Mobile-based platforms, products and services which enable local populations to unlock income ... Mobile app or service
The sharing economy in emerging markets
Ecosystem Accelerator
We define the sharing economy in emerging markets as:
Mobile-based platforms, products and services which enable local populations to unlock income from ‘underutilised assets’ by sharing them with others MONEY
VEHICLE
Mobile platform allowing people to lend money to each other (incl. crowdfunding)
Mobile platform allowing drivers to offer a ride (by car, by bike etc.), to rent out their vehicle or to provide a delivery service
TIME/WORKFORCE
SPACE
Mobile app or service allowing users to post and execute micro-jobs/tasks for each other
Mobile service enabling people to share their property, or part of it, with each other (i.e. accommodation, office space, storage etc.)
EDUCATION
OTHERS
Mobile tutoring or peer-to-peer educational support service
Other shared assets can include: household goods, food, etc.
Market size 7,500+ Sharing platforms (globally, 2015)
Willingness to participate in sharing communities Emerging Markets
52% North America
54% Europe
68%
70%
$33bn+ potential market revenue for the sharing economy growing 25-30% a year (globally, 2016)
78%
REAL LIFE EXAMPLES: Go-Jek, the Indonesian “Uber for motorcycles” launched in 2011, now has more than 10,000 riders on its books. Since, similar models have emerged in Africa like SafeBoda or Safe Motos.
Middle East Africa
Latin America
Asia Pacific
PrepClass, a Nigerian education platform, enabled independent tutors to provide 14,000+ hours of lessons with average pay $6/hour (2015)
Social impact The sharing economy is a powerful engine that creates new markets, generates jobs, increases income and improves lives. In 2016, more than 1 MILLION JOBS (full time and part time) will be generated by the sharing economy globally.
In 2016, GSMA's Ecosystem Accelerator Programme will be supporting sharing economy start-ups in emerging markets
http://gsma.com/ecosystemaccelerator Sources: Nielsen, 2014, PwC, 2015 // Tracxn, TechCrunch, TechInAsia, EY - The rise of the sharing economy The Indian landscape, Oct 2015 // Interviews with innovators, News, Innovator websites // Dalberg - Digital Sharing for Global Growth, Feb 2016 // PWC - The sharing economy – sizing the revenue opportunity, 2015 http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharing-economy-sizing-the-revenue-opportunity.html // Compare and Share, 2015
