Page 1. Page 2 ... dining, entertainment, and recreational lifestyle of a thriving coastal community. START. EXPLORING .
Norwalk Now is Norwalk in Real Time — the heartbeat of a New York City suburb featuring the vibrant retail, dining, entertainment, and recreational lifestyle of a thriving coastal community
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Norwalk Now is a centralized hub for all things Norwalk - a resource for dining, shopping, entertainment, and the activities that draw residents and visitors to this southwest corner of the state. Norwalk Now is a Marketing and Public Relations Management Group dedicated to promoting and supporting the businesses that make up this thriving community. Norwalk Now is a comprehensive web site, a robust social media platform, an active calendar, an event management team, and a promotional vehicle for the town and its participating businesses which comprise the dynamic urban core. Spearheaded by Norwalk Parking Authority, managed by MaxEx Public Relations, LLC, and branded by Box 8 Creative, Norwalk Now will be promoted through hyper local, Metro-NY and New England all-access media coverage, direct marketing to consumers, community involvement, smart advertising, and high profile events. National media outlets will be given special attention through crafted pitches and the development of strategic partners within the travel and tourism subdivisions.
DISCOVER OUR CITY.
WEB SITE & SOCIAL MEDIA WEB SITE Featured Businesses Personal page to include photos, logo, profile, basic info, and links to web/social News / Announcements / Events / Promotional Videos Blog Written by MaxEx and participating local writers Calendar Page Featuring Norwalk Now events and high profile participant events Social Media Links and Interaction (surveys, contests, more) Contact Information for town management and media relations Sponsors
SOCIAL MEDIA Content to include a variety of Norwalk Now initiatives and participating businesses’ posts where appropriate Organic photos to be taken by SMM and use of approved existing photos TBD SM Strategic Partners to participate in overall campaign Designated SM events to be coordinated
NEWS
EXPLORE
EVENTS
CALENDAR
CONTACT
HAPPY HOUR ON THE HARBOR Every Thursday in September 5-9pm READ MORE
CALENDAR OF FEATURED EVENTS
Saturday
9 SEP
Thursday
14 SEP
Saturday
16 SEP
Friday
22 SEP
NEWS
EXPLORE
EVENTS
CALENDAR
CONTACT
NEWS
EXPLORE
EVENTS
CALENDAR
EAT
SHOP
PLAY
CONTACT
9 SEP
SATURDAY
PEDEGO BIKE TOUR - Culinary Series
“Eat, Drink, Boogie, and Repeat!” has long been the mantra of spirited restaurateur Greer
From Norwalk to Mystic and back again. Ride across CT for a cause
Fredericks, a driving force within the Fairfield County restaurant and nightlife scene, and most well-known for bringing low-country cuisine to Norwalk in the form of pub grub with
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a southern flare. Peaches Southern Pub & Juke Joint on the Waterfront is bourbon laced, chicken fried, home grown, rockabilly restaurant and music venue at its best.
Located in a two-story townhouse in the Wall Street neighborhood of Norwalk, Peaches’ main dining room and bar overlook a busy street scene, while the second floor patio sits above Norwalk’s harbor side community overlooking Long Island Sound. The Juke Joint features an underground line-up of local bands and musicians from such music greats as The Allman Bros, Billy Joel, Luther Vandross and Johnny Winters. Catch them jammin’ at Peaches on their nights off!
PEDEGO BIKE TOUR - Culinary Series STARTS AT 2PM
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From Norwalk to Mystic and back again.
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Ride across CT for a cause
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PEACHESNORWALKCT.COM
BUSINESS HOURS
@NORWALKNOW
Norwalk Now
Discover Our City.
@norwalk_now
norwalknow Region in Norwalk, Connecticut
Norwalk Now Region Start exploring www.norwalknow.com Norwalk, Connecticut
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Contact Norwalk Now on Messenger
Norwalk, Connecticut >
www.norwalknow.com
BRANDING & OUTREACH COLLATERAL MATERIALS: Window Decals In-House Promotional Materials and Event Support Public Domain, CVB, Hotel Buck Slips Drink Coasters Metro-North Signage Digital Travel and Tourism Kiosks Media Advertising Event Signage Street Flags / Banners More TBD
PROPOSED ANGLES: Overview of community On-going events Seasonal offerings Individual establishments / talent Food and beverage / dining culture Entertainment and recreation Retail outlets Travel and tourism destination Coastal Community
TARGET MARKETS: Regional visitor consumer Regional residential consumer National tourism consumers Culinary enthusiasts Families Professional and social organizations Event planners Media outlets / influencers / tastemakers Social media groups and consumer web sites
MOVES
CELEBRATES
SHOPS
Norwalk Now is Norwalk in Real Time – the heart of a New York City suburb featuring the vibrant lifestyle, retail, dining, and entertaining activities of an evolving coastal community.
Norwalk Now is Norwalk in Real Time – the heart of a New York City suburb featuring the vibrant lifestyle, retail, dining, and entertaining activities of an evolving coastal community.
Norwalk Now is Norwalk in Real Time – the heart of a New York City suburb featuring the vibrant lifestyle, retail, dining, and entertaining activities of an evolving coastal community.
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NorwalkNow.com
NorwalkNow.com
NorwalkNow.com
PR / MARKETING
BRANDED EVENTS
Press Release Distribution - Introduction / Event Highlights
PROPOSED EVENT IDEAS
Organic Pitches
September
Kick-Off Event
October
Norwalk City Limits
Week-long Music Schedule
Media Alerts – Round-ups / Dedicated Announcements
November
Charity Week
Week-long chosen charity fundraisers
Smaller News Items / Events
December
Winter Solstice
Holiday weekend activities and decoration contest
January
Norwalk Focus
Photography Showcases
February
Chef Swap
Guest chef swap dinners, special menus
March
Retail Therapy
Sales, fashion shows, demonstrations,
Email Marketing – Manage Consumer Database Event Promotion / Surveys / Interactive
guest designers and more
Online Presence – NN Web Site / Travel & Tourism Outlets / Media April
CRUSH
Social Media Management – Facebook / Instagram / Twitter Social Media Partners
Beer & Wine Series (tastings, dinners, educational seminars, guest brewers)
May
Heart Chase
Town wide Scavenger Hunt to benefit the American Heart Association
Press and Social Media Influencer Events - Tours & Experiences Event Participation / FAMs
June
Happy Hour on the Harbor
Seaport Boat Cruises with featured restaurants
July
HHH / Family Affair
Family menus, kids menus, attraction discounts, kids entertainment
TV and Radio – Interviews / Event Coverage / Demos August
HHH
Seaport Boat Cruises with featured restaurants
Advertising – Multi-platform Events – High Profile / Impactful / News-worthy / Wide-reaching All events are designed for dining, retail, and recreation venues to participate in. The majority of them run more than a day and are intended to be established as annual events.
PARTICIPATION COST OVERVIEW As an active participant within this new marketing endeavor in conjunction with Norwalk Parking Authority and MaxEx Public Relations, LLC, your business will be provided with the following benefits:
PARTICIPATION PARAMETERS Norwalk Parking Authority and MaxEx Public Relations
For inclusion in all media opportunities, web site visi-
are excited to promote your business through Norwalk
bility, events, and social media posts participants are
Now. The goal is to not only establish Norwalk Now as
responsible for sending requested information to the
a culinary, entertainment, recreation, and lifestyle hub
Norwalk Now marketing team upon request. Failure to
of activity, but to promote Norwalk Now as innovators
do so in a timely manner results in missed opportunities.
within the CT travel and tourism field. Norwalk Now brand is owned and managed by the Nor-
— Inclusion under the Norwalk Now brand by way of print, digital,
All on and off premise events, media visits, and strategic
walk Parking Authority and MaxEx Public Relations LLC.
partnerships and promotions will be communicated
Use of the brand name may only be used in conjunction
— Access to public relations support
and pre-approved by Norwalk Now management team
with the Norwalk Now campaign and its initiatives.
— Media placement opportunities
prior to presenting these opportunities to Norwalk
— Event inclusion and promotion
Now members.
and event marketing
— Web site, calendar, email marketing, and social media inclusion and features
Norwalk Now members are required to participate in all activities and cooperate in the planning and facilitating of all events and media opportunities where applicable.
COST
To work as a professional hospitality organization its
Due to the committed funds sponsored by the Norwalk Parking
members must be equally vested. Participation is bound
Authority, the yearly membership fee per business is $2400
by a one-year membership fee and contract.
ADDED EXPENSES: Photography (if needed) Staffing / costs of goods (events) Event components (minimal)
For Media Queries, Participation, and Sponsorship Information Contact Linda Kavanagh:
[email protected] (203) 323-4185
