Welcome to the... Total Value of The. Top 100 Most. Valuable Global Brands. $4.4Trillion. BrandZ⢠Portfolio outperform
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$ = Brand Value US $MIL.
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% = Brand Value Change 2018 vs. 2017
+49%
200,987
+40%
178,990
+65%
162,106
+25%
145,611
+31%
126,044
+29%
113,401
+92%
98
$ $
Technology
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#
96
4.4
$
Trillion
92
BrandZ™ Portfolio outperforms the S&P 500 Index and the MSCI World Index 172.1%
2009
2010
102.0%
2012
2013
2014
90 89
Fast Food
$
Retail
$
Telecom Providers
$
s Regional Bank
$54,952
106,698
#
18
$39,041
28
#
Technology
$33,723
#
32
2015
2016
$28,316
# = Top 100 Rank $ = Brand Value US $Mil.
27
#
April 2017 2018
22,442
+66%
178,990
+65%
9,415
+60%
3,612
+54%
17,831
+53%
Luxury
$
Technology
$
Cars
$
Luxury
$
Technology
$
Telecom Providers
$
39,372
#
90
87
59 81
# Transport
$
16,045
#
Technology
$
14,797
99
100
#
45
Technology
$24,922
48
#
Download the Mobile app
SF Express $
Logistics
14,537
Year-on-Year Category Changes
Instagram Technology
www.brandz.com/mobile
% = Brand Value Change 2018 vs. 2017 $ = Total Category Value US $Bil.
14,496
$
Insurance %
+34 $
Regional Banks
12,674
$
108.7Bil. Global Banks %
+24
131.8Bil.
$ $
Apparel
12,456 Retail %
Luxury %
+35 83
Luxury
Beer
Bil.
133.1Bil.
$
Technology %
+28
Luxury
1,592.3Bil.
82
Retail
242.2Bil.
$
Beer
+1
82.6Bil.
$
97.6Bil.
$
Soft Drinks %
Cars %
+7
+4
149.6Bil.
$
160.7
$
Bil.
Telecom Providers %
+2
46
Beer
Fast Food %
Oil & Gas %
+3
111.3Bil.
+13
263.2Bil.
$
Personal Care
Beer %
45
+16 Soft Drinks
+5
Bil.
$
Regional Banks %
$
Apparel %
124.7
$
44
Beer
+8
+28
578.0
$
43
Personal Care %
84
Top 10 in Brand Contribution
#
91
$25,802
42
89
20,933
Technology
41
85
86
#
$
Retail
#
38
#
40
Download the full report at www.brandz.com/global
Brand Contribution measures the influence of brand alone and is measured on a scale of 1 to 5, with 5 the highest. All of these brands scored 5.
+73%
$
39
#
Baby Care
20,819
Entertainment
Conglomerate
-7%
Newcomer Brands
50.3% 2011
$
88
2008
Payments
+85%
$
38
2007
$
35,440
Payments
Technology
BrandZ™ Strong Brands Portfolio S&P 500 MSCI
April 2006
Technology
17
#
+89%
$
Technology
$55,366
32,113
Alcohol
37
91
Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg) The BrandZ™ Strong Brands Portfolio is a subset of the BrandZ™ Top 100 Most Valuable Global Brands.
$
16
+92%
$
36
93
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95
Total Value of The Top 100 Most Valuable Global Brands
Technology
#
$60,412
113,401
Retail
Logistics
97
$96,269
4
#
35
207,594
Retail
$200,987
+94%
$
34
+28%
$
20,933
Retail
33
300,595
Technology
Technology
% = Brand Value Change 2018 vs. 2017
32
+23%
$
$ = Brand Value US$ Mil.
Mil.
$ = Brand Value US$ # = Top 100 Rank
31
302,063
Technology
Top 10 Risers
Top 10 B2B Brands
30
99
100
Top 10 Most Valuable Global Brands
Technology
81
25
29
Welcome to the...
80
24
28
TOP 100
455.6Bil.
$
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79
www.brandz.com
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