Top 10 Most Valuable Global Brands - brandZ

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Welcome to the... Total Value of The. Top 100 Most. Valuable Global Brands. $4.4Trillion. BrandZ™ Portfolio outperform
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$ = Brand Value US $MIL.

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% = Brand Value Change 2018 vs. 2017

+49%

200,987

+40%

178,990

+65%

162,106

+25%

145,611

+31%

126,044

+29%

113,401

+92%

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$ $

Technology

11

#

96

4.4

$

Trillion

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BrandZ™ Portfolio outperforms the S&P 500 Index and the MSCI World Index 172.1%

2009

2010

102.0%

2012

2013

2014

90 89

Fast Food

$

Retail

$

Telecom Providers

$

s Regional Bank

$54,952

106,698

#

18

$39,041

28

#

Technology

$33,723

#

32

2015

2016

$28,316

# = Top 100 Rank $ = Brand Value US $Mil.

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#

April 2017 2018

22,442

+66%

178,990

+65%

9,415

+60%

3,612

+54%

17,831

+53%

Luxury

$

Technology

$

Cars

$

Luxury

$

Technology

$

Telecom Providers

$

39,372

#

90

87

59 81

# Transport

$

16,045

#

Technology

$

14,797

99

100

#

45

Technology

$24,922

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#

Download the Mobile app

SF Express $

Logistics

14,537

Year-on-Year Category Changes

Instagram Technology

www.brandz.com/mobile

% = Brand Value Change 2018 vs. 2017 $ = Total Category Value US $Bil.

14,496

$

Insurance %

+34 $

Regional Banks

12,674

$

108.7Bil. Global Banks %

+24

131.8Bil.

$ $

Apparel

12,456 Retail %

Luxury %

+35 83

Luxury

Beer

Bil.

133.1Bil.

$

Technology %

+28

Luxury

1,592.3Bil.

82

Retail

242.2Bil.

$

Beer

+1

82.6Bil.

$

97.6Bil.

$

Soft Drinks %

Cars %

+7

+4

149.6Bil.

$

160.7

$

Bil.

Telecom Providers %

+2

46

Beer

Fast Food %

Oil & Gas %

+3

111.3Bil.

+13

263.2Bil.

$

Personal Care

Beer %

45

+16 Soft Drinks

+5

Bil.

$

Regional Banks %

$

Apparel %

124.7

$

44

Beer

+8

+28

578.0

$

43

Personal Care %

84

Top 10 in Brand Contribution

#

91

$25,802

42

89

20,933

Technology

41

85

86

#

$

Retail

#

38

#

40

Download the full report at www.brandz.com/global

Brand Contribution measures the influence of brand alone and is measured on a scale of 1 to 5, with 5 the highest. All of these brands scored 5.

+73%

$

39

#

Baby Care

20,819

Entertainment

Conglomerate

-7%

Newcomer Brands

50.3% 2011

$

88

2008

Payments

+85%

$

38

2007

$

35,440

Payments

Technology

BrandZ™ Strong Brands Portfolio S&P 500 MSCI

April 2006

Technology

17

#

+89%

$

Technology

$55,366

32,113

Alcohol

37

91

Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg) The BrandZ™ Strong Brands Portfolio is a subset of the BrandZ™ Top 100 Most Valuable Global Brands.

$

16

+92%

$

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Total Value of The Top 100 Most Valuable Global Brands

Technology

#

$60,412

113,401

Retail

Logistics

97

$96,269

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#

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207,594

Retail

$200,987

+94%

$

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+28%

$

20,933

Retail

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300,595

Technology

Technology

% = Brand Value Change 2018 vs. 2017

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+23%

$

$ = Brand Value US$ Mil.

Mil.

$ = Brand Value US$ # = Top 100 Rank

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302,063

Technology

Top 10 Risers

Top 10 B2B Brands

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99

100

Top 10 Most Valuable Global Brands

Technology

81

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29

Welcome to the...

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28

TOP 100

455.6Bil.

$

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79

www.brandz.com

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