Tips to Successfully Network at an Event - EAS LeadGen

Tips to Successfully Network at an Event Brian Campagna, CEO of EAS LeadGen Gabrielle Guttman, President of Connext Consulting Inc.

At the event: w w w. e a s l e a d g e n . c o m [email protected] p 732 982 8514 f 732 483 0199

Arrive early. It’s an easier transition to go into an almost empty room rather than when it’s full of conversation. By doing this you also almost turn into a greeter and get to meet the first group of people one on one. Position your badge. Wear your name badge on your right so that your name is noticed when you shake hands. Make an entrance. Everyone watches the door at an event to see who will be coming through the door next. Have good posture, smile and be noticed.

About Brian Campagna: Brian Campagna is the CEO of EAS LeadGen. A leader in the sales support and lead generation field. Prior to founding LeadGen, Brian was Vice President of Sales & Marketing at Kroll, where he defined, developed and implemented marketing strategies, management processes and sales support tools across Kroll’s 3,900employee organization. Prior to joining Kroll, Brian worked as the Executive Director of Assurance and Tax Business Development at KPMG LLP. His core responsibilities included the development and implementation of revenueAbout Brianmarketing Campagna: Brian generating and sales plans. isBrian earned his Campagna the CEO of EAS Bachelor Scienceinfrom Purdue LeadGen.of A leader the sales University and holds a Masters support and lead generation in Business from field. Prior toAdministration founding LeadGen, Pace University. Brian was Vice President of Sales & Marketing at Kroll, Inc., About Gabrielle Guttman: where he defined, developed Gabrielle Guttman is the and implemented Strategic Business marketing Development strategies, Consultantmanagement for EAS LeadGen. processeshas andasales Gabrielle dual support role; tools across Kroll’s 3,900representing LeadGen as a Strategic Development employeeBusiness organization. Prior Consultant and Brian she isworked the to joining Kroll, President of Connext Consulting as the Executive Director of Inc. Connext is a business Assurance and Tax Business development, strategic Development KPMG LLP.events introductions, at marketing, His core responsibilities and PR/IR consultancy. Prior to included the development and founding Connext, Gabrielle implementation of revenueworked at Southridge LLC, Kroll, Grey Groupmarketing and Bear, Stearns generating and and Inc.Brian Gabrielle graduated salesCo. plans. earned his Magna Cum Laude with B.A. in Bachelor of Science fromaPurdue Economics from Barnard College, University and holds a Masters Columbia University. in Business Administration from Pace University.

Introduce yourself. Pretend that you are at a social event where no one really cares what you do. Engage the people you meet in a conversation that focuses on them. Act like the host. When you’re the host of a party, you meet everyone; you make sure they’re enjoying themselves. When you act like the host at a business event, you’ll feel freer to meet strangers and make introductions. When introducing new people, give each person’s name and the type of business they are in. Then be quiet and let them meet each other. After a moment, excuse yourself and move on. Become a friend first. Find a common interest, like tennis. A warm sell is easier than a cold sell. Find someone who is alone. Someone who is standing alone or sitting alone might be shy or uncomfortable at the event. Introduce yourself to them and take them with you to mingle with others. Relax. Enjoy yourself; go in with the attitude - “let me see how I can try to help at least one person tonight.” Sit with people you don’t know. You will maximize networking opportunities. Use this time to share war stories and successes which will help you bond with new contacts. Meet new people. Make eye contact, smile, say hello, and shake hands. Introduce yourself and get to know the other person. Work your way around the room. Don’t just look for people in your industry, as you never know who may know someone who can help you or who you know who can help this person. Don’t get stuck in a long, drawn-out conversation. Make an appointment to meet later and then move on. Offer a suggestion. Suggest a tip, tool, reference, book, web site or referral to help that person out. Networking is a two way street - it is what you can do to help them. Exchange business cards. Keep your business cards easily accessible, in a pocket or your bag. When you meet someone that you’d like to maintain contact with, ask for their business card. Write notes on it for reference later on.