10th NATIONAL CONFERENCE & ANNUAL GENERAL MEETING Owerri 2016
THEME: Innovation & Creativity in Hospitality & Tourism Wasiu Babalola, PhD, FIH Managing Director for Africa, Swiss International Hotel & Resorts, Switzerland
Foreword If you’re ill, you see a qualified doctor; if you have a legal problem, you see a qualified solicitor; and if you need to audit your company, you see a qualified accountant. If you want to go out to eat, anyone can prepare food for you (Wood, 1997)
Introduction
Historical Background
Introduction (ctd)
Innovation and creativity in the hospitality and tourism industry acknowledges the vague and inconsistent conceptualizations of what innovation is and how it is operationalized in the services sector. Best practice summaries have typically been anecdotal.
Influencing elements of innovation and creativity in sector
Innovation Categorized!
Product Innovation - Case Study of Swiss International Hotel & Resorts, Switzerland
Required for sustainable growth and to achieve remarkable bottom line, it is needed strategic development in the field of product and service innovation. Started Operations in 1980 Moved into China in 2010 Entry into West Africa in 2012 – Manchise not Franchise & Management Now rated among 10 Top Hospitality Brand in Africa (W-Hospitality Research 2016) In 4 years, over 1,200 Beds, 8 Properties, 5 Countries in Africa Over 10 Hotels to open in Africa between 2017 & 2018
Product Innovation - Case Study of Swiss International Hotel & Resorts, Switzerland
Process Innovation - Cases
New ways of services are created to offer to the customers. In the unique service delivery process, customers are also taken into consideration for new role. Hotels upgrading their flow of work process with adopting technology, like automated services for front and back office. Because of the process innovation there is improvement in the efficiency in the delivery of services to the customer. Operators are providing complete information in the internet so that it will be easier for them to book a suite from a single window. Now hoteliers are managing supply chain relationship with travelling agents, courier services, and tourism so that it will be convenient for guest.
Process Innovation – Henn-na Hotel, Japan
The machines may soon be taking over the reception desk.
Process Innovation – Starwood Hotels
The SPG Keyless app replaces the key card with a smartphone or Apple watch
Process Innovation – Hilton Hotel
With Hilton's booking app you can make sure you don't end up with the room directly over the bar
Marketing Innovation
To connect with the customers, now hoteliers are adopting new modes of communication. Making strategic partnership with the tourism and travel agents, together promoting co-brand values. Loyalty Programmes Mobile Apps
Organizational Innovation – HATMAN & the Industry
an emergence of innovative ways of providing financing, marketing, production and collaboration To explain this, we can take a qick look at the following: Curriculum Placement of gradates & workforce Rating of Profession vs Industry Government Roles
Curriculum
National Diploma Goal: To provide diplomates capable of supervising appropriate departments in hospitality organisations. Objectives: Produce Nigerian and international dishes using both local and exotic food commodities. Organise accommodation in hospitality establishments Supervise restaurants and bar operations in hospitality organisations Supervise specific departments in large hospitality organisations Manage small to medium sized hospitality organisation. Higher National Diploma Goal: The program is designed to produce graduates capable of assuming managerial roles in hospitality establishments. Objectives Plan and manage economic operations of hospitality establishments. Plan and manage various sections of any hospitality establishment. Manage any size of hospitality organisations.
The Curriculum
Analysis of polytechnic curriculum:
National Diploma Hospitality content Business Others
71.25% 11.25% 17.5%
Higher National Diploma Hospitality content 58.438% Business 23.376% Others 18.181%
Analysis of University curriculum
In Nigeria the breakdown of University curriculum of Hospitality and Tourism Program is as stated below: The core biz courses - 44.63%, The core HCM courses - 42.94%. Food technology related courses7.35% Tourism - 7.35%, Nutrition3.39%. Others belongs to general studies 22 credit units - 12.43%
The Curriculum - A journey through the Internet
At Iowa State University, Ames; (www.iastate.edu).Department of Food Science and Lodging Management has the following area of research interest for Masters of science (M.S.) and PhD are: Food safety, Marketing and consumer behaviour, Consumer services, Food service management, Financial management, Hospital food service, Human resources Management, Information technology, Lodging operations, School food service, Strategic management, Hospitality and dietetics education, e-commerce
Texas Technological University, Department of Restaurant, Hotel and Institutional Management, Lubbock, has as their research areas for M.S. and PhD. Strategic management, Tourism, Food service management, Restaurant management, Wine marketing.
iii. Other sites that could be visited include, www.aiu.edu, www.hotelschool.cornel.edu , www.ksu.edu, www.shu.ac.uk, www.un.edu, www.unlv.edu etc.
Placement of graduates in the industry
The manpower being supplied by the colleges and the universities offering Hospitality and Tourism programme in the country are not totally relevant in the scheme of things in the industry. The polytechnics (colleges) and universities are emphasizing basic and craftsmanship, as the backbone of the profession, base on the curriculum being used in the polytechnic while the Hospitality and Tourism operators are emphasising more on managerial capability. This is the main reason why people from core business program are made to head the hotel, thus a gap exit between the Hospitality Management program curriculum as being executed presently in the polytechnic and universities and the need of the hotel operators (Iyiade, 2008).
Placement of graduates in the industry
It is a fact that the hotel is in need of those who can cook, serve food, clean rooms but all those staff operates within the lower strata in the hotel organisation. A ceiling is placed on them as to which position they can hold within the hotel. This is where the bulk of National diploma (ND) and Higher National Diploma (HND) in Hotel & catering management and even Bachelor of Science (BSc.) holders in Hotel and Catering Administration falls within this crop of employees. The most recent discrimination is now within the professionals themselves, in which some felt that those with post qualification in Home economics, Nutrition, Public administration are more relevant in the profession than those with post qualification in Business Administration, Marketing and even Psychology. This shows lack of deeper knowledge of what the Hotel & Catering program entail and how it is being practiced in the developed countries where the profession was adopted. In other words after your first qualification in Hotel and catering management pursuing post graduate program in information technology, strategic management, accounting, marketing is not out of place.
Rating of profession
Have we a Profession or an Industry?
Government Policy In Hospitality And Tourism
NTDC – Tourism promotion NIHOTOURS – Tourism & Hospitality training NBTE – Technical Education Accreditation NUC – University Education Accreditation
NIHOTOURS – Tourism & Hospitality training
Innovation in other Profession / Industry – Accountancy vs Engineering
ICAN – establiched by Act no 15 of 1965 NSE, Nigerian Society of Engineers – Not formed by any act but recognized by COREN
WHAT IS COREN?
COREN is a statutory organ of the Federal Government established by Decree No.55 of 1970, as amended by Decree 27 of 1992, which empowers it to control and regulate the practice of the engineering profession in all aspects and ramifications in Nigeria. In this respect, amongst other duties, COREN i) Caters for about 65 engineering disciplines, many of which have their practitioners greater in number than those of most professional regulatory ii) Registers FIVE cadres of engineering personnel, Engineers, Engineering Technologists, Engineering Technicians, Engineering Craftsmen, and Engineering Consulting Firms with each having its own Association,
Innovation in other Profession / Industry – Accountancy vs Engineering i.e.: a) Nigerian Society of Engineers
b) Nigerian Association of Engineering Technologists c) Nigerian Institute of Engineering Technicians d) Nigerian Association of Engineering Craftsmen, and e) Association of Consulting Engineers of Nigeria (ACEN)
iii) Accredits engineering courses in the universities, polytechnics / college of technology, technical colleges both within and outside Nigeria iv) Organizes and supervises the post-graduate practical training of newly graduated engineering personnel.
Innovation in other Profession / Industry – Accountancy vs Engineering
RELETIONSHIP BETWEEN COREN AND NIGERIAN SOCIETY OF ENGNEERS
The two are separate and different bodies so that they cannot be referred to interchangeably. The Nigerian Society of Engineers (NSE) is a voluntary association established by the practitioners of the profession while the Council for the Regulation of Engineering in Nigeria (COREN) is a statutory organ of Federal Government, established by decree and concerned with certificate of persons for the purpose of practicing the engineering profession in Nigeria. NSE has the following DIVISIONS: ASSOCIATION OF PROFESSIONAL WOMEN ENGINEERS DIVISION / AUTOMOTIVE ENGINEERS INSTITUTE DIVISION / ENVIRONMENT DIVISION / GEOTECHNICAL DIVISION / HIGHWAY DIVISION / INDUSTRIAL DIVISION / INSTITUTE OF APPRAISAL & COST ENGINEERING DIVISION / MARINE ENGINEERING & NAVAL ARCHITECTURE DIVISION / METALLURGICAL, MINING & MATERIALS DIVISION / NIGERIA INSTITUTION OF AGRICULTURAL ENGINEERS (NIAE) DIVISION / NIGERIA INSTITUTION OF ELECTRICAL ELECTRONICS ENGINEERS (NIEEE) DIVISION / NIGERIA INSTITUTION OF MECHANICAL ENGINEERS (NIME) DIVISION / NIGERIAN INSTITUTION OF CIVIL ENGINEERS (NICE) DIVISION / NIGERIAN INSTITUTION OF STRUCTURAL ENGINEER (NISTRUCT.E) DIVISION / NIGERIAN SOCIETY OF CHEMICAL ENGINEERS DIVISION / PETROLEUM DIVISION / SPACE ENGINEERING DIVISION / WATER DIVISION / FACILITY DIVISION
Innovation in other Profession / Industry – Accountancy vs Engineering
Way Forward Fighting for CHARTER as the solution?
NO
What innovative and creative solutions have we?
NIHOTOURS NIHOTOURS NIHOTOURS We can reposition the existing about 14 Bodies / Associations that exist at the moment across PROFESSIONAL LINES with a voice through NIHOTOURS
Conclusion And Recommendation
There is the need to re-engineer the program as it is being done in developed world where a graduate of Hospitality and Tourism could be Hotel sales and marketing manger, Hotel accountant, Accommodation Manager or Room Division Director, Human Resources Manager, etc. It is essential that both those in industry and the universities continue to discuss the current issues in hospitality training and education, so that we can develop current and future managers Research has always revealed that the industry itself is looking for the best managers, and that there should be an increased emphasis on the business discipline and transferable skills. We must crate graduates who can quickly become productive in an industrial setting, and yet possess the abilities in generic management to proceed to the higher echelons of industry in due course.
Conclusion And Recommendation
Encouraging the academics in the profession to diversify into the core area of management sciences for them to be more relevant in the industry. NIHOTOURS should be supported and repositioned to focus on regulating and standardizing the professions and industry by coordinating the activities of existing and future professional bodies / divisions. A stronger professional voice is required now. For effectiveness, the professional body should be divided into subgroup i.e. Culinary, Tour Operators, Hotel Management, Travel & Ticketing, Sales and Marketing, Tour Guides, Accounting, Human resources/personnel management, Engineering, Innkeepers, Educators, Consultants etc
Conclusion And Recommendation
NIHOTOURS
Directorates
Council for the Regulations of Hospitality & Tourism (COREHT) Professional Divisions: 1. 2. 3. 4. 5. 6.
What is a Profession? A profession arises when any trade or occupation transforms itself through “the development of formal qualifications based upon education, apprenticeship, and examinations, the emergence of regulatory bodies with powers to admit and discipline members and some degree of monopoly rights (wikipedia). Professions are typically regulated by statue, with the responsibilities of enforcement delegated to respective professional bodies, whose function is to define, promote, oversee, support and regulate the affairs of its members.
“The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” — Alan Alda
THANK YOU
Babalola Wasiu Adeyemo, PhD
[email protected] D/L: +234 8037026334 Wasiu Adeyemo Babalola is the Managing Director for Africa and currently serves on the International Management Council (IMC) of Switzerland based Swiss International Hotels & Resorts. He is responsible for managing the chain’s Franchise, Manchise and Management concepts and heads the firm’s business negotiation team for the region. He has been involved in the supervisions and operations standardization of hotels around the globe. Swiss International Hotel’s brands are currently present in 5 Countries in Africa with 7 hotels and over 16 contracts under developments. Babalola Wasiu Adeyemo, holds a Doctor of Philosophy Degree (PhD) in Hospitality Management from Sherwood University, Glendale, California, USA; Masters in Business Administration (MBA) with further qualifications in Catering & Hotel Management, Marketing, Corporate Strategic Management, French among others. Dr. Babalola authored Hospitality Marketing Textbook and co-authored Glossary of Tourism, Travels & Leisure Terms Acronyms which won Silver at the Middle East & North Africa Award 2009 in Dubai, UAE. He has delivered papers and presentations at international events and also has many scholarly and professional articles in national and international journals to his credits. Dr Babalola is a Fellow of the Institute of Management Consultants (FIMC), Nigerian Hotel & Catering Institute (FNHCI), and the Institute of Hospitality, UK (FIH). He is also a member of the National Institute of Marketing of Nigeria (NIMN), Nigerian Institute of Management (NIM), and Certified Board of Administrators of Nigeria (CBAN) among others.
