TripAdvisor CPC Program - cloudfront.net

TripAdvisor CPC Program Level the Playing Field with the OTAs on TripAdvisor Take advantage of the ability to dramatically increase your visibility on TripAdvisor, the largest travel website in the world with over 54 million monthly visitors and over 75 million reviews. Participating in the TripAdvisor CPC Program serves a dual role: on one hand it brings highly qualified online travel consumers directly to the property’s booking engine and hotel website, and on the other hand it levels the playing field with the OTAs and provides a direct booking option to the site’s users. Now for the first time in the industry, HeBS Digital offers any hotel client – hotels, resorts and casinos, small and large - the opportunity to participate in TripAdvisor’s CPC Program, including the “Show Prices” Program, which until now, was open only to OTAs and major hotel brands. At an affordable monthly ad spend starting at $500 a month, our TripAdvisor CPC Program allows the flexibility to increase and cap monthly spend. This program is in addition to the Property Business Listings service HeBS Digital has been providing its clients for many years.

The TripAdvisor CPC Program consists of: Average ROAS (Return on Ad Spend): 1000% - 1500%

• “Show Prices” CPC

- Over 80% of CPC clicks on TripAdvisor are “Show Prices” clicks. Through this program, properties are now able to compete with OTAs and provide direct booking options to the site’s users. When users click on the “Show Prices” button on the property’s page windows will pop up including the property’s booking engine page as well as other OTA booking engine pages.

• Property CPC Links:

- These links appear on the right column of the property’s page. This link will direct the user to the property’s booking engine.

Benefits: • Brings highly qualified online travel consumers directly to the property’s booking engine (Show Prices CPC) or hotel website (AIM CPC). • Levels the playing field with the OTAs by providing site users with a direct booking option to the hotel. • Increases market share for destinations and properties.

• AIM CPC Links (Amenities, and Images):

*based on location, brand equity, rate parity, etc

- These links include the Amenities link under the Property name and the Professional Photos link on the property page. These links will direct the user to the property’s website.

• Generates leads, directs traffic back to the website, and encourages direct bookings.

How Does the TripAdvisor CPC Program Work?

Implement “Show Prices”, Property and AIM CPC

Phone: 212.752.8186

Direct TripAdvisor Visitors to the Hotel Booking Engine or Website

E-mail: [email protected]

Generate Direct Bookings or Leads

Address: 1601 Broadway, 11th Floor, New York, NY 10019

TripAdvisor CPC Program

Standard TripAdvisor CPC Program Package:

Premium TripAdvisor CPC Program Package:

This package is a great way to level the playing field

Drive traffic to your hotel website and booking engine with the Premium TripAdvisor CPC Package. This package includes the “Show Prices” CPC links, Property links, and AIM links, which will drive TripAdvisor visitors directly to your website and/or booking engine. This is a great way to increase your visibility on your property page, giving potential guests several opportunities to visit your

with OTAs on your TripAdvisor property page. The “Show Prices” CPC link will drive visitors from your TripAdvisor profile to your hotel’s booking engine to increase direct bookings and revenues.

website.

What’s included?

What’s included? • Campaign Set-Up • Show Prices CPC, Property CPC, and AIM CPC links • Monthly Budget Caps • Minimum 3-month commitment • Monthly spend starting at $1,000

• Campaign Set-Up • Show Prices CPC • Monthly Budget Caps • Minimum 3-month commitment • Monthly spend starting at $500

Example of “Show Prices” CPC Link:

Example of AIM CPC Links:

Property Business Listing

“SHOW PRICES” CPC Link - links to property’s booking engine

Phone: 212.752.8186

E-mail: [email protected]

AIM CPC Link - links to property’s website

Address: 1601 Broadway, 11th Floor, New York, NY 10019

TripAdvisor CPC Program Example of Property CPC Link:

Property CPC Link - links to property’s booking engine

Phone: 212.752.8186

E-mail: [email protected]

Address: 1601 Broadway, 11th Floor, New York, NY 10019