE POPULATION HAD USED THE INTERNET TO TAKE PART IN SHARING ACTIVITIES
Full and part-time Employed Managerial Professional Administrative Have children
From: Nesta 2014 Making Sense of the UK Collaborative Economy
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
Semi-skilled Unskilled Pensioners Unemployed Minority ethnic Aged 65+ Digitally excluded
WHO IS WILLING TO PARTICIPATE? I
IN AMSTERDAM, RESEARCH FOUND:
Object Car Ride Meal Garden Accommodation Skill
Taker (Very) likely 50.7 % 37.5 % 54.9 % 25.6 % 27.8 % 58 % 52.2 %
http://www.collaborativeconsumption.com/2013/09/24/study-the-consumer-potential-of-collaborative-consumption/
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
Provider (Very) likely 52.2 % 24.6 % 66.1 % 17 % 14.3 % 13.1 % 35.9 %
WHO IS WILLING TO PARTICIPATE? II
68% OF GLOBAL CONSUMERS ARE WILLING TO SHARE (NIELSEN 2014)
IN EUROPE: 54% WILLING TO RENT THEIR POSSESSIONS, ONLY 44% WANT TO LEASE GOODS AND SERVICES FROM OTHERS (NIELSEN 2014)
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
SIZE OF THE SHARING ECONOMY
FIVE SECTORS WORTH: USD$335BN IN 2025 ($15BN IN 2014) (PWC 2014) P2P FINANCE, P2P ACCOMMODATION, ONLINE STAFF, CAR SHARING, VIDEO/MUSIC STREAMING
DECEMBER 2014: UBER VALUED AT USD $40BN FEBRUARY 2015: AIRBNB VALUED AT USD $20BN THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHAT IS THE POTENTIAL OF THE SHARING ECONOMY?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
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THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
ENVIRONMENTAL BENEFITS
REDUCED WASTE REDUCED RESOURCE DEMAND
EFFICIENT ASSET USE INCREASED SUSTAINABILITY
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
ECONOMIC BENEFITS I
REDUCING COSTS/LOWER PRICES SUPPLEMENTING INCOME
POWER OF THE CROWD MEETING UNMET NEEDS
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
ECONOMIC BENEFITS II
SUPPORTING LOCAL ECONOMIES ENABLING ACCESS TO: SKILLS AND RESOURCES (P2P AND B2B) NEW WAYS OF WORKING NEW WAYS TO FUND ACTIVITIES THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
COMMUNITY BENEFITS
(RE)CREATING LINKS BETWEEN PEOPLE STRENGTHENING COMMUNITIES
BUILDING TRUST AMONGST STRANGERS ADDRESSING SOCIAL NEEDS
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
BUT NOT NECESSARILY ALL AT THE SAME TIME
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CC Adapted from: Flickr Rebecca Bowlitt
CC Flickr Dave Reid
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
CC Flickr Dave Reid
WHAT IS THE SHARING ECONOMY DOING?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHAT IS THE SHARING ECONOMY DOING?
•INNOVATING DISRUPTING RECREATING
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE SHARING ECONOMY IS… BUILDING COHESIVE COMMUNITIES •CORRODING COMMUNITIES
CREATING JOBS •ATTACKING WORKERS BOOSTING INCOMES •LEAVING PEOPLE BEHIND
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
IS IT PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
PROMOTING INEQUALITY OR INCLUSION? JOBS PRECARIOUS RISKS SHIFTED TO WORKERS
LITTLE OR NO PROTECTION INCREASED FLEXIBILITY ROUTE BACK INTO WORK THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
PROMOTING INEQUALITY OR INCLUSION? COMMUNITIES DISRUPTING COMMUNITIES INCREASING THE GAP BETWEEN THOSE WITH ASSETS AND THOSE WITHOUT BUILDING LINKS BETWEEN PEOPLE MEETING SOCIAL NEEDS THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
PROMOTING INEQUALITY OR INCLUSION? TRUST AND DISCRIMINATION REPLICATING DISCRIMINATION AND PREJUDICE
OR
BUILDING TRUST: IN INDIVIDUALS OR IN A RATINGS BASED AGGREGATE? THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
SO LET’S ASK THE QUESTION AGAIN: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
IF ONLY IT WERE THAT SIMPLE…
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
IS THERE MORE ECONOMY THAN SHARING IN THE SHARING ECONOMY? •IF I EXCHANGE AN HOUR OF GARDENING FOR FRENCH? •IF I RENT A CAR CLUB CAR ONLINE? •IF I RIDE-SHARE WITH A STRANGER? •IF I SELL SOME STUFF ON EBAY? •IF I RENT OUT MY SPARE ROOM TO A HOLIDAY MAKER?
•IF I RENT OUT A HOLIDAY HOME?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
DIFFERENTIATING THE SHARING ECONOMY ARE ALL SHARING ECONOMY ORGANISATIONS THE SAME?
OF COURSE NOT! FOR PROFIT/NOT FOR PROFIT OLD AND NEW BUSINESS MODELS MONETARY AND NON-MONETARY EXCHANGE CREATING LINKS OR ACCESSING GOODS AND SERVICES
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHAT CAN CITIES DO?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
ENGAGE
WORK WITH THE SHARING ECONOMY RECOGNISE DIVERSITY WITHIN IT
REDUCE FRICTION (E.G. TAXATION) FACILITATE DIFFERENT STAKEHOLDERS
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
REGULATE
IDENTIFY WHAT REGULATION IS NEEDED PROPORTIONATE REGULATION IS IMPORTANT DIFFERENTIATE THE SHARING ECONOMY APPLY THE REGULATIONS FAIRLY •BANNING IT ISN’T GOING TO MAKE IT GO AWAY THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
SUPPORT AND PARTICIPATE USE THE TOOLS AVAILABLE TO SUPPORT (PLANNING, LOCAL TAX, BUSINESS SUPPORT, ETC.) USE SHARING ECONOMY ORGANISATIONS SHARE ASSETS WITH CITIZENS
BECOME ‘SHARING CITIES’
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
SOME DIFFICULT QUESTIONS?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE FINANCIAL CRISIS AND THE SHARING ECONOMY UNEMPLOYMENT, REDUCED WELFARE, INCREASED INEQUALITY: DESPERATION?
OR A COMMITMENT TO SHARING AND NEW APPROACHES TO ECONOMIC WELL-BEING?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
OUR CITIES AND COMMUNITIES SHOULD BE?
LOW WAGE, DIVIDED AND UNEQUAL
OR
DECENT INCOME, COHESIVE AND MORE EQUAL? THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
CAN THE SHARING ECONOMY HELP ADDRESS INEQUALITY?
YES! BUT…
IS IT AMELIORATING THE CONSEQUENCES OR TARGETING THE ROOT CAUSES?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
NOT A PANACEA
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
WHAT SHOULD CITIES REMEMBER?
DOING NOTHING IS NOT AN OPTION NO SINGLE SOLUTION THINK STRATEGICALLY
DON’T OVERLOOK THE SMALL SCALE LEARN FROM EACH OTHER THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
THE SHARING CITY: PROMOTING INCLUSION, INEQUALITY OR BUSINESS AS USUAL?
