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For updated information, please visit www.ibef.org. NOVEMBER .... Companies are now focused on improving their distribution networks to expand their reach in  ...
FMCG

NOVEMBER

2011

For updated information, please visit www.ibef.org

1

FMCG

NOVEMBER

2011

Contents  Advantage India  Market overview and trends  Growth drivers  Success stories: Major players  Opportunities  Useful information

For updated information, please visit www.ibef.org

2

FMCG

NOVEMBER

2011

Advantage India Growing demand •



Attractive opportunities

Rising disposable income of the young population has been a major growth driver for the sector Emergence of organised retail has boosted the distribution of FMCG sector

Low penetration levels in rural market offer room for growth



Consumers are highly adaptable to new and innovative products •

Advantage India

Market size: USD74 billion

There is a growing market for premium products

Policy support

Increasing investments

2010



2018E



Industry saw heavy FDI inflows as they accounted for 2.1 per cent of the country’s total FDI 2000-10



Automatic investment approval of up to 100 per cent foreign equity is allowed



Many players are pursuing inorganic growth by acquiring regional players



Have improved on the infrastructure facilities which has increased access to the industry

Market size: USD28 billion Notes: Market size estimates from Technopak 2018E – estimated figure for 2018

For updated information, please visit www.ibef.org

ADVANTAGE INDIA

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FMCG

NOVEMBER

2011

Contents  Advantage India  Market overview and trends  Growth drivers  Success stories: Major players  Opportunities  Useful information

For updated information, please visit www.ibef.org

4

FMCG

NOVEMBER

2011

The FMCG market has four main segments Household care

Fabric wash, Household cleaners

Personal care

Oral care, hair care, skin care, cosmetics/deodorants, perfumes, feminine hygiene and paper products

Food & Beverages

Health beverages, staples/cereals, bakery products, snack food, chocolates, ice cream, tea/coffee/soft drinks, processed fruits and vegetables, dairy products, bottled water, and branded flour

Health care

OTC products and ethicals

FMCG

Source: HUL Notes: OTC is over the counter products; ethicals are a range of pharma products

For updated information, please visit www.ibef.org

MARKET OVERVIEW AND TRENDS

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FMCG

NOVEMBER

2011

Evolution of FMCG in India →

FMCG is the fourth largest sector in the Indian economy

Indian FMCG industry (USD billion)

9.0

Gross block of FMCG industry (USD billion)

0.6

Market size of chocolates (USD million)