Jan 16, 2012 ... wwto find out how The Singapore Women's Weekly can help your brand, call the
... A SUBSIDIARY OF SINGAPORE PRESS HOLDINGS.
THE SINGAPORE
advertising deadlines 2012 Issue Date
Final Booking / Cancellation Deadline
Material Deadline
JANUARY 2012 FEBRUARY 2012 MARCH 2012 ARPIL 2012 MAY 2012 JUNE 2012 JULY 2012 AUGUST 2012 SEPTEMBER 2012 OCTOBER 2012 NOVEMBER 2012 DECEMBER 2012
11 NOV 2011, FRI 8 DEC 2011, THU 16 JAN 2012, MON 17 FEB 2012, FRI 16 MAR 2012, FRI 16 APR 2012, MON 15 MAY 2012, TUE 14 JUN 2012, THU 16 JUL 2012, MON 13 AUG 2012, MON 14 SEP 2012, FRI 16 OCT 2012, TUE
21 NOV 2011, MON 16 DEC 2011, FRI 26 JAN 2012, THU 24 FEB 2012, FRI 26 MAR 2012, MON 24 APR 2012, TUE 23 MAY 2012, WED 22 JUN 2012, FRI 23 JUL 2012, MON 22 AUG 2012, WED 24 SEP 2012, MON 24 OCT 2012, WED
important notes:
ww ●● Material should be submitted by electronic transmission via Quickcut with an ISO digital proof. ISO digital proof must include the Ugra / Forga Media Wedge version 3 color bars and a verification sticker must be located on the back of the proof to show compliancy of the colorimetric summary according to ISO 12647-7. This is required for each publication. ●● Should above deadlines not be adhered to, kindly refer to General Conditions of the rate card.
mechanical specifications Advertising Size Trim Full Page 297 x 220 mm Double Page Spread 297 x 440 mm Half Page Horizontal 148 x 220 mm Half Page Vertical 297 x 110 mm 1 Column 297 x 73 mm 2 Column 297 x 146 mm
Type Area Bleed 272 x 200 mm 303 x 226 mm 272 x 410 mm 303 x 446 mm 134 x 200 mm 154 x 226 mm 272 x 90 mm 303 x 116 mm 272 x 60 mm 303 x 79 mm 272 x 126 mm 303 x 152 mm
To find out how The Singapore Women’s Weekly can help your brand, call the Advertising Sales Department at (65) 6227 7900.
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S U B S I D I A R Y
O F
S I N G A P O R E
P R E S S
H O L D I N G S
SPHM Pte Ltd
317 OUTRAM ROAD #03-01A/B CONCORDE SHOPPING CENTRE SINGAPORE 169075 TEL: (65) 6227 7900 FAX: (65) 6227 7002 RCB Registration No.: 199106190N
THE SINGAPORE
Singapore Adstream Asia Telephone: +65 9170 1712 Email:
[email protected]
Requirements & recommendations for submitting digital advertising to SPHM SPHM can only accept digital advertisements via Quickcut – digital files will not be accepted on disk, via email or any other content delivery system. Quickcut – a service provider for electronic delivery of digital files, has proved to be the most efficient method of receiving and tracking digital files at SPHM. As it provides the facility to check your file for errors before it arrives, SPHM recommends you use this service so you do not submit files which contain errors and will not print correctly. SPHM does not have the resources to accept and track digital advertisements supplied by email or on disk and to repair files which have been prepared incorrectly.
digital ads LODGMENT REQUIREMENTS
Note: suppliers of digital advertising are responsible for checking the quality and integrity of their files before submission to SPHM.
SPHM only accepts digital files that meet the following requirements. Files that do not meet these specifications will be rejected: ●● File must be a PDF version 1.3. ●● All fonts must be embedded. ●● All elements must be CMYK. RGB or spot colours are not allowed. ●● Images must have an effective resolution of at least 150dpi. 300pdi is recommended. ●● Trim size must be correct according to SPHM specifications. ●● 3mm bleed must be included on all sides of ad. This is in addition to the trim size. ●● PDF must contain crop marks, positioned outside the bleed area. ●● Files must be supplied as single pages, one PDF per page. Spreads or multipage PDFs are not allowed. ●● Truetype, CID or MultipleMaster fonts are not allowed. ●● Total Ink Weight must not exceed magazine specific limit (300% for papertype-1 titles, 280% for papertype-3).
SPHM cannot take responsibility for accurate reproduction of advertisements if: ●● Fonts
are artificially stylised. sizes are below 5 pints for solid text or below 9 points for reversed or non-solid text. ●● Text or other content is placed outside the live type area. ●● SPHM adheres to the ISO standard recommendations for file preparation and proofing. When a Fogra 39L compliant proof made from supplied file is not submitted, SPHM cannot take responsibility for accurate colour reproduction. Quickcut ISO software allows distribution of SPHM’s Fogra 39L separation profile to Production House, Agencies and Advertisers. This will assist accurate ISO proofs being printed to most digital proofing devices. ●● Font
A
S U B S I D I A R Y
O F
S I N G A P O R E
P R E S S
H O L D I N G S
SPHM Pte Ltd
317 OUTRAM ROAD #03-01A/B CONCORDE SHOPPING CENTRE SINGAPORE 169075 TEL: (65) 6227 7900 FAX: (65) 6227 7002 RCB Registration No.: 199106190N
THE SINGAPORE
If you have any questions regarding the submission of digital advertising to SPHM, please contact your SPHM account representative or the Production Department. MATERIAL INSTRUCTIONS – CORRECT PUBLICATION DATE AND BOOKING NUMBER ARE ESSENTIAL Accurate copy instructions must be entered within the Quickcut software. Copy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date which refers to the cover date of the title (not the on sale date) along with the unique booking reference number allocated to the advertisement. All DPS advertisements are required to be separated into Left and Right hand pages – please be clear which one is which. For Consecutive advertisements where they are to appear one after the next, please advice the order in which they should appear.
digital ads SPINE ALLOWANCE – WHAT IS REQUIRED FOR DOUBLE IMAGING Only streamer headings or baselines of very large type can run across the gutter of a double page spread. Type or product shots should always clear the spine and should never be split.
PERFECT BOUND MAGAZINES
For more information regarding Quickcut contact: SINGAPORE Adstream Asia Telephone: +65 9170 1712 Email: gilbert.chee@ quickcutasia.com www.adstreamasia.com
Type must be designed to clear the spine by a minimum of 10mm each side of the spine (total 20mm) due to this space being optically lost in the spine of the magazine and therefore must be in addition to any work or letter space already present. Any critical image cross-over should be double imaged across the gutter. SPHM cannot take responsibility for any optical loss of an image in the gutter of a double page spread without the supply of a double imaged PDF file and accompanied digital proof. If you wish to send a digital advertisement and/or supply a digital proof and do not have Quickcut software or suitable proofing system installed, please contact SPHM for a list of local colour separators who can provide this service. SPHM will retain digital advertisements for 6 months from the last insertion date. After this time, digital files will need to be resubmitted via the Quickcut network.
A
S U B S I D I A R Y
O F
S I N G A P O R E
P R E S S
H O L D I N G S
SPHM Pte Ltd
317 OUTRAM ROAD #03-01A/B CONCORDE SHOPPING CENTRE SINGAPORE 169075 TEL: (65) 6227 7900 FAX: (65) 6227 7002 RCB Registration No.: 199106190N
