Further reproduction prohibited without permission. The strategic ... Journal of Marketing Theory and Practice; Summer 1997; 5, 3; ABI/INFORM Global pg. 77 ...
The strategic market planning-implementation interface in small and midsized ... Hemant C Sashittal; Clint Tankersley Journal of Marketing Theory and Practice; Summer 1997; 5, 3; ABI/INFORM Global pg. 77
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