Unleashing Big Data. Powering Business Growth and New Ideas. Every day, new connections are springing up all aroun table
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Unleashing Big Data Powering Business Growth and New Ideas
Every day, new connections are springing up all around us. Smart phones, tablets, and connected machines, appliances, and vehicles are all changing the way we work and live. These new connections are also creating a torrent of data. For companies that can capture and manage it, big data is an exciting opportunity.
A World of Potential in Data Your customers, employees, and data are your most important assets. But data alone has limited value without context. When you bring real real-time data together with historical behavior metrics, demographics, and other data, you unleash a powerful competitive advantage. Integrating this enriched data with your business processes empowers your employees to deliver the personalized content and rich experiences customers crave.
“Our Our strategy is extremely customercustomer centric, and we wanted to get a 360360 degree view of our customers and prospects. Oracle Big Data Appliance helped us achieve that goal, and in addition, we have found new ways of doing business, new ways of improving our products, and new ways of
What if you could give every retail customer a customized offer, delivered to their smart mart phone as they shop? Deliver a personalized shopping experience to every
marketing and customer segmentation.” segmentation
data can put it all in reach.
LUC VERBIST CIO DE PERSGROEP
Driving Innovation
BIG DAT A AND THE INTERNET OF THINGS
To take advantage of big data opportunities, s, you need to closely coordinate both
One of the best ways to boost operational efficiency is through preventive maintenance. Discovering and solving potential issues before they can impact equipment and processes is one area where big data analytics really shine. When combined with rich, real-time real data from the Internet of Things (IoT), analytics become even more effective. Together, they provide the insight you need to trigger action and get out in front of issues. So you can dispatch a technician to repair a machine before it fails. Or update a component before it can shut down your assembly line. Big data analytics lytics and the IoT help you apply what you’ve learned from past data and apply it real-time real challenges.
online visitor in real time? Or speed innovation to get products to market faster? Big
innovation and production. You probably possess a wealth of information about your customers, your business, even your competitors. To apply that data to innovation, you need to bring together your technology and busi business teams, and set up a space to try out new business processes, search for new insights, and test new hypotheses. And you need a strategy to put your innovation to wo work in your business environment. StubHub, the world’s largest ticket marketplace, applied real real-time analytics to find innovative way to minimize risk. Gaining better insight into its customers through data has enabled StubHub to reduce fraud by up to 90 percent, improving customer satisfaction ction and saving the firm reimbursement expenses.
Engaging Every Customer Today’s customers have more choices than ever, and more freedom in choosing how, where, and when they do business. To differentiate, you need to engage customers with a personalized experience. Your customers are generating plenty of data, which gives you an unprecedented opportunity to understand them better better—and
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do more for them. More data opens the way to new products and services that you can deliver anytime, anywhere, over any channel. annel. And it helps you to personalize what you do for each customer. De Persgroep, a multimedia publishing company in The Netherlands, improved marketing and segmentation by gaining a 360--degree view of customers and prospects—including their payment habits, bits, potential areas of interest, and online activity. With better-targeted campaigns,, the company improved customer prospecting results by 600 percent.
Maximizing Efficiency There are always opportunities to improve the efficiency of your business proces processes. Whether you’re looking to streamline internal processes, optimize supply chains, or accelerate regulatory compliance and reporting, improving efficiency can save money and reduce risk. Taking an existing process and making it more efficient is often a first big data project for many organizations. Airbus, a leading aircraft manufacturer, employed big data analytics to streamline its product testing processes. Every test flight returns with terabytes of data showing how the plane performed, and analysts are eager to get their hands on this data and learn from it. Big data analytics enabled Airbus analysts to speed up data acquisition and analysis processes, reducing testing time by 30 percent. Now the company can deliver its aircraft faster than ever before.
The Oracle Cloud Platform for Big Data It’s clear that big data has tremendous potential to help organizations dramatically transform their business to drive innovation, efficiency, and a more satisfying customer experience. The Oracle Cloud Platform for Big Data is one cloud for the entire business, meeting everyone’s needs—from from technical users at the IT level to strategic business leaders steering the line of business. The Oracle integrated platform: •
Connects people to information through tools that help you combine and aggregate data from any source
•
Delivers best-in in class capabilities for managing and securing all data – making your applications run optimally and securely
•
Supports tools to experiment on data for greater innovation
•
Transforms rms your business through insights
Only Oracle offers this breath of offerings both on-premises or in the cloud.
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At Oracle, we believe that using data can make a difference in the world. Your
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organization is trying to make a difference in acquiring information and acting on it in ways nobody would have thought possible. Oracle can help you make your vision a reality.
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