Understanding program-induced mood effects: Decoupling arousal from valence. Stewart Shapiro; Deborah J MacInnis; C Whan Park. Journal of Advertising ...
Understanding program-induced mood effects: Decoupling arousal from valence Stewart Shapiro; Deborah J MacInnis; C Whan Park Journal of Advertising; Winter 2002; 31, 4; ABI/INFORM Global pg. 15
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